Value trumping

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Value trumping is the "precedence of certain cultural values over others" in certain contexts,Osland, Joyce S., and Allan Bird. "Beyond sophisticated stereotyping: Cultural sensemaking in context." The Academy of Management Executive 14.1 (2000): 65-77. whereas the same value may not trump other values under different circumstances.{{cite book|author1=Nakiye Avdan Boyacigiller|author2=Richard Alan Goodman|author3=Margaret E. Phillips|title=Crossing Cultures: Insights from Master Teachers|url=https://books.google.com/books?id=DAl_AgAAQBAJ&pg=PA92|date=2 August 2004|publisher=Routledge|isbn=978-1-134-39581-1|pages=92}} The term is usually applied to cultural or group values, where the members adapt to specific circumstances.Clausen, Lisbeth. "Moving beyond stereotypes in managing cultural difference: Communication in Danish–Japanese corporate relationships." Scandinavian Journal of Management 26.1 (2010): 57-66.Bell, Roger. "Paradoxes of culture: how to make more accurate interpretations." Handbook of Business Strategy 7.1 (2006): 363-368.