Vanity label

{{Short description|Subsidiary record label}}

{{Multiple issues|

{{more citations needed|date=November 2007}}

{{Update|type=article|date=March 2021}}

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Informally, a vanity label (compare vanity press) is a record label founded as a wholly or partially owned subsidiary of another, larger, and better established (at least at the time of the vanity label's founding) record label, where the subsidiary is (at least nominally) controlled by a successful recording artist, designed to allow this artist to release music by other artists they admire.

The parent label handles the production and distribution and funding of the vanity label, but the album is usually released with the vanity brand name prominent. Usually, the artist/head of the vanity label is signed to the parent label, and this artist's own recordings will be released under the vanity brand name.

Creating a vanity label can be an attractive idea for the parent label, primarily as a "perk" to keep a successful artist on the label's roster happy and as a venue to bring fellow artists to the public's attention.{{Cite web |last=Sandler |first=Adam |date=1995-09-04 |title=Vanity, thy name is not record label success |url=https://variety.com/1995/music/news/vanity-thy-name-is-not-record-label-success-99129977/ |access-date=2025-05-08 |website=Variety |language=en-US}}

Prominent vanity labels

class="wikitable sortable"

! Vanity Label !! Founding Artist !! Founded !! Notable Artists Released !! Parent Label (at founding) !! class="unsortable"|Status

Reprise Records

| Frank Sinatra

| 1960

| List of Reprise Records artists

|Independent

| Purchased by Warner Bros. Records in 1963; shuttered in 1976, but relaunched in 1987 and active since then.

Brother Records

|data-sort-value="Beach Boys"| The Beach Boys

| 1966

| The Beach Boys
Brian Wilson & Mike Love
The Flames
Stephen Kalinich

| Capitol Records

| active

Bizarre Records{{Cite web |url=http://www.mojo4music.com/blog/2011/02/rock_star_vanity_labels.html |title=Rock Star Vanity Labels - Blog - Mojo |access-date=2011-04-04 |archive-url=https://web.archive.org/web/20110307102638/http://www.mojo4music.com/blog/2011/02/rock_star_vanity_labels.html |archive-date=2011-03-07 |url-status=dead }}

|data-sort-value="Zappa"| Frank Zappa

| 1967

| The Mothers of Invention
Alice Cooper

| Metro-Goldwyn-Mayer, under the Verve brand

| re-issued on Reprise Records

Apple Records

|data-sort-value="Beatles"| The Beatles

| 1968

| The Beatles
John Lennon
Paul McCartney/Wings
George Harrison
Ringo Starr
Badfinger
Mary Hopkin
Yoko Ono
David Peel
Ravi Shankar
John Tavener
James Taylor

| EMI, under Parlophone in the UK and Capitol Records in the US

| active; revived in 1989 for Beatles recordings. See also Apple Corps

Threshold Records

|data-sort-value="Moody Blues"| The Moody Blues

| 1969

| The Moody Blues
Blue Jays
The Graeme Edge Band

| London Records (now Decca Records)

| —

Kling Klang

| Kraftwerk

| 1970

| Kraftwerk

| EMI Warner Music

| active

Grunt Records

| Jefferson Airplane

| 1971

| Jefferson Airplane, Jefferson Starship, Starship

| RCA Records

| defunct after 1987

Rolling Stones Records

| Rolling Stones

| 1971

| Rolling Stones
Peter Tosh

| Atlantic Records (WEA) (now Warner Music Group)

| albums now released by Universal Music Group

The Rocket Record Company

| Elton John

| 1973

| Elton John
Kiki Dee
Cliff Richard
Stackridge
Neil Sedaka

| Various, including Island Records (UK; 1973-1978) and MCA Records (US; 1973-1978)

| inactive

Manticore Records

| Emerson, Lake and Palmer

| 1973

| Emerson, Lake and Palmer
Greg Lake
John Greaves

| Atlantic Records, 1973-1975; Motown Records, 1976-1977

| closed (1977), relaunched (2017)

Swan Song Records

| Led Zeppelin

| 1974

| Led Zeppelin
Bad Company
Dave Edmunds

| Atlantic Records (WEA) (now Warner Music Group)

| closed (1983)

