TracFone Wireless#SafeLink Wireless
{{Short description|Mobile virtual network operator}}
{{Use American English|date=March 2019}}
{{Use mdy dates|date=February 2022}}
{{Infobox company
| name = TracFone Wireless, Inc.
| logo = TracFone logo (2018).svg
| logo_alt =
| caption =
| trading_name =
| type =
| industry = Telecommunications
| fate = Acquired by Verizon
| predecessor = Topp Telecom, Inc.
| successor =
| foundation = {{Start date and age|1996}}, in Miami, Florida, United States
| founder =
| defunct = {{End date|2021|11|21}} (as an independent company)
| location_city = Miami, Florida
| locations = 90,000 retail locations
| area_served = United States (including Hawaii, Alaska, and Puerto Rico)
| key_people =
| products =
| production =
| services = Prepaid mobile virtual network operator
| revenue =
| operating_income =
| net_income = 7,000
| assets =
| equity =
| num_employees = 400+ (2008)
| parent = Verizon Consumer
| divisions =
| subsid =
| location_country = United States
| homepage = {{URL|http://www.tracfonewirelessinc.com/en/home//}}
| intl =
| tra =
}}
TracFone Wireless, Inc. (TFWI) is an American wireless prepaid service provider. It is a mobile virtual network operator offering prepaid and no-contract services on the Verizon network under multiple brands, including TracFone, Straight Talk Wireless, Total Wireless, Simple Mobile, SafeLink Wireless, and Walmart Family Mobile in partnership with Walmart.
In 2021, Verizon acquired TracFone Wireless from América Móvil in a transaction valued at around $6.9 billion. TracFone's portfolio of brands were integrated into the Verizon wireless business.
History
TracFone Wireless was established in 1996 as Topp Telecom Inc., a prepaid mobile phone company, in Miami, Florida. It was founded by David Topp and F.J. Pollak. Pollak acted as the CEO of Tracfone until his death in 2016. {{Cite news|last=Cohen|first=Howard|date=April 8, 2016|title=TracFone CEO, Cushman School supporter F.J. Pollak dies at 53|work=Miami Herald|url=https://www.miamiherald.com/news/local/obituaries/article70827972.html}} In February 1999, Topp received a major infusion of capital from Telmex, Mexico's largest telephone company. Telmex paid $57.5 million for a 55 percent controlling interest in the company.{{Cite news|last=Commisso|first=Marco|date=May 3, 1999|title=Miami company prepares prepaid cell-phone invasion|work=South Florida Business Journal|url=https://www.bizjournals.com/southflorida/stories/1999/05/03/focus4.html}}
In 2000, Telmex spun off their mobile unit, creating América Móvil, of which Topp Telecom became a subsidiary. In November 2000, Topp Telecom Inc. changed its name to TracFone Wireless Inc.{{cite news|title=Miami Company Prepares Prepaid Cell-Phone Invasion|work=South Florida Business Journal|url=http://southflorida.bizjournals.com/southflorida/stories/1999/05/03/focus4.html|access-date=December 18, 2009}} In 2009, TracFone partnered with Walmart to launch its MVNO Straight Talk Wireless.{{Cite web |date=2009-10-16 |title=Walmart Launching Exclusive Straight Talk No-Contract Wireless |url=https://cspdailynews.com/general-merchandise/walmart-launching-exclusive-straight-talk-no-contract-wireless |access-date=2024-07-11 |website=CSP Daily News |language=en}}
In 2012, América Móvil acquired rival network Simple Mobile. In May 2013, América Móvil purchased Page Plus Cellular, which had 1.4 million subscribers.{{cite web |date=2013-05-20 |title=America Movil to Buy Page Plus Cellular Parent Start Wireless Group |url=http://www.phonenews.com/america-movil-to-buy-page-plus-cellular-parent-start-wireless-group-22952 |accessdate=2016-08-09 |website=PhoneNews.com}}
LTE service was inaugurated by TracFone's brands over a year and a half, with Sprint networks handsets first supporting it in May 2013, followed by AT&T four months later in September, then T-Mobile in March 2014. Verizon's TracFone headsets began to be supported in December 2014.
Originally, TracFone service was limited to TracFone-branded phones, which are locked to the TracFone service using an internal SIM card. Other GSM phones, even those that were unlocked from another carrier, could not accept a TracFone SIM card, because these are bound to a specific handset. In 2013, TracFone began to open up its device pool with a 'bring your own device' program, selling SIM cards that could be inserted into qualifying non-TracFone phones (such as Verizon CDMA phones) to connect with the TracFone network.{{Cite web|date=January 18, 2013|title=TracFone's Straight Talk starts BYOD iPhone program|url=https://www.fiercewireless.com/wireless/tracfone-s-straight-talk-starts-byod-iphone-program|website=FierceWireless|language=en}} In 2015, the program was expanded to unlocked and compatible GSM handsets.
