TrueImage

{{Short description|PostScript-compatible interpreter}}

{{For|the disk imaging program|Acronis True Image}}

TrueImage is a PostScript-compatible interpreter (clone) originally developed by Cal Bauer and Bauer Enterprises and sold to Microsoft in 1989.[https://books.google.com/books?id=LjsEAAAAMBAJ&dq=Bauer+TrueImage&pg=PP1 Printer Vendors Balk at Implementing True Image (Poscript Clone Faces Hardware Problems)], By Kristi Coale, Page 1, InfoWorld, 30 Apr 1990[https://books.google.com/books?id=TFAEAAAAMBAJ&dq=Bauer+TrueImage&pg=PP5 Executive Changes: Printer executive leaves Microsoft], Page 108, InfoWorld, 17 Jun 1991, ...Cal Bauer...acquired Bauer Enterprises in July 1989 to produce Tru Image, a PostScript-compatible printer driver...[https://books.google.com/books?id=cZXvAAAAMAAJ&dq=%22Bauer+postscript%22&pg=RA1-PA63 Apple and Microsoft Declare War on Adobe] By Greg Scott, October 30, 1989 - Volume 4, Number 17, U-M Computing News, Volume 4, Page 63 Microsoft subsequently cross-licensed TrueImage to Apple Computer in exchange for a TrueType license.[https://books.google.com/books?id=LjsEAAAAMBAJ&dq=Bauer+TrueImage&pg=PT28 System 7.0 Delay May Stall True Type], Page 101, InfoWorld, 30 Apr 1990 After many delays, Microsoft finally delivered version 1.0 of TrueImage to Apple; Apple announced they would be licensing PostScript Level 2 from Adobe Systems a few months later.[https://books.google.com/books?id=_djw_FNRO4cC&dq=cal+Bauer+TrueImage&pg=PA92 Eyes focus on Trueimage], By James Daly, Page 92, Computerworld, 17 Jun 1991[https://books.google.com/books?id=JzsEAAAAMBAJ&dq=cal+Bauer+TrueImage&pg=PA126 Microsoft Afraid That True Image Isn't Ready for the Major Leagues], By Robert X. Cringely, Page 126, InfoWorld 9 Apr 1990, ...Bauer Postscript, now called True Image...

Apple tried to build one product on TrueImage, but no TrueImage products were ever released by the company.{{Citation | title = Driving Adobe: Co-founder Charles Geschke on Challenges, Change and Values - Knowledge@Wharton - University of Pennsylvania | place = USA | url = http://knowledge.wharton.upenn.edu/article.cfm?articleid=2038|date = 2008-09-03}}. However, TrueImage was used in a variety of laser printers, such as Abaton[https://books.google.com/books?id=LzsEAAAAMBAJ&dq=Bauer+TrueImage&pg=PA24 Abaton to Ship $2,995 Multiuser Laser Printer], By Kristi Coale, Page 24, InfoWorld 7 May 1990, ...The 300-dot-per-inch (dpi) printer is a Postscript clone based on the Microsoft/Bauer Postscript interpreter... Okidata{{Citation | title = Okidata User's Guide DOC-IT 3000/4000 TrueImage Page Description Language (PDL) | url = http://my.okidata.com/mandocit.nsf/WebBPXContents/975E43CA500C9569852561C7004A5145?OpenDocument}}. and LaserMaster[https://web.archive.org/web/20180810110739/https://www.highbeam.com/doc/1G1-10936480.html LaserMaster Technologies Inc.; Microsoft Corp. (alliances) (Mergers/Acquisitions/Alliances)] - Software Industry Report, July 1, 1991[https://web.archive.org/web/20180810112308/https://www.highbeam.com/doc/1G1-11323453.html Microsoft backs off challenge to Adobe; in about-face, it refocuses on Windows-based printing solutions. (Microsoft will not compete with Adobe Systems Inc.'s PostScript page description language) (Trends & Technology)] - Computer Shopper, October 1, 1991 into the mid-1990s, with limited success.{{citation needed|date=August 2010}}