Login
Login

VTM 3

{{Short description|Belgian Flemish television channel}}

{{Infobox television channel

| name = VTM 3

| logo = VTM 3 logo 2024.svg

| logo_size =

| logo_alt =

| country = Belgium

| launch_date = 25 August 2000

| closed_date =

| owner = DPG Media

| former_names = Vitaya (2000–2020)

| sister_channels = {{hlist|VTM|VTM 2|VTM 4|VTM Gold|VTM Life|}}

| website = {{URL|https://vtm.be/}}

| online_serv_1 = VTM Go

| online_chan_1 = [https://vtm.be/vtmgo/live-kijken/vtm3/ Watch live] (Belgium only)

}}

VTM 3 is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. VTM3 can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa, and VTM).

History

VTM 3 was launched as Vitaya and began as a niche station with seven blocks of programming:

  • Eet-Wijzer
  • Gemengde Gevoelens
  • Spiegelbeeld
  • Vrije Tijd
  • Wonen
  • Kinderen
  • Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiled itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.[http://www.nieuwsblad.be/article/detail.aspx?articleid=GCG9TDTQ Vitaya's analysis after one month Vijftv] - Het Nieuwsblad, retrieved February 17, 2010 {{in lang|nl}} Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.{{Citation needed|date=February 2010}}

On 31 August 2020, Vitaya rebranded as VTM 3, as part of a rebranding of the 4 main DPG channels. VTM 3's main point was the broadcast of at least one feature film every day. The emphasis on films and TV series deviated from the initial female format of the channel.{{Cite web|date=2020-08-10|title=VTM2, VTM3 en VTM4 vervangen Q2, Vitaya en CAZ|url=https://www.tijd.be/tech-media/media-marketing/vtm2-vtm3-en-vtm4-vervangen-q2-vitaya-en-caz/10244280.html|access-date=2020-09-01|website=De Tijd|language=nl}}{{Cite web|last=|first=|date=2020-08-10|title=Quatre chaînes porteront désormais le nom VTM|url=https://www.7sur7.be/tele/quatre-chaines-porteront-desormais-le-nom-vtm~ad53f92f/|archive-url=|archive-date=|access-date=2021-01-19|website=7sur7.be}}

Programming

=Currently aired Imported productions=

=Formerly aired Imported productions=

References

{{Reflist}}

{{Television in Belgium}}

Category:Television channels in Flanders

Category:Television channels in Belgium

Category:Television channels and stations established in 2000

Category:Vilvoorde

Category:2000 establishments in Belgium