Toyota Prius#Motorsports

{{Infobox automobile

| name = Toyota Prius

| image = 2016 Toyota Prius (ZVW50L) Hybrid liftback (2016-04-02) 01.jpg

| caption = Toyota Prius (XW50; 2016)

| manufacturer = Toyota

| production = December 1997 – present

| model_years = 2001–present (US)

| class = {{ubl

| Subcompact/supermini (B) (1997–2003)

|Compact/small family car (C) (2003–present)

}}

| body_style = {{unbulleted list

| 4-door sedan (1997–2003)

| 5-door liftback (2003–present)

}}

| layout = {{unbulleted list

| Front-engine, front-wheel-drive

| Front-engine, four-wheel-drive (E-Four)

}}

| sp = uk

}}

{{timeline of release years

| compressempty = yes

| range1 = 1997 -

| range1_color = Blue

| 1997 = XW10

| 2003 = XW20

| 2009 = XW30

| 2011 = Prius V

| 2011b = Prius C

| 2012 = Plug-in XW30

| 2015 = XW50

| 2016 = Plug-in XW50

| 2022 = XW60

| 2023 = Plug-in XW60

}}

The {{nihongo|Toyota Prius ({{IPAc-en|ˈ|p|r|iː|ə|s}} {{respell|PREE|əss}})|トヨタ・プリウス|Toyota Puriusu|lead=yes}} is a compact/small family liftback (supermini/subcompact sedan until 2003) produced by Toyota. The Prius has a hybrid drivetrain, combined with an internal combustion engine and an electric motor. Initially offered as a four-door sedan, it has been produced only as a five-door liftback since 2003.

The Prius was developed by Toyota to be the "car for the 21st century";{{Cite web |author= |date=11 December 2012 |title=15 years of the Toyota Prius |url=https://mag.toyota.co.uk/15-years-of-the-toyota-prius/ |access-date=29 August 2023 |website=Toyota UK Magazine |language=en-GB |archive-url=https://web.archive.org/web/20210509040302/https://mag.toyota.co.uk/15-years-of-the-toyota-prius/ |archive-date=9 May 2021}}{{Cite web |title=Secret story of the first Prius: New century, new car |url=https://asia.nikkei.com/NAR/Articles/Secret-story-of-the-first-Prius-New-century-new-car |access-date=29 August 2023 |website=Nikkei Asia |language=en-GB}} it was the first mass-produced hybrid vehicle,{{Cite web |last=Clifford |first=Joe |date=10 February 2015 |title=History of the Toyota Prius |url=http://blog.toyota.co.uk/history-toyota-prius |access-date=28 September 2018 |website=Toyota Blog |location=UK |archive-url=https://web.archive.org/web/20150223113243/http://blog.toyota.co.uk:80/history-toyota-prius |archive-date=23 February 2015}} first going on sale in Japan in 1997 at all four Toyota Japan dealership chains, and subsequently introduced worldwide in 2000.{{cite web |date=22 May 2012 |title=Worldwide sales of Toyota Motor hybrids top 4M units; Prius family accounts for almost 72% |url=http://www.greencarcongress.com/2012/05/tmc-20120522.html |access-date=22 May 2012 |publisher=Green Car Congress}}

In 2011, Toyota expanded the Prius family to include the Prius v, an MPV, and the Prius c, a subcompact hatchback. The production version of the Prius plug-in hybrid was released in 2012. The second generation of the plug-in variant, the Prius Prime, was released in the U.S. in November 2016. The Prius family totaled global cumulative sales of 6.1 million units in January 2017, representing 61% of the 10 million hybrids sold worldwide by Toyota since 1997. Toyota sells the Prius in over 90 markets, with Japan and the United States being its largest markets.

Etymology and terminology

{{Anchor|English plural vote}}Prius is a Latin word meaning "first", "original", "superior" or "to go before".{{cite press release |url=http://toyotanews.pressroom.toyota.com/article_display.cfm?article_id=1626 |title=Toyota Reveals All-New Prius |publisher=Toyota |location=US |date=12 January 2009 |access-date=19 November 2016}}

In February 2011, Toyota USA asked the US public to decide on what the most proper plural form of Prius should be, with choices including Prien, Prii, Prium, Prius, or Priuses.{{cite web |url=http://www.toyota.com/upcoming-vehicles/prius-family/ |title=Toyota Prius Family |publisher=Toyota Motor Corporation |access-date=5 February 2011 |archive-date=5 February 2011 |archive-url=https://web.archive.org/web/20110205185508/http://www.toyota.com/upcoming-vehicles/prius-family/ |url-status=dead }}{{YouTube|id=nUor4gdFoyg|title=Prius Goes Plural - When One Becomes More}} The company announced on 20 February that "Prii" was the most popular choice, and the new official plural designation in the US.{{cite news |last=Woodyard |first=Chris |title=Voters decide Toyota Prii is now official plural for Prius |url=http://content.usatoday.com/communities/driveon/post/2011/02/toyota-prius-prii-prium-priuses-plural-james-lipton/1 |access-date=8 February 2012 |newspaper=USA Today |date=20 February 2011}}

In Latin prius is the neuter singular of the comparative form (prior, prior, prius) of an adjective with only comparative and superlative (the superlative being primus, prima, primum). As with all neuter words, the Latin plural is priora, but that brand name was used by the Lada Priora in 2007. Despite the "official" plural form used by Toyota USA, "Priuses" is widely used in English.Vieira da Rosa, Aldo. [https://books.google.com/books?id=7LX3yrVEgCMC&dq=toyota+%22priuses%22+%22prii%22&pg=PA431 Fundamentals of Renewable Energy Processes.] Academic Press, 2012. p.431.

Beginning in September 2011, Toyota USA began using the following names to differentiate the original Prius from some newer members of the Prius family: the standard Prius became the Prius Liftback, the Prius v (known as the Prius α in Japan, and Prius + in Europe), the Prius Plug-in Hybrid, and the Prius c (called Toyota Aqua in Japan).{{cite web |url=http://green.autoblog.com/2011/09/16/toyota-revises-2012-prius-hybrid-tweak/ |title=Toyota revises 2012 Prius with minor tweaks inside and out |first=Eric |last=Loveday |publisher=AutoblogGreen |date=16 September 2011 |access-date=17 September 2011}}{{cite press release |url=http://pressroom.toyota.com/releases/toyota+introduces+2012+prius+plug-in+hybrid.htm |title=Toyota Introduces 2012 Prius Plug-in Hybrid |publisher=Toyota |date=16 September 2011 |access-date=17 September 2011 |archive-date=14 October 2014 |archive-url=https://web.archive.org/web/20141014072355/http://pressroom.toyota.com/releases/toyota+introduces+2012+prius+plug-in+hybrid.htm |url-status=dead }}

First generation (XW10; 1997)

File:1998 Toyota Prius NHW10 Silver Strara Metallic (1).jpg

= NHW10 (1997–2000) =

In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.{{cite web |url=http://www.toyoland.com/prius/chronology.html |title=Toyota Prius Chronological History |access-date=6 November 2009}} The first Prius, model NHW10, went on sale on 10 December 1997.{{cite news |url=https://money.cnn.com/magazines/fortune/fortune_archive/2006/03/06/8370702/index.htm |title=The Birth of the Prius |first=Alex |last=Taylor |work=Fortune |location=US |date=24 February 2006 |access-date=23 March 2018}} The first-generation Prius (NHW10) was available only in Japan.[https://web.archive.org/web/20080225232329/http://www.cleangreencar.co.nz/page/prius-history Prius Model History], Clean Green Car Company. Retrieved 19 December 2007.

The first-generation Prius, at its launch, became the world's first mass-produced gasoline-electric hybrid car. At its introduction in 1997, it won the Car of the Year Japan Award, and in 1998, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.

Production commenced in December 1997 at the Takaoka plant in Toyota, Aichi, ending in February 2000 after cumulative production of 37,425 vehicles.{{cite web |url=http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/production/production/japan/general_status/takaoka.html |title=Takaoka Plant |publisher=Toyota Motor Corporation |year=2012 |access-date=14 February 2014}}

The NHW10 Prius styling originated from California designers, who were selected over competing designs from other Toyota design studios.{{cite web |last1=Thornton |first1=Emily |last2=Naughton |first2=Keith |last3=Woodruff |first3=David |date=15 December 1997 |url=http://www.businessweek.com/archives/1997/b3557013.arc.htm |title=Japan's hybrid cars |work=BusinessWeek |archive-url=https://web.archive.org/web/20110628194634/http://www.businessweek.com/archives/1997/b3557013.arc.htm |archive-date=28 June 2011}}

= NHW11 (2000–2003) =

File:2003 blue Prius.jpg

The Prius NHW11 (sometimes referred to as "Generation II") was the first Prius sold by Toyota outside of Japan, with sales in limited numbers beginning in the year 2000 in Asia, America, Europe and Australia.{{cite web |title=The complete history of the Toyota Prius in 89 words |url=http://blog.toyota.co.uk/complete-history-toyota-prius-89-words |publisher=Toyota |location=UK |date=22 January 2015 |access-date=11 February 2015}} In the United States, the Prius was marketed between the smaller Corolla and the larger Camry, with a published retail price of {{USD|19,995|2000|round=-2}}.[http://www.internetautoguide.com/reviews/09-int/2001/toyota/prius/lineup.html 2001 Toyota Prius Lineup] {{webarchive|url=https://web.archive.org/web/20131029203424/http://www.internetautoguide.com/reviews/09-int/2001/toyota/prius/lineup.html |date=29 October 2013}}, Internet Autoguide. Retrieved 20 December 2007. European sales began in September 2000.Tsukada, M., [http://www2.aia.pref.aichi.jp/voice/no13/13_cutting_edge.html Aichi's Artisanship in the Auto Industry] {{webarchive|url=https://archive.today/20121219082117/http://www2.aia.pref.aichi.jp/voice/no13/13_cutting_edge.html |date=19 December 2012}}, Aichi Voice (Cutting Edge). The official launch of the Prius in Australia occurred at the October 2001 Sydney Motor Show,[http://www.caradvice.com.au/1697/more-toyota-prius-coming-to-australia/ More Toyota Priuses Coming to Australia], Australian Car Advice, 1 March 2007. Retrieved 20 December 2007. although sales were slow until the NHW20 (XW20) model arrived. Toyota sold about 123,000 first-generation Priuses.{{cite web |date=3 July 2013 |title=Worldwide Prius sales top 3-million mark; Prius family sales at 3.4 million |url=http://www.greencarcongress.com/2013/07/prius-20130703.html |access-date=3 July 2013 |publisher=Green Car Congress |location=Europe}}

Production of the NHW11 model commenced in May 2000 at the Motomachi plant in Toyota, Aichi, and continued until June 2003 after 33,411 NHW11 vehicles had been produced.{{cite web |url=http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/production/production/japan/general_status/motomachi.html |title=Motomachi Plant |publisher=Toyota Motor Corporation |year=2012 |access-date=14 February 2014}} The vehicle was the second mass-produced hybrid on the American market, after the two-seat Honda Insight.{{cite news |url=https://www.nytimes.com/2000/11/19/automobiles/behind-the-wheel-toyota-prius-it-s-easier-to-be-green.html?pagewanted=all |title=Behind the Wheel:Toyota Prius-It's Easier to Be Green |first=Andrew |last=Pollack |work=The New York Times |date=19 November 2000 |access-date=30 November 2011}}

The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.Russ, C., [http://www.theautochannel.com/vehicles/new/reviews/2001/russ0041.html Toyota Pruis (2001)], The Auto Channel. Retrieved 9 March 2010. Electric power steering was standard equipment.2001 Toyota Prius Repair Manual, Volume 2, Pub. No. RM778U2 While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in the US in three trim packages: Standard, Base, and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[http://www.epa.gov/greenvehicles/Detailsresult.do?vehicle_ID=7159 EPA Green Vehicle Guide]. Prius owners were eligible for up to a {{USD|2,000}} federal tax deduction from their gross income. Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.

