Treedom

{{Short description|Planting of trees

worldwide}}

{{Infobox organization

| name = Treedom

| logo =

| logo_caption = Treedom

| founded = {{Start date and age|df=yes|2010}} in Florence, Italy

| founder = Tommaso Speroni and Federico Garcea

| founding_location = Florence, Italy

| type =

| area_served = Africa, South America, Southeast Asia and Italy

| services = Tree Plantation

| fields =

| website = {{URL|https://www.treedom.net}}

}}

Treedom is a platform that allows anyone to plant trees in different countries of the world.{{Cite web|title=It's easy to help farmers: gift a tree & follow its journey|url=https://atlasofthefuture.org/project/treedom/|access-date=2021-05-31|website=Atlas of the Future}}{{Cite web|last=Bougro|first=Augustin|title=Yes, lingerie can be sexy and sustainable - the proof is in this collection|url=https://www.vogue.fr/fashion/article/new-lingerie-collection-intimissimi-sexy-sustainable-underwear|access-date=2021-05-31|website=Vogue Paris|date=13 March 2020|language=fr-FR}}{{Cite web|date=2019-09-06|title=Adottati 200 alberi da frutto: in Sicilia nasce la "foresta" dell'azienda Euro Company di Godo|url=https://www.ravennaedintorni.it/societa/2019/09/06/euro-company-godo-alberi/|access-date=2021-05-31|website=Ravenna&Dintorni|language=it-IT}}{{Cite web|date=2017-04-18|title=Piantare un cedro a Haiti così il marketing green diventa un videogioco|url=https://firenze.repubblica.it/cronaca/2017/04/18/news/piantare_un_cedro_a_haiti_cosi_il_marketing_green_diventa_un_videogioco-163231966/|access-date=2021-05-31|website=la Repubblica|language=it}} Treedom also allows the 'owner's of the planted trees to receive images of the trees that have just been planted along with its GPS coordinates and updates from the project it is part of.{{Cite web|date=2016-04-22|title=Compera un albero, donalo e segui la sua crescita online|url=https://www.huffingtonpost.it/2016/04/20/treedom-sito-comperare-alberi_n_9736138.html|access-date=2021-05-31|website=L'HuffPost|language=it}}{{Cite web|last=Natale|first=Noemi Di|date=2019-11-26|title=Roberto Cavalli to Support Green Revolution With Treedom|url=https://wwd.com/fashion-news/fashion-scoops/roberto-cavalli-to-support-green-revolution-with-treedom-1203378781/|access-date=2021-05-31|website=WWD|language=en-US}}{{Cite web|last=Sherriff|first=Lucy|title=Planting Fruit Trees For Food Security|url=https://www.forbes.com/sites/lucysherriff/2020/02/10/planting-fruit-trees-for-food-security/|access-date=2021-06-03|website=Forbes|language=en}}

Procedure

The project developer who applies to become a "tree planter" has to make a formal request in the form of the "project". The submission is reviewed to exclude projects that require cutting other trees to make the space, violate the law, consider planting invasive species and the like. The farmer confirms the fact of planting the tree with the help of the specialized mobile application that captures both photo and GPS coordinates. These reports are then manually checked, verifying the location, quality of the image and species of the planted tree. Trees that do not take root for the first three years must be replanted. Treedom claims inspecting in place at least 25% of these projects per year. Additionally, 5% of the planted trees are put aside as so called “Project Reserve” that should cover possible loss of trees and the related {{CO2}} absorption (like trees that die after the third year, for which a substitution is not provided).Treedom standard (project documentation). [https://www-treedom-net.s3-eu-west-1.amazonaws.com/docs/treedom_methodology_02_treedom_standard_en.pdf pdf] A user can then order planting a selected tree online, paying as for a web purchase.

