Tudum

{{Infobox recurring event

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| genre = Multigenre

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| begins = {{start date|2020|1|25}}

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| frequency = Annually

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Ibirapuera Park (Q1 2020); (Q2 2023)
Online only (2020–2022)
Kia Forum (2025)

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São Paulo, Brazil (Q1 2020); (Q2 2023)
Los Angeles, USA (2025)

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{{Plainlist|

Netflix

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{{URL|https://www.netflix.com/tudum/global-event|Official event website}}

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Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a global pop culture event that covers Netflix's original films and television series held annually in São Paulo, Brazil (except from the 2nd to the 4th editions, which had an online format due to the COVID-19 pandemic) until 2025, when it was held in Los Angeles.

Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. The name of the event comes from the onomatopoetic word that refers to the sound trademark of Netflix ({{IPA|en|tədʌm}}).

History

= In-person format =

== First edition ==

The first edition, in January 2020, was held in São Paulo, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as Lana Condor, Noah Centineo, Larissa Manoela and Jottapê, with concerts by brazilian pop stars Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz.{{Cite web|date=November 4, 2020|title=TUDUM {{!}} Confira o que aconteceu no primeiro dia do festival da Netflix|url=https://oquartonerd.com.br/tudum-confira-o-que-aconteceu-no-primeiro-dia-do-festival-da-netflix/|access-date=September 15, 2021|website=Quarto Nerd|language=pt-BR}}{{Cite web|title=Veja a programação completa do TUDUM! Festival Netflix|url=https://capricho.abril.com.br/entretenimento/veja-a-programacao-completa-do-tudum-festival-netflix/|access-date=September 15, 2021|website=Capricho|language=pt-BR}} The event brought together sets from various series, such as Stranger Things, Sex Education and Sintonia, so that the public had an immersive experience and could feel part of their favorite series.{{Cite web|last=Digital|first=Olhar|date=January 27, 2020|title=Tudum: o festival da Netflix|url=https://olhardigital.com.br/2020/01/27/cinema-e-streaming/tudum-o-festival-da-netflix/|access-date=September 15, 2021|website=Olhar Digital|language=pt-BR}}

= Online format =

== Second edition ==

The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the COVID-19 pandemic. Netflix decided to create an online version of the festival hosted by the brazilian multimedia Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by brazilian starts Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mila.{{Cite magazine|last=Internet (amdb.com.br)|first=AMDB|date=October 15, 2020|title=Tudo o que sabemos sobre o festival da Netflix, 'TUDUM': convidados, almanaque e mais|url=https://rollingstone.uol.com.br/noticia/tudo-o-que-sabemos-sobre-o-festival-da-netflix-tudum-convidados-almanaque-e-mais/|access-date=September 15, 2021|magazine=Rolling Stone|language=pt-br}}{{Cite web|last=Izel'|first='Adriana|date=October 28, 2020|title=Tudum Festival Netflix anuncia novas atrações do evento em novembro|url=https://www.correiobraziliense.com.br/diversao-e-arte/2020/10/4885127-tudum-festival-netflix-anuncia-novas-atracoes-do-evento-em-novembro.html|access-date=September 15, 2021|website=Diversão e Arte|language=pt-BR}} The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.{{Cite web|date=October 15, 2020|title=Tudum da Netflix ganha nova edição virtual e gratuita|url=https://gkpb.com.br/53610/festival-tudum-netflix-segunda-edicao/|access-date=September 15, 2021|website=GKPB – Geek Publicitário|language=pt-BR}}

