TomorrowWorld

File:ALESSO - TomorrowWorld 2013 Chattahoochee Hills, Atlanta Georgia USA (10290764414).jpg 2012 theme, was used again for TomorrowWorld 2013]]

In March 2013, Barnette Group, ID&T and SFX Entertainment announced that it would start holding an American spin-off of Tomorrowland, known as TomorrowWorld.{{cite web|url=http://www.billboard.com/biz/articles/news/1553846/sfx-purchases-75-stake-in-idt-announce-us-edition-of-tomorrowland-at-ultra |title=SFX Purchases 75% Stake in ID&T, Announce U.S. Edition of Tomorrowland at Ultra |publisher=Billboard.com |date=March 21, 2013 |accessdate=August 21, 2014}} The festival is held at Chattahoochee Hills, near Atlanta, Georgia.{{cite web|url=http://www.businessinsider.com/tomorrowworld-is-coming-to-atlanta-2013-5 |title=Tomorrow World Is Coming To Atlanta |publisher=Business Insider |date=June 4, 2013 |accessdate=August 21, 2014}} The site was specifically chosen due to its resemblance to Boom, Belgium, where Tomorrowland is traditionally held. To symbolize TomorrowWorld as the "next chapter" of the Tomorrowland festival franchise, the inaugural edition would re-use the "Book of Wisdom" main stage design that was used for the previous Tomorrowland in 2012.{{cite web|last=Walker |first=Andre |url=http://www.georgiaunfiltered.com/2013/06/tomorrowworld-opens-its-book-of-wisdom.html |title=TomorrowWorld Opens Its Book of Wisdom to Georgia Unfiltered for a Sneak Preview |publisher=Georgiaunfiltered.com |date=June 4, 2013 |accessdate=August 21, 2014}}

Given TomorrowWorld was the first EDM event following two deaths at New York's Electric Zoo Festival, ticket sales were slower than expected overall. Adding the unconventional location and a higher age restriction of 21, industry insiders feared a potential flop. Nevertheless, TomorrowWorld had a successful inaugural edition without incidents.{{cite magazine|url=http://www.billboard.com/articles/columns/code/5740650/tomorrowworld-with-the-odds-stacked-against-it-the-festival-delivers|title=TomorrowWorld: With The Odds Stacked Against It, the Festival Delivers|magazine=Billboard|first=Kerri|last=Mason |date=September 30, 2013|accessdate=August 21, 2014}} During the final week of September of that year, over 140,000 people gathered at Chattahoochee Hills, near Atlanta, Georgia to listen to the likes of Armin van Buuren, Tiësto, Hardwell and more than 300 other EDM artists performing on eight different stages.{{cite web |last=Frampton |first=Will |url=http://www.wtvm.com/story/23546090/tomorrowworld-makes-its-us-debut-in-metro-atlanta |title=TomorrowWorld makes U.S. debut in metro Atlanta |publisher=Wtvm.com |date= |accessdate=August 21, 2014 |archive-date=July 30, 2014 |archive-url=https://web.archive.org/web/20140730023626/http://www.wtvm.com/story/23546090/tomorrowworld-makes-its-us-debut-in-metro-atlanta |url-status=dead }} Nearly 30,000 individuals stayed on site at the TomorrowWorld campground, known as Dreamville.{{cite web|url=http://www.onlythebeat.com/events/2013/10/06/tomorrowworld-festival-review/ |archive-url=https://web.archive.org/web/20131109235903/http://www.onlythebeat.com/events/2013/10/06/tomorrowworld-festival-review/ |url-status=usurped |archive-date=November 9, 2013 |title=TomorrowWorld Festival Review 2013 |publisher=Onlythebeat.com |date=October 6, 2013 |accessdate=August 21, 2014}}

File:SEVEN LIONS - OWSLA - TomorrowWorld 2013 (10291008373).jpg

The second edition of TomorrowWorld happened in September 2014, and brought a larger crowd with 150,000 attendees.{{cite magazine|url=http://www.billboard.com/articles/business/6319740/sfx-revenue-quarterly-earnings-festival-season|title=SFX Revenue Nearly Doubles on Strength of Festival Season|magazine=Billboard|date=November 14, 2014|publisher=}} An innovation was employing only cashless transactions, done by the same radio-frequency identification wristbands that served as entry tickets.{{Cite web |url=https://www.intellitix.com/pdf/TomorrowWorld_Press_Release_2014.pdf |title=Archived copy |access-date=March 20, 2015 |archive-date=April 2, 2015 |archive-url=https://web.archive.org/web/20150402193834/https://www.intellitix.com/pdf/TomorrowWorld_Press_Release_2014.pdf |url-status=dead }}

