Trendupp Awards

The Trendupp Awards, themed annually as 'The Force of Influence,' were established in 2021 to recognize outstanding achievements in the Nigerian social media space.{{Cite web |date=2021-04-22 |title=Trendupp Awards Announces Calls For Nominations |url=https://techbuild.africa/trendupp-awards-announces-call-for-nominations/ |access-date=2023-09-15 |language=en-US}} These awards primarily recognize content creators, influencers, and brands for their consistent impact on the social media community through content, projects, and engaging campaigns on platforms such as Instagram, TikTok, YouTube, Twitter, and Facebook.{{Cite web |last=Mix |first=Pulse |date=2021-04-10 |title=Trendupp announces the maiden edition of Nigeria's Influencers & Content Creators Award |url=https://www.pulse.ng/news/metro/trendupp-announces-the-maiden-edition-of-nigerias-influencers-and-content-creators/gmy0xlz |access-date=2023-09-15 |website=Pulse Nigeria |language=en}} In its inaugural edition in 2021, the awards received approximately 91,000 nominations across sixteen categories, with 96 nominees and sixteen winners. The event garnered a virtual audience of over a hundred thousand attendees from across Nigeria.{{Cite web |title=Trendupp Africa awards set to reward positive use of social media. |url=https://radionigerialagos.gov.ng/trendupp-africa-awards-set-to-reward-positive-use-of-social-media/ |access-date=2023-09-15 |website=Radio Nigeria Lagos |date=29 April 2022 |language=en-US}} The first edition was hosted by Timini Egbuson.{{Cite web |date=2021-07-07 |title=Broda Shaggi Bagged an Award at the Trendupp Awards – BlueprintAfric |url=https://blueprintafric.com/pop/broda-shaggi-bagged-an-award-at-the-trendupp-awards/ |access-date=2023-09-19 |language=en}}

The second edition took place on Sunday, June 12th, 2022, at the Monarch event center in Lekki, Lagos. Content creator, influencer, and TV host Kie Kie hosted the event.{{Cite web |date=2022-06-09 |title=Kiekie To Host Trendupp Awards – Brand Communicator |url=https://brandcom.ng/2022/06/kiekie-to-host-trendupp-awards/ |access-date=2023-09-15 |language=en-US}} The host generated headlines when she appeared to fall off the stage during the awards, later revealed to be a prank.{{Cite web |last=Edeme |first=Victoria |date=2022-06-13 |title=Comedienne Kie Kie says 'fall' at award show, a prank |url=https://punchng.com/comedienne-kie-kie-says-fall-at-award-show-a-prank/ |access-date=2023-09-15 |website=Punch Newspapers |language=en-US}} Winners of the second edition received $1000 cash prizes, while the winner of the "emerging force" category, the only voting category, received a cash prize of $1,500.{{Cite web |title=Macaroni, Lasisi Elenu, Miss Techy, Others Emerge Winners at Trendupp Awards 2022 – THISDAYLIVE |url=https://www.thisdaylive.com/index.php/2022/06/17/macaroni-lasisi-elenu-miss-techy-others-emerge-winners-at-trendupp-awards-2022 |access-date=2023-09-15 |website=www.thisdaylive.com |language=en}}{{Cite web |last1=LAWORE |first1=MUTIAT |last2=Telegraph |first2=New |date=2022-06-18 |title=Trendupp Awards 2022: Lasisi Elenu, Kiekie, Aproko Doctor, others emerge winners |url=https://newtelegraphng.com/trendupp-awards-2022-lasisi-elenu-kiekie-aproko-doctor-others-emerge-winners/ |access-date=2023-09-15 |website=New Telegraph |language=en-US}}

