Tsvetta Kaleynska

Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a gynaecologist, both of Bulgarian descent. In 2008, Tsvetta moved to the United States on an academic scholarship to pursue her higher education. In 2012, she graduated from St. Francis College, with dual degrees in Marketing Management and International Business and Economics. In 2015, she received a master's degree in Public Administration from the City University of New York at Baruch College.{{Cite web|url=https://myvelikoturnovo.com/2014/03/03/tsveta_holivud/|title=Търновката Цвета Калейнска консултира Холивуд|date=2014-03-02|website=myvelikoturnovo.com|access-date=2017-04-20}}

In 2012 Tsvetta joined the Dogs Bollocks 5 as a consulting strategist specializing in social media analysis and market research. In 2015 she moved to Brandwatch as customer success director.{{Cite news|url=https://www.brandwatch.com/blog/coming-up-against-adverse-events-social-listening-in-the-pharmaceutical-industry/|title=Coming up Against Adverse Events: Social Listening in the Pharmaceutical Industry - Brandwatch|date=2016-12-08|website=www.brandwatch.com|access-date=2017-04-19|language=en-US}} In 2019, she founded RILA GLOBAL CONSULTING, a boutique consumer insights agency. She has held leadership roles on the Peace Corps Executive Board and the Girls Leading Our World Executive Board.

Tsvetta published her first book of poetry, "Flowers From Heaven" in 2011. Her work is featured in outlets such as the national scientific magazine “Българска наука” /Bulgarian Science/, Cosmopolitan magazine[http://www.cosmopolitan.bg/raboteshto-momiche/cveta-kalejnska-kak-da-stanesh-zvezda-v-socialnite-mreji.html Cosmopolitan magazine], Bulgaria and other newspapers and magazines in Eastern Europe.{{Cite news|url=http://www.webcafe.bg/id_1587906973|title=Гадже в Ню Йорк? Абсурд|access-date=2017-04-19|language=bg}}{{Cite news|url=http://www.webcafe.bg/webcafe/obshtestvo/id_786646415_Selfito_prodava|title=Селфито продава|website=www.webcafe.bg|access-date=2017-04-19|language=bg}} In 2014, Kaleynska published her second book: “#TheQueen: Social Media”.{{Cite web|url=http://www.booksinprint.bg/Publication/Details/5126bcbb-dea0-4926-b10c-e86e43334cb3|title=Национален регистър на издаваните книги в България - Национална библиотека "Св. Св. Кирил и Методий" Преглед на издание #Кралицата: Социалната мрежа|website=www.booksinprint.bg|access-date=2017-04-19}}

In 2023, Tsvetta Kaleynska published "Историята на Кукерите" ("The Story of Kukeri"), a bilingual coloring book celebrating her Bulgarian heritage. Motivated by a desire to teach her children about Bulgarian traditions, Kaleynska aimed to preserve and pass down cultural heritage. The book features texts in both Bulgarian and English and was gifted to the library of the Consulate General of Bulgaria in New York City.{{Cite web |title=Библиотеката на Генералното ни консулство в Ню Йорк получи книжката "История на кукерите" |url=https://www.bta.bg/bg/bg-world/607307-bibliotekata-na-generalnoto-ni-konsulstvo-v-nyu-york-poluchi-knizhkata-istoriya |access-date=2024-08-02 |website=www.bta.bg |language=bg}}

In 2024, Kaleynska wrote a series of children's books designed to promote foreign language literacy. Titled "Sweet Dreams," the series includes editions such as "Sweet Dreams, New York City," available in multiple languages including Polish, Serbian, Bulgarian, Arabic, and Spanish. Other editions in the series encompass global cities such as London, Tokyo, Berlin, Madrid, and Sofia.{{Cite web |title=Българката Цвета Калейнска от Ню Йорк пред БТА: България претърпява огромен икономически ръст, предлага прекрасно място за живот и развитие |url=https://www.bta.bg/bg/news/720541?download=1 |access-date=2024-08-17 |website=www.bta.bg |language=bg}}

Additionally, Kaleynska authored an architectural coloring book series titled “Coloring …, Architectural Wonders To Inspire,” published by Barnes & Noble and Amazon. This series features architectural wonders from countries including Albania, Turkey, Bulgaria, Serbia, Montenegro, Hungary, Poland, and Greece, among others.