On September 14, 2020, Verizon announced its intent to acquire TracFone Wireless in a cash-and-stock deal worth up to $6.9 billion. At the time of the purchase, TracFone's brands had around 20 million customers in total.{{Cite web |last=Fletcher |first=Bevin |date=September 14, 2020 |title=Verizon swoops into prepaid with $6.9B Tracfone acquisition |url=https://www.fiercewireless.com/financial/verizon-dives-into-prepaid-plans-to-acquire-tracfone-for-up-to-6-9-billion |website=FierceWireless |language=en}} The acquisition was approved by the Federal Communications Commission (FCC) on November 22, 2021, and closed the following day. As part of the purchase, Verizon agreed to provide "cost-effective" 5G services to Lifeline program participants, and continue its participation in the subsidy program for at least seven years. The California Public Utilities Commission (CPUC) mandated further requirements, including that all California customers of TracFone services must be migrated to the Verizon network, Verizon must participate in Lifeline for 20 years and expand its customer base in the program, offer 5G devices at no cost to these customers, and maintain comparable prices for five years.{{Cite web |last=Kelly |first=Makena |date=November 22, 2021 |title=FCC approves $6 billion Verizon-Tracfone acquisition |url=https://www.theverge.com/2021/11/22/22797281/fcc-verizon-tracfone-wireless-5g-deal-approval-lifeline |access-date=November 23, 2021 |website=The Verge |language=en}}{{cite web |title=Verizon completes TracFone Wireless, Inc. acquisition (press release) |date=November 23, 2021 |url=https://www.verizon.com/about/news/verizon-completes-tracfone-wireless-inc-acquisition |publisher=www.verizon.com |access-date=November 23, 2021}}{{Cite web |last=Alleven |first=Monica |date=2021-11-19 |title=Verizon’s acquisition of TracFone wins CPUC approval {{!}} Fierce Network |url=https://www.fierce-network.com/wireless/verizons-acquisition-tracfone-wins-cpuc-approval |access-date=2024-07-11 |website=www.fierce-network.com |language=en}}
In November 2022, Verizon reorganized its portfolio of prepaid and low-cost brands into the new Verizon Value division led by Angie Klein, encompassing TracFone and its existing Verizon Prepaid and Visible businesses.{{Cite web |last=Furnas |first=Dawn |date=2022-11-16 |title=Verizon launches new organization to encompass value brands |url=https://njbiz.com/verizon-launches-new-organization-to-encompass-value-brands/ |access-date=2023-03-21 |website=NJBIZ |language=en-US}} Verizon announced that it would discontinue the GoSmart, Net10, and Page Plus brands in November 2024 (November 2026 in California).{{Cite web |date=2022-10-12 |title=Verizon reportedly begins weeding TracFone brands |url=https://www.lightreading.com/5g/verizon-reportedly-begins-weeding-tracfone-brands |access-date=2024-07-11 |website=Light Reading}} Customers of TracFone brands are being migrated to Verizon SIM cards and devices.{{Cite web |title=Verizon Migration |url=https://m.tracfonewirelessinc.com/en/verizonacquisition/ |access-date=2024-07-11 |website=m.tracfonewirelessinc.com}}
Verizon rebranded Total Wireless as "Total by Verizon" on September 21, 2022, with the company positioning it as a competitor to AT&T's Cricket Wireless and T-Mobile's Metro. Verizon also began to open dedicated retail outlets. On July 11, 2024, the Total Wireless name was reinstated as part of a rebranding, and started to only offer unlimited plans.{{Cite web |last=O’Brien |first=Kyle |date=2024-07-11 |title=Total by Verizon Rebrands to Total Wireless for Clearer Differentiation |url=https://www.adweek.com/brand-marketing/total-by-verizon-rebrands-as-total-wireless-to-differentiate-its-offering/ |access-date=2024-07-11 |website=Adweek |language=en-US}}
Legal issues
= Roaming and repair issues =
On February 9, 2007, a preliminary settlement in a class-action lawsuit against TracFone was carried out by Jeanette Wagner, and approved in the Boone County Circuit Court in Kentucky.{{Cite web|title=News Northern Kentucky | The Enquirer|url=https://www.cincinnati.com/news/northern-kentucky/|access-date=December 27, 2019|website=Cincinnati.com}}{{cite web|title=TracFone Wireless Inc. Roaming Fees Class Action Settlement|url=http://www.lawyersandsettlements.com/settlements/07360/tracfone-settlement.html|access-date=February 6, 2011|work=Class action news consumers can use}} The complainants alleged that TracFone misled consumers by charging a roaming rate in their home calling area (they were charged for 2 units per minute, not the usual 1 unit per minute), and that it refused to extend their prepaid service time during handset repairs. As a result of the settlement, Tracfone gave each of their customers an extra 20 units of airtime.
= Misleading "unlimited" plan claims =
In January 2015, the Federal Trade Commission started a class action lawsuit naming TracFone and its affiliates, saying that the company cut off or slowed down "unlimited" data to its customers after they reached a fixed 30-day limit.{{Cite web|last=Farnham|first=Alan|date=July 30, 2013|title=Class Action Suit Claims Walmart and TracFone Mislead Phone Customers|url=https://abcnews.go.com/Business/tracfone-class-action-lawsuit/story?id=19808492|website=ABC News|language=en}}{{Cite web|last=Morran|first=Chris|date=January 28, 2015|title=TracFone To Refund $40 Million To Customers For Deceptive "Unlimited" Data Claims|url=https://consumerist.com/2015/01/28/tracfone-to-refund-40-million-to-customers-for-deceptive-unlimited-data-claims/|website=Consumerist|language=en}} This led to $40 million in consumer refunds as a result.{{Cite web|last=Moscaritolo|first=Angela|date=January 28, 2015|title=TracFone Fined $40M for Throttling 'Unlimited' Data Plans|url=https://www.pcmag.com/news/tracfone-fined-40m-for-throttling-unlimited-data-plans|access-date=August 29, 2020|website=PCMAG|language=en}}
References
{{reflist}}
External links
- {{official website}}
{{Verizon|state=expanded}}
{{US mobile phone companies}}
{{Puerto Rico mobile phone companies}}
{{DEFAULTSORT:Tracfone Wireless}}
Category:Companies based in Miami
Category:Mobile phone companies of the United States
Category:Telecommunications companies established in 1996
Category:Retail companies established in 1996
Category:American companies established in 1996
Category:1996 establishments in Florida