The third edition was held on Sunday, July 9th, 2023, at Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos. The edition received over 200,000 nominations across sixteen categories.{{Cite web |last=Zaccheus |first=Ukhueleigbe |date=2023-06-08 |title=Trendupp Awards Unveil 2023 Coveted List of Nominees: The Force Of |url=https://brandspurng.com/2023/06/08/trendupp-awards-unveil-2023-coveted-list-of-nominees-the-force-of-influence-category-to-win-a-brand-new-car/ |access-date=2023-09-15 |language=en-US}} Mikano Motors presented a brand new car to the "Force of Influence" Winner, Mr. Macaroni.{{Cite web |last=Muaz |first=Hassan |date=2023-07-10 |title=Mr Macaroni gets brand-new car at award {{!}} |url=https://theeagleonline.com.ng/mr-macaroni-gets-brand-new-car-at-award/ |access-date=2023-09-18 |website=The Eagle Online |language=en-GB}} Other partners included Pepsi Nigeria, McVitie’s Nigeria, Tramango, and Cliqki Technologies, with media partners such as MTV Base and more.{{Cite web |last=YNaija |date=2023-06-28 |title=Glamorous Reception of Trendupp Awards 2023 Nominees: Sheggz, Phyna, Sydney Talker, Taaooma, Kie Kie, and More receive Nomination Certificates » YNaija |url=https://ynaija.com/glamorous-reception-of-trendupp-awards-2023-nominees-sheggz-phyna-sydney-talker-taaooma-kie-kie-and-more-receive-nomination-certificates/ |access-date=2023-09-16 |website=YNaija |language=en-GB}} Prominent past winners include Broda Shaggi, Anita Natacha Akide, Ikorodu Bois, Lasisi Elenu, Taaooma, Benjamin Hundeyin, Mark Angel, Fisayo Fosudo, Amazing Klef, Denola Grey, Aproko Doctor, Phyna, and Sheggz, all of whom have made significant contributions to the Nigerian social media landscape.{{Cite web |title=BBNaija's Phyna, Sheggz win big at award ceremony |url=https://thenationonlineng.net/bbnaijas-phyna-sheggz-win-big-at-award-ceremony/ |access-date=10 July 2023 |website=www.thenationonlinng,net}}{{Cite web |title=Aktivated Vision: How Amazing Klef is Changing the Game in Photography and Beyond" – THISDAYLIVE |url=https://www.thisdaylive.com/index.php/2023/02/17/aktivated-vision-how-amazing-klef-is-changing-the-game-in-photography-and-beyond/ |access-date=2024-07-10 |website=www.thisdaylive.com}}

The Trendupp Awards employ a no-voting system, with winners selected each year by a jury of industry leaders, headed by Iyinoluwa Aboyeji.{{Cite web |last=Zaccheus |first=Ukhueleigbe |date=2023-06-08 |title=Trendupp Awards Unveil 2023 Coveted List of Nominees: The Force Of |url=https://brandspurng.com/2023/06/08/trendupp-awards-unveil-2023-coveted-list-of-nominees-the-force-of-influence-category-to-win-a-brand-new-car/ |access-date=2023-09-15 |language=en-US}} Winners in each category are determined by the jury based on three criteria: creativity, consistency, and engagement. Nominations are open to the general public for the first three editions.{{Cite web |date=2023-04-18 |title=Trendupp Awards Calls For Nominations For Third Edition – Brand Communicator |url=https://brandcom.ng/2023/04/trendupp-awards-calls-for-nominations-for-third-edition/ |access-date=2023-09-16 |language=en-US}}