Second generation (XW20; 2003)

File:2008 Toyota Prius (NHW20R) liftback (2012-06-24).jpg

Presented at the April 2003 New York International Auto Show, for the 2004 US model year, the NHW20 Prius was a complete redesign. It became a compact liftback, sized between the Corolla and the Camry, with redistributed mechanical and interior space significantly increasing rear-seat legroom and luggage room. The second-generation Prius is more environmentally friendly than the previous model (according to the EPA), and is {{convert|6|in|mm}} longer than the previous version.{{cite web |url=https://info.ornl.gov/sites/publications/files/Pub26762.pdf |title=Evaluation of the 2010 Toyota Prius Hybrid Synergy Drive System |first=Mitch |last=Olszewski |publisher=Department of Energy |location=US |date=March 2011 |access-date=24 February 2019}}[http://www.motortrend.com/oftheyear/car/112_04_coy_win/interior.html Motor Trend 2004 Car of the Year Winner: Toyota Prius] {{Webarchive|url=https://web.archive.org/web/20100817135011/http://www.motortrend.com/oftheyear/car/112_04_coy_win/interior.html |date=17 August 2010 }}, Motor Trend. Retrieved 21 December 2007. Its more aerodynamic Kammback body balances length and wind resistance, resulting in a {{Cd|0.26|link=car|long=yes}}.{{cite web |title=Motor Trend 2004 Car of the Year Winner: Toyota Prius |work=MotorTrend Magazine |publisher=Source Interlink Media |url=http://www.motortrend.com/oftheyear/car/112_04_coy_win |access-date=30 May 2008 |archive-date=30 April 2008 |archive-url=https://web.archive.org/web/20080430214205/http://www.motortrend.com/oftheyear/car/112_04_coy_win/ |url-status=dead }} The development effort, led by chief engineer Shigeyuki Hori, led to 530 patents for the vehicle.{{cite news |url=http://www.time.com/time/2004/innovators/200403/story.html |archive-url=https://web.archive.org/web/20040320005202/http://www.time.com/time/2004/innovators/200403/story.html |url-status=dead |archive-date=20 March 2004 |title=Innovators: Shigeyuki Hori |magazine=Time |access-date=10 January 2010 |date=3 August 2004}}

Production commenced in August 2003 at the Tsutsumi plant in Toyota, Aichi,{{cite web |url=http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/production/production/japan/general_status/tsutsumi.html |title=Tsutsumi Plant |publisher=Toyota Motor Corporation |year=2012 |access-date=14 February 2014}} supplemented in October 2004 with the Fujimatsu plant at Kariya, Aichi.{{cite web |url=http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/production/production/japan/general_status/toyota_auto_body.html |title=Affiliates (Toyota {{sic |hide=y|wholly|-}}owned subsidiaries)-Toyota Auto Body Co., Ltd. | publisher = Toyota Motor Corporation | year = 2012 | access-date=14 February 2014}}

The Prius uses an all-electric A/C compressor for cooling, an industry first.Bowden, R. (2004), [http://cars.about.com/cs/testdrives/fr/prius_tst.htm 2004 Toyota Prius] {{Webarchive|url=https://web.archive.org/web/20110717110628/http://cars.about.com/cs/testdrives/fr/prius_tst.htm |date=17 July 2011 }}, About. Retrieved 21 December 2007. Combined with a smaller and lighter NiMH battery, the XW20 is more powerful and more efficient than the XW10.[http://www.cartalk.com/content/testdrives/Reviews/toyota-prius-2004.html Test Drive Notes: 2004 Toyota Prius] {{webarchive|url=https://web.archive.org/web/20101226180316/http://www.cartalk.com/content/testdrives/Reviews/toyota-prius-2004.html |date=26 December 2010}}, Car Talk. Retrieved 21 December 2007. In the US, the battery pack of 2004 and later models is warrantied for {{convert|150000|mi}} or 10 years in states that have adopted the stricter California emissions control standards, and {{convert|100000|mi}} or 8 years elsewhere.{{cite press release |url=http://pressroom.toyota.com/article_display.cfm?article_id=2727 |title=Prius Battery Change is No Big Deal |publisher=Toyota |location=US |date=29 December 2008 |access-date=27 August 2012 |archive-url=https://web.archive.org/web/20120906020042/http://pressroom.toyota.com/article_display.cfm?article_id=2727 |archive-date=6 September 2012 |url-status=dead}}{{cite web |url=http://www.toyota.com/t3Portal/document/omms/T-MMS-11Prius/pdf/MY11%20Toyota%20Prius%20WMG.pdf |archive-url=https://web.archive.org/web/20110717083020/http://www.toyota.com/t3Portal/document/omms/T-MMS-11Prius/pdf/MY11%20Toyota%20Prius%20WMG.pdf |url-status=dead |archive-date=17 July 2011 |title=Prius 2011 Warranty & Maintenance Guide |publisher=Toyota |location=US |access-date=4 March 2011 }} The warranty for hybrid components is {{convert|100000|mi}} or 8 years.{{cite web |url=http://www.toyota.com/prius-hybrid/warranty.html |title=Toyota Prius Warranty and Coverage |publisher=Toyota |access-date=4 March 2011 |archive-date=22 March 2011 |archive-url=https://web.archive.org/web/20110322175647/http://www.toyota.com/prius-hybrid/warranty.html |url-status=dead }}

It is classified as a SULEV (Super Ultra Low Emissions Vehicle) and is certified by California Air Resources Board as an "Advanced Technology Partial Zero Emission Vehicle" (AT-PZEV).[http://www.motortrend.com/oftheyear/car/112_04_coy_win/handling.html Motor Trend 2004 Car of the Year Winner: Toyota Prius] {{Webarchive|url=https://web.archive.org/web/20100818154037/http://www.motortrend.com/oftheyear/car/112_04_coy_win/handling.html |date=18 August 2010 }}, Motor Trend. Retrieved 21 December 2007. In 2007, the United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rated the Prius as among the cleanest vehicles sold in the United States on the basis of smog-forming emissions.{{cite press release |url=http://www.hybridcar.com/index.php?option=com_content&task=view&id=521&Itemid=1033 |title=2008 Toyota Prius |publisher=Hybridcar.com |date=21 October 2007 |archive-url=https://web.archive.org/web/20120301172801/http://www.hybridcar.com/index.php?option=com_content&task=view&id=521&Itemid=1033 |access-date=30 November 2011 |archive-date=1 March 2012}}

From 2005 to 2009, the second-generation Prius had been built by FAW Toyota in the city of Changchun for the Chinese market.{{cite news |url=http://chinaautoweb.com/2010/09/toyota-delays-production-of-third-generation-prius-in-china/ |title=Toyota Delays Production of Third Generation Prius in China |publisher=ChinaAutoWeb.com}} It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales were blamed on a high price, about {{USD|15,000}} higher than in Japan or the US, caused by high duties on imported parts.{{cite web |url=http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2007/11/prius_sales_yet.html |archive-url=https://web.archive.org/web/20071107021943/http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2007/11/prius_sales_yet.html |url-status=dead |archive-date=7 November 2007 |title=Prius sales yet to catch fire in China |date=5 November 2007 |first=Ian |last=Rowley |publisher=BusinessWeek Eye on Asia blog |access-date=5 June 2010}}

In an attempt to stem the drop in sales, Toyota cut the price of Prius by up to eight percent in March 2008.{{cite web |url=http://green.autoblog.com/2008/03/07/in-china-toyota-cuts-price-of-prius-by-8-due-to-slowing-sales/ |title=In China, Toyota cuts price of Prius by 8% due to slowing sales |date=7 March 2008 |publisher=AutoblogGreen |access-date=28 April 2010 |archive-date=7 July 2011 |archive-url=https://web.archive.org/web/20110707191156/http://green.autoblog.com/2008/03/07/in-china-toyota-cuts-price-of-prius-by-8-due-to-slowing-sales/ |url-status=dead }} Toyota sold about 1,192,000-second-generation Priuses worldwide.

Third generation (XW30; 2009)

File:Toyota Prius ZVW30 front 20100725.jpg

Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,{{cite web |url=http://www.automoblog.net/2009/01/15/the-2010-toyota-prius/ |title=2010 Toyota Prius Revealed – Specs, Images, and more |date=15 January 2009 |publisher=Automoblog.net |access-date=3 October 2010}} and sales began in Japan on 18 May 2009.{{cite news |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/05/17/financial/f233135D65.DTL&type=autos |title=Toyota rolls out new Prius amid hybrid price war |work=San Francisco Chronicle |first=Yuri |last=Kageyama, Associated Press |date=18 May 2009 |access-date=21 May 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090527090149/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fn%2Fa%2F2009%2F05%2F17%2Ffinancial%2Ff233135D65.DTL |archive-date=27 May 2009}} Toyota cut the price of the Prius from {{JPY|2.331 million}} to {{JPY|2.05 million}} to better compete with the Honda Insight,{{cite web |url=http://www.autoweek.com/article/20090402/carnews/904029987 |title=Toyota Prius slashes price to match Honda Insight |date=23 February 2010 |first=Hans |last=Greimel |publisher=AutoWeek |access-date=23 March 2010}} leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.{{cite news |url=https://www.bloomberg.com/apps/news?pid=20601209&sid=a1kPj_bJW8aI |title=Toyota Prius Leaps to No. 1 in Japan on Incentives |date=8 January 2010 |first1=Kiyori |last1=Ueno |first2=Tetsuya |last2=Komatsu |access-date=7 March 2010 |publisher=Bloomberg}} {{As of|2013|06}}, Toyota has sold about 1,688,000 third-generation Priuses worldwide.

Among the new standard features of the Prius, Toyota introduced three user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist, Lane Keep Assist, and Dynamic Radar Cruise Control.{{Cite news |url=https://www.cars.com/reviews/our-view-2010-toyota-prius-1420689296785/|title=Our view: 2010 Toyota Prius |last=Thomas |first=David |work=Cars |location=US |date=25 March 2009 |access-date=31 December 2018}}{{Cite web |url=https://www.autoguide.com/manufacturer/toyota/2010-toyota-prius-first-drive-1141.html |title=2010 Toyota Prius Hybrid Review |last=Wood |first=Colum |work=AutoGuide |location=US |date=26 June 2009 |access-date=1 January 2019}}

Its new body design features a reduced {{Cd|0.25|link=car|long=yes}}. This figure was disputed by General Motors which found the value for the model with 17-inch wheels to be around 0.30 based on tests in GM, Ford, and Chrysler wind tunnels.{{cite web |url=http://www.nxtbook.com/nxtbooks/sae/10EVSD1104/index.php?lre=1:3131394433443637344442344144344633373441453033413937384646463337#/38 |work=Vehicle Electrification |publisher=SAE International |date=1 November 2010 |access-date=16 May 2011 |page=39 |title=Sweating the Body Details}} Car & Driver measured the third-generation Prius at 0.26 in a privately arranged five-way wind-tunnel test of comparable cars.{{cite web |url=http://www.caranddriver.com/features/drag-queens-aerodynamics-compared-comparison-test |title=Drag Queens: Aerodynamics Compared |first=Don |last=Sherman |work=Car & Driver |date=1 June 2014 |access-date=2 July 2014}} An underbody rear fin helps stabilize the vehicle at higher speeds.

A new front-drive platform underpinned the car, although the wheelbase remained unchanged and overall length grew by a lone centimetre. Aluminium was employed in the hood, rear hatch, front axle and brake calipers (disc brakes were finally assigned to all four wheels).{{cite web |url=http://www.autofile.ca/en-ca/car-reviews/should-you-buy-a-used-toyota-prius |archive-url=https://web.archive.org/web/20151210212350/http://www.autofile.ca/en-ca/car-reviews/should-you-buy-a-used-toyota-prius |url-status=dead |archive-date=10 December 2015 |title=Third-generation 2010 Prius adds new front-drive platform |publisher=Autofile |access-date=5 November 2015 }}

The Prius uses a range of plant-derived ecological bioplastics, using wood or grass-derived cellulose instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota said this was a timely breakthrough for plant-based eco-plastics because 2009 was the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.{{cite web |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/519B837DC4814BBECA257598000719BD |title=Goauto.com.au |publisher=Go auto |date=14 April 2009 |access-date=3 October 2010 |archive-date=15 August 2009 |archive-url=https://web.archive.org/web/20090815111217/http://www.goauto.com.au/mellor/mellor.nsf/story2/519B837DC4814BBECA257598000719BD |url-status=dead }}

=Awards=

At its introduction in 2009, it won the Car of the Year Japan Award for the second time. In December 2013, Consumer Reports named the Prius as the "Best Value", for the second year in a row.{{cite news |url=http://pressroom.consumerreports.org/pressroom/2013/12/my-entry.html |archive-url=https://web.archive.org/web/20131225072502/http://pressroom.consumerreports.org/pressroom/2013/12/my-entry.html |url-status=dead |archive-date=25 December 2013 |title=Consumer Reports Names Toyota Prius Best New-Car Value for Second Year in A Row' |work=Consumer Reports |access-date=4 December 2014 |date=18 December 2013 }}

A 2019 iSeeCars study ranked the Prius as the second longest-kept vehicle among U.S. drivers.{{cite web |last1=Chavanne |first1=Julie |title=Cars Original Owners Keep for 15 Years or Longer |url=https://www.iseecars.com/cars-kept-15-years-2019-study|access-date=14 February 2019}}

Fourth generation (XW50; 2015)

File:2016 Toyota Prius Excel VVT-I CVT 1.8.jpg

The fourth-generation Prius was first shown during September 2015 in Las Vegas,{{cite press release |url=http://toyotanews.pressroom.toyota.com/releases/2016+toyota+prius+global+debut.htm |title=Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event |publisher=Toyota |location=US |date=9 September 2015 |access-date=27 December 2015}} and was released for retail customers in Japan on 9 December 2015. The launch in the North American market occurred in January 2016, and February in Europe & Middle East.