Tree planters

Treedom works in collaboration with small collective of farmers, local community and NGO across different countries including Kenya,{{Cite web|last=Volonté|first=Chiara|date=2021-04-22|title=In occasione della Giornata della Terra nasce Foresta Bayer Italia|url=https://www.industriaitaliana.it/treedom-bayer-sostenibilita/|access-date=2021-05-31|website=Industria Italiana|language=it-IT}} Tanzania,{{Cite web|date=2021-04-06|title=Piantiamola! Piantare alberi per tutelare l'ambiente: il progetto di Avery con Treedom|url=https://www.greenme.it/informarsi/ambiente/piantiamola-piantare-alberi-avery-treedom/|access-date=2021-05-31|website=greenMe|language=it-IT}} Guatemala,{{Cite web|last=lezzi|date=2021-05-27|title=OKNOPLAST sottolinea il proprio impegno nella sostenibilità e pianta una foresta in Guatemala|url=https://www.adnkronos.com/oknoplast-sottolinea-il-proprio-impegno-nella-sostenibilita-e-pianta-una-foresta-in-guatemala_5OIdE5aKToY5mSTA1Xpsyu|access-date=2021-05-31|website=Adnkronos}} Ecuador,{{Cite news|last=elEconomista.es|title=Los candidatos de Linguaskill de Cambridge, contribuyen con el medio ambiente plantando árboles - elEconomista.es|url=https://www.eleconomista.es/ecoaula/noticias/11223526/05/21/Los-candidatos-de-Linguaskill-de-Cambridge-contribuyen-con-el-medio-ambiente-plantando-arboles.html|access-date=2021-05-31|newspaper=Eleconomista.es|language=es}} Italy,{{Cite web|title=ICC celebrates the positive impact of cricket on communities during an unprecedented 2020|url=https://www.wionews.com/sports/icc-celebrates-the-positive-impact-of-cricket-on-communities-during-an-unprecedented-2020-375679|access-date=2021-05-31|website=WION|date=6 April 2021 |language=en}} Haiti, Nepal,{{Cite web|last=Matarrese|first=Di Giuliana|date=2020-11-05|title=I brand indie da indossare la prossima estate, sono nati nell'inverno della pandemia|url=https://www.marieclaire.com/it/moda/tendenze/a34569128/adamo-chb-desphemmes-ardusse-brand-indie-italiani-da-scoprire/|access-date=2021-05-31|website=Marie Claire|language=it-IT}} Pakistan,{{Cite web|date=2020-06-29|title=Prati plants nearly 1000 trees as part of Treedom initiative|url=https://www.labelsandlabeling.com/news/industry-updates/prati-plants-nearly-1000-trees-part-treedom-initiative|access-date=2021-05-31|website=Labels & Labeling|language=en}} Peru, Italy,{{Cite web|last=Digital|first=Di Redazione|date=2019-12-04|title=I regali di Natale solidali per le amiche belle e buone saranno il vostro piccolo grande gesto d'amore|url=https://www.elle.com/it/shopping/g30081352/natale-2019-regali-solidali/|access-date=2021-05-31|website=ELLE|language=it-IT}} etc.

For the trees which bear fruits, the fruits are reckoned to belong to the farmers who planted it.{{Cite web|last=Chan|first=Emily|title=35 things you can to do to help save the planet in 2021|url=https://www.vogue.in/culture-and-living/content/35-things-you-can-do-to-help-save-the-planet-in-2021|access-date=2021-05-31|website=Vogue India|date=26 December 2020|language=en-IN}}{{Cite web|title=AGROFORESTRY|url=https://www.sustainableglobalgardens.org.uk/agroforestry|access-date=2021-05-31|website=sggwebsite|language=en}} The farmer planting a tree remains responsible for its growth and take care where the organization provides support by arranging agroforestry training and income opportunities.{{Cite web|title=Plant Trees or Grow Your Own Forest With Treedom and Follow Their Journey Online|url=https://ecowarriorprincess.net/2020/04/plant-a-tree-grow-forest-with-treedom-online/|access-date=2021-05-31|website=ecowarriorprincess.net|date=18 April 2020}}{{Cite web|date=2020-12-04|title=Treedom: piantare gli alberi con un "click" per creare un mondo migliore|url=https://www.intoscana.it/it/articolo/treedom-firenze/|access-date=2021-05-31|website=intoscana|language=it-IT}} The platform is known to promote welfare of farmers, including female farmers for which it announced 'Mothers day campaign' during March 2020 with the aim to spread awareness about the difficulties faced by female agricultural workers.{{Cite web|date=2020-03-19|title=A gift that grows: how dedicating a tree this Mother's Day can support women farmers|url=https://www.positive.news/environment/a-gift-that-grows-how-dedicating-a-tree-this-mothers-day-can-support-women-farmers/|access-date=2021-05-31|website=Positive News|language=en}}{{Cite web|title=Festa della mamma: perché non regalarle un baobab? {{!}} Metro News|url=https://metronews.it/21/05/07/festa-della-mamma-perché-non-regalarle-un-baobab.html|access-date=2021-05-31|website=metronews.it|language=it}}

