TrueHoop

{{Short description|Digital media company}}

TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association in February 2019.{{Cite web|url=https://awfulannouncing.com/nba/henry-abbott-truehoop-return-newsletter.html|title=Henry Abbott talks TrueHoop's return as a subscription newsletter|date=2019-02-23|website=Awful Announcing|language=en-US|access-date=2019-03-06}}  

Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine{{cite web|url=http://www.niemanlab.org/2014/03/qa-espns-henry-abbott-on-truehoop-serving-readers-and-the-future-of-sports-blogging/|title=Niemanlab Future of Sports Blogging}}

In February 2007, it was announced that TrueHoop was purchased by ESPN. ESPN later expanded TrueHoop to a blog network, consisting of many contributors and blogs.http://www.newmediacampaigns.com/page/espn-launches-a-blog-network ESPN Launches a Blog Network In addition to the blog, there was a "TruehoopTV" category of video and [http://www.espn.com/espnradio/podcast/archive/_/id/12426375 podcast] content.

In February 2014, Abbott took over ESPN’s NBA coverage in digital and print.{{Cite web|url=http://www.niemanlab.org/2014/03/qa-espns-henry-abbott-on-truehoop-serving-readers-and-the-future-of-sports-blogging/|title=Q&A: ESPN’s Henry Abbott on TrueHoop, serving readers, and the future of sports blogging|website=Nieman Lab|access-date=2019-03-06}}