In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.{{cite news |url=https://www.forbes.com/sites/joannmuller/2013/08/29/toyota-flexes-its-muscles-with-plans-for-new-wave-of-hybrids/ |title=Toyota Unveils Plans For 15 New Or Improved Hybrids (It Already Has 23) |first=Joann |last=Muller |work=Forbes |date=29 August 2013 |access-date=31 August 2013}}{{cite news |url=http://www.businessweek.com/news/2013-08-28/toyota-refines-battery-chemistry-to-boost-next-prius-efficiency#p2 |archive-url=https://web.archive.org/web/20131203135230/http://www.businessweek.com/news/2013-08-28/toyota-refines-battery-chemistry-to-boost-next-prius-efficiency#p2 |url-status=dead |archive-date=3 December 2013 |title=Toyota Refines Battery Chemistry to Boost Next Prius Efficiency |first1=Craig |last1=Trudell |first2=Alan |last2=Ohnsman |work=Bloomberg Businessweek |date=28 August 2013 |access-date=31 August 2013}} This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.{{cite news |url=http://www.autonews.com/apps/pbcs.dll/article?AID=/20130828/OEM05/130829906/next-prius-will-cost-less-get-better-fuel-economy-toyota-engineer |title=Next Prius will cost less, get better fuel economy, Toyota engineer says |first=Mark |last=Rechtin |work=Automotive News |date=28 August 2013 |access-date=31 August 2013}}{{cite web |url=http://www.greencarcongress.com/2013/08/20130828-ogiso.html |title=Toyota broadly outlines next-generation Prius; developing wireless inductive charging for the plug-in model; bullish on hydrogen |location=US |publisher=Green Car Congress |date=28 August 2013 |access-date=31 August 2013}}

The 2018 model year Prius Eco ranked as the second-most-fuel-efficient gasoline-powered car without plug-in capability available in the US that year, following the Hyundai Ioniq Blue hybrid.{{cite news |last=Voelcker |first=John |date=21 December 2015 |title=2016 Toyota Prius: Most Fuel-Efficient Car Without A Plug, Ever |work=Green Car Reports |url=http://www.greencarreports.com/news/1101506_2016-toyota-prius-most-fuel-efficient-car-without-a-plug-ever |access-date=24 December 2015}}{{cite web |date=n.d. |title=Fueleconomy.gov Top Ten: Top Fuel Sippers (EPA Ratings, 2018 Model Year) |url=https://www.fueleconomy.gov/feg/topten.jsp?year=2018&action=ExEvsPhevs |url-status=live |archive-url=https://web.archive.org/web/20180409210300/https://www.fueleconomy.gov/feg/topten.jsp?year=2018&action=ExEvsPhevs |archive-date=9 April 2018 |access-date=17 April 2018 |publisher=US Environmental Protection Agency and US Department of Energy}}

=2018 facelift=

File:Toyota PRIUS S 2WD (DAA-ZVW51-AHXEB) (cropped).jpg

In late November 2018, for the 2019 model year, the U.S. market Prius lineup introduced an all-wheel drive model featuring Toyota's E-Four system. This has been available for the Japanese market Prius since 2015 and the hybrid versions of the RAV4 and Lexus NX.{{Cite news |url=https://www.caranddriver.com/news/2019-toyota-prius-awd-hybrid-photos-info |title=The 2019 Toyota Prius Is Likely Getting All-Wheel Drive |last=Golson |first=Daniel |work=Car and Driver |location=US |date=8 November 2018 |access-date=9 November 2018 |ref=Car & Driver Nov 2018 - 2019 Prius Likely Getting All-Wheel Drive}} Also, the Prius received a facelift with redesigned headlights and tail lights, which was released in Japan on 17 December 2018.{{Cite news |url=https://www.thetorquereport.com/toyota/2019-toyota-prius-gets-a-facelift-and-all-wheel-drive/ |title= 2019 Toyota Prius gets a facelift and all-wheel drive |date=27 November 2018 |access-date=27 November 2018}}

In 2021, for the 2022 model year, Toyota released the Nightshade Edition in the US. Like other Nightshade models, it added black paint to exterior trim pieces. It was available in FWD or AWD-e powertrain and in three exterior colours.{{Cite news |title=2022 Prius becomes the 11th Toyota to get the Nightshade treatment |date=27 May 2021| access-date=3 June 2021| url=https://www.autoblog.com/2021/05/27/2022-toyota-prius-nightshade-appearance-package/ |work=Autoblog}}

Fifth generation (XW60; 2022)

{{Infobox automobile

| name = Fifth generation

| image = Toyota Prius (XW60) Plug-in Hybrid IMG 9905.jpg

| caption = Prius Plug-in Hybrid

| model_code = XW60

| production = December 2022 – present

| model_years = 2023–present (North America)

| assembly = Japan: Toyota, Aichi (Tsutsumi plant)

| designer = {{unbulleted list

| Yuji Fujiwara (project chief designer){{cite web |date=19 December 2022 |title=Prius Design Sketches |url=https://global.toyota/en/mobility/toyota-brand/toyota-design/prius/ |access-date=11 January 2023 |website=Toyota Motor Corporation Official Global Website |publisher=Toyota}}

| Manabu Hirokawa, Hideaki Iida and Mario Majdandžić (exterior)

| Tsuyoshi Oba and Yuta Nozaki (interior)

}}

| layout = {{unbulleted list

| Front-engine, front-wheel-drive

| Front-engine, four-wheel-drive (E-Four)

}}

| platform = TNGA: GA-C{{Cite press release |title=World premiere for fifth-generation Toyota Prius, 100% Plug-in Hybrid for Europe |date=16 November 2022 |publisher=Toyota Europe |url=https://newsroom.toyota.eu/world-premiere-for-fifth-generation-toyota-prius-100-plug-in-hybrid-for-europe/ |access-date=16 November 2022}}

| related = {{ubl

| Toyota Prius Plug-in Hybrid/Prime (XW60)

| Toyota C-HR (AX20)

}}

| engine = {{unbulleted list

| Petrol hybrid:

| 1.8 L 2ZR-FXE I4 (ZVW60/65)

| 2.0 L M20A-FXS I4 (MXWH60/65)

}}

| motor = {{unbulleted list

| AC synchronous

| 1VM (front); 1WM (rear)

}}

| powerout = {{unbulleted list

| {{cvt|72|kW|hp PS|0}} (2ZR-FXE, petrol engine only); {{cvt|103|kW|hp PS|0}} (2ZR-FXE, combined system output)

| {{cvt|112|kW|hp PS|0}} (M20A-FXS, petrol engine only); {{cvt|144|–|146|kW|hp PS|0}} (M20A-FXS, combined system output)

| {{cvt|70|–|83|kW|hp PS|0}} (1VM motor)

| {{cvt|30|kW|hp PS|0}} (1WM motor)

}}

| transmission = eCVT

| drivetrain = Power-split

| battery = 4.08 Ah lithium-ion

| wheelbase = {{cvt|2750|mm|in|1}}

| length = {{cvt|4600|mm|in|1}}

| width = {{cvt|1780|mm|in|1}}

| height = {{cvt|1420|–|1430|mm|in|1}}

| weight = {{cvt|1350|–|1480|kg|lb|0

}}

| predecessor = Toyota Prius (XW50)

}}

The fifth-generation Prius was presented on 16 November 2022,{{Cite press release |title=World Premiere of All-New Prius in Japan |date=16 November 2022 |publisher=Toyota Global |url=https://global.toyota/en/newsroom/toyota/38225618.html |access-date=16 November 2022}} with two powertrain options announced for the Japanese market. The first uses Toyota's Series Parallel Hybrid System, available in 1.8-litre (2ZR-FXE) and 2.0-litre (M20A-FXS) variants and producing up to {{cvt|103|kW|hp PS|0}} and {{cvt|144|or|146|kW|hp PS|0}} respectively. This model is also available with E-Four all-wheel drive system. The second, a plug-in hybrid, combines a 2.0-litre M20A-FXS engine, an electric motor and lithium-ion batteries to produce a combined output of {{convert|164|kW|hp PS|abbr=on|0}}.{{Cite web|url=https://www.carscoops.com/2022/11/2023-toyota-prius-makes-the-iconic-plug-in-hybrid-better-in-all-areas/|title=2023 Toyota Prius Makes The Iconic Plug-In Hybrid Better In All Areas|date=16 November 2022|website=Carscoops}}

The new design has a higher {{Cd|long=yes|link=yes|0.27}} but it has a lower frontal area, and a smaller cargo volume than before.{{cite web |last1=Visnic |first1=Bill |title=2023 Toyota Prius punches it up |url=https://www.sae.org/news/2022/12/2023-toyota-prius-overview |publisher=Society of Automotive Engineers |access-date=7 August 2023 |language=en |date=19 December 2022}}

In Europe, deliveries will begin in the first quarter of 2023,{{Cite web|url=https://insideevs.com/news/621989/2023-toyota-prius-unveiled-europe-as-plug-in-hybrid-only/|title=2023 Toyota Prius Unveiled In Europe As A Plug-In Hybrid Only|website=InsideEVs}} with only the plug-in hybrid model being available.{{Cite web|url=https://www.carscoops.com/2022/11/2023-toyota-prius-will-come-to-europe-solely-with-220-hp-phev-powertrain/|title=2023 Toyota Prius Coming To Europe Solely As A 220 HP PHEV|date=16 November 2022|website=Carscoops}}

Unlike previous generations, this generation will not be sold in Australia due to sluggish sales with the previous generation. It will be replaced by a shorter Corolla Hatchback Hybrid.{{Cite web |last=Costello |first=Mike |date=11 May 2022 |title=Toyota Prius axed from Australia |url=https://www.carexpert.com.au/car-news/toyota-prius-axed-from-australia |access-date=13 December 2022 |website=CarExpert |language=en}} Toyota New Zealand also decided not to offer the new generation Prius initially, but have resumed sales in 2024 under their Signature Class imported vehicle program.{{citation needed|date=September 2024}}

In October 2023, Toyota reversed its initial decision not to sell the fifth-generation Prius in the UK.{{Cite web |title=Exclusive: New Toyota Prius will go on sale in UK |url=https://www.autocar.co.uk/car-news/new-cars/toyota-prius |access-date=2 November 2023 |website=Autocar |language=en}}

In 2024, for the 2025 model year, the Prime model was renamed to Plug-in Hybrid for the North American market.{{Cite web |last=Shakir |first=Umar |date=2024-09-26 |title=The Toyota Prius and Rav4 are no longer Prime |url=https://www.theverge.com/2024/9/26/24254955/toyota-prius-rav4-plug-in-hybrid-drops-prime-2025 |access-date=2024-09-29 |website=The Verge |language=en}}

File:Toyota Prius (XW60) Plug-in Hybrid IMG 9895.jpg|Rear view

File:2023 Toyota Prius Z 2.0L HEV (2).jpg|Interior

= Markets =

== Japan ==

In Japan, the Prius went on sale on 10 January 2023. Grade levels offered for the {{proper name|Prius}} are the X, U, G, and Z;{{cite news|url=https://bestcarweb.jp/newcar/547851|title=Which is better, 1.8L or 2L? If you are aiming for a new Prius, this is the recommended grade!|website=Best Car Web|date=16 November 2022|access-date=22 December 2022|language=Japanese}} with the former two are equipped with the 2ZR-FXE engine, and the latter two equipped with the M20A-FXS engine.{{cite web|url=https://bestcarweb.jp/feature/test-drive/570521|title=Test drive the new Prius ahead of its time!! It's fun to drive!|website=Best Car Web|date=22 December 2022 |access-date=22 December 2022|language=Japanese}}

== United States ==

The United States market Prius is available in three grade levels: LE, XLE, and Limited. All grades are powered with the M20A-FXS engine; AWD is optional on all trims.{{cite press release |url=https://pressroom.toyota.com/hybrid-reborn-2023-toyota-prius-revealed/ |title=Hybrid Reborn: 2023 Toyota Prius Revealed |publisher=Toyota |location=US |date=16 November 2022 |access-date=4 December 2022}} In 2024, for the 2025 model year, the Nightshade grade was added, based on the XLE grade.{{Cite press release |last= |first= |date=2025-01-07 |title=2025 Toyota Prius Gets a Moody Vibe with New Nightshade Grade |url=https://pressroom.toyota.com/2025-toyota-prius-gets-a-moody-vibe-with-new-nightshade-grade/ |access-date=2025-01-11 |publisher=Toyota |location=US}}

== Canada ==

The Canadian market Prius is available in two grade levels: XLE and Limited. Both grades are powered with the M20A-FXS engine, and include AWD.{{cite press release |url=https://www.toyota.ca/toyota/en/about/news/a-stunner-is-born-allnew-2023-toyota-prius-arrives-this-winter |title=A Stunner is Born: All-New 2023 Toyota Prius Arrives This Winter |publisher=Toyota |location=Canada |date=13 December 2022 |access-date=18 June 2023}}

== Indonesia ==

The Prius was previewed at the 30th Gaikindo Indonesia International Auto Show on 10 August 2023, and launched at the 31st Gaikindo Indonesia International Auto Show on 17 July 2024, with only HEV variant being sold in Indonesia, while the PHEV variant being previewed.{{citation needed|date=July 2024}}

== South Korea ==

The South Korean market Prius went on sale on 13 December 2023, all grades are powered with the M20A-FXS engine. Similar to North America, the HEV model is available in LE and XLE grades, while the PHEV model is available in SE and XSE grades, ambient lighting is standard on XLE HEV and XSE PHEV grades.{{cite news |title=토요타, 디자인과 성능 업그레이드 된 ‘5세대 프리우스’ 출시 |trans-title=Toyota Launches '5th Generation Prius' with Upgraded Design and Performance |url=https://www.autoview.co.kr/news/articleView.html?idxno=82352 |publisher=Autoview |language=Korean |location=Korea |access-date=6 December 2024 |date=13 December 2023}}

= Safety =

The Prius holds the 2023 IIHS Top Safety Pick+.

