Troom Troom
{{Short description|YouTube channel}}
{{Infobox YouTube personality
| name = Troom Troom
| logo = Troom Troom (main logo).webp
| logo_caption = Logo used since 2015
| channel_handle = TroomTroom
| channel_display_name = Troom Troom
| years_active = 2015–present
| genre = {{flatlist|
}}
| subscribers = 23.9 million
| views = 10.5 billion
| silver_button = y
| gold_button = y
| diamond_button = y
| stats_update = June 1, 2025
}}
Troom Troom is a multinational{{Cite web|date=2018-04-11|last=Tate|first=Amelia|title=The unnerving, absurd, and surreal videos of Troom Troom|url=https://www.newstatesman.com/science-tech/2018/04/unnerving-absurd-and-surreal-videos-troom-troom|access-date=2021-11-05|website=New Statesman|archive-url=https://web.archive.org/web/20211004014555/https://www.newstatesman.com/science-tech/2018/04/unnerving-absurd-and-surreal-videos-troom-troom|archive-date=2021-10-04|url-status=live|language=en-US}} YouTube channel often cited as being based in Ukraine.{{Cite web|last=Jennings|first=Rebecca|date=2018-11-12|title=Why YouTube is riddled with bizarre DIY videos|url=https://www.vox.com/the-goods/2018/11/12/18065662/troom-troom-5-minute-crafts-youtube-diy-prank|access-date=2021-11-04|website=Vox|language=en}} It is most known for its life hack, D.I.Y, and prank content. Their videos have received criticism from both news publications and YouTubers for their bizarre nature alongside their usage of "clickbait titles," and are widely parodied, especially on YouTube.{{Cite web|last=Ghedin|first=Rodrigo|date=2019-08-28|title=Five of the Ten Channels That Exploded in the YouTube Rankings During The Elections Are Far-Right|url=https://theintercept.com/2019/08/28/ranking-youtube-extrema-direita/|access-date=2022-11-25|website=The Intercept|language=pt}} As of 2023, the channel has over 23 million subscribers and 9 billion views, putting it in the Top 200 most subscribed channels.{{Cite web|title=Most subscribed 500 Youtube channels|url=https://us.youtubers.me/global/all/top-500-most-subscribed-youtube-channels|access-date=2021-11-05|website=YouTubers.me|language=en}}
History
Troom Troom's YouTube channel was created in 2015. It did not begin with its current style and is noted to have started as a tame attempt at D.I.Y tutorials. It is owned by Unicorn Media. Not much else is known about Troom Troom's origins or ownership, although it is monetized.
Format and style
Troom Troom videos are known for having a distinct style. The videos are brightly coloured and include many sound effects. The videos have vibrant thumbnails as well.{{Cite web|title=Content Farms and Youtube Algorithms: Match Made in Heaven or Partners in Crime?|url=https://mediummagazine.nl/content-farms-and-youtube-algorithms-match-made-in-heaven-or-partners-in-crime/|access-date=2022-01-03|website=mediummagazine.nl|date=5 June 2020 |language=en-US}} Another distinction is that most of the characters are not given real names, instead bearing monikers such as "Dolly" and "Redhead".{{Cite web|last=Munro|first=Cait|title=What's The Deal With Troom Troom, The DIY YouTube Channel People Love To Hate?|url=https://www.refinery29.com/en-us/troom-troom-youtube-channel|date=2018-05-29|access-date=2021-11-04|website=Refinery29|language=en}} Its genre of DIY content makes it comparable to channels such as 5-Minute Crafts.
Reception
File:Troom Troom (Ukrainian version).jpg, used on the main YouTube channel's icon and banner since 2022. Except for the main YouTube channel, everything that Troom Troom owns has since switched back to the main logo.]]
Troom Troom videos are widely reacted to and criticized by YouTubers such as Danny Gonzalez and Jarvis Johnson.{{cite news|date=2019-03-21|last=Decaille|first=Nia|title=These 'how to' videos on YouTube won't teach you how to be a better adult. But they're not supposed to.|url=https://www.washingtonpost.com/arts-entertainment/2019/03/21/these-how-videos-youtube-wont-teach-you-how-be-better-adult-theyre-not-supposed/|access-date=2022-11-25|newspaper=The Washington Post|language=en-US}} The videos sometimes receive questioning for their narration, which is criticized for sounding unnatural. In addition, some consider the videos to be unsuitable for children, and to be encouraging dangerous behavior. Troom Troom videos are sometimes considered to be "content farms" for their vibrant thumbnails and "clickbait titles". Although Troom Troom's videos are popular with their target audience and often go viral, they are generally negatively received by others. The channel has over 23 million subscribers and over 10 billion views, making it one of the most popular on the platform.
In 2025, Treisi, a former actor for Troom Troom, spoke out about the YouTube channel. While initially hired for being of Afro-Ukrainian descent,{{Cite AV media |url=https://www.youtube.com/shorts/SpTAyqrQXAs |title=THE TROOM TROOM GIRL IS BACK! 😱 Pt. 1 |language=en |access-date=2025-05-03 |via=www.youtube.com}} she left after criticism towards establishing her own brand{{Cite AV media |url=https://www.youtube.com/shorts/HkGiSqWI-Z0 |title=THE TROOM TROOM GIRL IS BACK! 😱 Pt. 2 |language=en |access-date=2025-05-03 |via=www.youtube.com}} and ethnic discrimination.{{Cite AV media |url=https://www.youtube.com/shorts/WgmmOj1Hvxw |title=TREISI IS BACK! Pt. 6 {{!}} I'M BROKE! 😢 |language=en |access-date=2025-05-03 |via=www.youtube.com}} She has denied allegations of Troom Troom brainwashing their actors.{{Cite AV media |url=https://www.youtube.com/shorts/SpTAyqrQXAs |title=THE TROOM TROOM GIRL IS BACK! 😱 Pt. 1 |language=en |access-date=2025-05-03 |via=www.youtube.com}} She has also confirmed that English proficiency is not needed for acting at Troom Troom.{{Cite AV media |url=https://www.youtube.com/shorts/finGHVO7wXA |title=TREISI IS BACK! 😱 Pt. 4 {{!}} THREE YEARS of STUDYING ENGLISH |language=en |access-date=2025-05-03 |via=www.youtube.com}}