Today Trader

Steve Gomez and Andy Lindloff met at a Level 2 trading seminar when they were both working as floor traders in 1998. Today Trader, Inc was started in 2008 when Gomez and Lindloff began sharing their desktops with other traders through GoToMeeting.{{cite web |title=Today Trader: About |url=http://www.todaytrader.com/about/ |accessdate=2013-10-16 }} This service was available as a subscription for active day traders.{{cite news |author=Segal, David |title=Day Traders 2.0: Wired, Angry and Loving It |date=March 27, 2010 |work=The New York Times |url=https://www.nytimes.com/2010/03/28/business/28trader.html?_r=2&pagewanted=1& |accessdate=2013-10-16 }}

The day trading transparency and education provided by Today Trader was unique and they were early adopters in 2010. The company utilized many social media resources to crowdsource ideas and share their ideas including YouTube, Twitter, and StockTwits.

Following the article in The New York Times, the company was approached by Brian Lund to consider becoming a "Lead Trader" with the online brokerage service Ditto Trade. Ditto Trade allows people to follow the Today Trader Lead Trader account and be included in every trade or trade alongside these "master traders" from trade alerts.{{cite web |author=Carey, Theresa W |title=Day Trade and Keep Your Day Job |date=May 7, 2011 |publisher=Barron's |url=http://online.barrons.com/article/SB50001424052970203600104576299260931971154.html |accessdate=2013-10-16 }}{{cite web |author=Brodie, Lee |title=Facebook for Traders |date=June 5, 2012 |publisher=Fast Money (CNBC) |url=https://www.cnbc.com/2012/06/05/facebook-for-traders.html |access-date=2013-10-16 }} In 2011, the company was performing approximately thirty transactions per month. These trades are primarily day and swing trading transactions. The service was launched later in 2010 and has been outperforming the S&P 500 since that time.

Gomez was interviewed by CNBC reporter Jane Wells after he sold a portion of his silver holdings in 2011.{{cite web |author=Wells, Jane |title=Steve Gomez on silver |publisher=CNBC |date=April 15, 2011 |url=http://video.cnbc.com/gallery/?video=3000016879 |accessdate=2013-10-16 }}

On September 20, 2012, the Today Trader team discontinued their live trading service in favor of their relationship with Ditto Trade. They offer trading classes online to learn their specialized trading technique called "swing scalping". Gomez and Lindloff have also published on the importance on money management for traders.{{cite book |author=Lindzon, Howard; Pearlman, Philip; Ivanhoff, Ivaylo |title=The StockTwits Edge: 40 Actionable Trade Set-Ups from Real Market Pros |publisher=Wiley Trading |year=2011 |isbn=978-1118029053 }}{{cite web |author1=Gomez, Steve |author2=Lindloff, Andy |title=Steve Gomez and Andy Lindloff on Money Management |date=July 20, 2011 |url=http://thestocktwitsedge.com/steve-gomez-and-andy-lindloff-on-money-management/ |accessdate=2013-10-16 }}

Gomez was listed as one of the "Top 5 Trading Guru’s of 2013" by Trader Robotics.{{cite web |author=John |title=Top 5 Trading Guru's of 2013 |year=2013 |url=http://www.traderrobotics.com/trblog/stock-market-trading/ |accessdate=2013-10-16 }}

In March 2018 Michael Hebenstreit, a stock broker from Germany, acquired Today Trader and converted the venture into an educational hub offering content and services for professional traders and students who want to learn trading.{{cite news |last1=John |first1=Fakhri |title=quantumai |url=https://quantumai.bot/ |archive-url=https://web.archive.org/web/20240118054824/https://quantumai.bot/ |url-status=usurped |archive-date=January 18, 2024 |access-date=27 April 2021}}{{Cite news|url=https://todaytrader.com/about/|title=About TodayTrader.com {{!}} Website for day traders, stock traders and investors|work=TodayTrader|access-date=2018-08-26|language=en-US}}

The Today Trader live trading service brought attention to the field of day trading. The Motley Fool author Rich Greifner argued that the day trading lifestyle and results described in The New York Times article was "impressive" but questioned the accuracy of the claim as well as offering that these results were "hardly indicative of the typical day trader's experience".{{cite web |author=Greifner, Rich |title=Day Traders: Dumber Than Ever |publisher=The Motley Fool |date=May 11, 2010 |url=http://www.fool.com/investing/general/2010/05/11/day-traders-dumber-than-ever.aspx |accessdate=2013-10-16 }}

In a follow-up post, StockTwits founder Howard Lindzon described his dislike of the term "day trader" describing it as "tired" similar to the term "journalist".{{cite web |author=Lindzon, Howard |title=Day Traders…Wired and 'Tired'. |date=March 27, 2010 |url=http://www.howardlindzon.com/day-traders-wired-and-tired/ |accessdate=2013-10-16 }} He also noted that traders Gomez "keep moving forward and adapt" to the current market conditions.

{{Reflist}}

• [https://todaytrader.com/ TodayTrader website]
• [https://twitter.com/todaytrader_com TodayTrader] on Twitter
• [https://www.youtube.com/c/TodayTrader TodayTrader] on Youtube

Category:Companies based in San Diego

Category:Online financial services companies of the United States

Category:Real-time web