Twirl (chocolate bar)
{{Short description|Cadbury chocolate bar}}
{{Infobox brand
| logo = Cadbury-Twirl-Wrapper-Small.jpg
| name = Twirl
| image Twirl-Split.jpg
| type = Confectionery
| currentowner = Cadbury
| origin = Ireland
| introduced = 1985 (Ireland)
1987 (UK)
| discontinued =
| related = List of Cadbury products
| markets =
| previousowners =
| trademarkregistrations =
| ambassador =
| tagline =
| website =
}}
Twirl is a chocolate bar manufactured by the British chocolate brand Cadbury. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was released in the UK two years later as a twin-finger bar.{{cite web |url=https://www.cadbury.co.uk/our-story?timeline=1987 |title=Cadbury History Timeline: 1987 |access-date=2 October 2022 |publisher=Cadbury |archive-date=2 October 2022 |archive-url=https://web.archive.org/web/20221002120418/https://www.cadbury.co.uk/our-story?timeline=1987 |url-status=live }} It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.{{Cite web |url=http://www.cadbury.co.uk/contact/PressCentre/Brands/Chocolate/Pages/Twirl.aspx |title=Cadbury: Twirl |access-date=2011-08-24 |archive-url=https://web.archive.org/web/20110907143913/http://www.cadbury.co.uk/contact/PressCentre/Brands/Chocolate/Pages/Twirl.aspx |archive-date=2011-09-07 |url-status=dead }} Twirl consists of two Flake-style fingers covered in milk chocolate.
Variations
Cadbury also produce a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates.
As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.
In late 2019, Cadbury launched an orange flavoured variety of Twirl in the UK. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.{{Cite web |url=https://www.conveniencestore.co.uk/retailers-struggle-to-meet-demand-for-limited-edition-twirl-orange/598883.article |title=Retailers struggle to meet demand for limited edition Twirl Orange |access-date=2020-08-21 |archive-date=2020-09-28 |archive-url=https://web.archive.org/web/20200928054131/https://www.conveniencestore.co.uk/retailers-struggle-to-meet-demand-for-limited-edition-twirl-orange/598883.article |url-status=live }} In August 2020, Cadbury announced the return of the Orange Twirl. Consumers could join a pre-sale on Twitter to get access to the first new bars,{{Cite web|url=https://metro.co.uk/2020/08/18/5000-people-queue-returning-chocolate-orange-twirl-pre-sale-13144821/|title=5,000 people queue for returning chocolate orange Twirl pre-sale|access-date=2020-08-21|archive-date=2020-08-19|archive-url=https://web.archive.org/web/20200819141159/https://metro.co.uk/2020/08/18/5000-people-queue-returning-chocolate-orange-twirl-pre-sale-13144821/|url-status=live}} while stores began to stock them in September.{{Cite web|url=https://www.talkingretail.com/products-news/confectionery/cadbury-brings-back-orange-twirl-bars-18-08-2020/|title=Cadbury brings back Orange Twirl bars|access-date=2020-08-21|archive-date=2020-08-19|archive-url=https://web.archive.org/web/20200819215749/https://www.talkingretail.com/products-news/confectionery/cadbury-brings-back-orange-twirl-bars-18-08-2020/|url-status=live}} In February 2021, the Orange Twirl became a permanent product.{{citation needed|date=October 2022}}
In June 2022, Cadbury launched a new flavour, Twirl Caramel.{{citation needed|date=October 2022}}
In May 2023, Cadbury launched the Twirl Mint.{{Cite web|url=https://twirlmint.cadbury.co.uk/|title=Cadbury Launches Twirl Mint bars|date=May 2023|access-date=2023-05-17|archive-date=2023-05-17|archive-url=https://web.archive.org/web/20230517104532/https://twirlmint.cadbury.co.uk/|url-status=live}}
This is by no means an exhaustive listing of Twirl flavours, as the Iced Latte Twirl is also known to be sold in Australia.
References
{{Reflist}}
External links
- [http://www.cadbury.co.uk/ Cadbury UK]
{{Portal|Food|United Kingdom|1980s}}
{{Mondelez}}
Category:British confectionery
Category:Mondelez International brands
Category:Products introduced in 1985
{{Confection-stub}}