class="wikitable" \|+IIHS scores: 2023 Toyota Prius{{Cite web\|url=https://www.iihs.org/ratings/vehicle/toyota/prius-4-door-hatchback/2023\|title=2023 Toyota Prius\|website=IIHS-HLDI crash testing and highway safety \|location=US}} \|Small overlap front (driver)	colspan="1" style="text-align:center;color:white;background:green" \|Good
Small overlap front (passenger)	colspan="1" style="text-align:center;color:white;background:green" \|Good
Moderate overlap front	colspan="1" style="text-align:center;color:white;background:green" \|Good
Side impact	colspan="1" style="text-align:center;color:white;background:green" \|Good
Front crash prevention: vehicle-to-pedestrian (Day)	colspan="1" style="text-align:center;color:white;background:green" \|Superior
Front crash prevention: vehicle-to-pedestrian (Night)	colspan="1" style="text-align:center;color:white;background:green" \|Superior
Headlights	colspan="1" style="text-align:center;color:black;background:yellow" \|Acceptable
Seat belt reminders	colspan="1" style="text-align:center;color:white;background:green" \|Good
Child seat anchors (LATCH) ease of use	colspan="1" style="text-align:center;color:white;background:green" \|Good+

= Awards =

US: Japan Car of the Year award for 2023-2024.{{Cite web |title=Toyota Prius has won Japan Car of the year Award for 2023-2024 – Japanese Car News |url=https://japanesecarnews.com/toyota-prius-has-won-japan-car-of-the-year-award-for-2023-2024/ |year=2023 |access-date=8 December 2023}}
US: Kelley Blue Book Best New Model Award 2024.{{cite news |url=https://www.kbb.com/awards/2024-toyota-prius-best-new-model/ |title=Toyota Prius Is Our Best New Model of 2024 |first=Matt |last=Degen |publisher=Kelley Blue Book |location=US |date=4 December 2023 |access-date=10 January 2024}}
US: 2024 MotorTrend Car of the Year.{{Cite news |title=Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year |url=https://www.prnewswire.com/news-releases/toyota-prius-receives-top-honors-as-the-2024-motortrend-car-of-the-year-301990190.html |website=PR Newswire |location=US |date=16 November 2023 |access-date=26 December 2023}}
US: 2024 North American Car of the Year.{{cite press release |title=North American Car, Truck and Utility Vehicle of the Year™ Officers Reveal Award Winners for 2024 |url=https://www.globenewswire.com/en/news-release/2024/01/04/2804218/0/en/North-American-Car-Truck-and-Utility-Vehicle-of-the-Year-Officers-Reveal-Award-Winners-for-2024.html |location=US |date=4 January 2024 |access-date=10 January 2024}}{{cite news |title=2024 North American Car/Truck/Utility of the Year Winners! |url=https://www.designnews.com/automotive-engineering/2024-north-american-car-truck-suv-of-the-year-winners- |first=Dan |last=Carney |work=Design News |location=US |date=5 January 2024 |access-date=10 January 2024}}
US: The Drive’s Best Car of 2023.{{cite news |title=The Drive's Best Car of 2023 Is the Toyota Prius |url=https://www.thedrive.com/car-reviews/toyota-prius-best-car-2023 |first=Kyle |last=Cheremcha |work=The Drive |location=US |date=8 December 2023 |access-date=10 January 2024}}
US: MotorWeek{{'}}s Drivers’ Choice Awards for Best Family Car of 2023.{{cite news |title=2023 MotorWeek Drivers' Choice Awards |url=https://motorweek.org/drivers_choice_awards/2023-motorweek-drivers-choice-awards/ |work=Motor Week |publisher=PBS |location=US |year=2023 |access-date=10 January 2024}}
US: Car and Driver{{'s}} recipient of the 10 Best in 2024.{{cite news |title=2024 Toyota Prius: Car and Driver 10Best |url=https://www.caranddriver.com/features/a45976802/10best-2024-toyota-prius/ |first=Ezra |last=Dyer |work=Car and Driver |location=US |date=5 December 2023 |access-date=10 January 2024}}
US: 2024 Green Car of the Year (Prius Prime).{{cite news |title=Winners! The Best Green Cars of the Year |url=https://greencarjournal.com/features/winners-the-best-green-cars-of-the-year/ |work=Green Car Journal |location=US |date=29 November 2023 |access-date=10 January 2024}}
US: Edmunds' Top Rated Car of 2024 Award.{{cite news |last1=Yekikian |first1=Nick |title=Edmunds Top Rated 2024: These Cars, Trucks and SUVs Won Our Highest Honor |url=https://www.edmunds.com/car-news/edmunds-top-rated-2024-cars-trucks-suvs.html |publisher=edmunds.com |date=24 January 2024}}
Canada: 2024 Canadian Car of the Year Award.{{cite news |title=2024 Canadian Car of the Year winners announced by Automobile Journalists Association of Canada |url=https://www.newswire.ca/news-releases/2024-canadian-car-of-the-year-winners-announced-by-automobile-journalists-association-of-canada-833084937.html |publisher=Newswire.ca |date=15 February 2024}}{{cite news |title=Toyota Prius named 2024 Canadian Car of the Year, but which vehicles won utility vehicle as well as electric car and electric utility vehicle of the year? |url=https://www.toronto.com/life/toyota-prius-named-2024-canadian-car-of-the-year-but-which-vehicles-won-utility-vehicle/article_74ac45f9-b769-5696-92ed-7f533195a8b3.html |publisher=toronto.com}}
2024 World Car Design of the Year{{cite press release |url=https://www.worldcarawards.com/files/2024_WCA_Winner_Design.pdf |title=Toyota Prius – 2024 World car design of the year |work=World Car Awards |date=27 March 2024 |access-date=15 May 2024}}

= Recall =

In April 2024, Toyota issued a recall affecting 211,000 2023 and 2024 model year Prius and Prius Prime units worldwide where the rear doors can open unexpectedly if not locked due to a short circuit on the electronic rear door latches when the car is moving or involved in a collision.{{Cite news |last=Alaniz |first=Anthony |title=Toyota Recalls New Prius Over Rear Doors That Could Open While Driving |url=https://www.motor1.com/news/716629/2023-2024-toyota-prius-recalled-doors/ |work=Motor1 |location=US |date=2024-04-18 |access-date=2024-06-01}} The issue was that water could possibly short circuit the door lock. The issue has now been resolved, remaining vehicles that do not have new switches are replaced at US port of entry for vehicles shipped overseas.{{citation needed|date=August 2024}}

Prius family

= Prius Plug-in Hybrid =

File:2012 Toyota Prius plug-in hyrid -- 07-14-2012.JPG (first generation)]]

The Prius Plug-in Hybrid (ZVW35) is based on the conventional third generation (ZVW30) with a 4.4{{nbsp}}kWh lithium-ion battery that allows an all-electric range of {{convert|11|mi|km|0|abbr=in|order=flip}}.{{cite web |url=https://cars.usnews.com/cars-trucks/toyota/prius-plug-in/2014 |title=2014 Toyota Prius Plug-In Prices, Reviews & Listings for Sale |work=U.S. News & World Report |access-date=4 January 2020}} A global demonstration program involving 600 pre-production test cars began in late 2009 and took place in Japan, Europe, Canada, China, Australia, New Zealand and the United States.{{cite web |url=http://www.sustainablemobility.com/?section=demoprograms |title=Toyota Prius Plug-in Hybrid Demo Program |publisher=Toyota |access-date=9 April 2010}}{{cite web |url=http://www2.toyota.co.jp/en/news/09/12/1214.html |title=TMC Introduces 'Prius Plug-in Hybrid' into Key Markets |publisher=Toyota News release |date=14 December 2009 |access-date=9 April 2010}}{{cite web |url=http://www.greencarcongress.com/2010/04/toyota-20100425.html#more |title=Toyota to Start Trials of Plug-in Prius in China |publisher=Green Car Congress |date=25 April 2010 |access-date=26 April 2010}}

The production version was unveiled at the September 2011 Frankfurt Motor Show.{{cite web |url=http://green.autoblog.com/2011/09/14/2012-toyota-prius-plug-in-hybrid-mpge-mpg/ |title=2012 Toyota Prius Plug-In Hybrid now offers 111 MPGe |first=Sebastian |last=Blanco |publisher=AutoblogGreen |date=14 September 2011 |access-date=16 September 2011}} See details in Toyota Press Release Deliveries began in Japan in late January 2012,{{cite web |url=http://integrityexports.com/2011/09/30/prius-plug-in-hybrid-on-sale-january-in-japan-charging-stations-at-5500-dealerships-and-car-rental-locations/ |title=Prius Plug-In Hybrid on Sale January in Japan – Charging Stations at 5,500 Dealerships and Car Rental Locations |first=Stephen |last=Munday |publisher=Integrity Exports |date=30 September 2011 |access-date=30 September 2011}} followed by a limited roll-out in the U.S. in late February.{{cite web |url=http://www.greencarreports.com/news/1074785_plug-in-car-sales-soar-in-march-led-by-chevrolet-volt |title=Plug-In Car Sales Soar in March, Led By Chevrolet Volt |first=John |last=Voelcker |publisher=Green Car Reports |date=3 April 2012 |access-date=3 April 2012}} Deliveries began in Europe in June 2012 and in the UK in August 2012.{{cite press release |url=http://corporatemedia.toyota.eu/pressrelease/2908/154/solid-13-q2-sales-increase-toyota-lexus-vehicles |archive-url=https://archive.today/20130213091234/http://corporatemedia.toyota.eu/pressrelease/2908/154/solid-13-q2-sales-increase-toyota-lexus-vehicles |url-status=dead |archive-date=13 February 2013 |title=Solid 13% Q2 sales increase for Toyota and Lexus vehicles in Europe |publisher=Toyota |location=Europe |date=13 July 2012 |access-date=7 August 2012 }}{{cite web |url=http://hybridcars.com/news/toyota-delivers-first-fleet-customer-prius-plug-49613.html |title=Toyota Delivers First Fleet Customer Prius Plug-In |first=Huw |last=Evans |publisher=HybridCars.com |date=7 August 2012 |access-date=7 August 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120810041331/http://www.hybridcars.com/news/toyota-delivers-first-fleet-customer-prius-plug-49613.html |archive-date=10 August 2012}}

= Prius Prime =

File:2017 Toyota Prius Prime front 6.20.18.jpg]]

The second generation of the plug-in hybrid version of the Prius, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,{{cite news | url=http://www.japantoday.com/category/business/view/toyota-gets-bullish-on-plug-in-hybrids-with-new-prius-prime | title=Toyota gets bullish on plug-in hybrids with new Prius Prime | first=Yuri | last=Kageyama | work=Japan Today | date=17 June 2016 | access-date=17 June 2016}} was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015. The model was released to retail customers in the U.S. in November 2016,{{cite news| url=http://www.greencarreports.com/news/1107541_plug-in-electric-car-sales-for-nov-volt-soars-prius-prime-arrives | title=Plug-in electric car sales for Nov: Volt soars, Prius Prime arrives (UPDATE) |first=John |last=Voelcker | work=Green Car Reports |date=1 December 2016 |access-date=1 December 2016}} followed by Japan in February 2017.{{cite news | url=http://www.autonews.com/article/20170215/OEM05/170219908/toyota-sees-plug-in-hybrids-catching-on-faster-than-conventional |title=Toyota sees plug-in hybrids catching on faster than conventional hybrids| first=Naomi |last=Tajitsu | agency=Reuters |publisher=Automotive News | date=15 February 2017 | access-date=19 February 2017}} Around 75,000 first generation Prius plug-ins have been sold since its launch in 2012. In the American market, unlike the first generation model, the Prius Prime is available in all 50 states.{{cite news |url=http://www.autoblog.com/2016/03/23/toyota-prius-prime-new-york-official/ |title=Toyota Prius Prime plugs in with 22 EV miles |first=Sebastian |last=Blanco |publisher=Autoblog.com |date=23 March 2016 |access-date=24 March 2016}}{{cite news |url=http://www.autonews.com/article/20160323/OEM04/303239954/toyota-looks-to-boost-prius-with-all-new-plug-in-prime |title=Toyota looks to boost Prius with all-new plug-in Prime |first=David |last=Undercoffler |work=Automotive News |date=23 March 2016 |access-date=24 March 2016}}

= Prius v =

File:2012 Toyota Prius v Three -- 03-30-2012.JPG

At the January 2011 North American International Auto Show, Toyota revealed the 2012 model year Prius v, an MPV, which is derived from the third-generation Prius and features over 50 per cent more interior cargo space than the original Prius design.