Tsvetta has been an active mentor in programs like Dell Women’s Entrepreneur Mentor and NASDAQ Entrepreneurial Center Mentor.{{Cite web |title=Members |url=https://dwen.com/de/members/tsveta/ |access-date=2024-12-17 |website=DWEN Community |language=de-DE}}

Tsvetta began her televised appearances in 2008 through the Miss Diaspora International Pageant. Since 2011 she has been featured regularly on national TV shows in her home-country, including “Predi Obed”{{Cite web|url=http://www.btv.bg/video/shows/%20predi-obed/videos/balgarka-oma%20gyosa-amerika-s-krasotata-i-%20uma-si.html|title=bTV Media Group - bTV|website=www.btv.bg|language=bg|access-date=2017-04-19}} on bTV, TV7, “Na Kafe” on NOVA TV, TV7, Bulgarian National Television,{{Cite web|url=https://www.bnt.bg/bg/a/umna-i-krasiva-ba-lgarka-pokori-sasht|title=Умна и красива българка покори САЩ|website=www.bnt.bg|language=bg|access-date=2017-04-19}} "Good morning" on Bulgaria ON AIR.{{Cite AV media |url=https://www.youtube.com/watch?v=NE8kUZQEgzQ |title=Tsvetta Kaleynska interview on "Good morning" TV show, BG ON AIR, April 2019 Цвета Калейнска |date=2019-04-01 |last=Tsvetta Kaleynska |access-date=2024-08-08 |via=YouTube}} Since 2017 she has been a contributor on the national morning show “Na Kafe” with Gala covering topics including the Women's March in NYC, the Bulgarian Parliamentary election,{{Cite AV media |url=https://www.youtube.com/watch?v=w9ElgU-HWkY |title=Цвета Калейнска в "На Кафе" / Tsvetta Kaleynska on the Bulgarian Parliamentary Elections, NOVA TV |date=2017-03-29 |last=Tsvetta Kaleynska |access-date=2024-08-08 |via=YouTube}} Virtual Consumer Trends,{{Cite AV media |url=https://www.youtube.com/watch?v=IKT3TG9KrdQ |title=Цвета Калейнска: Виртуалните Сватби в Америка "На кафе {{!}} Virtual Zoom Weddings {{!}} Tsvetta Kaleynska |date=2020-05-08 |last=Tsvetta Kaleynska |access-date=2024-08-08 |via=YouTube}} Holiday Trends in New York City and USA,{{Cite AV media |url=https://www.youtube.com/watch?v=5OUGTLIG8XQ |title=Празничен Ню Йорк - Цвета Калейнска (Tsvetta) "На кафе" - НОВА ТВ {{!}} Christmas in New York City |date=2023-12-05 |last=Tsvetta Kaleynska |access-date=2024-08-08 |via=YouTube}} New York City general topics,{{Cite AV media |url=https://www.youtube.com/watch?v=vsH3K7kB1lk |title=Tsvetta Kaleynska for NOVA TV-NYC quarantine Цвета Калейнска за карантината в Ню Йорк-На кафе, НОВА |date=2020-04-22 |last=Tsvetta Kaleynska |access-date=2024-08-08 |via=YouTube}} and others.{{Cite web|url=http://play.novatv.bg/programi/na-kafe/821097|title=На кафе - Епизод 129 - Nova Play - видео платформата на Нова Броадкастинг Груп|website=play.novatv.bg|language=bg-BG|access-date=2017-04-19}}

In 2024, Tsvetta appeared on Bloomberg TV Bulgaria to talk about Bulgaria's significant presence in the global AI landscape, highlighting the country's talent pool, innovative companies, and contributions to the AI industry.{{Cite AV media |url=https://www.youtube.com/watch?v=tAxWfRkHqiY |title=България е на световната AI карта с талантите и компаниите си |date=2024-07-31 |last=Bloomberg TV Bulgaria |access-date=2024-08-08 |via=YouTube}}

