Unica Corporation#NetTracker
{{Infobox company
| name = HCL Unica
| type = HCLSoftware, a division of HCLTech
| location_city = Noida, India
| foundation = 1992 by Yuchun Lee, Ruby Kennedy and David Cheung
| homepage = https://www.hcl-software.com/unica
| key_people = C Vijayakumar, CEO & Managing Director of HCL Technologies, Rajiv Shesh, CRO HCLSoftware, Kalyan Kumar, CPO HCLSoftware, Yuchun Lee, Founder
| industry = Marketing Automation|
| products = HCL Unica Journey, HCL Unica Deliver, HCL Unica Campaign, HCL Unica Interact, HCL Unica Plan MRM}}
Unica is a brand within HCLSoftware, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM. HCL acquired Unica as a part of $1.8 billion purchase of select IBM products{{Cite web|url=https://www.hcltech.com/press-releases/products-and-platforms/hcl-technologies-acquire-select-ibm-software-products-18b|title=HCL Technologies to Acquire Select IBM Software Products for $1.8B {{!}} HCL Technologies|website=www.hcltech.com|language=en|access-date=2019-08-14}}{{Cite news|url=https://economictimes.indiatimes.com/tech/software/hcl-completes-acquisition-of-ibm-products/articleshow/70028827.cms|title=HCL completes acquisition of IBM products|last=Pramanik|first=Ayan|date=2019-07-01|work=The Economic Times|access-date=2019-08-14}}{{Cite web|url=https://www.hcltech.com/press-releases/press-releases-business/hcl-technologies-announces-close-acquisition-select-ibm|title=HCL Technologies Announces close of Acquisition of select IBM products {{!}} HCL Technologies|website=www.hcltech.com|language=en|access-date=2019-08-14}}
When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees.{{cite web|title=IBM Completes Acquisition of Unica Corporation|url=http://www-03.ibm.com/press/us/en/pressrelease/32614.wss|archive-url=https://web.archive.org/web/20101010044751/http://www-03.ibm.com/press/us/en/pressrelease/32614.wss|url-status=dead|archive-date=October 10, 2010|website=IBM|accessdate=27 January 2016|date=6 October 2010}}
History
{{Unreferenced section|date=October 2022}}
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceutical markets.
In August 2010, IBM announced its intent to acquire Unica for $480M. In Oct 2010 the IBM acquisition of Unica was completed. Post acquisition, the Unica portfolio was focused on Unica Campaign, Unica Campaign Optimization, Unica Marketing Operations, and Unica Interact. The Unica suite also retains Detect and Distributed Marketing for legacy customers.
In December 2018, HCL Technologies announced its intent to acquire Unica including other IBM products such as, Appscan for secure application development, BigFix for secure device management, Portal for digital experience, Notes & Domino for email and low-code rapid application development, Commerce for omni-channel eCommerce, and Connections for workstream collaboration. HCL Technologies had been engaged with IBM in an intellectual property partnership where HCL provided services, support, and development previously for some of these. In July 2019, HCL Technologies completed the acquisition of Unica and other noted products and subsequently formed a completely new division named HCL Software to manage the new software portfolio.
As of July 2019 the Unica module names were streamlined and renamed to:
Unica Campaign - Precision customer targeting at scale
Unica Plan - Enterprise grade marketing management
Unica Interact - Real time personalization in milliseconds
Unica Optimize - Contact optimization for offers and channels
HCL Software has invested heavily in the Unica platform since 2019 with one major release and several minor releases per year. To date, HCL Software has released a V11.0, V11.1, V12.0, and V12.1. In the first year, Unica added over 2000 enhancements. With the July 2020 release, Unica will add three new products; Deliver, Journey, and Link which will be the largest expansion of the Unica platform in over 20 years. In addition, Unica will now be licensed as a wholistic platform instead of the individual product modules.
NetTracker
Unica NetTracker was a web analytics application that processed web log files. Unica NetTracker was first released in 1996 by Sane Solutions which was sold to Unica Corporation. NetTracker processes log files in virtually any format using a custom log definition. Logs can be processed from web servers, proxy servers, streaming media servers and FTP servers. As well as processing log files NetTracker can use page tag data to augment log file data. NetTracker stores its processed log files in an internal database which is based upon SQLite.
The version as of December 2006 was 7.1.0. Unica announced end-of-life and end-of-support on December 31, 2011, being succeeded by IBM Unica NetInsight.
See also
References
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External links
- [http://www.unica.com/products/enterprise-web-analytics.htm Unica Web Analytics]
- [http://www.sclanalytics.com/resources/howto/proxy Example Reports of Unica NetTracker's Proxy & Firewall Logfile Analysis]
- [http://www.sclanalytics.com/info/web-analytics-roi-calculator NetTracker ROI Calculator]
- [https://web.archive.org/web/20070503083846/http://www.webanalyticmatt.com/2007/03/26/understanding-funnel-reports/ Understanding Funnel Reports in NetTracker]
- [https://www.hcltech.com/press-releases/press-releases-business/hcl-releases-unica-v120-announcing-new-cloud-native-unica hcl-releases-unica-v120-announcing-new-cloud-native-unica]
Category:Customer relationship management software companies
Category:1992 establishments in Massachusetts
Category:Companies based in Waltham, Massachusetts
Category:Defunct software companies of the United States
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