In May 2011, Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.{{cite web |url=http://www.greencarcongress.com/2011/05/priusa-20110513.html#tp |title=Toyota launches Prius α in Japan; forecasts delay in deliveries of the new model |publisher=Green Car Congress |date=13 May 2011 |access-date=13 May 2011}} The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. The seven passenger seating on the Prius v is not available on North American Prius v models.{{cite news |url=http://wheels.blogs.nytimes.com/2011/03/10/toyota-downsizes-prius-wagons-seating-capacity-for-u-s/?emc=eta1 |title=Toyota Downsizes Prius Wagon's Seating Capacity for U.S. |first=Jim |last=Motavalli |work=The New York Times |date=10 March 2011 |access-date=15 March 2011}} The European version, named Prius+ (plus), began deliveries in June 2012.{{cite news |url=https://www.reuters.com/article/toyota-prius-idUSL3E7GD0KJ20110513 |title=UPDATE 1-Toyota gets 25,000 pre-sale orders for Prius Alpha in Japan |work=Reuters |date=13 May 2011 |access-date=13 May 2011 |first=Chang-Ran |last=Kim}} US sales ended in 2017. Japanese production ended in March 2021.{{cite news |url=https://www.itmedia.co.jp/business/articles/2012/02/news124.html |title=トヨタ、「プリウスα」「プレミオ」など5車種を生産終了 |trans-title=Toyota discontinues production of 5 models including "Prius α" and "Premio" |work=IT Media |location=Japan |language=ja |date=2 December 2020 |access-date=23 October 2021}}

= Prius c =

File:2014 Toyota Prius c (NHP10R) i-Tech hatchback (2015-06-15) 01.jpg

Toyota unveiled the Prius c concept at the January 2011 North American International Auto Show. The Prius c has a lower list price and is smaller than the previous Prius liftback. The production version was unveiled at the 2011 Tokyo Motor Show as the Toyota Aqua, and was launched in Japan in December 2011.{{cite news |url=https://www.bloomberg.com/news/2011-12-26/toyota-adds-to-prius-lineup-with-smallest-hybrid-aimed-at-fit.html |title=Toyota Adds to Prius Lineup With Smallest Hybrid |first1=Anna |last1=Mukai |first2=Yuki |last2=Hagiwara |publisher=Bloomberg L.P. |date=25 December 2011 |access-date=28 December 2011}} The Prius c was released in the US and Canada in March 2012,{{cite web |url=http://wot.motortrend.com/make-it-yours-2012-toyota-prius-c-configurator-goes-live-178545.html |title=Make It Yours: 2012 Toyota Prius c Configurator Goes Live |first=Donny |last=Nordlicht |publisher=Motor Trend |date=12 March 2012 |access-date=12 March 2012}}{{cite press release |url=http://media.toyota.ca/pr/tci/en/new-models-and-hybrids-power-toyota-231549.aspx |title=New models and hybrids power Toyota Canada Inc.'s sales in March 2012 |publisher=Toyota |location=Canada |date=3 April 2012 |access-date=1 May 2012}} and in April 2012 in Australia and New Zealand.{{cite web |url=http://www.themotorreport.com.au/53818/toyota-prius-c-on-sale-in-australia |title=Toyota Prius C on Sale in Australia |first=Mike |last=Stevens |publisher=The Motor Report |date=27 March 2012 |access-date=22 May 2012}}{{cite news |url=http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=10792372 |title=Toyota on hybrid recruitment drive with baby Prius |first=Alastair |last=Sloane |work=The New Zealand Herald |date=17 March 2012 |access-date=17 March 2012}} The Prius c is not available in Europe, where instead, Toyota is selling the Toyota Yaris Hybrid since June 2012.{{cite web |url=http://www.hybridcars.com/news/france-sourced-toyota-yaris-us-bound-2013-47498.html |title=France-Sourced Toyota Yaris US-Bound in 2013 |first=Philippe |last=Crowe |publisher=HybridCars.com |date=25 June 2012 |access-date=31 July 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120628000328/http://www.hybridcars.com/news/france-sourced-toyota-yaris-us-bound-2013-47498.html |archive-date=28 June 2012}} The Prius c and the Yaris Hybrid share the same powertrain.{{cite web |url=http://www.motornature.com/2012/01/the-toyota-yaris-hybrid-one-for-europe/ |title=The Toyota Yaris hybrid, one for Europe |first=Laurent J. |last=Masson |publisher=Motor Nature |date=16 January 2012 |access-date=11 February 2012}}

Sales

{{Multiple issues|{{Overly detailed|section|details=|date=December 2023}}

{{Update|section|date=December 2023}}|section=y}}

= Overview =

Global cumulative Prius liftback sales reached the 1 million vehicle mark in May 2008.{{cite press release |url=http://green.autoblog.com/2009/09/04/toyota-tops-2-million-hybrid-sales-worldwide/ |title=Toyota tops 2 million hybrid sales worldwide |publisher=AutobloGreen |date=4 September 2009 |access-date=24 October 2009}} Sales of one million were achieved in the U.S. by April 2011,{{cite web |date=6 April 2011 |title=Toyota sells One-Millionth Prius in the US |url=http://www.greencarcongress.com/2011/04/prii-20110406.html#more |access-date=7 April 2011 |publisher=Green Car Congress}} and Japan in August 2011.{{cite news |date=13 September 2011 |title=Toyota Prius' cumulative domestic sales top 1 million |work=Mainichi Daily News |location=Tokyo |url=http://mdn.mainichi.jp/mdnnews/business/archive/news/2011/09/13/20110913p2g00m0bu051000c.html |access-date=15 September 2011}}{{dead link|date=February 2018|bot=InternetArchiveBot|fix-attempted=yes}} {{As of|2022|09}}, the Prius ranked as the world's top selling hybrid car with 5 million units sold.

{{As of|2017|01}}, the Prius is sold in over 90 countries and regions. Worldwide cumulative sales{{cite press release |url=http://www.toyota.co.jp/en/news/08/0515.html |title=Worldwide Prius Sales Top 1 Million |publisher=Toyota Motor Corporation |date=15 May 2008 |access-date=22 March 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100210042931/http://www2.toyota.co.jp/en/news/08/0515.html |archive-date=10 February 2010}} exceeded 2 million units in September 2010,{{cite web |title=Worldwide Prius Cumulative Sales Top 2M Mark; Toyota Reportedly Plans Two New Prius Variants for the US By End of 2012 |url=http://www.greencarcongress.com/2010/10/worldwide-prius-cumulative-sales-top-2m-mark-toyota-reportedly-plans-two-new-prius-variants-for-the-.html#more |publisher=Green Car Congress |date=7 October 2010 |access-date=7 October 2010}} and reached 3 million in June 2013. {{As of|2017|01}}, global sales of the Prius family totaled almost 6.1 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.{{cite press release | title=Worldwide Sales of Toyota Hybrids Surpass 10 Million Units |url=http://newsroom.toyota.eu/global-sales-of-toyota-hybrids-reach-10-million/ | publisher=Toyota |location=Toyota City, Japan |date=14 January 2017 |access-date=15 January 2017 |quote=This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016.}} The Prius family accounts for 61% of Toyota's total global cumulative hybrid car sales: 6.115 million units, consisting of Prius liftback: 3.9846 million; Aqua, Prius c: 1.3801 million; Prius α, Prius v, Prius +: 614,700; and Prius PHV: 79,300. Sales of the Prius family are led by the Prius liftback, with 4 million units, followed by the Aqua/Prius c with 1.4 million, the Prius +/v/α with, 615 thousand and the Prius Plug-in Hybrid with 79 thousand units.

{{As of|2011|04}}, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000. The Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009{{cite web |url=http://www.toyota.com/about/news/corporate/2010/01/05-1-sales.html |title=Toyota Reports December And 2009 Sales |publisher=Toyota |access-date=5 January 2010 |url-status=dead |archive-url=https://web.archive.org/web/20120222071740/http://www.toyota.com/about/news/corporate/2010/01/05-1-sales.html |archive-date=22 February 2012}} before rebounding to 140,928 units in 2010.{{cite web |url=http://www.afdc.energy.gov/afdc/data/vehicles.html |title=Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010 |publisher=Alternative Fuels and Advanced Vehicle Data Center (US DoE) |access-date=5 March 2011}} Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010 {{As of|2017|01}}, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.8 million in the US, and ranked as the all-time best-selling hybrid car in both countries.{{cite news | url=http://www.hybridcars.com/americans-buy-their-four-millionth-hybrid-car/ | title=Americans Buy Their Four-Millionth Hybrid Car | first=Jeff |last=Cobb| work=HybridCars.com| date=6 June 2016 | access-date=17 February 2017}}

; 2010

Cumulative Prius sales in Europe reached 200,000 units by mid-2010, after 10 years in that market. The UK is one of the leading European markets for Prius, accounting for 20% of Priuses sold in Europe.{{cite web |url=http://www.greencarcongress.com/2010/07/priuseuro-20100716.html#more |title=Toyota Prius Sales in Europe Reach 200,000 Units |publisher=Green Car Congress |date=16 July 2010 |access-date=16 July 2010}} Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.{{cite news |url=https://www.usatoday.com/money/autos/2010-01-08-prius-tops_N.htm |title=Prius No. 1 in Japan sales as green interest grows |work=USA Today |agency=Associated Press |date=8 January 2010 |access-date=14 March 2010}} In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.

; 2011

Rising oil prices caused by the Arab Spring led to increased sales in Q1 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted, but output was hindered due to shortages from parts suppliers.[https://www.latimes.com/business/la-xpm-2011-mar-31-la-fi-autos-disruption-20110331-story.html "Toyota Prius dealers see demand rise and inventories fall"] By Jerry Hirsch, Los Angeles Times 31 March 2011 Nevertheless, during the 2011 Japanese fiscal year, the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third consecutive year.{{cite web |url=http://integrityexports.com/2012/04/06/prius-tops-japan-car-sales-in-2011-hybrids-now-16-percent-of-market/ |title=Hybrids Now 16% of Market in Japan as Prius Wins Annual Sales Crown Again |work=Asahi Shimbun |publisher=Integrity Exports |date=6 April 2012 |access-date=8 April 2012}}

; 2012

Until September 2012, the Prius liftback was the top selling new car in Japan for 16 months in a row, until surpassed by the Toyota Aqua in October, which kept the lead through December 2012.{{cite web |script-title=ja:新車乗用車販売台数ランキング |trans-title=New passenger car sales ranking |url=http://www.jada.or.jp/contents/data/ranking/index.php |url-status=dead |archive-url=https://web.archive.org/web/20130805082748/http://www.jada.or.jp/contents/data/ranking.html |archive-date=5 August 2013 |access-date=30 March 2013 |publisher=Japan Automobile Manufacturers Association |language=ja}}See total sales from January to December. Toyota is reporting in Japan sales of the regular Prius and Prius α together.{{cite news |url=http://www.pddnet.com/news/2012/11/aqua-tops-prius-best-selling-car-japan |title=Aqua Tops Prius as Best-Selling Car in Japan |agency=Associated Press |work=Product Design and Development (PDDnet) |date=6 October 2012 |access-date=10 November 2012 |archive-date=10 November 2012 |archive-url=https://web.archive.org/web/20121110203332/http://www.pddnet.com/news/2012/11/aqua-tops-prius-best-selling-car-japan |url-status=dead }} The Prius liftback, with 317,675 units sold in 2012, was the best selling car in Japan during 2012 for the fourth consecutive year. The Aqua ranked as the second best selling car with 266,567 units sold in 2012.{{cite web |url=http://www.best-selling-cars.com/japan/2012-full-year-japan-best-selling-car-models/ |title=2012 (Full Year) Japan: Best-Selling Car Models |publisher=BestSellingCars.com |date=10 January 2013 |access-date=16 January 2013}} Nevertheless, when sales of the two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan in 2012, including kei cars, leading sales since February through December 2012.{{cite web |url=http://www.carview.co.jp/magazine/market_watch/2012/03/1245/|script-title=ja:2月のボディタイプ別売れ筋モデルをチェック|trans-title=Check the best selling models of different body types February 2012 |language=ja |publisher=Car View |access-date=22 October 2012}} When sales are broken down by model, the Aqua ranked second in January and first in February 2012.{{cite web |url=http://bestsellingcarsblog.com/2013/01/29/japan-by-version-december-2012-nissan-sylphy-subaru-brz-shine/ |title=Japan by version December 2012: Nissan Sylphy & Subaru BRZ up |publisher=Best Selling Cars Blog |date=29 September 2013 |access-date=29 January 2013}} The Aqua was the top selling new car in Japan in 2013,{{cite news |last=Ohnsman |first=Alan |date=9 January 2014 |title=Nissan set to double Leaf sales: Ghosn |work=Japan Times |url=http://www.japantimes.co.jp/news/2014/01/09/business/nissan-set-to-double-leaf-sales-ghosn/ |access-date=25 January 2014}} and again in 2014.{{cite web |last=Bekker |first=Henk |date=8 January 2015 |title=2014 (Full Year) Japan: Best-Selling Car Models |url=http://www.best-selling-cars.com/japan/2014-full-year-japan-best-selling-car-models/ |access-date=23 January 2015 |publisher=Best Selling Cars}} Global Prius sales peaked in 2010 with over 500 thousand units sold, and since 2011 sales of the liftback version have declined in most markets through December 2015, and in the US and Canada since 2013.{{cite press release |title=Worldwide Sales of Toyota Hybrids Surpass 9 Million Units |url=http://newsroom.toyota.co.jp/en/detail/12077091/ |location=Toyota, Aichi |publisher=Toyota |date=20 May 2016 |access-date=22 May 2016}}