In 2025, Tsvetta was featured on Fox 5 to discuss how US consumers feel about China and the economy in light of US President Donald Trump's recent tariff war on China and the rest of the world.{{Cite web |date=2025-04-16 |title=Videos |url=https://www.fox5dc.com/video/1625816 |access-date=2025-04-21 |website=FOX 5 DC |language=en-US}}

In 2010 Kaleynska was crowned Miss Bulgaria Diaspora USA and started her modeling career despite her height of 5’5.{{cite web|url=http://www.cosmopolitan.bg/raboteshto-momiche/cveta-kalejnska-kak-da-stanesh-zvezda-v-socialnite-mreji.html|title=Цвета Калейнска: как да станеш звезда в социалните мрежи|website=www.cosmopolitan.bg|date=20 February 2014 |accessdate=24 April 2015}}{{Cite news|url=http://www.blitz.bg/obshtestvo/intervyu/diaspora-models-sashch-2010-tsveta-kaleynska-visoka-sm-samo-165-ne-rstt-e-vazhen-da-si-mis_news312293.html|title=Диаспора моделс САЩ 2010 Цвета Калейнска: Висока съм само 165, НЕ ръстът е важен да си Мис! - БЛИЦ - Новини от България и света|website=www.blitz.bg|access-date=2017-04-20|language=bg}} She has participated in fashion shoots for American and Bulgarian brands.{{Cite news|url=http://sever.bg/%D0%92%D0%B5%D0%BB%D0%B8%D0%BA%D0%BE-%D0%A2%D1%8A%D1%80%D0%BD%D0%BE%D0%B2%D0%BE/%D0%9B%D1%8E%D0%B1%D0%BE%D0%BF%D0%B8%D1%82%D0%BD%D0%BE/%D0%92%D0%B5%D0%BB%D0%B8%D0%BA%D0%BE%D1%82%D1%8A%D1%80%D0%BD%D0%BE%D0%B2%D0%BA%D0%B0-%D0%B5-%D0%B2%D0%B4%D1%8A%D1%85%D0%BD%D0%BE%D0%B2%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B7%D0%B0-%D0%BD%D1%8E%D0%B9%D0%BE%D1%80%D0%BA%D1%81%D0%BA%D0%B0-%D0%B1%D1%83%D1%82%D0%B8%D0%BA%D0%BE%D0%B2%D0%B0-%D0%BA%D0%BE%D0%BB%D0%B5%D0%BA%D1%86%D0%B8%D1%8F_l.a_c.23347_i.366095_r.733.html|title=Великотърновка е вдъхновение за нюйоркска бутикова колекция - Любопитно - Статии |website=sever.bg|access-date=2017-04-20|language=en}}{{Cite web|url=http://www.cross.bg/edyard-dizaiiner-raboti-1396001.html#.WPiw5PnyjIU|title=Нашенка стана вдъхновение на американска бутикова марка|last=cross.bg|website=www.cross.bg|language=bg|access-date=2017-04-20}}{{Cite news|url=https://dariknews.bg/regioni/veliko-tyrnovo/velikotyrnovka-stana-vdyhnovenie-na-amerikanska-butikova-marka-1218862|title=Великотърновка стана вдъхновение на американска бутикова марка - Велико Търново |website=dariknews.bg|access-date=2017-04-20|language=bg-BG}}