ARC (American Recording Company)

|Earth, Wind and Fire

|1978

|Earth, Wind and Fire
Deniece Williams
The Emotions

|Columbia Records

|inactive

Modern Records

| Stevie Nicks

| 1980

| Stevie Nicks
Rick Vito
Natalie Cole

| Atlantic Records (WEA) (now Warner Music Group)

| closed (1999)

Qwest Records

|data-sort-value="Jones"| Quincy Jones

| 1980

| Joy Division/New Order (in the US)
Frank Sinatra
George Benson

| A&M Records
Warner Bros. Records

| active (2007)

Duck Records

|data-sort-value="Clapton"| Eric Clapton

| 1983

| Eric Clapton

| Reprise Records (WEA) (now Warner Music Group)

| active

Es Paranza Records

|data-sort-value="Plant"| Robert Plant

| 1983

| Robert Plant

| Atlantic Records (WEA) (now Warner Music Group)

| —

Respond Records

|data-sort-value="Weller"|Paul Weller

| 1983

|Tracie Young
The Questions
A Craze
Vaughn Toulouse

|Polydor Records

| closed (1986)

Paisley Park Records

| Prince

| 1986

| Prince
Sheila E.
George Clinton

| Warner Bros. Records (WEA) (now Warner Music Group)

| closed (1994)

UZI Suicide

| Guns N' Roses

| 1987

| Guns N' Roses
Hanoi Rocks

| Geffen

| inactive; owned by Geffen

Death Row Records

| Dr. Dre
Suge Knight

| 1992

| Dr. Dre
Snoop Dogg
2Pac
Tha Dogg Pound
Nate Dogg
The Lady of Rage
Crooked I
Danny Boy

| Interscope Records
Priority Records

| original defunct in 2008; revived by Snoop Dogg since 2022

Maverick Records

| Madonna

| 1992

| Madonna
Alanis Morissette
Deftones
The Prodigy (in the US)
Michelle Branch
Mest
Story of the Year
The Rentals
Tantric
Meshell Ndegeocello
Candlebox
Erasure

| Warner Bros. Records

| inactive (managed by Warner Bros. Records since 2006)

Nothing Records

|data-sort-value="Reznor"| Trent Reznor

| 1992

| Nine Inch Nails
Marilyn Manson
Meat Beat Manifesto
12 Rounds
Pop Will Eat Itself
The The

| Universal Music Group under Interscope Records

| defunct as of 2004. Reznor has now formed a similar label, The Null Corporation

Grand Royal

| Beastie Boys

| 1992

| Beastie Boys
Bis
At the Drive-In
Jimmy Eat World
Atari Teenage Riot
Sean Lennon
Luscious Jackson
Bran Van 3000

| Capitol Records

| dissolved in 2001. Back catalogue distributed by GR2 Records, created when a group of fans purchased Grand Royal's assets.

Total Vegas Recordings{{cite web |url=https://www.discogs.com/artist/77985-Terrorvision |title=Terrorvision Discography |author= |website=Discogs |access-date=30 April 2016}}

| Terrorvision

| 1992

| Terrorvision

| EMI Records

|

Pearl Records

|Garth Brooks

| 1992

| Garth Brooks

| Liberty Records/Capitol Records under EMI (1992 - 2005)
RCA Records (2005 - 2016)
Independent (2016–present)

| inactive; partnership with Liberty/Capitol/EMI ended in 2005,{{Cite magazine|url=http://www.billboard.com/biz/articles/news/1411376/garth-splits-with-capitol|title=Garth Splits with Capitol|magazine=Billboard|date=3 June 2005}} and partnership with RCA ended in 2016.{{Cite web|url=http://www.tennessean.com/story/entertainment/music/2016/08/08/garth-brooks-leaves-rca-looks-promo-team/88433556/|title = Garth Brooks parts with RCA, looks for promo team|website = The Tennessean}}{{cite web|last1=Burchard|first1=Jeremy|title=Garth Brooks Leaves Label, Announces Independent Albums|url=http://www.wideopencountry.com/garth-brooks-leaves-label-announces-independent-albums/|website=Wide Open Country|access-date=7 September 2022|archive-url=https://web.archive.org/web/20180814234509/https://www.wideopencountry.com/garth-brooks-leaves-label-announces-independent-albums/|archive-date=14 August 2018}} Now an independent label.

