Unjaded Jade
{{Short description|English YouTuber (born 2000)}}
{{Use dmy dates|date=March 2023}}
{{Infobox YouTube personality
| name = Jade Bowler
| logo =
| logo_caption =
| image =
| image_caption =
| birth_name =
| birth_date = {{Birth-date and age|17 March 2000}}
| birth_place = Slough, England
| death_date =
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| occupation = {{Hlist|YouTuber|author}}
| website = {{URL|https://jade-bowler.squarespace.com}}
| pseudonym =
| channel_id = UC4-uObu-mfafJyxxZFEwbvQ
| channel_display_name = UnJaded Jade
| years_active = 2017–present
| genre = Education
| subscribers = 976 thousand
| views = 124 million
| network =
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| silver_year = 2017
| gold_button =
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| stats_update = 17 May 2025
}}
Jade Esmee Bowler (born 17 March 2000), more commonly known by her YouTube handle, Unjaded Jade, is a YouTuber and author. She has been referred to as one of the first "StudyTubers".{{cn|date=November 2024}}
Early life and education
Bowler is from Berkshire.{{Cite news|last=Griffiths|first=Sian|date=2018-06-10|title=Teenagers howl over hardest exams yet|language=en|work=The Times|url=https://www.thetimes.com/uk/education/article/teenagers-howl-over-hardest-exams-yet-knb3j2g97|access-date=2022-01-01|issn=0140-0460}} She is the daughter of Simon Bowler and Annet Venema. She is half Dutch. Her mother is a yoga instructor. Though she originally planned to study biology at Oxford University, Bowler attended Minerva University.{{Cite web|last=Clarke|first=Bryony|date=2020-07-30|title=The future of education or just hype? The rise of Minerva, the world's most selective university|url=http://www.theguardian.com/education/2020/jul/30/the-future-of-education-or-just-hype-the-rise-of-minerva-the-worlds-most-selective-university|access-date=2022-01-01|website=the Guardian|language=en}} She began studying there in 2019 after travelling and taking a gap year,{{Cite news|last=Rumbelow|first=Helen|date=2020-06-23|title=The studytuber Jade Bowler, aka Unjaded Jade and her virtual uni: no campus, no wild parties|language=en|work=The Times|url=https://www.thetimes.com/business-money/technology/article/the-studytuber-jade-bowler-aka-unjaded-jade-and-her-virtual-uni-no-campus-no-wild-parties-6rpmrpm9w|access-date=2022-01-01|issn=0140-0460}}{{Cite news|last=Witherden|first=Grace|date=2018-08-25|title=Outstanding A-level results for YouTube star UnJaded Jade|work=Maidenhead Advertiser|url=https://www.maidenhead-advertiser.co.uk/gallery/maidenhead/135240/outstanding-a-level-results-for-youtube-star-unjaded-jade.html}} and graduated in 2023.{{Cite web |last=Unjaded Jade |date=2023-06-24 |title=GRADUATE UNIVERSITY WITH ME!! 🎓 {{!}} Graduation Vlog 2023 |url=https://www.youtube.com/watch?v=fTHhxOxhM8o |access-date=2023-07-05 |website=YouTube}}
Career
Bowler started her channel in February 2017.{{Cite web|last=Ku|first=Christy|date=2019-07-06|title=Jade Bowler: Taking on Imposter Syndrome|url=https://teneightymagazine.com/2019/07/06/jade-bowler-taking-on-imposter-syndrome/|access-date=2022-01-01|website=Ten Eighty Magazine|language=en-GB}} Bowler's content focuses on school and studying and she has been referred to as an originator of what is known as "StudyTube".{{Cite web|last=Morrison|first=Mora|date=2019-05-02|title=The Study Tubers guiding GCSE and A-level pupils through exam revision|url=https://inews.co.uk/news/education/exam-revision-gcse-a-level-study-tubers-jade-bowler-286158|access-date=2022-01-01|website=inews.co.uk|language=en}}{{Cite news|last=Rumbelow|first=Helen|date=2018-03-19|title=Study Tubers: meet the new teen vlogging stars of YouTube|newspaper=The Times |language=en|url=https://www.thetimes.com/uk/social-media/article/study-tubers-meet-the-new-teen-vlogging-stars-of-youtube-9nnp8v99n|access-date=2022-01-01|issn=0140-0460}} She is signed by Sixteenth, a talent agency.{{Cite web|last=Dodd|first=Lucinda|date=2020-11-08|title='StudyTube' Productivity Obsession Threatens To Create 'Jaded' Students|url=https://impactnottingham.com/2020/11/studytube-productivity-obsession-threatens-to-create-jaded-students/|access-date=2022-01-01|website=Impact Magazine|language=en-GB}} With fellow StudyTubers Ruby Granger, Eve Cornwell, and Jack Edwards, Bowler co-created the podcast, The Wooden Spoon.
In 2021, she published a book, The Only Study Guide You’ll Ever Need, with Blink Publishing.{{Cite web|date=2021-08-16|title=Review: The Only Study Guide You'll Ever Need by Jade Bowler|url=http://studystructure.com/review-the-only-study-guide-youll-ever-need-by-jade-bowler/|access-date=2022-01-01|website=Study Structure|language=en-US}}{{Cite web|last=Bowler|first=Jade|date=2021-08-05|title=Studytuber shares the revision technique that made her an A* student|url=https://www.cosmopolitan.com/uk/worklife/campus/a37221109/unjaded-jade-revision-technique/|access-date=2022-01-01|website=Cosmopolitan|language=en-GB}}
In 2022, she launched a Kickstarter for a mindfulness app Tend which was later cancelled.{{cn|date=November 2024}}