TonyBet

{{Short description|International online gaming company}}

{{Use dmy dates|date=July 2015}}

{{Infobox company

| name = TonyBet

| foundation = {{start year and age|2011}}

| industry = Gaming

| products = Sports betting, poker, casino, online casino,

| homepage = {{official URL}}

}}

TonyBet is an international online gaming company providing sports betting, live betting and live gaming services. The TonyBet website offers a live gaming service allowing the players to place bets on lottery, casino, poker and other games live.

Established in 2011 TonyBet now operates by the UK and Estonian gaming licenses allowing the company to provide its services to the UK and Estonian market.{{cite web|url=https://tonybet.com/about_us|title=About Us – TonyBet|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723182423/https://tonybet.com/about_us|archive-date=23 July 2015|url-status=live}}

On September 8, 2016, TonyBet business in Lithuania was acquired by Swedish company Betsson, who agreed to pay €6 million for the company.{{cite news|last1=Stradbrooke|first1=Steven|title=Betsson acquire Tony G's TonyBet|url=http://calvinayre.com/2016/09/08/business/betsson-acquire-tonybet/|accessdate=23 February 2017|work=CalvinAyre.com|date=8 September 2016|archive-url=https://web.archive.org/web/20170224055800/http://calvinayre.com/2016/09/08/business/betsson-acquire-tonybet/|archive-date=24 February 2017|url-status=live}}

On November 3, 2022, TonyBet acquired an iGaming license in Estonia under the name of TonyBet OÜ and is no longer a part of Betsson Group.{{Cite web|url=https://mtr.ttja.ee/juriidiline_isik/96226|title=MTR}}

Products

The company's online gaming supply features a wide range of products including live and pre-match sports betting as well as money lines on some of the biggest entertainment and political events like the Eurovision Song Contest, presidential elections, and even the end of the world.

TonyBet also offers live casino and slot gaming services provided by the biggest online casino developers Microgaming and NET/ENT. The website also runs Live Games giving the player a chance to bet on poker, casino, and lottery game outcomes.

The TonyBet online poker application offers the game of Open Face Chinese poker.

In June 2021, TonyBet announced its platform and content deal with Leander. The deal saw TonyBet add a roster of technology and content launched on the platform. This included many online games to add to Tonybets online product portfolio.{{cite journal|date=9 June 2021|url=https://europeangaming.eu/portal/latest-news/2021/06/09/94038/tonybet-signs-up-with-leander/|title=TonyBet signs up with Leander|journal=European Gaming|access-date=24 March 2022}}

In November 2022, TonyBet obtained a license to operate in the Dutch market and later joined Keurmerk Verantwoorde Affiliates (KVA) to align with local affiliate standards.{{cite web|date=21 November 2022|url=https://kansspelautoriteit.nl/nieuws/2022/november/tonybet-ou-nieuwe-koa-vergunninghouder/|title=TonyBet nieuwe Koa-vergunninghouder|publisher=Kansspelautoriteit|access-date=27 November 2022}}{{Cite web |date=2024-05-30 |title=TonyBet Joins Dutch KVA |url=https://www.betzillion.com/news/tonybet-becomes-a-part-of-the-dutch-kva/ |access-date=2025-02-25 |website= |language=en}} In February 2025, the Dutch gambling regulator Kansspelautoriteit (KSA) issued a warning to TonyBet for not providing 24/7 customer support in Dutch, a requirement for licensed operators in the Netherlands.{{Cite web |title=KSA issues customer service language warning to TonyBet |url=https://www.gamblinginsider.com/news/28416/ksa-issues-customer-service-language-warning-to-tonybet |access-date=2025-02-25 |website=www.gamblinginsider.com |language=en}}

Sponsorships

TonyBet controversially became a sponsor of the Lithuania men's national basketball team in 2010, controversially because TonyBet provides betting on basketball games and because in Lithuania gambling advertising is banned nationwide.{{cite news |url=http://www.baltictimes.com/news/articles/29101/ |title=Risky bet on basketball |date=20 July 2011 |author=Matt Garrick |website=baltictimes.com |access-date=25 July 2015 |archive-url=https://web.archive.org/web/20150725140745/http://www.baltictimes.com/news/articles/29101/ |archive-date=25 July 2015 |url-status=live }}

