Trade magazine
{{short description|Periodical dedicated to a particular field}}
{{use mdy dates|date=May 2021}}
{{use American English|date=May 2021}}
File:Broadcast_Magazine_November_2024_cover.webp. targeted towards readers in radio and television broadcast industry in United Kingdom]]
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.{{Cite web |url=http://www.lib.vt.edu/help/research/types-sources.html |title=Magazines, trade journals, and scholarly journals
|work=Virginia Tech Libraries
|archive-url=https://web.archive.org/web/20170213001410/http://www.lib.vt.edu/help/research/types-sources.html
|archive-date=February 13, 2017
|url-status=dead |access-date=February 12, 2017}} The collective term for this area of publishing is the trade press.{{Citation |title=Cambridge Business English Dictionary |url=http://dictionary.cambridge.org/us/dictionary/business-english/the-trade-press |author=dictionary.cambridge.org}}
History
In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000.{{cite journal| title = Again, Mitchell | journal = Time Magazine | publisher = Time | date = June 10, 1929 | url = http://www.time.com/time/magazine/article/0,9171,751920-2,00.html | access-date = August 26, 2007| url-status = dead | archive-url = https://web.archive.org/web/20130521074523/http://www.time.com/time/magazine/article/0,9171,751920-2,00.html | archive-date = May 21, 2013 }} "Monthly magazine until this month called Popular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites.{{Cite web |last=Maher |first=Bron |date=2024-02-14 |title=The Stage and Bookseller shift resources towards digital future |url=https://pressgazette.co.uk/publishers/b2b/the-stage-the-bookseller-cuts-digital/ |access-date=2024-11-11 |website=Press Gazette |language=en-US}}
Overview
Trade publications{{cite news |newspaper=The New York Times
|url=https://www.nytimes.com/1992/06/20/business/company-news-in-surprise-digital-picks-finance-chief-from-inside.html
|title=COMPANY NEWS; In Surprise, Digital Picks Finance Chief From Inside
|quote=Charles Babcock, editor of Digital News, a trade publication, said
|author=Glenn Rifkin |date=June 20, 1992}} keep industry members abreast of new developments. In this role, it functions similarly to how academic journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.{{cite book|title=Journal Publishing|author1=Gillian Page|author2=Robert Campbell|author3=Arthur Jack Meadows|year=1997|publisher=Cambridge University Press|isbn=0-521-44137-4|url-access=registration|url=https://archive.org/details/journalpublishin00page_0}}
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.
See also
References
{{Reflist}}
External links
- "Trade or Industry Magazines" in [https://library.piedmont.edu/c.php?g=521332&p=3564565]. Piedmont College.
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