Transradio Press Service

After leaving CBS in 1934 Herbert Moore, a former United Press reporter,{{cite web|url=https://www.thenation.com/article/radio-invades-journalism/|title=Radio Invades Journalism - The Nation|first=Isabelle|last=Keating|date=|publisher=|access-date=1 November 2018|via=www.thenation.com}} had the idea to create a dedicated service to provide copy for radio news broadcasts. At that time newspapers saw radio stations as competition for advertising dollars - so much so that when CBS attempted to set up its own news service the major newspaper chains threatened to stop carrying CBS program listings. Accordingly, Press-Radio Bureau, an agency set up by the three major press agencies, Associated Press, United Press, and International News Service, limited the news content they made available to two five-minute broadcasts and intermittent news flashes for major breaking stories. Moore was able to raise $150,000 of start up capital and launch the Transradio Press Service in Manhattan.{{cite book|url=https://books.google.com/books?id=lAdv3youHkYC&q=Moore&pg=PA44|title=Now the News: The Story of Broadcast Journalism|first=Edward Jr.|last=Bliss|date=1 June 2010|publisher=Columbia University Press|isbn=9780231521932|access-date=1 November 2018|via=Google Books}}{{cite book|url=https://books.google.com/books?id=PkXTrh4eDlcC&q=Moore&pg=PA29|title=Media at War: Radio's Challenge to the Newspapers, 1924-1939|first=Gwenyth L.|last=Jackaway|date=1 November 1995|publisher=Greenwood Publishing Group|isbn=9780275952570|access-date=1 November 2018|via=Google Books}}{{cite news |title=Press: Ink & Air |url=https://time.com/archive/6819546/press-ink-air/ |access-date=August 2, 2024 |work=Time Magazine |date=October 29, 1934}}

When the service began it had 50 radio clients and another 75 clients which received limited news by sending reports written in Morse code over shortwave radio. Some of Transradio's early clients included: KNX in Hollywood, KSTP in St. Paul, the Michigan Network, the Yankee Network in New England, WLS in Chicago, KWK in St. Louis, CFCF in Montreal, and CJRM in Regina, Saskatchewan.{{cite web |title=News Broadcasting – "The Early Years" – (1900-1936) |url=https://broadcasting-history.ca/in-depth/news-broadcasting/news-broadcasting-the-early-years-1900-1936/ |website=Broadcasting History |publisher=History of Canadian Broadcasting |access-date=July 31, 2024}} Transradio charged different rates for different clients, depending on their market. A station in Casper, Wyoming paid only $15 per week while the Yankee Network paid $1000 per week.Jackaway, G. [http://durenberger.com/RESOURCES/documents/PRESS-RADIOWARS-JACK.pdf America's press-radio war of the 1930s]

In October 1934 Moore managed to work out a deal with WOR in Manhattan for $1500 a week, rising to $5000 if WOR was able to sell commercials for the bulletins. The deal launched Transradio into the largest radio market in the country.

Within five years the company had 400 radio and newspaper clients and 600 stringers and reporters worldwide. In fact, Transradio's success was influential over the other big news services, Associated Press, United Press and the International News Service. They all soon realized that they had missed the boat with radio coverage and began to peddle their own news to radio stations. This put the squeeze on the upstart Transradio.{{cite book|url=https://books.google.com/books?id=OGRkMiqVD3kC&q=Moore&pg=PA229|title=Radio Journalism in America: Telling the News in the Golden Age and Beyond|first=Jim|last=Cox|date=6 April 2013|publisher=McFarland|isbn=9781476601199|access-date=1 November 2018|via=Google Books}}{{cite web|url=https://billdownscbs.blogspot.com/2016/11/1959-radio-news-has-matured-since-world.html|title=1959. "Radio News Has Matured Since World War II" by William J. Small|author=|date=10 November 2016|website=billdownscbs.blogspot.com|access-date=1 November 2018}}{{cite web|url=https://archive.org/details/newsbyradio008039mbp|title=News By Radio|last=Mitchell V. Charnley|date=1 November 2018|publisher=The Macmillan Company|access-date=1 November 2018|via=Internet Archive}}[https://www.americanradiohistory.com/Archive-Bookshelf/News/News-By-Radio-Charnley-1948.pdf News by Radio] - American Radio History

By 1940, Transradio was sending news out to hundreds of stations in the U.S. and Canada, distributing foreign news from France's Agence Havas, Britain's Central News Agency, Germany's Trans-Ocean News Service (part of DNB (Deutsche Nachrichten Buro)), British Official Wireless, and its own private sources, including the pioneering foreign correspondent Betty Wason, who started the Czechoslovakian bureau in 1938. In 1940, Canadian authorities expressed their ire with commercially sponsored news, which was outlawed in Canada, when Transport Minister Clarence Howe arose in Ottawa's House of Commons and announced the two sponsored news services in Canada, Transradio and British United Press, must "show their news sources to be accurate," or risk losing their licenses on July 1.{{cite book|url=https://books.google.com/books?id=RWMCAQAAQBAJ&q=Moore&pg=PA118|title=Making National News: A History of Canadian Press|first=Gene|last=Allen|date=1 November 2018|publisher=University of Toronto Press|isbn=9781442615328|access-date=1 November 2018|via=Google Books}}{{cite book|url=https://books.google.com/books?id=n1HmbRcEoRYC&q=Moore&pg=PT47|title=Communicating in Canada's Past: Essays in Media History|first1=Gene|last1=Allen|first2=Daniel|last2=Robinson|date=14 November 2009|publisher=University of Toronto Press|isbn=9781442697003|access-date=1 November 2018|via=Google Books}}

Moore went up to Ottawa and claimed there was a plot by "selfish publishing and monopolistic interests ... to destroy independent news services throughout the Dominion." As the licenses were set to expire the Canadian Broadcasting Corporation, whose own unsponsored news came from Canadian Press, reversed the decision and agreed to let Transradio transmit indefinitely.{{cite news |title=The Press: No More Sponsors |url=https://time.com/archive/6785973/the-press-no-more-sponsors/ |access-date=July 31, 2024 |work=Time Magazine |date=July 8, 1940}}

Herbert Moore left Transradio in 1942 for the publishing business and his brother, Robert Moore, took over as president.

Transradio folded in 1951 with only 50 clients and 25 staff left.{{cite news |title=The Press: End of a Pioneer |url=https://content.time.com/time/magazine/article/0,9171,889384,00.html |access-date=July 31, 2024 |work=Time Magazine |date=December 3, 1951}}

{{Reflist}}

• [https://time.com/archive/6819546/press-ink-air/ "Press & Ink", Time Magazine article], Oct. 29, 1934
• [https://time.com/archive/6785973/the-press-no-more-sponsors/ "No More Sponsors", Time Magazine article], July 8, 1940
• [https://web.archive.org/web/20101123162125/http://www.time.com/time/magazine/article/0,9171,889384,00.html "End of a Pioneer", Time Magazine article], Dec. 3, 1951

Category:1934 establishments in New York City

Category:1951 disestablishments in the United States

Category:History of radio in the United States

Category:News agencies based in the United States

Category:Organizations established in 1934

Category:Organizations disestablished in 1951