Her volunteer work is focused on empowering adolescent girls through GLOW (Girls Leading Our World) Leadership Academy, Bulgaria.{{Cite web|url=http://girlimpowered.com/2015/01/27/tsvetta-girl-empowered-spotlight-questions/|title=Girl Impowered Spotlight Questions: Tsvetta Kaleynska|last=B|first=Natalie|date=2015-01-27|website=girlimpowered.com|access-date=2017-04-19}}{{Cite news|url=http://www.connecticutmag.com/education/connecticut-professor-empowers-girls-in-a-former-soviet-state-bulgaria/article_77da0dcf-8c33-599f-8909-a85568c10b50.html|title=Connecticut Professor Empowers Girls in a Former Soviet State, Bulgaria|last=Boughton|first=Kathryn|website=www.connecticutmag.com|access-date=2017-04-19|language=en}}{{Cite web|url=http://www.drnancyoreilly.com/one-woman-really-can-make-a-difference/|title=One Woman Really Can Make A Difference {{!}} Dr. Nancy O'Reilly|website=www.drnancyoreilly.com|date=14 January 2016 |language=en-US|access-date=2017-04-19}}{{Cite news|url=http://girltalkhq.com/meet-the-bulgarian-woman-helping-teen-girls-in-eastern-europe-escape-a-life-of-communist-oppression/|title=Meet The Bulgarian Woman Helping Teen Girls In Eastern Europe Escape A Life Of Communist Oppression|date=2015-08-13|website=girltalkhq.com|access-date=2017-04-19|language=en-US}}

Tsvetta also promotes literacy among youngsters. She is the face of the national literacy campaign “Да напълним Студентски град с книги”{{Cite web|url=https://www.eurochicago.com/2012/05/kampaniya-knigi/|title=Кампанията "Да напълним Студентския град с книги" се пренесе в САЩ – Eurochicago.com|accessdate=Sep 8, 2022}} under the patronage of Bulgaria's president, Rosen Plevlenliev. In 2013, Tsvetta started her own national literacy campaign - “Tsvetta for the colors of the languages” - aimed at providing foreign language literature to libraries and schools in small and medium-sized communities all over Bulgaria.{{Cite web|url=http://radiovelikotarnovo.com/news/7094|title=Дарителски книжен фонд основа възпитаничка на Езиковата гимназия|website=radiovelikotarnovo.com|access-date=2017-04-20}}{{Cite web|url=http://www.borbabg.com/2013/10/02/%D1%86%D0%B2%D0%B5%D1%82%D0%B0-%D0%BA%D0%B0%D0%BB%D0%B5%D0%B9%D0%BD%D1%81%D0%BA%D0%B0-%D1%80%D0%B0%D0%B7%D0%BA%D1%80%D0%B8-%D0%B4%D0%B0%D1%80%D0%B8%D1%82%D0%B5%D0%BB%D1%81%D0%BA%D0%B8/|title=Цвета Калейнска разкри дарителски книжен фонд в Езикова гимназия|website=www.borbabg.com|access-date=2017-04-20}}{{Cite news|url=http://www.dnesbg.com/obshtestvo/tsveta-kaleynska-sazdade-daritelski-knizhen-fond-v-ezikova-gimnaziya.html|title=Цвета Калейнска създаде Дарителски книжен фонд в Езикова гимназия|date=2013-09-30|website=www.dnesbg.com|access-date=2017-04-20|language=bg-BG}}

{{reflist}}

• [http://tsvetta.com/ Official website]
• [https://play.nova.bg/video/na-kafe/season-11/kafe-2020-05-05-4/In Na kafe]
• [https://www.youtube.com/watch?v=lPdtpo41dFM/In Na kafe]
• [https://www.pocketguia.es/6779/2019/destacados-del-mes/tsvetta-kaleynska-y-su-lucha-por-empoderamiento-femenino/ Tsvetta Kaleynska y su lucha por empoderamiento femenino | Pocketguia.es]
• [https://skillpatron.com/magazine/spotlight-on-modern-day-superheroe-tsvetta-kaleynska-rila-global-consulting/ Spotlight On Modern-Day Superheroe - Tsvetta Kaleynska founder of RILA GLOBAL CONSULTING]
• [https://www.scientific-publications.net/en/article/1000911/ Business Intelligence and Social Media Listening]
• [https://urbanistamagazine.uk/tag/tsvetta-kaleynska/ Tsvetta Kaleynska Archives]
• [https://london-tv.co.uk/from-immigrant-to-ceo-this-female-embodies-the-american-dream/ From Immigrant to CEO, This Female Embodies the American Dream]

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Category:1988 births

Category:Living people

Category:Bulgarian female models

Category:Bulgarian women writers

Category:Businesspeople from New York City