Toth Brand Imaging
{{Short description|Advertising agency}}
{{Infobox company
| name = Toth+Co
| type = Privately Owned
| foundation = 1982
| location_city = Concord, Massachusetts
| location_country = USA
| locations = 2
| key_people = Mike Toth (Founder)
| area_served = Worldwide
| industry = Branding, Design, Marketing, Advertising
| services =
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| homepage = [http://www.toth.com/ www.toth.com]
| dissolved =
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}}
Toth + Co is a privately owned advertising agency and design firm. The agency is based in Concord, Massachusetts{{cite news |first=Caleb |last=Daniloff |title=Updated Logo Aims to Modernize, Unify BU |date=2008-01-28 |url=http://www.bu.edu/today/campus-life/2008/01/25/updated-logo-aims-modernize-unify-bu |work=BU Today |accessdate=2008-01-28}} with an office in New York City. The company has worked with clients such as J.Crew,{{cite news | first=George | last=Raine | title=New Ad Agency Plans On Returning Gap To Its Roots | date= 2002-03-05 | url= http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/05/03/BU38694.DTL | work=San Francisco Chronicle | accessdate = 2002-03-05}} Tommy Hilfiger,{{cite news | first=Joan | last=Voight | title=How Tommy Hilfiger Taps Pop Culture to Build His Firecracker Brand | date=1999-06-28 | url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=518446 | work=Adweek | accessdate= }} Wrangler Jeans,{{cite news | first=Brandweek | last=Staff | title=Farve, Wrangler Prove They're Good Sports | date=2007-02-23 | url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003549551 | work=Brandweek | accessdate=2007-02-23}} Nautica{{cite news | first=Judy | last=Warner | title=Toth Walks Away From London Fog | date=1999-06-14 | url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=518656 | work=Adweek | accessdate= }} and Johnston & Murphy.{{cite news | first=Barry | last=Janoff | title=Duchovny Stars for Johnston & Murphy | date=2008-07-30 | url=http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3ic83d0e899f94a600233fdf879004fc64 | work=Brandweek | accessdate=2008-07-30}}
In 2003, Mike Toth helped brand "Labels Are For Jars", an initiative to raise funds for the construction of the Cor Unum Meal Center in Lawrence, Massachusetts, which provides round-the-clock food and services to people in need.{{Cite web |title=The Benefits of Astrology Aligned Branding |url=https://www.agence-sagittaire.fr/branding-astral/ |access-date=2024-08-25}}{{cite news |first=Susan Carey |last=Dempsey |title=Beating Hunger With The Help of Some Friends |date=2005-07-22 |url=http://www.onphilanthropy.com/site/News2?page=NewsArticle&id=5770 |work=On Philanthropy |accessdate=2005-07-22 |url-status=dead |archiveurl=https://web.archive.org/web/20061020230259/http://www.onphilanthropy.com/site/News2?page=NewsArticle |archivedate=October 20, 2006 }} Construction of the Meal Center was completed in Fall 2006.{{cite news | first=Christine | last=Williams | title=After Two Months, Cor Unum meal center still expanding | date= 2006-12-08 | url= http://www.thebostonpilot.com/article.asp?ID=3812 | work=The Pilot | accessdate = 2006-12-08}}
History
Founded by Mike Toth in 1982, the agency was first headquartered in New Orleans, located at the riverbend on the streetcar line. In 1985, Toth moved the company north to Concord, Massachusetts, behind the historic Old North Bridge.
In 1987, Toth moved into the neighboring town of Carlisle, basing his store in a renovated church. In 1995, Toth moved back to Concord into the historic courthouse on Monument Square, where it stayed for 11 years before settling in the Kendall Square area of Cambridge in 2006.
In December 2013, Toth moved its location to the South End area of Boston.
References
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