== Third edition ==

The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries.{{Citation|title=TUDUM: Netflix's Global Fan Event Unveils Trailer and Talent Line-up – IGN|date=September 15, 2021 |url=https://www.ign.com/articles/tudum-netflix-global-fan-event-trailer-talent-lineup-unveiled|language=en|access-date=September 15, 2021}} The event was broadcast on YouTube, Facebook and Twitch on September 25.{{Cite web|title=Netflix sets 'Tudum,' its first virtual global fan event, for September 25|url=https://techcrunch.com/2021/08/25/netflix-sets-tudum-its-first-ever-virtual-global-fan-event-for-september-25/|access-date=September 15, 2021|website=TechCrunch|date=August 25, 2021 |language=en-US}}{{Cite news |last=Jackson |first=Angelique |title=Netflix Sets 'Tudum' Global Fan Event, With Stars From 70 Movies and Shows Including 'Stranger Things' and 'The Harder They Fall' |work=Variety |url=https://variety.com/2021/film/news/netflix-tudum-global-fan-event-stranger-things-the-harder-they-fall-1235048463}}{{Cite news |last=Puhak |first=Janine |date=August 25, 2021 |title=Bridgerton, Stranger Things, The Crown and More to Join Netflix's First-Ever Global Fan Event |work=People |url=https://people.com/tv/netflix-tudum-first-ever-global-fan-event-bridgerton-stranger-things-the-crown-more/}}

== Fourth edition ==

The event was broadcast on September 24, 2022.

= Mixed format =

== Fifth edition ==

The event took place from June 16 to 18, 2023. It returned to the face-to-face format of the first edition, taking place again in the Ibirapuera Park, in São Paulo; but with a simultaneous live global online broadcasting on YouTube of the outdoors main panel in June 17, hosted one more time by Maisa Silva, but now accompanied by co-hosts Outer Banks{{'}} Chase Stokes and Never Have I Ever{{'s}} Maitreyi Ramakrishnan. It brought big names from the original Netflix productions such as Chris Hemsworth, Arnold Schwarzenegger, Benedict Wong, Zack Snyder, Gal Gadot and Henry Cavill, as well as the main cast of One Piece.

== Sixth edition ==

The 2025 edition was held on May 31 at the Kia Forum in Greater Los Angeles, United States and was the first time that the event has a more globally perspective.Unlike the previous editions,the event was broadcasted live by Netflix.{{cite web |url=https://www.hollywoodreporter.com/tv/tv-news/tudum-live-2025-moves-to-netflix-as-variety-show-1236201046/ |title=Netflix Is Finally Putting 'Tudum Live' on Netflix — and Now It's a Variety Show |author=Tony Maglio |website=Hollywood Reporter |date=2025-04-28}} Lady Gaga performed at the event,{{cite web |url=https://www.billboard.com/music/music-news/lady-gaga-perform-netflix-tudum-2025-how-watch-1235973720/ |title=Lady Gaga to Perform Live at Netflix’s Tudum 2025: How to Watch |author=Hannah Dailey |website=Billboard |date=2025-05-16}} and Cookie Monster from Sesame Street appeared in the event to promote the upcoming 56th season.

Tudum (website)

On December 9, 2021, Netflix announced the launch of [http://www.tudum.com Tudum.com], an official companion website named after the annual event, a public relations service offering news, lists, interviews, editorials, and behind-the-scenes videos for its television shows and films.{{cite web|last1=Saint John |first1=Bozoma |title=Meet Tudum — Your Backstage Pass to the Netflix Stories You Love |url=https://about.netflix.com/en/news/meet-tudum-your-backstage-pass-to-the-netflix-stories-you-love |website=Newsroom |publisher=Netflix |date=9 December 2021 |archive-url=https://web.archive.org/web/20211230231601/https://about.netflix.com/en/news/meet-tudum-your-backstage-pass-to-the-netflix-stories-you-love |archive-date=December 30, 2021 |url-status=live}}{{cite news|last=Galuppo |first=Mia |title=Netflix Wants to Own Online News About Its Content, Too |work=The Hollywood Reporter |date=December 9, 2021 |url=https://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/ |archive-url=https://web.archive.org/web/20220521125139/https://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/ |archive-date=May 21, 2022 |url-status=live}}{{cite web|last1=Cowton-Barnes |first1=Hannah |title=Netflix steps up publishing efforts with Tudum news website |url=https://www.techadvisor.com/article/745402/netflix-steps-up-publishing-efforts-with-tudum-news-website.html |website=Tech Advisor |date=December 10, 2021 |archive-url=https://web.archive.org/web/20220929021129/https://www.techadvisor.com/article/745402/netflix-steps-up-publishing-efforts-with-tudum-news-website.html |archive-date=September 29, 2022 |url-status=live}}