Trymedia
{{Use American English|date=December 2022}}
{{Use mdy dates|date=December 2022}}
{{Update|part=the company's current operational status |date=October 2023}}
Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.{{cite web
|url=http://www.trymedia.com/corporate/directions.shtml
|title=Directions
|publisher=Trymedia
|accessdate=May 4, 2007
|archiveurl = https://web.archive.org/web/20070409145500/http://www.trymedia.com/corporate/directions.shtml |archivedate = April 9, 2007}}
Overview
Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.{{cite news
|last=Sanders
|first=Adrienne
|url=http://www.bizjournals.com/sanfrancisco/stories/2005/03/28/story8.html
|title=Anti-piracy firm nets booty, sails on
|publisher=San Francisco Business Times
|date=March 25, 2005
|accessdate=May 4, 2007
|url=http://www.onlinereporter.com/TORbackissues/TOR296.htm#Media%20Companies%20'Still%20Don't%20Get%20It,%20God%20Bless%20'Em'
|title=Media Companies 'Still Don't Get It, God Bless 'Em'
|last=Fulton
|first=Curtis Lee
|date=May 6–10, 2002
|publisher=The Online Reporter
|accessdate=May 4, 2007
}} Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.{{cite news
|last=Sanders
|first=Adrienne
|url=http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2005/08/08/newscolumn7.html?page=1
|title=Macrovision: Wooing Trymedia Systems on the sly at E3
|publisher=San Francisco Business Times
|date=August 5, 2005
|accessdate=May 4, 2007
}} Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.{{cite news
|url=http://www.seattlepi.com/business/352362_realnetworks23.html
|title=Seattle's RealNetworks acquires most of games-maker Trymedia
|last=Richman
|first=Dan
|work=Seattle Post-Intelligencer
|date=February 22, 2008
|accessdate=March 7, 2008
}} On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,{{cite press release
|url=http://www.realnetworks.com/company/press/releases/2008/trymedia.html
|title=RealNetworks to acquire Trymedia from Macrovision
|date=February 22, 2008
|publisher=RealNetworks
|accessdate=March 7, 2008
}} reported in a Macrovision conference call to be $4million.{{cite news
|url=http://www.bizjournals.com/seattle/stories/2008/02/18/daily32.html
|title=RealNetworks buys Macrovision subsidiary
|work=Puget Sound Business Journal
|accessdate=March 7, 2008
|date=February 22, 2008
}}
Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,{{cite press release
|url=http://www.trymedia.com/corporate/press/20061220.shtml
|title=Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace
|date=December 20, 2006
|publisher=Macrovision
|accessdate=May 8, 2007
}} and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.{{cite web
|url=http://www.trymedia.com/partners/affiliates_partners.shtml
|title=Portal / Retail Partners
|publisher=Trymedia
|accessdate=May 4, 2007
|archiveurl = https://web.archive.org/web/20070317083433/http://trymedia.com/partners/affiliates_partners.shtml |archivedate = March 17, 2007}}
===ActiveMARK===
ActiveMARK is a technology suite of Trymedia for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.{{Cite web|last=Carless|first=Simon|title=Gamasutra - The Art & Business of Making Games|url=https://www.gamedeveloper.com/|access-date=March 11, 2021|website=www.gamasutra.com|language=en}}
===Trygames===
Trygames, a division of Trymedia, was a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.{{cite web
|url=http://www.download-free-games.com/reviews/trygames.htm
|title=Trygames Site Review
|publisher=Download Free Games
|accessdate=May 4, 2007
}} The Trygames website was closed and redirected to the GameHouse website in 2014.{{webarchive |url=https://web.archive.org/web/20141011201454/http://www.trygames.com/|date=October 11, 2014}}
See also
References
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Category:American companies established in 1999
Category:Online retailers of the United States
Category:Online content distribution
Category:Digital rights management
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