Universal Cycles
Universal Cycles, founded in Basildon, Essex, England, in 1977, is a supplier of bicycles and accessories. The company introduced the Silver Fox brand to the UK, and in 2001 acquired the mountain bike manufacturer Muddy Fox.{{r|BikeBiz}}
Since April 2009 Universal has operated as a majority-owned subsidiary of Sports Direct.{{r|Bloomberg}}
References
{{reflist|refs=
{{cite web |title=The Muddy Fox Sale: Part Two |url=http://www.bikebiz.com/news/23466/The-Muddy-Fox-sale-part-two |date=29 March 2001 |work=bikebiz |access-date=21 November 2017 |mode=cs2}}
{{cite web |title=Company Overview of Universal Cycles Limited |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=47607802 |date=20 November 2017 |work=Bloomberg |access-date=21 November 2017 |mode=cs2}}
}}