The Force of Influence is a prominent category in the Trendupp Awards, recognizing the influencer or content creator who had the greatest impact on the Nigerian social media space during the relevant year.{{Cite web |last=Partner |date=2023-07-11 |title=Layi Wasabi, Mr Macaroni and Others Emerge Winners at Trendupp Awards 2023 |url=https://www.zikoko.com/announcements/layi-wasabi-mr-macaroni-and-others-emerge-winners-at-trendupp-awards-2023/ |access-date=2023-09-16 |website=Zikoko! |language=en-US}} Iyabo Ojo was the first winner of this category, while Mr. Macaroni won this award in the second and third editions of the awards. In 2023, the organizers presented the category winner with a brand new car.{{Cite web |last= |first= |date=2023-07-10 |title=Mr Macaroni Wins Influencer Awards |url=https://guardian.ng/life/whatsnew-entertainment-celebrity-gist-and-so-on/mr-macaroni-wins-influencer-awards/ |access-date=2023-09-15 |website=The Guardian Nigeria News – Nigeria and World News |language=en-US}}{{Cite web |date=2023-07-10 |title=Skit maker Mr Macaroni gets car gift at award ceremony |url=https://community.thenationonlineng.net/forum/skit-maker-mr-macaroni-gets-car-gift-at-award-ceremony |access-date=2023-09-19 |website=The Nation Newspaper Community}}

The Trendupp Awards feature several additional categories:{{Cite web |date=2022-04-28 |title=Trendupp Awards 2022 Nominations officially kick off – Mobility Nigeria Tech Blog |url=https://mobility.com.ng/trendupp-awards-2022-nominations-news/ |access-date=2023-09-18 |language=en-GB}}{{Cite web |last=Duncan |date=2023-07-12 |title="Trend Upp" Awards The Finest Influencers and Content Creators in Nigeria 2023 {{!}} Our Review |url=https://tooxclusive.com/trend-upp-awards-the-finest-influencers-and-content-creators-in-nigeria-2023-our-review/ |access-date=2023-09-19 |website=tooXclusive |language=en-US}}

• The Force of YouTube
• The Force of TikTok{{Cite web |last=nairadiary |date=2023-07-10 |title=Softmadeit Wins The Force of TikTok At Trendupp Awards 2023 |url=https://nairadiary.com/softmadeit-wins-the-force-of-tiktok-at-trendupp-awards-2023/ |access-date=2023-09-16 |website=Naira Diary |language=en-US}}
• The Force of Twitter{{Cite web |date=2022-06-15 |title=FULL LIST: Pamilerin, Tunde Onakoya, Mr Macaroni shine at 2022 Trendupp Awards |url=http://lifestyle.thecable.ng/full-list-pamilerin-tunde-onakoya-mr-macaroni-shine-at-2022-trendupp-awards/ |access-date=2023-09-15 |website=TheCable Lifestyle |language=en-US}}{{Cite web |last=Nwosu |first=Philip |date=2022-06-17 |title=Brand Influencer, Pamilerin Adegoke wins Twitter award |url=https://sunnewsonline.com/brand-influencer-pamilerin-adegoke-wins-twitter-award/ |access-date=2023-09-16 |website=The Sun Nigeria |language=en}}
• The Force of Instagram
• The Force of Virility
• The Force of Food Content
• The Force of Online Sensation{{Cite web |last=PM News Nigeria |title=Trendupp Awards: Sheggz, Phyna win top honours |url=https://pmnewsnigeria.com/2023/07/10/trendupp-awardssheggz-phyna-win-top-honours/ |access-date=10 July 2023 |website=PM News Nigeria}}
• The Force of Social Good
• The Force of Tech
• The Force of Comedy Skits
• The Force of Blogging
• The Force of Lifestyle Content
• The Force of Creative Arts{{Cite web |title=Aktivated Vision: How Amazing Klef is Changing the Game in Photography and Beyond" – THISDAYLIVE |url=https://www.thisdaylive.com/index.php/2023/02/17/aktivated-vision-how-amazing-klef-is-changing-the-game-in-photography-and-beyond |access-date=2023-09-19 |website=www.thisdaylive.com |language=en}}
• The Force of Wellness{{Cite web |title=Chude Jideonwo |url=https://alinstitute.org/2018-fellows/chude-jideonwo |access-date=2023-09-19 |website=alinstitute.org}}
• The Force of Collaboration
• Emerging Force

{{reflist}}

• [https://www.trenduppawards.com/ Official website]

Category:Award ceremonies

Category:Nigerian awards