According to TonyBet, in 2013 it became the main sponsor for the team in a four-year deal, and also was sponsoring some of the leading basketball clubs of Lithuania and Estonia, an Estonian football club, and Lithuanian and Estonian volleyball associations.{{cite web |url=https://tonybet.com/articles/news/tonybet-becomes-the-main-sponsor-of-the-lithuanian-national-basketball-team |title=TonyBet Becomes the Main Sponsor of the Lithuanian National Basketball Team |date=13 September 2013 |publisher=TonyBet |access-date=25 July 2015 |archive-url=https://web.archive.org/web/20150725131627/https://tonybet.com/articles/news/tonybet-becomes-the-main-sponsor-of-the-lithuanian-national-basketball-team |archive-date=25 July 2015 |url-status=live }}

TonyBet is one of the main sponsors of the Juta Racing team of the Porsche Carrera Cup GB. The company and the team signed a sponsorship deal before Juta Racing's debut season in the circuit in 2015.{{cite news|url=http://www.thecheckeredflag.co.uk/2015/03/gelzinis-cant-wait-for-porsche-carrera-cup-gb-debut/|title=GELZINIS "CAN'T WAIT" FOR PORSCHE CARRERA CUP GB DEBUT|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723184042/http://www.thecheckeredflag.co.uk/2015/03/gelzinis-cant-wait-for-porsche-carrera-cup-gb-debut/|archive-date=23 July 2015|url-status=live}}

Open Face Chinese Poker

In December 2013 TonyBet launched its own online Open-face Chinese poker application allowing its clients to play the game for real money.{{cite news|url=http://www.pokernews.com/news/2013/12/tonybet-poker-launches-with-an-early-christmas-surprise-17005.htm|title=TonyBet Poker Launches With an Early Christmas Surprise!|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723175904/http://www.pokernews.com/news/2013/12/tonybet-poker-launches-with-an-early-christmas-surprise-17005.htm|archive-date=23 July 2015|url-status=live}}

The software offers cash games, Sit and Go and multi-table tournaments played in a number of different game variations including Pineapple, Turbo, 2–7 Pineapple and Progressive Fantasy.

In December 2014 TonyBet hosted the first-ever live Open Face Chinese Poker World Championship as part of the Prague Poker Festival.{{cite news|url=http://www.pokernews.com/news/2014/10/first-ever-ofc-poker-world-championship-in-prague-19591.htm|title=TonyBet Poker Announces First-Ever Open-Face Chinese Poker Live World Championship|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723174947/http://www.pokernews.com/news/2014/10/first-ever-ofc-poker-world-championship-in-prague-19591.htm|archive-date=23 July 2015|url-status=live}}

  • The US chess master Jennifer Shahade won the €10,000 buy-in High Roller event{{cite web|url=https://tonybetpoker.com/blog/jennifer-shahade-becomes-the-first-ever-ofc-world-championship-high-roller-champion|title=Jennifer Shahade Becomes the First-Ever OFC World Championship High Roller Champion!|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723183415/https://tonybetpoker.com/blog/jennifer-shahade-becomes-the-first-ever-ofc-world-championship-high-roller-champion|archive-date=23 July 2015|url-status=live}}
  • The €1,000 buy-in Main Event attracted the record-breaking audience of 132 players and became the biggest live Open Face Chinese poker tournament in history. The Norwegian poker pro Mikal Blomlie became the first-ever Open Face Chinese poker World Champion.{{cite news|url=http://calvinayre.com/2014/12/15/poker/mikal-blomlie-wins-the-tonybet-ofc-world-championships/|title=MIKAL BLOMLIE WINS THE TONYBET OFC WORLD CHAMPIONSHIPS|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150207083731/http://calvinayre.com/2014/12/15/poker/mikal-blomlie-wins-the-tonybet-ofc-world-championships/|archive-date=7 February 2015|url-status=live}}

References

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