Trulioo

{{Short description|Canadian web services company}}

{{Infobox company

| name = Trulioo

| logo = Copyrighted_logo_of_Trulioo_February_2023.svg

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| type = Private

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| industry = Financial Technology

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| foundation = {{start date|2011}}
Vancouver, British Columbia, Canada

| founder = Stephen Ufford{{cite news | title =Trulioo is disrupting the traditional ID verification business by building cost-effective, advanced identity solutions for small and medium firms | newspaper =Startup Beat| date =2 January 2013 | url =http://startupbeat.com/2013/01/02/trulioo-is-disrupting-the-traditional-id-verification-business-by-building-cost-effective-advanced-identity-solutions-for-small-and-medium-firms-id3083/ | access-date =12 March 2014 }}
Tanis Jorge{{cite news | title =Tanis Jorge Contributor Profile | newspaper =Huffington Post | url =http://www.huffingtonpost.com/tanis-jorge/ | access-date =12 March 2014 }}

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| location_city = Vancouver,{{cite news | last =Lewis | first =Rob | title =Why Canada's Financial Technology Space Needs a United Voice | newspaper =Techvibes | date =11 January 2016 | url =http://www.techvibes.com/blog/fintech-association-of-canada-2016-01-11 | access-date =4 February 2016 }} British Columbia

| location_country = Canada

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| area_served = Worldwide

| key_people = Vicky Bindra, Chief Executive Officer

Hal Lonas, Chief Technology Officer

Zac Cohen, Chief Product Officer

Jen Bennett, Chief Revenue Officer

Leigh Ramsden, Chief Financial Officer

Caitlin Woodward, General Counsel

| products = Online Identity Verification

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| services = Identity Verification

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| homepage = https://www.trulioo.com/

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Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.{{cite web |title=Trulioo raises $52.8 million to verify customers' identities |url=https://venturebeat.com/2019/09/17/trulioo-raises-52-8-million-to-verify-customers-identities/ |website=VentureBeat}} Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.{{cite news | last =Ha | first =Anthony | title =Trulioo Raises $6M To Verify Online Profiles | newspaper =Tech Crunch | date =11 March 2014 | url =http://techcrunch.com/2014/03/12/trulioo-raises-6m-to-verify-online-profiles/ | access-date =11 March 2014 }}

History

Trulioo was founded by Stephen Ufford and Tanis Jorge. Both previously worked together on three startups in the consumer credit industry, with Ufford as CEO and Jorge as COO of Pharos Global Strategies.{{cite news | title =The Pitch: Trulioo verifies ID via social networks | newspaper =Silicon Valley Business Journal| date =14 January 2011 | url =http://www.bizjournals.com/sanjose/print-edition/2011/01/14/trulioo-verifies-id-via-social-networks.html | access-date =12 March 2014 }} They also held similar positions with iQuiri.com and NCB Data, both of which were sold to FreeCreditReport.com and Experian respectively.

In February 2022 Trulioo acquired HelloFlow, a Danish firm. [https://betakit.com/trulioo-acquires-helloflow-adding-customer-onboarding-to-platform/ Trulioo acquires HelloFlow, adding customer onboarding to platform] by BetaKit, 8 August 2022

In June 2022, Trulioo released upgrades to their flagship identity verification platform, including AML Watchlist Screening and Business Verification services. New to the platform is a proof-of-address service via utility providers.[https://fintechmagazine.com/articles/trulioo-upgrades-flagship-identity-verification-platform Trulioo upgrades flagship identity verification platform] by FinTech magazine, 8 June 2022

On January 31, 2023, Trulioo launched its global identity platform[https://www.fintechinshorts.com/trulioo-launches-new-global-identity/ TRULIOO: LAUNCHES NEW GLOBAL IDENTITY VERIFICATION PLATFORM] by fintechinshorts.com, 4 February 2023 for individual and business verification.

Key personnel

Truiloo’s co-founders are Stephen Ufford and Tanis Jorge.{{Cite web |title=Vancouver-based Identity Verification Company Trulioo Named CIX's 2021 'Innovator of the Year' |url=https://www.bctechnology.com/news/2021/9/24/Vancouver-based-Identity-Verification-Company-Trulioo-Named-CIXs-2021-Innovator-of-the-Year.cfm?v=5 |access-date=2025-06-11 |website=T-Net British Columbia}} Ufford served as the company’s CEO until March 2020, when he stepped down from the role and transitioned to the role of chairman and Steve Munford became CEO.{{Cite web |last=Simpson |first=Meagan |date=2020-03-16 |title=Trulioo co-founder Stephen Ufford out as CEO, with Steve Munford set to take over {{!}} BetaKit |url=https://betakit.com/trulioo-co-founder-stephen-ufford-out-as-ceo-with-steve-munford-set-to-take-over/ |access-date=2025-06-11 |language=en-CA}} In April 2025, Vicky Bindra succeeded Munford as CEO{{Cite web |date=2025-04-01 |title=Vancouver fintech Trulioo taps new CEO |url=https://www.biv.com/news/technology/vancouver-fintech-trulioo-taps-new-ceo-10459815 |access-date=2025-06-11 |website=North Shore News |language=en}}

References