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Yumilicious is a self-serve, frozen yogurt franchise known for unique sweet and tart frozen yogurts. There are currently 15 locations in the United States of which 13 locations are in Texas and 2 located in South Carolina.{{cite web|last=Yumilicious|first=Yumilicious|title=Yumilicious Company Website|url=http://www.yumi-licious.com|publisher=Yumilicious|accessdate=3 July 2012}}
Background
The first Yumilicious yogurt lounge opened in the Cityplace neighborhood of Uptown, Dallas, Texas (USA) on October 14, 2008. Originally known as Yogilicious, the company was concerned that it, "sounded too much like the names of other frozen yogurt stores,"{{cite news|last=Sarah|first=Eveans|title=Yogilicious To Become Yumilicious|url=http://sidedish.dmagazine.com/2009/07/02/yogilicious-to-become-yumilicious/|accessdate=3 July 2012|newspaper=D Magazine|date=2 July 2009}} and changed the name to Yumilicious in 2009.
Yumilicious launched a mobile customer loyalty program with mobile consumer engagement platform, Mocapay, on May 10, 2012.{{cite news|last=Moritzky|first=Karen|title=Yumilicious Leverages Mocapay For Mobile Loyalty Program|url=http://www.businesswire.com/news/home/20120510006493/en/Yumilicious-Leverages-Mocapay-Mobile-Loyalty-Program|accessdate=3 July 2012|newspaper=Business Wire|date=10 May 2012}}
Management
Menu
Yumilicious offers a wide selection of yogurt flavors containing Live & Active Cultures. They are most notably known for their unique and exotic propriety tart yogurts including avocado, pink guava, papaya, and coconut.
The company launched a do-it-yourself yogurt shake known as, "Shake-a-licious" on May 24, 2012.{{cite news|last=Gubbins|first=Teresa|title=Yumilicious, Dallas fro-yo chain, branches out from yogurt to shakes|url=http://www.pegasusnews.com/news/2012/may/23/yumi-licious-dallas-fro-yogurt-shakes/?refscroll=300|accessdate=3 July 2012|newspaper=Pegasus News|date=23 May 2012}}
References
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