Treasure Data
{{Short description|American software company}}
{{Infobox company
| name = Treasure Data
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| type = Private
| industry = Digital marketing
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| founded = 2011
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| hq_location_city = Mountain View, California
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| key_people = {{unbulleted list|Kazuki "Kaz" Ohta (Co-founder, CEO)| Hironobu Yoshikawa (Co-founder, chairman)| Sadayuki Furuhashi (Co-founder, chief architect)| Dan Weirich (COO, CFO){{cite news |last1=Peters |first1=Alexa |title=Treasure Data Overcomes Adversity to Get to the Top |url=https://digital.mbemag.com/?m=53732&i=793614&p=22&_ga=2.44323812.1394331491.1696432368-1248190384.1696432368&ver=html5 |access-date=24 October 2024 |work=Minority Business Entrepreneur Magazine |date=Winter 2023 |pages=22–25}}}}
| products = Customer data platforms, Fluentd
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| num_employees_year = 2023
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| website = {{URL|treasuredata.com}}
}}
Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide, including AB InBev, Subaru, Stellantis,{{cite web |last1=Dicksen |first1=Ben |title=VentureBeat Transform Day 1: Moving fast with care advised for AI adoption |url=https://venturebeat.com/ai/venturebeat-transform-day-1-moving-fast-with-care-advised-for-ai-adoption/ |website=VentureBeat |access-date=24 October 2024 |date=July 12, 2023}} and Yum! Brands.{{cite web |last1=Maze |first1=Jonathan |title=Yum Brands takes a step to collect data on more of its customers |url=https://www.restaurantbusinessonline.com/technology/yum-brands-takes-step-collect-data-more-its-customers |website=Restaurant Business Online |access-date=24 October 2024 |date=July 6, 2023}}
History
Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011.{{cite web |last1=Wayner |first1=Peter |title=How Treasure Data captures, analyzes and uses customer data |url=https://venturebeat.com/data-infrastructure/how-treasure-data-captures-analyzes-and-uses-customer-data/ |website=VentureBeat |access-date=24 October 2024 |date=April 1, 2022}}{{cite web |title=Sadayuki Furuhashi |url=https://www.innovatorsunder35.com/the-list/sadayuki-furuhashi/ |website=Innovators Under 35 |publisher=MIT Technology Review |access-date=24 October 2024 |date=2021}} Yahoo! founder Jerry Yang was one of Treasure Data's angel donors and board members. In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data).{{cite web |last1=Woodie |first1=Alex |title=Fluentd Rides Wave of Roll-Your-Own Observability |url=https://www.datanami.com/2023/01/18/fluentd-rides-wave-of-roll-your-own-observability/ |website=Datanami |access-date=24 October 2024 |date=January 18, 2023}}
Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013.{{cite web |last1=Gage |first1=Deborah |title=Treasure Data Raises $5M for Big Data Analytics |url=https://www.wsj.com/articles/DJFVW00020130724e97oterl8 |website=Wall Street Journal |access-date=24 October 2024 |date=July 24, 2013}} The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015.{{cite web |title=Treasure Data Raises $15M Series B to Analyze Data in Cloud |url=https://www.wsj.com/articles/DJFVW00120150114eb1et020c |website=Wall Street Journal |access-date=24 October 2024 |date=January 15, 2015}}
In 2018, Treasure Data was purchased for $600 million by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company.{{cite web|url=https://www.bloomberg.com/news/articles/2018-07-29/softbank-owned-arm-is-said-to-agree-to-buy-u-s-s-treasure-data|title=SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data |date=29 July 2018|website=www.bloomberg.com}} Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform.{{cite web |last1=Condon |first1=Stephanie |title=Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem |url=https://www.zdnet.com/article/arm-brings-intel-arduino-mydevices-into-the-pelion-iot-platform-ecosystem/ |website=ZDNet |access-date=24 October 2024 |date=October 15, 2018}} When Arm entered into an agreement to be acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (which included Treasure Data) was not included in the sale.{{Cite web |title= Arm unit Treasure Data to seek buyer or IPO before Nvidia sale |work= Nikkei Asia |date= November 19, 2020 |access-date= August 2, 2021 |url= https://asia.nikkei.com/Business/Technology/Arm-unit-Treasure-Data-to-seek-buyer-or-IPO-before-Nvidia-sale }} As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion.{{cite web |last1=King |first1=Ian |last2=McBride |first2=Sarah |title=Softbank Hires Goldman for $1 Billion Treasure Data Sale |url=https://www.bloomberg.com/news/articles/2020-07-20/softbank-said-to-hire-goldman-for-1-billion-treasure-data-sale |website=Bloomberg |date=July 20, 2020}}{{cite web|url=https://www.zdnet.com/article/arm-proposes-spinning-off-iot-businesses-into-new-softbank-owned-entities/|title=Arm proposes spinning off IoT businesses into new Softbank-owned entities|website=ZDNet|last=Condon|first=Stephanie|date=7 July 2020|access-date=13 July 2020}} Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time.{{cite web |last1=Schwartz |first1=Ben |title=Treasure Data Wraps up Largest-Ever CDP Funding Round |url=https://www.cmswire.com/customer-experience/treasure-data-wraps-up-largest-ever-cdp-funding-round/ |website=CMSWire |date=November 18, 2021}}{{cite web |last1=Adebayo |first1=Kolawole Samuel |title=Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others |url=https://venturebeat.com/data-infrastructure/enterprise-customer-data-platform-treasure-data-gets-234m-backing-from-softbank/ |website=VentureBeat |access-date=24 October 2024 |date=November 3, 2021}}
In October 2024, Treasure Data was praised as a leading company by Forrester Research in the company's "The Forrester Wave" report.{{cite web |last1=Fisher |first1=Rhys |title=The Forrester Wave for Customer Data Platforms 2024: Top Takeaways |url=https://www.cxtoday.com/customer-data-platform/the-forrester-wave-for-customer-data-platforms-2024-top-takeaways/ |website=cxtoday.com |date=October 3, 2024}}