V-CAM

{{Short description|Advertisement provided by a consumer that is solicited by a company}}

{{multiple issues|

}}

A V-CAM, or Viewer-Created Ad Message, is an advertisement provided by the consumer that is solicited by the company.

The V-CAM advertisement was one of the pieces the consumer could make and submit to Current TV. Current TV's sponsors, like Toyota, or Mountain Dew, had assignments so consumers could create a commercial for their given product. The creator had to adhere to the guidelines given. V-CAMS originated with Current TV.{{cite web| url= http://www.brandchannel.com/brand_speak.asp?bs_id=141|title= Do consumers always know best?|publisher=brandchannel|access-date=2012-07-14}}

First V-CAM ad

The first V-CAM ad aired on Current TV on May 11, 2006, for Sony. The title of the ad was "Transformation" and was created by nineteen-year-old Tyson Ibele.{{cite web| url= http://i2.crtcdn.net/pdf/vcam_transformation.pdf|title=CURRENT TV AIRS FIRST VIEWER-CREATED AD, "TRANSFORMATION," FOR SONY|publisher=Current TV|access-date=2012-07-14}}

Other definitions

A V-CAM is also a virtual camera for a program called Flash. It is moved around the stage during the editing process, and when the animation is exported anything underneath the V-Cam is shown rather than the whole stage as usual.

References

Category:Current TV