User:KV2468/sandbox

===Overview===

"IRA by Orchid Hotels" is a hotel brand owned by Kamat Hotels (India) Ltd, an Indian hospitality company. It was launched in June 2023 and operates in multiple cities in India.The Energy and Resources Institute. (2006). Citizens at work Vol. II. The Energy and Resources Institute,pp.73-74.

Recently, the brand launched its property in Ayodhya, Uttar Pradesh, in April 2024. It has 49 rooms plus two banquet halls. Earlier the brand commenced its operations in Noida Sector-62, Uttar Pradesh, in November 2024 with 68 rooms plus three banquet halls. The property at Ayodhya includes 'Makeba,'a restaurant.Balaji, M. (2024, April 17). Kamat Hotels opens IRA by Orchid in Ayodhya, Uttar Pradesh. Hindu Business Line. https://www.thehindubusinessline.com.

{{Infobox company

| name = IRA by Orchid Hotels

| type = Subsidiary

| industry = Hospitality

| founded = June 15, 2023

| founder =

| headquarters = Mumbai, India

| num_locations = 6

| num_locations_year = 2025

| key_people = Vishal Kamat (CEO)

| parent = Kamat Hotels (India) Ltd

| website =

}}

===History===

Kamat Hotels (India) Limited, launched the IRA by Orchid Hotels brand in June 2023 in Mumbai.D'Amore, L., & Kalifungwa, P. (2014). Meeting the challenges of climate change to tourism: Case studies of best practice. Cambridge Scholars Publishing,pp.391-392. The aim was to target mid-market hotel segment which has tier-2 and tier-3 cities of India.Khosla, V. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels. Mint. https://www.livemint.com It was developed to move beyond luxury brand, The Orchid held by the company and also compete against the Ginger by IHCL and Red Fox of Lemon Tree Hotels.Enz, C. A. (2009). Hospitality strategic management: Concepts and cases. John Wiley & Sons.pp.559.

The Executive Chairman and Managing Director, Dr. Vithal Venkatesh Kamat, led the expansion, with Executive Director, Vishal Kamat, executing the implementation.BSE. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels [PDF]. Bombay Stock Exchange. https://www.bseindia.com/xml-data/corpfiling/AttachHis/4d573390-9901-4ad8-8d18-8468f912ae05.pdf

IRA by Orchid Hotels opened its first facility at the T-2 International Airport,on June 15, 2023, in Mumbai.

Later the company added locations in Bhubaneswar, Nashik, and Chhatrapati Sambhaji Nagar (Aurangabad) by December 2023. The hotel properties were started under a leasing and revenue-sharing model, giving Kamat Hotels to operate without direct ownership of the assets.Khosla, V. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels. Mint. https://www.livemint.com.

=== Competitors in Industry ===

The mid-segment hotel market in India, defined by rooms priced between ₹2,000-₹5,000 per night, caters to middle-class travelers and has grown due to rising domestic tourism and urbanization.{{cite web |title=India Hotels Market - Industry Analysis and Forecast (2024-2030) |publisher=Maximize Market Research |year=2024 |url=https://www.maximizemarketresearch.com}} Lemon Tree Hotels, a major chain, operates over 9,700 rooms across more than 100 properties as of early 2025, with sub-brands like Lemon Tree Premier and Red Fox targeting various mid-market customers.{{cite web |title=Best Hotel Stocks in India 2025 |publisher=Groww |date=2025-01-19 |url=https://www.groww.in}} IHCL’s Ginger, part of the Indian Hotels Company Limited, manages around 4,000-5,000 rooms and focuses on standardized accommodations, with plans to expand to 400 hotels by 2030.{{cite web |title=India’s No. 1 Hotel Company: Can the Leader’s bold 2030 vision drive its stock higher? |publisher=Financial Express |date=2025-01-27 |url=https://www.financialexpress.com}} Kamat Hotels’ IRA by Orchid Hotels has launched properties in cities such as Mumbai, Nashik, and Noida, totaling 500-700 rooms by late 2024.{{cite web |title=Kamat Hotels India Ltd: IRA by Orchid Hotels makes its debut in Noida |publisher=ET HospitalityWorld |year=2024 |url=https://www.hospitality.economictimes.indiatimes.com}} The organized mid-segment includes approximately 40,000-50,000 branded rooms within India’s 160,000-170,000 total branded hotel inventory as of 2025.{{cite web |title=Hospitality Industry in India - Growth, Market Size & Analysis |publisher=Mordor Intelligence |year=2025 |url=https://www.mordorintelligence.com}} Lemon Tree reported an 18% revenue CAGR over the past five years, reflecting steady growth.{{cite web |title=Hotel Industry in India Market 2024-2030 |publisher=Mobility Foresights |date=2023-04-27 |url=https://www.mobilityforesights.com}} Ginger’s revenue is projected to grow at a 23% CAGR through 2027, per industry forecasts.{{cite web |title=India’s No. 1 Hotel Company: Can the Leader’s bold 2030 vision drive its stock higher? |publisher=Financial Express |date=2025-01-27 |url=https://www.financialexpress.com}} IRA emphasizes culinary offerings and strategic locations, such as its 68-room Noida property.{{cite web |title=Kamat Hotels India Ltd: IRA by Orchid Hotels makes its debut in Noida |publisher=ET HospitalityWorld |year=2024 |url=https://www.hospitality.economictimes.indiatimes.com}} Unorganized hotels still account for a significant portion of the mid-segment market.{{cite web |title=Hospitality Industry in India - Growth, Market Size & Analysis |publisher=Mordor Intelligence |year=2025 |url=https://www.mordorintelligence.com}} These brands operate within a competitive landscape shaped by increasing demand in tier-2 and tier-3 cities.{{cite web |title=India Hotels Market - Industry Analysis and Forecast (2024-2030) |publisher=Maximize Market Research |year=2024 |url=https://www.maximizemarketresearch.com}}

As of March 2025, the brand has properties in six cities: Gupta, V. (2025). Travel and Tourism in Modern India. Delhi: Academic Publishers, pp. 302–305.

- Nashik – Opened September 2023.

- Ayodhya – Opened January 2024.

- Bhubaneswar – Opened March 2024.

- Noida – Opened July 2023.

- Mumbai – Opened June 2023.

- Sambhajinagar (Aurangabad) – Opened November 2023.

===Features===

The hotels have rooms, restaurants, and entertainment spaces.Singh, P. (2024). Culinary Trends in Indian Hotels. Chennai: Food Culture Press, pp. 123–125. Both business and leisure tourists can avail the facilities. Singh, P. (2024). Culinary Trends in Indian Hotels. Chennai: Food Culture Press, pp. 123–125.