High gasoline prices in the US, approaching {{USD|4}} a gallon by March 2012, contributed to record monthly sales of Prius family vehicles. A total of 28,711 units were sold in the US during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (63%); the Prius v accounted for 4,937 units (17%); the Prius c, for 4,875 units (17%); and the Prius Plug-in Hybrid, for 891 units (3%).{{cite web |url=http://www.greencarcongress.com/2012/04/prius-20120404.html |title=Liftback accounts for 63% of March Prius sales; Prius v and c account for about 17% each |publisher=Green Car Congress |date=8 April 2012 |access-date=8 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120408120416/http://www.greencarcongress.com/2012/04/prius-20120404.html |archive-date=8 April 2012}}{{cite web |url=http://www.hybridcars.com/news/march-2012-dashboard-44059.html |title=March 2012 Dashboard |publisher=HybridCars.com |date=8 April 2012 |access-date=6 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120407061357/http://www.hybridcars.com/news/march-2012-dashboard-44059.html |archive-date=7 April 2012}} Another record was set during the Q1 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever.{{cite news |url=https://www.bloomberg.com/news/2012-04-03/toyota-sets-prius-sales-record-on-bigger-lineup-gas-prices-3-.html |title=Toyota Sets Prius Sales Record on Bigger Lineup, Gas Prices |first=Alan |last=Ohnsman |work=Bloomberg News |date=3 April 2012 |access-date=8 April 2012}} Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the Honda Civic (57,124 units) and Toyota Camry (50,250 units).{{cite news |url=http://www.latimes.com/business/autos/la-fi-hy-autos-prius-top-california-seller-20130122,0,6622427.story |title=Toyota Prius topples Honda Civic as bestselling car in California |first=Jerry |last=Hirsch |work=Los Angeles Times |date=22 January 2013 |access-date=22 January 2013}} The sales figure includes the Prius liftback, Prius v, Prius c and Prius PHV. The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).{{cite news |url=http://www.autonews.com/article/20140213/RETAIL01/302139893/toyota-prius-keeps-calif-sales-crown-tesla-moves-up# |title=Toyota Prius keeps Calif. sales crown; Tesla moves up |work=Automotive News |publisher=Bloomberg L.P. |date=13 February 2014 |access-date=16 February 2014}}{{cite web |url=http://www.cncda.org/secure/GetFile.aspx?ID=2668 |title=California Auto Outlook: Fourth Quarter 2013 |publisher=California New Car Dealers Association (CNCDA) |date=February 2014 |access-date=16 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140217023349/http://www.cncda.org/secure/GetFile.aspx?ID=2668 |archive-date=17 February 2014}}

Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51% of all hybrid sold in the country that year. A total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf.{{cite web |url=http://www.greencarreports.com/news/1081419_plug-in-electric-car-sales-triple-in-2013-as-buyers-models-increase |title=Plug-In Electric Car Sales Triple in 2012 As Buyers, Models Increase |first=John |last=Voelcker |publisher=Green Car Reports |date=3 January 2013 |access-date=17 January 2013}} The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units. Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country.{{cite web |url=http://green.autoblog.com/2012/11/28/toyotas-jim-lentz-future-wireless-charging-cng-hydrogen/ |title=Toyota's Jim Lentz looks into the future of wireless charging, CNG and more hydrogen |first=Sebastian |last=Blanco |publisher=Autoblog Green |date=28 November 2012 |access-date=28 November 2012}} Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013,{{cite press release |url=http://pressroom.toyota.com/releases/2014+tioyota+prius+dominate+hybrid+oct2013.htm |title=2014 Toyota Prius Continues to Dominate the Hybrid Category |publisher=Toyota |location=US |date=16 October 2013 |access-date=26 October 2013}} representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.{{cite web |url=http://www.hybridcars.com/news/december-2011-dashboard-sales-still-climbing-35093.html |title=December 2011 Dashboard: Sales Still Climbing |publisher=HybridCARS.com |date=9 January 2012 |access-date=10 January 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120112045119/http://www.hybridcars.com/news/december-2011-dashboard-sales-still-climbing-35093.html |archive-date=12 January 2012}}{{cite web |url=http://www.hybridcars.com/september-2013-dashboard/ |title=September 2013 Dashboard |first=Jeff |last=Cobb |publisher=HybridCars.com and Baum & Associates |date=3 October 2013 |access-date=26 October 2013}} See the section: September 2013 Hybrid Car Sales Numbers: A total of 389,910 hybrid vehicles were sold in the US between January and September 2013.

Prius family sales also set a record in Japan in March 2012. Accounting for the conventional Prius and Prius α sales, a total of 45,496 units were sold in March 2012, becoming the highest monthly sales ever for any model in Japan since 1997, and representing a market share of 9% of all new car registrations excluding kei cars. The Toyota Aqua sold 29,156 units, ranking as the third top selling car that month. Together, all Prius family vehicles sold 74,652 units, representing 15% of monthly new car sales in March 2012.{{cite web |url=http://www.jada.or.jp/contents/data/ranking/index.php |title=Passenger car sales ranking |language=ja |publisher=Japan Automobile Manufacturers Association |access-date=8 April 2012 |archive-date=5 August 2013 |archive-url=https://web.archive.org/web/20130805082748/http://www.jada.or.jp/contents/data/ranking.html |url-status=dead }} With a total of 247,230 vehicles sold during the first quarter of 2012, the Toyota Prius family became the third top selling nameplate in the world in terms of total global sales, after the Toyota Corolla (300,800 units) and the Ford Focus (277,000 units).{{cite news |url=http://www.torquenews.com/106/toyota-prius-becomes-3rd-bestselling-nameplate-world |title=Toyota Prius becomes 3rd bestselling nameplate in the world |first=Patrick |last=Rall |work=Torque News |date=30 May 2012 |access-date=5 August 2012}}{{cite news |url=http://www.cbt.com.my/2012/05/30/corolla-worlds-top-selling-nameplate-focus-worlds-best-selling-model/ |title=Corolla World's Top Selling Nameplate, Focus World's Best Selling Model |first=Hans |last=Cheong |work=New Sunday Times |date=30 May 2012 |access-date=5 August 2012 |url-status=dead |archive-url=https://web.archive.org/web/20131026062627/http://www.cbt.com.my/2012/05/30/corolla-worlds-top-selling-nameplate-focus-worlds-best-selling-model/ |archive-date=26 October 2013}}

; Since 2012

US Prius sales have declined every year since their peak in 2012, due to competition from other manufacturers.{{Cite news |url=https://www.bloomberg.com/news/articles/2019-06-03/prius-preeminence-fades-as-hybrid-bets-shift-to-suvs-from-sedans |title=Prius Sales Are Falling, But Hybrids Are More Popular Than Ever |first=Keith |last=Naughton |work=Bloomberg |location=US |date=3 June 2019 |access-date=15 December 2020}}

= Liftback sales =

style="background:#cfc;"\|World ! style="background:#cfc;"\|Japan ! style="background:#cfc;"\|US ! style="background:#cfc;"\|Europe{{efn-lr\|Toyota Motor Europe: Europe including Russia and Turkey + Armenia, Georgia, Azerbaijan, Kazakhstan and Israel}} ! style="background:#cfc;"\|Canada{{cite web \|url=http://www.goodcarbadcar.net/2011/01/toyota-prius-sales-figures.html\|archive-url=https://web.archive.org/web/20180529123005/http://www.goodcarbadcar.net/2011/01/toyota-prius-sales-figures\|archive-date=29 May 2018 \|title=Toyota Prius Sales Figures - Canada \|first=Timothy \|last=Cain \|publisher=Good Car Bad Car \|date=May 2016 \|access-date=29 May 2016}} ! style="background:#cfc;"\|Other
class="wikitable" style="margin: 1em auto 1em auto" ! rowspan="2" style="text-align:center; background:#cfc;" \| Calendar year ! colspan="6" \|Annual Prius liftback sales worldwide and by region (in thousands)
align=center \| 1997	0.3	0.3
align=center \| 1998	17.7	17.7
align=center \| 1999	15.2	15.2
align=center \| 2000	19.0	12.5	5.6	0.7	0.2	0.01
align=center \| 2001	29.5	11.0	15.6	2.3	0.4	0.2
align=center \| 2002	28.1	6.7	20.1	0.8	0.2	0.2
align=center \| 2003	43.2	17.0	24.6	0.9	0.3	0.4
align=center \| 2004	125.7	59.8	54.0	8.1	1.9	1.9
align=center \| 2005	175.2	43.7	107.9	18.8	2.0	2.9
align=center \| 2006	185.6	48.6	107.0	22.8	2.0	5.3
align=center \| 2007	281.3	58.3	181.2	32.2	2.6	7.0
align=center \| 2008	285.7	73.1	158.6	41.5	4.5	7.7
align=center \| 2009	404.2	208.9	139.7	42.6	4.6	8.4
align=center \| 2010	509.4	315.4	140.9	42.0	3.0	8.1
align=center \| 2011	368.4	197.4	128.1	24.9	1.6	16.6
align=center \| 2012	362.8	176.9	147.5{{cite web \|url=http://www.hybridcars.com/december-2012-dashboard \|title=December 2012 Dashboard \|first=Jeff \|last=Cobb \|publisher=HybridCars.com and Baum & Associates \|date=8 January 2013 \|access-date=14 April 2013}} See the section: December 2012 Hybrid Car Sales Numbers.	19.4	3.4	15.7
align=center \| 2013	315.5	145.2	145.2{{cite web \|url=http://www.hybridcars.com/december-2013-dashboard/ \|title=December 2013 Dashboard \|first=Jeff \|last=Cobb \|publisher=HybridCars.com and Baum & Associates \|date=6 January 2014 \|access-date=3 May 2014}}	11.6	2.1	11.3
align=center \| 2014	242.0	101.9	122.8{{cite news \|url=http://www.hybridcars.com/december-2014-dashboard/ \|title=December 2014 Dashboard \|first=Jeff \|last=Cobb \|work=HybridCars.com and Baum & Associates \|date=6 January 2015 \|access-date=25 August 2015}}	6.7	1.8	8.8
align=center \| 2015	203.3	73.9	113.8{{cite news \|url=http://www.hybridcars.com/december-2015-dashboard/ \|title=December 2015 Dashboard \|first=Jeff \|last=Cobb \|work=HybridCars and Baum & Associates \|date=6 January 2016 \|access-date=23 May 2016}}	6.8	1.6	7.1
align=center \| 2016	354.5	248.2	98.8{{cite web\|url=http://www.hybridcars.com/december-2016-dashboard/\|title=December 2016 Dashboard\|work=HybridCars.com\|access-date=12 August 2016}}	17.1{{Cite press release \|url=http://newsroom.toyota.eu/toyota-motor-europe-tme-sold-928500-vehicles-in-2016-with-best-ever-sales-for-hybrids-and-lexus/ \|title=Toyota Motor Europe (TME) sold 928,500 vehicles in 2016 with best-ever sales for Hybrids and Lexus \|publisher=Toyota \|location=Europe \|date=6 January 2017 \|access-date=11 February 2018}}	2.9	3.0
align=center \| 2017		160.9{{Cite web \|title=2017 (Full Year) Japan: Best-Selling Car Models and Mini Cars - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2017-full-year-japan-best-selling-car-models-mini-cars/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	65.6{{cite web\|url=http://www.hybridcars.com/december-2017-dashboard/\|title=December 2017 Dashboard\|work=HybridCars.com\|access-date=9 February 2016}}	12.2{{Cite press release \|url=http://newsroom.toyota.eu/2017-toyota-motor-europe-tme-sales-reach-the-1-million-mark-with-over-40-hybrid-ev-sales/ \|title=2017 Toyota Motor Europe (TME) sales reach the 1 million mark with over 40% Hybrid EV sales \|publisher=Toyota \|location=Europe \|date=10 January 2018 \|access-date=11 February 2018}}	1.1
align=center \| 2018		115.5{{Cite web \|title=2018 (Full Year) Japan: Best-Selling Car Models and Mini Cars - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2018-full-year-japan-best-selling-car-models-and-mini-cars/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	87.5{{cite press release \|url=https://pressroom.toyota.com/december-2018-sales-chart/ \|title=December 2018 Sales Chart \|publisher=Toyota \|location=USA \|date=3 January 2019\|access-date=5 January 2019}}	10.1{{Cite press release \|url=https://newsroom.toyota.eu/toyota-motor-europe-approaching-half-a-million-sales-of--self-charging-hybrid-electric-vehicles-in-2018/ \|title=Toyota Motor Europe approaching half a million sales of self-charging hybrid electric vehicles in 2018 \|publisher=Toyota Motor Europe \|location=Brussels, Belgium\|date=10 January 2019 \|access-date=2 March 2020}}
align=center \| 2019		125.6{{Cite web \|title=2019 (Full Year) Japan: Best-Selling Car Models - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2019-full-year-japan-best-selling-car-models/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	69.7{{Cite press release \|date=2020-01-03 \|title=Toyota Motor North America Reports December 2019, Year-End Sales \|url=https://pressroom.toyota.com/toyota-motor-north-america-reports-december-2019-year-end-sales/ \|access-date=2025-03-13 \|publisher=Toyota \|location=US}}	5.3{{Cite press release \|url=https://newsroom.toyota.eu/toyota-motor-europe-outperforms-market-and-posts-strong-growth-in-2019-reaching-53-market-share/ \|title=Toyota Motor Europe outperforms market and posts strong growth in 2019, reaching 5.3% market share \|publisher=Toyota Motor Europe \|location=Brussels, Belgium\|date=13 January 2020 \|access-date=25 February 2020}}	2.0{{Cite press release \|url=http://media.toyota.ca/releases/toyota-canada-inc-ends-the-decade-with-its-best-year-ever-237-091-vehicles-sold-in-2019-up-2-4 \|title=Toyota Canada Inc. Ends the Decade with its Best Year Ever: 237,091 Vehicles Sold in 2019, Up 2.4% \|publisher=Toyota Canada \|location=Toronto, Ontario\|date=3 January 2020 \|access-date=2 March 2020}}
align=center \| 2020		67.3{{Cite web \|title=2020 (Full Year) Japan: Best-Selling Car Models - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2020-full-year-japan-best-selling-car-models/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	43.5{{cite press release \|author= \|date=4 January 2022 \|title=Toyota Motor North America Reports U.S. December, Year-End 2021 Sales \|url=https://pressroom.toyota.com/toyota-motor-north-america-reports-u-s-december-year-end-2021-sales/ \|location=Plano, TX \|publisher=Toyota \|agency= \|access-date=4 January 2022}}	3.2{{Cite press release \|url=https://newsroom.toyota.eu/toyota-motor-europe-significantly-outperforms-the-market-in-2020-gaining-07-percentage-points-to-achieve-a-record-60-share/ \|title=Toyota Motor Europe significantly outperforms the market in 2020, gaining 0.7 percentage points to achieve a record 6.0% share \|publisher=Toyota Motor Europe \|location=Brussels, Belgium \|date=15 January 2021 \|access-date=30 January 2021}}
align=center \| 2021		49.2{{Cite web \|title=2021 (Full Year) Japan: Best-Selling Car Models - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2021-full-year-japan-best-selling-car-models/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	59.0	3.1{{Cite press release \|title=Toyota sales increase +8% in 2021, record 6.4% market share \|url=https://newsroom.toyota.eu/toyota-motor-europe-sales-increase-by-8-in-2021-to-achieve-a-record-64-market-share/ \|access-date=16 October 2023 \|website=Toyota sales increase +8% in 2021, record 6.4% market share \|publisher=Toyota \|location=Europe}}
- align=center \| 2022		32.7{{Cite web \|title=2022 (Full Year) Japan: Best-Selling Car Models - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2022-full-year-japan-best-selling-car-models/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	36.9{{Cite press release \|title=Toyota Motor North America Reports Year-End 2022 U.S. Sales Results \|url=https://pressroom.toyota.com/toyota-motor-north-america-reports-year-end-2022-u-s-sales-results/ \|access-date=24 October 2024 \|publisher=Toyota \|location=US \|date=4 January 2023}}	\|1.6{{Cite press release \|title=Toyota Europe's market share increases to a record 7.3% \|url=https://newsroom.toyota.eu/toyota-motor-europes-market-share-increases-to-a-record-73-in-2022-09-points-year-on-year/ \|access-date=16 October 2023 \|publisher=Toyota \|location=Europe}}	\|
- align=center \| 2023		99.1{{Cite web \|title=2023 (Full Year) Japan: Best-Selling Car Models - Car Sales Statistics \|url=https://www.best-selling-cars.com/japan/2023-full-year-japan-best-selling-car-models/ \|access-date=2025-02-07 \|website=www.best-selling-cars.com}}	38.0{{Cite press release \|title=Toyota Motor North America Reports Year-End 2023 U.S. Sales Results \|url=https://pressroom.toyota.com/toyota-motor-north-america-reports-2023-u-s-sales-results/ \|access-date=25 October 2024 \|publisher=Toyota \|location=US \|date=3 January 2024}}	2.7{{Cite press release \|date=2024-01-23 \|title=Toyota Motor Europe posts all-time sales record in 2023 \|url=https://newsroom.toyota.eu/toyota-motor-europe-posts-all-time-sales-record-of-1173419-vehicles-in-2023/ \|access-date=2025-03-13 \|publisher=Toyota \|location=Europe}}	\|
2024 \| \| \|44.7{{Cite press release \|date=2025-01-03 \|title=Toyota Motor North America Reports 2024 U.S. Sales Results \|url=https://pressroom.toyota.com/toyota-motor-north-america-reports-2024-u-s-sales-results/ \|access-date=2025-03-13 \|publisher=Toyota \|location=US}} \|3.1{{Cite press release \|date=2025-01-15 \|title=Toyota's multi-pathway approach leads to record sales \|url=https://newsroom.toyota.eu/multi-pathway-approach-to-co2-reduction-leads-to-all-time-sales-record-for-toyota-motor-europe-in-2024/ \|access-date=2025-03-13 \|publisher=Toyota \|location=Europe}} \| \|