Discipline Global Mobile

| Robert Fripp

| 1992

| Robert Fripp
King Crimson
The ProjeKcts
Fripp & Eno
David Sylvian & Robert Fripp
Adrian Belew
BPM&M
Bill Bruford
Bruford Levin Upper Extremities
California Guitar Trio
Europa String Choir
Trey Gunn
Peter Hammill
John Paul Jones
Tony Levin
Bill Nelson

| E.G. Records/Virgin Records (1992-2002)
Sanctuary Records (2002-2007)
Independent (2007–present)

| active

Peak Records

|data-sort-value="Freeman"| Russ Freeman

| 1994

| David Benoit
Eric Marienthal
The Rippingtons
Russ Freeman

| Concord Music Group

| active (2007)

Gotee Records

| TobyMac

| 1994

| Out of Eden
Family Force 5
House of Heroes
Deepspace5

| EMI Christian Music Group

| inactive

Moonfog Productions

| Satyricon

| 1994

| Darkthrone, Satyricon, DHG, Khold

|Tatra Records

| active (2009)

SYUN

|data-sort-value="Hirasawa 1994"| Susumu Hirasawa

| 1994

| Syun
P-MODEL
Phnonpenh MODEL
Pre P-MODEL
Tadahiko Yokogawa
Shifukudan
Fukō Project
PEVO
Teruo Nakano

| DIW

| inactive since 1996

Never Broke Again

|NBA Youngboy

|

|

|Cash Money Records

|active (2022)

Roswell Records

|data-sort-value="Grohl"| Dave Grohl

| 1995

| Foo Fighters
Probot

| originally Capitol Records, then RCA Records (Foo Fighters)
Southern Lord Records (Probot)

| active (2012)

Palace Records

|data-sort-value="Oldham"| Will Oldham

| 1996

| Bonnie 'Prince' Billy
Will Oldham
Papa M
Matt Sweeney

| Drag City

| active (2007)

TESLAKITE

|data-sort-value="Hirasawa 1996"| Susumu Hirasawa

| 1996

| Susumu Hirasawa
P-MODEL
Wataru Kamiryo
KAKU P-MODEL
Mandrake
Susumu Hirasawa + InhVmaN

| Nippon Columbia (1996-1998)
MAGNET Records (1999)
Chaos Union (2000–present)

| active (2012)

Melankolic Records

| Massive Attack

| 1996

| Alpha
Horace Andy
Craig Armstrong
Day One
Lewis Parker
Sunna

| Virgin Records

| active (2007)

Aftermath Entertainment

| Dr. Dre

| 1996

| Eminem
Game
50 Cent
Cashis
Busta Rhymes
Slim da Mobster
Hayes
Kendrick Lamar

| Universal Music Group under Interscope Records

| active (2008)

Vapor Records

|data-sort-value="Young"| Neil Young

| 1996

| Neil Young
Jonathan Richman
Tegan and Sara
Los Abandoned
Spoon
Acetone

| originally Sanctuary Records, then Universal Music

| active (2007)

Hellcat Records

|data-sort-value="Armstrong, Tim"| Tim Armstrong

| 1997

| Rancid
Joe Strummer & The Mescaleros
Transplants
The Slackers
Dropkick Murphys
The Distillers

| Epitaph Records

| active (2007)

Adeline Records

|data-sort-value="Armstrong, Billie"| Billie Joe Armstrong

| 1997

| Green Day
AFI
The Living End
Jesse Malin

| Warner Music Group

| active (2007)

Elementree Records{{Cite web |url=http://newsroom.mtv.com/2010/04/14/slash-album-label/ |title=Slash's Label Leads the List of Silly Vanity Imprint Names |access-date=2012-06-04 |archive-url=https://archive.today/20131203060709/http://newsroom.mtv.com/2010/04/14/slash-album-label/ |archive-date=2013-12-03 |url-status=dead }}

| Korn

| 1997

| Videodrone
Orgy
Deadsy

| Epic Records

| dissolved after Korn's departure from Epic

ATO Records

|data-sort-value="Matthews"| Dave Matthews

| 1997

| Ben Kweller
David Gray
My Morning Jacket
Crowded House
Gov't Mule
Gomez

| Sony BMG

| active (2007)

