ToyWatch
{{Short description|Luxury Italian watchmaking company}}
{{Infobox company
| name = ToyWatch Spa
|logo = ToyWatch logo.jpg
|logo_size = 200px
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| foundation = 2006
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| location_city = Milan
| location_country = Italy
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| key_people = {{unbulleted list|Stefano Cassina, President and CEO}}
| industry = {{unbulleted list|Watch manufacturing}}
| products = {{unbulleted list|Watches | Pocket watches}}
| services =
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| owner = ILP III Sca Sicar - J. Hirsch & Co.
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| homepage = {{URL|toywatchprivatesales.com}}
}}
ToyWatch is a luxury Italian watchmaking company that was founded in Milan in 2006.
History
ToyWatch began developing in 2006 with the launch of their first collection.{{cite web |title=Toywatch - ToyWatch Shop |url=http://euro.toywatchofficial.com/it_it/about |url-status=dead |archiveurl=https://web.archive.org/web/20150315114554/http://euro.toywatchofficial.com/it_it/about |archivedate=2015-03-15 |accessdate=2015-03-23}} During the same year, ToyWatch established its American subsidiary, ToyWatch USA. A second subsidiary was later opened in Hong Kong.
In 2011, ToyWatch opened its shareholding to the ILP III private equity fund managed by J. Hirsch & Co., which held a share of 49%. {{Cite web |date=22 July 2011 |title=Il fondo ILP III acquisisce il 49% di ToyWatch - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy |url=http://www.pambianconews.com/2011/07/22/il-fondo-ilp-iii-acquisisce-il-49-di-toywatch-69791/}} As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch.{{Cite web |date=24 September 2013 |title=ToyWatch passa al Fondo Ilp III. In vista jv per l'Asia - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy |url=http://www.pambianconews.com/2013/09/24/toywatch-passa-al-fondo-ilp-iii-vista-jv-lasia-132314/}}
In 2015, the company's products were sold in more than 2,000 stores and in 26 boutiques (11 flagship stores and 15 franchise stores) [4{{Cite web |date=10 December 2013 |title=Toywatch, gli orologi amati da Michelle Obama volano a Firenze |url=http://www.intoscana.it/site/it/articolo/Toywatch-gli-orologi-amati-da-Michelle-Obama-volano-a-Firenze/}} spread all over the world. Flagship stores can be found in Italy in Milan, Rome, Florence, Venice, Porto Cervo, and Forte dei Marmi. Some other boutiques are located in cities such as London, Paris, Lahore, Cannes, Puerto Banus, and Kuala Lumpur. {{Cite web |date=2013-08-01 |title=Italian designer brand Toy Watch opens its first standalone boutique in Pakistan |url=https://www.fashioncentral.pk/blog/2013/08/01/italian-designer-brand-toy-watch-opens-its-first-standalone-boutique-in-pakistan/ |access-date=2021-07-11 |website=Fashion Central Blog |language=en-US}}
The company was dissolved on October 11, 2016.
Watches
The company was originally known for producing colorful watches made from plastic. The company today produces watches from a variety of materials, including plastic, polycarbonate, plasteramic, aluminum, and steel, and incorporates other materials such as Swarovski elements,{{clarify|reason=You mean crystal?|date=March 2015}} silicon, ceramic, gold, and diamonds.{{citation needed|date=March 2015}}{{Cite web |title=ToyWatch: All You Need to Know |url=https://www.watchshopping.com/watch-guide/toywatch-all-you-need-to-know |access-date=2023-06-06 |website=WatchShopping |language=en}}
ToyWatch watches have been featured on Oprah's Favorite Things list for 2007 [2{{Cite web |title=Oprah's Favorite Things 2007 |url=http://www.oprah.com/food/Oprahs-Favorite-Things-2007/3}} and on The Ellen DeGeneres Show in 2009. {{cite web |title=Win Day 3 of Ellen's 12 Days of Giveaways! {{!}} EllenTV.com |url=http://www.ellentv.com/2009/12/07/win-day-3-of-ellens-12-days-of-giveaways/ |url-status=dead |archive-url=https://web.archive.org/web/20150402140522/http://www.ellentv.com/2009/12/07/win-day-3-of-ellens-12-days-of-giveaways/ |archive-date=2015-04-02 |website=www.ellentv.com}}
Collections
Collections chronology:
- 2006: Total Stones
- 2007: Skull
- 2008: Fluo, Ceramica, Kris
- 2009: Skeleton, Heavy Metal
- 2010: J-Looped
- 2011: Velvety
- 2012: Metallic Aluminum, Maya
- 2013: ToyMrHyde
- 2015: Maya Natural Stones
Collections available at the beginning of 2015 (in alphabetical order):
- Cruise
- Cruise Graffiti
- Fluo
- Jetlag
- Monnalisa
- Monochrome
- Maya
- Maya Chrono
- Maya Natural Stones
- Metallic Collection
- Total Stones
- ToyCandy
- ToyCruise Metal
- ToyFloat
- ToyGlass
- ToyGlow
- ToyMrHyde
- ToyRing
- ToyStrong
- ToySwing
- ToyViper
- Velvety
- Vintage Collection
References
{{Reflist}}
External links
- [http://toywatchprivatesales.com// Official Website]
{{DEFAULTSORT:Toywatch}}
Category:Watch manufacturing companies of Italy