= Sales of non-liftback =

The following table presents retail sales of the other vehicles of the Prius family by year since deliveries began in 2011 through December 2016.

style="background:#ABCDEF;" \|Year\|\|style="background:#ABCDEF;"\| Total \|\|style="background:#abcdef; width:100px;"\|Toyota Prius v/α/+\|\| style="background:#abcdef; width:100px;"\| Toyota Aqua/Prius c⁽²⁾\|\| style="background:#abcdef; width:100px;"\|Toyota Prius PHV
class="wikitable" style="margin: 1em auto 1em auto" ! colspan="5" style="text-align:center; background:#abcdef;"\|Annual sales of other Prius family vehicles by year between 2011 and December 2016{{cite press release \|title=実績データ（ハイブリッド車グローバル販売） \|language=ja \|trans-title=Actual data (global sales hybrid vehicles) \|url=http://newsroom.toyota.co.jp/jp/detail/4061096/ \|location=Toyota, Aichi \|publisher=Toyota \|date=20 May 2016 \|access-date=29 May 2016 \|archive-date=5 November 2014 \|archive-url=https://web.archive.org/web/20141105114507/http://newsroom.toyota.co.jp/jp/detail/4061096/ \|url-status=dead }}{{cite press release \|title=実績データ（ハイブリッド車グローバル販売） \|language=ja \|trans-title=Actual data (global sales hybrid vehicles) \|url=http://newsroom.toyota.co.jp/jp/download/15061526 \|location=Toyota, Aichi \|publisher=Toyota \|date=14 February 2017 \|access-date=21 February 2017 \|archive-date=3 July 2018 \|archive-url=https://web.archive.org/web/20180703021906/https://newsroom.toyota.co.jp/jp/download/15061526 \|url-status=dead }} Download the pdf file with sales by year for each model. Source for 2016 sales only. January 2017 sales were discounted from total.
align=center \| 2011	64,660	64,299	361
align=center \| 2012	529,674	186,989	315,406	27,279
align=center \| 2013	493,104	153,832	317,891	21,381
align=center \| 2014	419,393	117,647	281,867	19,879
align=center \| 2015	358,992	91,913	260,572	6,507
align=center \| 2016	249,388	53,000	194,000	2,388
align=center \| style="background:#f1f5fa;"\|Total by model⁽¹⁾	style="background:#f1f5fa;"\| 2,116,865	style="background:#f1f5fa;"\| 668,494	style="background:#f1f5fa;"\| 1,370,937	style="background:#f1f5fa;"\|77,434 The Prius uses electric motors in the hybrid propulsion systems, powered by a high voltage battery in the rear of the car. There has been some public concern over whether the levels of electromagnetic field exposure within the cabin are higher than comparable cars, and what health effects those fields may present, popularized by a 2008 The New York Times article.{{Cite news \|url=https://www.nytimes.com/2008/04/27/automobiles/27EMF.html \|title=Fear, but Few Facts, on Hybrid Risk \|date=27 April 2008 \|first=Jim \|last=Motavalli \|work=The New York Times}} Toyota and several independent studies{{cite web \|url=http://rpd.oxfordjournals.org/content/early/2010/06/15/rpd.ncq168.abstract \|archive-url=https://web.archive.org/web/20151018113037/http://rpd.oxfordjournals.org/content/early/2010/06/15/rpd.ncq168.abstract \|url-status=dead \|archive-date=18 October 2015 \|title=Measurement and Analysis of Electromagnetic Fields from Trams, Trains and Hybrid Cars \|publisher=Rpd.oxfordjournals.org \|date=16 June 2010 \|access-date=1 June 2012}}{{cite press release \|url=http://blogs.consumerreports.org/cars/2010/08/mythbuster-emf-levels-in-hybrids-.html \|title=Mythbuster: EMF levels in hybrids \|publisher=ConsumerReports.org \|access-date=26 January 2011 \|date=4 August 2010 \|url-status=dead \|archive-url=https://web.archive.org/web/20101109021555/http://blogs.consumerreports.org/cars/2010/08/mythbuster-emf-levels-in-hybrids-.html \|archive-date=9 November 2010}} have indicated that aside from a brief spike when accelerating, the electromagnetic fields within the Prius are no different from those of a conventional car and do not exceed the ICNIRP{{cite web \|url=http://www.icnirp.de/documents/LFgdl.pdf \|title=Archived copy \|access-date=15 January 2011 \|url-status=dead \|archive-url=https://web.archive.org/web/20101231063007/http://www.icnirp.de/documents/LFgdl.pdf \|archive-date=31 December 2010}} exposure guidelines. A 2013 study by the Mayo Clinic found that patients with implanted cardiac devices such as pacemakers and defibrillators can safely drive or ride in hybrids or plug-in electric cars without risk of electromagnetic interference (EMI). The research was conducted using implantable devices from the three major manufacturers and a 2012 Toyota Prius hybrid. The study used 30 participants with implanted devices and measured electric and magnetic fields in six positions inside and outside the Prius, and each position was evaluated at different speeds.{{cite web \|url=http://green.autoblog.com/2013/03/20/electric-drive-vehicles-pacemakers-defibrillators/ \|title=Relax, electric-drive vehicles play nice with pacemakers, defibrillators \|first=Danny \|last=King \|publisher=Autoblog Green \|date=1 March 2013 \|access-date=20 March 2013}} See more details in the Press Release. = Quietness = {{See also\|Electric vehicle warning sounds}} The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to pedestrians who rely on engine noise to sense the presence or location of moving vehicles.{{cite news \|date=13 February 2007 \|url=https://www.wsj.com/articles/SB117133115592406662 \|title=Blind Pedestrians Say Quiet Hybrids Pose Safety Threat \|first=Raymund \|last=flandez \|work=The Wall Street Journal}} Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,{{cite web \|date=August–September 2003 \|url=http://www.nfb.org/Images/nfb/Publications/bm/bm06/bm0608/bm060813.htm \|title=National Federation of the Blind 2006 Resolutions \|publisher=The Braille Monitor}} but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-cancelling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.{{cite web \|date=20 July 2007 \|url=http://www.startribune.com/397/story/1314682.html \|title=Fixit: Will quiet hybrids get noisier? \|publisher=StarTribune.com (Star Tribune, Minneapolis MN) \|last=Youso \|first=Karen \|url-status=dead \|archive-url=https://web.archive.org/web/20071017211841/http://www.startribune.com/397/story/1314682.html \|archive-date=17 October 2007}} In 2010, Toyota released a device for the third-generation Prius meant to alert pedestrians of its proximity.{{cite web \|url=http://www2.toyota.co.jp/en/news/10/08/0824.html \|title=TMC to Sell Approaching Vehicle Audible System for 'Prius' \|publisher=Toyota Motor Company News Release \|date=24 August 2010 \|access-date=25 August 2010 \|archive-date=27 August 2010 \|archive-url=https://web.archive.org/web/20100827011559/http://www2.toyota.co.jp/en/news/10/08/0824.html \|url-status=dead }} [http://www2.toyota.co.jp/jp/news/10/08/image/pri_souti_1008_03.asx Click this link for a video showing a demo of the warning sound at different speeds]. Japan issued guidelines for such warning devices in January 2010 and the US approved legislation in December 2010.{{cite web \|url=http://www2.toyota.co.jp/en/news/10/08/0824.html \|title=TMC to Sell Approaching Vehicle Audible System for 'Prius' \|publisher=Toyota Motor Company News Release \|date=24 August 2010 \|access-date=25 August 2010 \|archive-date=27 August 2010 \|archive-url=https://web.archive.org/web/20100827011559/http://www2.toyota.co.jp/en/news/10/08/0824.html \|url-status=dead }}{{cite press release \|url=http://www.prnewswire.com/news-releases/critical-pedestrian-safety-legislation-moves-to-white-house-for-presidents-signature-112016879.html \|title=Critical Pedestrian Safety Legislation Moves to White House for President's Signature \|agency=PR Newswire \|publisher=American Council of the Blind \|date=16 December 2010 \|access-date=17 December 2010}} Models equipped with automatically activated systems include all 2012 and later model year Prius family vehicles that have been introduced in the United States, including the standard Prius, the Prius v, the Prius c and the Toyota Prius Plug-in Hybrid.{{cite web \|url=http://reviews.cnet.com/8301-13746_7-20110209-48/prius-artificial-engine-noise-demonstrated-explained/ \|title=Prius' artificial engine noise demonstrated, explained \|first=Antuan \|last=Goodwin \|publisher=CNET Cartech \|date=22 September 2011 \|access-date=25 September 2011}}{{cite web \|url=http://www.greencarreports.com/news/1066487_2012-toyota-prius-prius-v-prius-plug-in-hybrid-now-with-spaceship-sound \|title=2012 Toyota Prius, Prius V, Prius Plug-in Hybrid: Now With Spaceship Sound \|first=Nikki \|last=Gordon-Bloomfield \|publisher=Electric Car Reports \|date=23 September 2011 \|access-date=25 September 2011}} The warning sound is activated when the car is traveling at less than {{cvt\|15\|mph}} and cannot be manually turned off.{{cite news \|url=http://www.autonews.com/apps/pbcs.dll/article?AID=/20130318/OEM01/303189991/louder-evs-may-turn-off-drivers-automakers-say \|title=Louder EVs may turn off drivers, automakers say \|first=Gabe \|last=Nelson \|work=Automotive News \|date=1 March 2013 \|access-date=20 March 2013}} Marketing and culture {{anchor\|CO2 advertising}} = {{CO2}} advertising = In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less {{CO2}} per year", while on-screen text included "1 tonne of {{CO2}} less than an equivalent family vehicle with a diesel engine. Average calculated on 20,000{{nbsp}}km a year." Points of contention were the vehicles chosen for comparison, whether "{{'}}up to' one tonne less" adequately communicated that reductions could be lower, and whether the distance used was appropriate: {{cvt\|20,000\|km\|miles}} per year is around a US car's average annual driving distance, while a UK car's is {{cvt\|13,440\|km\|miles}}.{{cite web \|title=ASA Adjudication: Toyota (GB) plc \|date=6 June 2007 \|publisher=UK Advertising Standards Authority \|url=http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42615.htm \|url-status=dead \|archive-url=https://web.archive.org/web/20070812150408/http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42615.htm \|archive-date=12 August 2007}} = Political symbolism = File:NYC DOT fleet of Prius 07 2010 9641.JPG]] The large number of Prius-owning progressive celebrities in 2002 prompted The Washington Post to dub hybrids "Hollywood's latest politically correct status symbol".[https://www.washingtonpost.com/ac2/wp-dyn?pagename=article&node=&contentId=A2587-2002Jun5 "Half Gas, Half Electric, Total California Cool: Hollywood Gets a Charge Out of Hybrid Cars".] The Washington Post, page C01, via washingtonpost.com, 6 June 2002. Retrieved 2007-08-13. Conservatives called "Prius Patriots" also drive the cars because they want to contribute to reducing US dependence on foreign oil.Anderson, Kevin. [http://news.bbc.co.uk/2/hi/americas/4283117.stm "Hybrid cars take hold in US".] BBC News, 22 February 2005. Retrieved 2007-08-13. A 2007 San Francisco Chronicle article said "Prius Progressives" were becoming an archetype, with American conservative commentator Rush Limbaugh opining that "these liberals think they're ahead of the game on these things, and they're just suckers".Haddock, Vicki. [http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/07/15/INGHKQVEIM1.DTL "Oh, so pious, Prius drivers: Smugness drifts over the warming Earth -- is that a bad thing?"] San Francisco Chronicle, page D-3, via sfgate.com, 15 July 2007. Retrieved 2007-08-13. In July 2007, The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.Maynard, Micheline; Nick Bunkley and Mary M. Chapman contributing. [https://www.nytimes.com/2007/07/04/business/04hybrid.html "Say 'Hybrid' and Many People will Hear 'Prius.