The first two editions of Tomorrowworld were billed as a Chattahoochee Hills event, despite being held just outside the city limits. On April 1, 2015, the City of Chattahoochee Hills annexed 4,920 acres of land, including the property that hosts Tomorrowworld. This meant that the festival would then be held inside the Chattahoochee Hills city limits. In addition to annexing the Tomorrowworld property, the Chattahoochee Hills City Council also unanimously approved a land use permit allowing for the event to be held until 2025. Carl Bouckaert, the owner of the land where Tomorrowworld is held, asked the City Council to approve his land use permit as a part of the annexation petition.{{cite web|url=http://www.georgiaunfiltered.com/2015/03/chattahoochee-hills-annexes.html|title=Chattahoochee Hills Annexes Tomorrowworld Property, Approves Permit for Festival Until 2025|last=Walker|first=Andre|work=Georgia Unfiltered|date=March 4, 2015|accessdate=June 17, 2015}}

The third edition of TomorrowWorld was held on the weekend of September 25, 2015. The event was marred by inclement weather; rain showers resulted in muddy terrain at the festival grounds, and entrance roadways to the grounds becoming unusable. On Saturday, due to the road conditions, organizers restricted shuttle service for attendees travelling back to Atlanta; those who were not outright stranded without shelter at the grounds overnight were required to hike miles towards areas where taxicab and Uber drivers offered rides back to Atlanta at high prices. The following morning, festival organizers announced that the remainder of the festival would only be open to those who had camped on-site, and that refunds would be issued to those who were affected by the transport issues or had bought tickets for day 3.{{cite magazine|title=TomorrowWorld Investigations Underway After Weather, Transport Issues Strand Thousands|url=http://www.billboard.com/articles/news/dance/6708133/tomorrowworld-2015-limits-day-3-access-after-heavy-rainfall-strands-attendees|magazine=Billboard|date=September 27, 2015|accessdate=5 December 2015}}{{cite news|title=How TomorrowWorld Became an Epic Disaster Of Near-Riots and Looming Lawsuits|url=https://www.vice.com/en/article/how-tomorrowworld-became-an-epic-disaster-of-near-riots-and-looming-lawsuits/|access-date=5 December 2015|work=Thump|publisher=Vice}}

The fate of the 2016 edition was left in question due to the February 2016 bankruptcy filing of SFX, as well as the weather issues experienced in 2015.{{cite magazine|title=TomorrowWorld's Future is Uncertain, Says Tomorrowland Spokesperson: Report|url=http://www.billboard.com/articles/news/dance/6859594/tomorrowworld-future-uncertain-sfx-tomorrowland|magazine=Billboard|date=February 2, 2016|accessdate=2 February 2016}}{{cite news|last1=Sisario|first1=Ben|title=SFX Entertainment Declares Bankruptcy|url=https://www.nytimes.com/2016/02/02/business/media/sfx-entertainment-declares-bankruptcy.html?_r=0|accessdate=February 2, 2016|work=The New York Times|date=February 2, 2016}} On March 2, 2016, SFX officially announced that TomorrowWorld 2016 had been cancelled.{{cite web|title=TomorrowWorld 2016 cancelled|url=http://www.bizjournals.com/atlanta/news/2016/03/02/tomorrowworld-2016-cancelled.html|website=Atlanta Business Journal|accessdate=13 March 2016}}

A study commissioned by TomorrowWorld organizers concluded that the festival had an economic impact on the metro Atlanta area equivalent to the $70 million generated for the city during the 2013 NCAA Final Four.{{cite web|last=Walker |first=Andre |url=http://www.georgiaunfiltered.com/2014/04/first-edition-of-tomorrowworld-festival.html |title=First Edition of TomorrowWorld Festival Pumped $85.1 Million into Georgia's Economy |publisher=Georgiaunfiltered.com |date=April 8, 2014 |accessdate=August 21, 2014}} Independent research firm Beacon Economics reported in its study that visiting attendees' direct expenditures added $28.7 million into the local economy across areas such as lodging, restaurants, sight-seeing, etc. An estimated $4.3 million in tax revenues went to state and local governments as a result of event-related spending for TomorrowWorld 2013. This would be the equivalent of hiring 80 full-time school teachers for one year at a salary of $53,000. Labor income for workers in metro Atlanta and the greater state of Georgia increased by $34 million thanks to the direct and indirect work needed to support the influx of people and increased business from the event. TomorrowWorld employed the equivalent of 749 annual full-time jobs.

The second edition was also a financial success. SFX's profits were $10 million higher compared to the first TomorrowWorld,{{cite web | url=http://www.bizjournals.com/atlanta/news/2014/11/14/atlantas-tomorrowworld-2014-was-huge-success.html | title=Atlanta's TomorrowWorld 2014 was huge success }} allowing the company to recover from net losses during the second quarter of 2014.

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• [https://web.archive.org/web/20130820124158/http://www.tomorrowworld.com/ Official site ]

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Category:Music festivals established in 2013

Category:Music festivals in Atlanta

Category:Electronic music festivals in the United States

Category:2013 establishments in Georgia (U.S. state)

Category:Companies that filed for Chapter 11 bankruptcy in 2016

Category:2016 disestablishments in Georgia (U.S. state)

Category:Recurring events disestablished in 2016