User interface

When a person chooses to own a certain tree, the sapling is planted by the local farmer on behalf of the person.{{Cite web|date=2021-04-21|title=Aziende sempre più green: cosa fanno per l'ambiente|url=https://www.repubblica.it/green-and-blue/dossier/giornata-della-terra/2021/04/22/news/aziende_sempre_piu_green_cosa_fanno_per_l_ambiente-297453293/|access-date=2021-05-31|website=la Repubblica|language=it}}{{Cite web|last=Vincenti|first=Piera|date=2020-12-08|title=Treedom: one and a half million trees planted worldwide in ten years {{!}} SmartGreen Post {{!}} news from the environment|url=https://www.smartgreenpost.com/2020/12/08/treedom-one-and-a-half-million-trees-planted-worldwide-in-ten-years/|access-date=2021-05-31|language=en-US}} The updates of the sapling are provided using GPS location and photographs on regular basis via webpage dedicated to this plant.{{Cite web|last=Enorm|date=2021-05-27|title=World Environment Day: Gemeinsam für den Planeten|url=https://enorm-magazin.de/umwelt/umweltschutz/klimaschutz/gemeinsam-fuer-den-planeten|access-date=2021-05-31|website=enorm|language=de}}{{Cite web|title=35 cosas que puedes hacer para ayudar a salvar el planeta en 2021|url=https://www.vogue.es/living/articulos/maneras-de-ser-mas-sostenible-2021-salvar-el-planeta|access-date=2021-05-31|website=Vogue España|date=24 December 2020|language=es-ES}} Apart from this, the platform also allows a tree to be gifted.{{Cite news|date=2019-11-11|title=Planting trees for people and for the planet|language=en-GB|work=The Telegraph|url=https://www.telegraph.co.uk/business/business-reporter/plant-a-tree-online/|access-date=2021-05-31|issn=0307-1235}}{{Cite web|title=Agriculture and Climate|url=https://www.afrik21.africa/en/category/economy-climate/agriculture-and-climate/|access-date=2021-05-31|website=Afrik 21|language=en-US}} It is also possible to view the local weather data in the vicinity of the tree.

History

Treedom was founded in the year 2010 by Tommaso Speroni and Federico Garcea in Florence, Italy.{{Cite web|last=Redazione|title=L'appello delle Comunità Laudato si': un albero in più contro la crisi climatica • BCC La Voce|url=https://www.bcc-lavoce.it/article/lappello-delle-comunita-laudato-si-un-albero-in-piu-contro-la-crisi-climatica/|access-date=2021-05-31|website=BCC La Voce|language=it-IT}}{{Cite web|last1=Mitevska|first1=Tatjana|last2=Speare-Cole|first2=Rebecca|date=2018-11-21|title=Europe's 100 digital champions|url=https://www.ft.com/content/6d68a236-e153-11e8-8e70-5e22a430c1ad|access-date=2021-05-31|website=www.ft.com|language=en-GB}} The objective of the organization was described as The Sustainable Development Goals,{{Cite web|title=Treedom {{!}} Certified B Corporation|url=https://bcorporation.net/directory/treedom|access-date=2021-05-31|website=bcorporation.net}}{{Cite web|date=2021-04-28|title=Giovani e innovazione: il ricambio generazionale secondo Mossa e Zacconi|url=https://forbes.it/2021/04/28/giovani-e-innovazione-come-affrontare-il-ricambio-generazionale-secondo-lad-di-banca-generali-e-il-creatore-di-candy-crush/|access-date=2021-05-31|website=Forbes Italia|language=it-IT}} which includes counter-deforestation, protecting biodiversity, preventing soil erosion, combating {{CO2}} emission on one side and sustainable food production and income security for farmers on the other side.{{Cite web|last=Sherriff|first=Lucy|title=Planting Fruit Trees For Food Security|url=https://www.forbes.com/sites/lucysherriff/2020/02/10/planting-fruit-trees-for-food-security/|access-date=2021-05-31|website=Forbes|language=en}}{{Cite web|title=The stories of trees and farmers|url=https://www.treedom.net/en/projects|access-date=2020-09-25|website=Treedom {{!}} Let's green the planet|language=en}}{{Cite web|title=Giornata della Terra 2021: le iniziative per il pianeta scelte dalla redazione di Vogue|url=https://www.vogue.it/news/gallery/giornata-mondiale-terra-2021-iniziative-salvaguardia-ambiente|access-date=2021-05-31|website=Vogue Italia|date=22 April 2021|language=it-IT}} As in April 2021, Treedom has been reported to collaborate with 75000 farmers and plant more than 2 million trees{{Cite web|date=2021-04-30|title=Treedom l'azienda nata per gioco ha Generali nel capitale e ha piantato 2 milioni di alberi|url=https://iltirreno.gelocal.it/regione/toscana/2021/04/30/news/regaliamo-alberi-1.40217223|access-date=2021-05-31|website=Il Tirreno|language=it-IT}} across Asia,{{Cite web|last=Redazione|first=di|date=2020-03-05|title=6 marzo, M'illumino di meno e... pianto alberi|url=http://www.vita.it/it/article/2020/03/05/6-marzo-millumino-di-meno-e-pianto-alberi/154284/|access-date=2021-05-31|website=Vita|language=it}} Africa{{Cite web|date=2020-11-09|title=AFRICA: Treedom offers trees as a Christmas gift to farmers|url=https://www.afrik21.africa/en/africa-treedom-offers-trees-as-a-christmas-gift-to-farmers/|access-date=2021-05-31|website=Afrik 21|language=en-US}}{{Cite web|last=Turra|first=Alessandra|date=2021-04-21|title=For Pinko, Sustainability Isn't Only About Ethics, It's Also About Profits|url=https://wwd.com/sustainability/business/pinko-boosts-sustainability-commitment-with-patrick-mcdowell-sustainable-design-director-1234798711/|access-date=2021-05-31|website=WWD|language=en-US}} and Central and South America.{{Cite web|title=Clima, Bidoo.it regala 2000 alberi per creare foresta in Ecuador|url=https://www.ilgazzettino.it/lealtre/bidoo_alberi_foresta_ecuador_campagna-5917416.html|access-date=2021-05-31|website=www.ilgazzettino.it|language=it}}{{Cite web|title=Agroforestry Is Carbon Offsetting Key|url=https://pebblemag.com/news/-agroforestry-key-to-carbon-offsetting|access-date=2021-05-31|website=pebble magazine|language=en}}{{Cite web|last=Annemans|first=Nele|date=2020-08-27|title=Dankzij Treedom kan je vanaf nu in één klik ergens ter wereld een boom planten|url=https://www.hln.be/nina/vrije-tijd/dankzij-treedom-kan-je-vanaf-nu-in-een-klik-ergens-ter-wereld-een-boom-planten~a166f90c/|access-date=2021-06-03|website=Het Laatste Nieuws|language=nl}}{{Cite web|title=8 marzo, Treedom pianta alberi in Guatemala in sostegno delle donne|url=https://www.difesapopolo.it/Fatti/8-marzo-Treedom-pianta-alberi-in-Guatemala-in-sostegno-delle-donne|access-date=2021-05-31|website=La Difesa del Popolo|language=it}}

