Trafficlink

The company was founded in 1994, by Ben Budworth, as Metro Networks Ltd, loosely based on the American company Metro Networks US. As a direct competitor to the then market-dominant AA Roadwatch, the company negotiated a number of contracts with local commercial radio stations in its early days, and benefited heavily from an agreement to supply all BBC local radio stations with travel data in 1998. In 2001, Metro Networks was rebranded as Trafficlink and, a year later, was co-awarded an enlarged BBC contract, which saw the company supplying data to the corporation's national stations, with the Serco group. In September 2011, the company was acquired by the US-based INRIX.{{cite news |url=http://radiotoday.co.uk/2011/07/trafficlink-owner-sold-to-us-firm-inrix/ |title=Trafficlink owner to be sold to US firm |work=Radio Today |date=28 July 2011}}

From 1 June 2020, all INRIX-voiced bulletins for BBC local radio stations were dropped resulting in a number of redundancies and office closures. While INRIX continues to supply data to the BBC and all major commercial radio groups, INRIX radio bulletins now only appear on a small number of commercial radio stations including LBC News, talkSPORT and talkRADIO.{{cn|date=August 2023}}

Trafficlink had offices in: London,{{cn|date=August 2023}} Altrincham{{cn|date=August 2023}} and Bristol,{{cn|date=August 2023}} plus Birmingham and Manchester and a base within Traffic Wales' Control Centre in Cardiff{{cn|date=August 2023}} and a base within Traffic Scotland's Control Centre in South Queensferry, near Edinburgh.{{Cite web |title=A behind the scenes tour of Traffic Scotland’s National Control Centre |url=https://www.falkirkherald.co.uk/news/behind-scenes-tour-traffic-scotlands-national-control-centre-112257 |website=Falkirk Herald |author=Julie Currie |date=17 February 201 |access-date=3 August 2023}}

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• Joel Ross
• Wes Butters
• Simon Beale
• Vic McGlynn
• Katherine Jakeways
• Chrissie Reidy
• OJ Borg
• Keith Ellery

{{Reflist}}

• {{official|http://www.trafficlink.co.uk/}}

Category:Mass media companies of the United Kingdom

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