Mötley Records

| Mötley Crüe

| 1997

| Mötley Crüe

| Hip-O Records (former), Warner Music Group (current)

| active

Tool Dissectional

| Tool

| 1999

| Tool

| Volcano Entertainment/Zomba

| active

Way Moby

|data-sort-value="Weird Al"| "Weird Al" Yankovic

| 1999

| "Weird Al" Yankovic

| Volcano Entertainment/Zomba

| active

E Works

| Eels

| 2000

| Eels

| DreamWorks

| active

Big Brother Recordings

| Oasis

| 2000

| Oasis
Happy Mondays

| Sony BMG

| active

Honest Jon's

|data-sort-value="Albarn"| Damon Albarn

| 2000

| The Good, the Bad & the Queen
The Ailerons
Blur

| Parlophone

| active (2007)

Shady Records

| Eminem

| 2000

| Eminem
D12
Obie Trice
50 Cent
Cashis
Slim da Mobster
Slaughterhouse
Yelawolf

| Universal Music Group

| active

Flawless Records

|data-sort-value="Durst"| Fred Durst

| 2000

| Puddle of Mudd
She Wants Revenge
Big Dumb Face

| Universal Music Group under Geffen Records

| active (2007)

Serjical Strike Records

|data-sort-value="Tankian"| Serj Tankian

| 2001

| Axis of Justice
Bad Acid Trip
Buckethead
Death by Stereo
Fair to Midland
Kittens for Christian
Serart
Serj Tankian

| Universal Music Group under The Universal Motown/Universal Republic Group

| active (2009)

UTP Records

| Juvenile

| 2001

| Juvenile
Young Buck (until 2002)
2 Pistols
Partners-N-Crime

| Warner Music Group

| active

1st & 15th Entertainment

|data-sort-value="Fiasco"| Lupe Fiasco

| 2001

| Lupe Fiasco
Sarah Green
Pooh Bear a.k.a. MDMA

| Warner Music Group under Atlantic Records

| active (2012)

US Records

|data-sort-value="Usher 2002"| Usher

| 2002

| One Chance
Rico Love
Ryon Lovett
Justin Bieber

| J Records

| active (2007)

Brushfire Records

|data-sort-value="Johnson"| Jack Johnson

| 2002

| Jack Johnson
Matt Costa
G. Love & Special Sauce
Rogue Wave
Animal Liberation Orchestra

| Universal Music Group under Universal Republic

| active (2007)

Grand Hustle Records

| T.I.

| 2003

| T.I.
Young Dro
B.o.B
DJ Drama
Big Kuntry King
Iggy Azalea
8Ball & MJG

| Warner Music Group under Atlantic Records

| active (2010)

Jaded Records

| Jay Sean

| 2003

| Jay Sean

| Universal Music Group under Cash Money Records

| active

Attack Records

| Morrissey

| 2003

| Morrissey
Nancy Sinatra
Damien Dempsey
Jobriath
James Maker
Kristeen Young
Remma

| Sanctuary Records

| active (2005)

G.O.O.D. Music

|data-sort-value="West"| Kanye West

| 2004

| Common
Kid Cudi
Pusha T
Cyhi Tha Prynce
Big Sean
Mr Hudson
John Legend
Mos Def
Consequence

| Sony Music Entertainment and Atlantic Recording Corporation (2005-2011)
Universal Music Group under Def Jam Recordings (2011–present)

| active (since 2005)

Machine Shop Records

|data-sort-value="Linkin Park"| Mike Shinoda and Brad Delson of Linkin Park

| 2004

| Linkin Park
Fort Minor
Skylar Grey
Alexa Ray Joel
Army of Anyone

| Warner Bros. Records

| active (2012)