Notes

  • Green computing e e-commerce sostenibile. Un piccolo viaggio negli impatti ambientali della rete, {{ISBN|978-1-326-90102-8}} {{Cite book|last=Chirico|first=Alessandro De|url=https://books.google.com/books?id=OajQDQAAQBAJ|title=Green computing e e-commerce sostenibile. Un piccolo viaggio negli impatti ambientali della rete|date=2017-02-11|publisher=Lulu.com|isbn=978-1-326-90102-8|language=it}}
  • Den Herzschlag der Natur spüren Achtsam und verbunden leben, {{ISBN|978-1-326-90102-8}}{{Cite book|last1=Spannbauer|first1=Christa|url=https://books.google.com/books?id=S4fNDwAAQBAJ|title=Den Herzschlag der Natur spüren: Achtsam und verbunden leben|last2=Behrendt|first2=Annika|date=2020-03-16|publisher=Verlag Herder GmbH|isbn=978-3-451-81960-5|language=de}}
  • Energy Policy and Climate Change, {{ISBN|978-3-030-43578-3}}, {{doi|10.1007/978-3-030-43578-3_10}}
  • Subramanian Senthilkannan Muthu, Miguel Angel Gardetti, Sustainability in the Textile and Apparel Industries: Consumerism and Fashion Sustainability. {{ISBN|978-3-030-38532-3}}{{Cite book|last1=Muthu|first1=Subramanian Senthilkannan|url=https://books.google.com/books?id=wAjYDwAAQBAJ|title=Sustainability in the Textile and Apparel Industries: Consumerism and Fashion Sustainability|last2=Gardetti|first2=Miguel Angel|date=2020-03-19|publisher=Springer Nature|isbn=978-3-030-38532-3|language=en}}
  • Zaigham Mahmood, Developing and Monitoring Smart Environments for Intelligent Cities, {{ISBN|978-1-7998-5063-2}}{{Cite book|last=Mahmood|first=Zaigham|url=https://books.google.com/books?id=orkIEAAAQBAJ|title=Developing and Monitoring Smart Environments for Intelligent Cities|date=2020|publisher=IGI Global|isbn=978-1-7998-5063-2|language=en}}

References