Turtle Wax

{{Short description|American automotive appearance products company}}

{{Infobox company

| name = Turtle Wax, Inc.

| logo =

| logo_size = 200px

| type = Privately Held

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| foundation = {{Start date and age|1941}} (as Plastone)

| founder = Benjamin Hirsch

| defunct =

| location_city = Lombard, Illinois

| location_country = USA

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| key_people = Denis John Healy (Executive Chairman)

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| num_employees = 51-200[https://web.archive.org/web/20081027200958/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4271786 "Turtle Wax, Inc."] Business Week.

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| homepage = [http://www.turtlewax.com TurtleWax.com]

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}}

File:Ben At His Desk turtle wax.jpg

Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941{{cite web|url=http://www.fundinguniverse.com/company-histories/Turtle-Wax-Inc-Company-History.html|title=Turtle Wax, Inc. - Company History|year=1996}} and is currently headquartered in Lombard, Illinois, having relocated from Addison, Illinois in 2024.

Products

As of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning and polishing products for cars including glass, painted surfaces, uncoated metals, leather, wheels, tires, and more.

In 2019, the brand introduced its upmarket "Hybrid Solutions" product range. The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.

In 2023, Turtle Wax partnered with tattoo and street artist Mister Cartoon to create a new line of products, The Art of Car Care. The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at lowrider owners.

The company sold its Professional Products arm, focused on professional detailer and commercial car wash customers, to Cambridge, Ontario based Transchem Inc. in 2013.International Carwash Association, [http://www.carwash.org/news-landing/2012/12/21/turtle-wax-to-sell-professional-car-care-business "Turtle Wax to sell professional business"], Car Wash News, December 21, 2012. Turtle Wax has marketed its cleaning products for non-automotive applications, as well.Elva Ramirez, [https://www.wsj.com/articles/SB120416478877098637 "It's Not Just a Car Wax ..."], The Wall Street Journal, February 8, 2008.

Turtle Wax also offers automotive performance chemicals such as engine treatment products and formula oils under the Marvel Mystery Oil and CD-2 brands. Additionally, the company operates full-service car wash facilities in the Chicago Metropolitan area.John Schmeltzer, [https://web.archive.org/web/20160910065237/https://www.highbeam.com/doc/1G1-138207354.html "Chicago-based car care firm gets new chief, looks to grow"], Chicago Tribune, November 2, 2005.

References

{{Cite web|last=Turtle Wax|first=Iran|date=2020-11-18|title=محصولات شرکت ترتل واکس-Turtle Wax {{!}} سایت رسمی مراقبت از اتومبیل و جزئیات|url=https://irancar.care/brand/turtle-wax/|access-date=2020-11-18|website=ایرانکار فروشگاه|language=fa-IR}}

External links

[https://www.turtlewax.com Turtle Wax Global homepage]

Category:Automotive chemicals

Category:Waxes

Category:Manufacturing companies based in Illinois

Category:Companies based in DuPage County, Illinois

Category:Chemical companies established in 1941

Category:Addison, Illinois

Category:1941 establishments in Illinois

Category:American brands

Turtle Wax

Products

References

Further reading

External links