{{'"}}] The New York Times, 4 July 2007. Retrieved 2007-08-13. Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.Samuelson, Robert J. [https://www.washingtonpost.com/wp-dyn/content/article/2007/07/24/AR2007072401855.html "Prius Politics".] The Washington Post, page A15, via washingtonpost.com, 25 July 2007. Retrieved 2007-08-13. Some conservatives promote the use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.{{cite web \|url=http://newsnet.byu.edu/story.cfm/41340/ \|title='What would Jesus drive?' stirs religious coals \|publisher=Universe, Brigham Young University \|first=Ember \|last=Herrick \|date=6 January 2003 \|access-date=4 August 2010 \|url-status=dead \|archive-url=https://web.archive.org/web/20100327174613/http://newsnet.byu.edu/story.cfm/41340 \|archive-date=27 March 2010}} Former Central Intelligence Agency (CIA) chief R. James Woolsey, Jr. drives a Prius because of its low fuel consumption. Woolsey noted the volatility of the Middle East, coupled with anti-US sentiment in much of the region. Noting that the high percentage of oil drilled in the Middle East gives vast profits to Middle Eastern regimes, Woolsey believes that it is a patriotic obligation to drive more efficient vehicles. In a Motor Trend magazine article, Woolsey stated that those oil profits find their way to terrorist groups like al-Qaeda, meaning that Americans who buy inefficient vehicles would, in effect, be indirectly funding terrorism. "We're paying for both sides in this war, and that's not a good long-term strategy," said Woolsey. "I have a bumper sticker on the back of my Prius that reads, 'Bin Laden hates this car.'"{{cite web \|url=http://www.motortrend.com/features/consumer/112_0705_james_woolsey_interview/ \|title=James Woolsey - Interview \|publisher=Motor Trend \|access-date=1 June 2012 \|archive-date=3 September 2007 \|archive-url=https://web.archive.org/web/20070903201320/http://www.motortrend.com/features/consumer/112_0705_james_woolsey_interview \|url-status=dead }} = DARPA driverless edition = A driverless version of the Prius was one of six cars to finish the 2007 DARPA Urban Challenge.{{cite news \|url=http://blog.wired.com/defense/2007/11/darpa-names-win.html \|magazine=Wired \|first=Michael \|last=Belfiore \|title=Carnegie Takes First in DARPA's Urban Challenge \|date=4 November 2007}} Motorsports File:Apr Prius GT 2016SUGO.jpg]] A racing version of the Prius was unveiled by Toyota in 2013. This racing Prius replaces the 1.8-litre Atkinson-cycle engine with a 3.4-litre V8 RV8KLM engine which is mid-mounted in the car. The hybrid drivetrain of the car's production Hybrid Synergy Drive is retained but with a larger lithium-ion battery.{{cite press release \|url=http://blog.toyota.co.uk/meet-the-worlds-fastest-toyota-prius \|title=Meet the World's fastest Toyota Prius \|publisher=Toyota \|location=UK \|date=7 April 2016 \|access-date=27 May 2018}} The RV8KLM is in fact the same engine featured in multiple Le Mans Prototypes such as the Lola B12/60 and Rebellion R-One. The car took class pole position{{cite web \|url=http://www.motorsport.com/supergt/news/joao-paulo-de-oliveira-clinches-first-career-super-gt-pole-at-fuji \|title=Joao Paulo de Oliveira clinches first career Super GT pole at Fuji \|publisher=Motorsport.com \|first=Nancy \|last=Knapp Schilke \|date=12 September 2012 \|access-date=29 April 2013}} and finished sixth at the 2012 Fuji GT 500km.{{cite web \|url=http://supergt.net/pages/pg:results/device:pc/ln:en/year:2012/gt_class:gt300/result_menu:race/result_menu_2:total \|title=Results 2012 Series JAF GP Fuji Sprint Cup Race \|work=Super GT \|date=17 November 2012 \|access-date=3 May 2013}}{{clarify\|reason=doesn't seem to support 6th position. 5th, 6th or 11th? GT300 or GT500?\|date=May 2013}} For 2019 a new version of the Prius was unveiled. Based on the Prius PHV GR Sport, this version of the Prius was powered by a 5.4L 2UR-GSE V8 mounted in the front of the car. The hybrid system was retained for this version of the car but only on the #31 car. The Prius was retired from Super GT competition after the 2022 Super GT Series.{{cite web \|url=https://www.dailysportscar.com/2023/01/05/2022-goodbyes-toyota-prius-gt-by-apr.html\|title=2022 Goodbyes: Toyota Prius GT by apr \|work=Daily Sports Car \|first=R.J. \|last=O'Connell \|date=5 January 2023 \|access-date=19 September 2023}} Government and corporate incentives {{See also\|Hybrid electric vehicle#Legislation and incentives\|l1=Legislation and incentives towards hybrid vehicles\|Government incentives for fuel efficient vehicles in the United States}} File:Police car Vinnytsia 2016 G1.jpg service]] There have been a number of governments with incentives intended to encourage hybrid car sales. In some countries, including the US and Canada, some rebate incentives have been exhausted, while other countries such as the United Kingdom, Sweden, Belgium, and the Netherlands have various or alternative incentives to purchasing a hybrid vehicle. Several US companies offer employees incentives. Bank of America will reimburse {{USD\|3,000}} on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.{{cite news \|url=http://www.hybridcars.com/corporate-incentives.html \|title=Corporate Incentives for Hybrids and Alternative Cars \|first=Brad \|last=Berman \|date=11 May 2011 \|access-date=20 March 2016}} Google,{{cite news \|url=http://www.businessweek.com/magazine/content/07_32/b4045417.htm \|title=Q&A with Google's VP of Marketing \|work=Bloomberg \|date=6 August 2007 \|archive-url=https://web.archive.org/web/20071016063420/http://www.businessweek.com/magazine/content/07_32/b4045417.htm \|archive-date=16 October 2007}} software company Hyperion Solutions,{{cite web \|date=November 2004 \|url=http://www.hyperion.com/driveclean/ \|title=Details of Hyperion Solutions' Drive Clean Program \|work=Hyperion Solutions \|access-date=12 January 2007}} and organic food and drink producer Clif Bar & Co offer employees a {{USD\|5,000}} credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a {{USD\|10,000}} subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year. Travelers Companies, a large insurance company, offers hybrid owners a 10% discount on auto insurance in most US states.{{cite web \|url=http://www.coolmayors.com/common/news/reports/detail.cfm?Classification=report&QID=3465&ClientID=11061&BrowseFlag=1&Keyword=&StartRow=1&TopicID=314 \|title=Cool Mayors for Climate Protection - Global Warming: More Than the Environment \|publisher=Cool Mayors \|location=US \|archive-url=https://web.archive.org/web/20070704215002/http://www.coolmayors.com/common/news/reports/detail.cfm?Classification=report&QID=3465&ClientID=11061&BrowseFlag=1&Keyword=&StartRow=1&TopicID=314 \|archive-date=4 July 2007}} The Farmers Insurance Group offers a similar discount of up to 10% in most US states. In June 2015, the Prius started use as a general purpose patrol car of the National Police of Ukraine. In return for Ukrainian emissions permits under the Kyoto Protocol, 1,568 cars were supplied by Japan.{{cite press release \|url=http://www.mvs.gov.ua/mvs/control/main/en/publish/article/1510024;jsessionid=B89D7854C02491BA095F8093366D0CF2 \|archive-url=https://web.archive.org/web/20151018113038/http://www.mvs.gov.ua/mvs/control/main/en/publish/article/1510024;jsessionid=B89D7854C02491BA095F8093366D0CF2 \|url-status=dead \|archive-date=18 October 2015 \|title=MIA received hybrid cars for the new patrol police from the Japanese government \|publisher=Ministry of Internal Affairs \|location=Ukraine \|date=7 June 2015 \|access-date=3 September 2015 }} The Philippine National Police is one of the agency beneficiaries of the Toyota Prius (2017 model) hybrid cars donated by the Department of Energy (DOE) through the Japan’s Non-Project Grant Aid (NPGA) as part of the DOE’s campaign to promote energy efficiency and clean air across the country. Forty-five units of the vehicle will be given to Police Regional Office 8 particularly the areas which were affected by Typhoon Yolanda in 2013 to support the socio-economic recovery of the communities and provide additional police mobility. The official turnover of donation led by Ambassador Kazuhide Ishikawa, Embassy of Japan to the Philippines, and Department of Energy Secretary Alfonso Cusi was held on 19 May 2017 at the DOE Sunken Garden in Taguig where representatives of the agency beneficiaries received the key replicas.{{cite web \|last1=dela Rosa \|first1=Ronald \|author1-link=Ronald dela Rosa \|title=One Year Report: 01 July 2016-30 June 2017 \|url=http://pnp.gov.ph/images/publications/CPNPDelaRosa_OneYearReport16-17.pdf \|publisher=National Police Commission \|location=Philippines \|access-date=11 April 2024 \|archive-url=https://web.archive.org/web/20180828153605/http://pnp.gov.ph/images/publications/CPNPDelaRosa_OneYearReport16-17.pdf \|archive-date=28 August 2018}} See also Comparison of Toyota hybrids References {{Reflist}} External links {{Commons category\|Toyota Prius}} {{Wikibooks\|Toyota Prius}} [https://toyota.jp/prius/ Toyota Prius Japanese website] {{Toyota cars}} {{Toyota road cars timeline, 2010–present}} {{Modern North American Toyota vehicles}} Category:2000s cars Category:2010s cars Category:2020s cars Category:All-wheel-drive vehicles Category:Cars introduced in 1997 Category:Compact cars Category:Euro NCAP large family cars Category:Front-wheel-drive vehicles Category:Hatchbacks Category:Hybrid electric cars Category:Partial zero-emissions vehicles Category:Sedans Category:Subcompact cars Category:Taxi vehicles About Help Updates Contact Privacy Terms GitHub © 2025 Friendly Wiki. 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class="wikitable" \|+IIHS scores: 2023 Toyota Prius{{Cite web\|url=https://www.iihs.org/ratings/vehicle/toyota/prius-4-door-hatchback/2023\|title=2023 Toyota Prius\|website=IIHS-HLDI crash testing and highway safety \|location=US}} \|Small overlap front (driver)	colspan="1" style="text-align:center;color:white;background:green" \|Good
Small overlap front (passenger)	colspan="1" style="text-align:center;color:white;background:green" \|Good
Moderate overlap front	colspan="1" style="text-align:center;color:white;background:green" \|Good
Side impact	colspan="1" style="text-align:center;color:white;background:green" \|Good
Front crash prevention: vehicle-to-pedestrian (Day)	colspan="1" style="text-align:center;color:white;background:green" \|Superior
Front crash prevention: vehicle-to-pedestrian (Night)	colspan="1" style="text-align:center;color:white;background:green" \|Superior
Headlights	colspan="1" style="text-align:center;color:black;background:yellow" \|Acceptable
Seat belt reminders	colspan="1" style="text-align:center;color:white;background:green" \|Good
Child seat anchors (LATCH) ease of use	colspan="1" style="text-align:center;color:white;background:green" \|Good+