Heiress Records

|data-sort-value="Hilton"| Paris Hilton

| 2004

| Paris Hilton

| Warner Bros. Records

| inactive

DC Flag Records

|data-sort-value="Good Charlotte"| Joel and Benji Madden of Good Charlotte

| 2004

| Hazen Street
Lola Ray
MC Chris

| Epic Records

| active

Knockout Entertainment

| Ray J

| 2005

| Ray J
Brandy
Shorty Mack
Willie Norwood
Michael Copon
TKO

| E1 Music

| active (2008)

Konichiwa Records

| Robyn

| 2005

| Robyn
Zhala

| Universal Music Group

| active

Decaydance Records

|data-sort-value="Wentz"| Pete Wentz

| 2005

| Fall Out Boy
Gym Class Heroes
Four Year Strong
Panic! at the Disco
The Academy Is...
Cobra Starship
Lifetime
The Cab
The Hush Sound

| Warner Music Group under Fueled By Ramen

| active (2009)

Axtone Records

| Axwell

| 2005

| Axwell
Thomas Gold
Hard Rock Sofa
NEW_ID

| Universal Music Group

| active

Big Orange Clown Records

|data-sort-value="Crahan"| Shawn Crahan

| 2005

| Gizmachi

| Sanctuary Records

| active (2008)

Raybaw Records

| Big & Rich

| 2005

| James Otto
Cowboy Troy

| Warner Bros. Nashville

| dissolved in 2008

Liberty & Lament Records

| Lucero

| 2005

| Lucero

| Warner Bros.

| active (2007)

Young Money Entertainment

| Lil Wayne
Mack Maine

| 2005

| Lil Wayne
Nicki Minaj
Drake
Mack Maine
Tyga
Gudda Gudda
Jae Millz
Christina Milian
Lil Chuckee
Lil Twist
T Streets
Short Dawg
Cory Gunz
Shanell aka SnL
Porcelain Black

| Cash Money Records

| active

Helium-3

| Muse

| 2006

| Muse

| Warner Bros.

| active (2007)

Born & Bred Records

| Dropkick Murphys

| 2007

| Dropkick Murphys

| Warner Bros.

| active (2007)

Ragged Flag

|data-sort-value="Prodigy"| The Prodigy

| 2007

| The Prodigy

| Cooking Vinyl

| inactive

Sergeant Records

|data-sort-value="Vale"| Douglas Vale

| 2007

| Douglas Vale
Tyler Hilton
Kejsi Tola
Sunrise Avenue
Macklemore
Pharoahe Monch

| Warner Music Group

| active (since 2008)

Tennman Records

|data-sort-value="Timberlake"| Justin Timberlake

| 2007

| Esmée Denters

| Interscope Records

| active (since 2007)

RBMG

|data-sort-value="Usher 2008"| Usher

| 2008

| Justin Bieber

| Island Def Jam Music Group

| active (2013)

1017 Brick Squad

| Gucci Mane

| 2008

| Waka Flocka Flame
OJ Da Juiceman
Frenchie
Wooh Da Kid
Slim Dunkin

|Warner Bros.

| active (2009)

Average Joes Entertainment

| Colt Ford

| 2008

| Colt Ford
Montgomery Gentry
Bubba Sparxxx

| Average Joe's Entertainment Group, LLC

| active

Take Me to the Hospital

|data-sort-value="Prodigy"| The Prodigy

| 2008

| The Prodigy

| Cooking Vinyl

| active

Tass Radio Records

| T-Beats and Unkgeta

| 2008

| T-Beats
Unkgeta
AmphetamineThaEmcee

| Universal Music Group under Interscope Records

| active

N.E.E.T. Recordings

| M.I.A.

| 2008

| Nguzunguzu
Sleigh Bells
Rye Rye

| XL Recordings, Interscope Records

| inactive, founding artist now signed to Interscope

Search & Destroy

| Fightstar

| 2009

| Fightstar

|Gut Records

| active (2009)

Roc Nation

| Jay-Z

| 2009

| Jay-Z
J. Cole
Wale
Grimes
Meek Mill
Jay Electronica
Rita Ora
Normani
Rihanna
Shakira
The-Dream
Jaden

| Sony Music Entertainment/Atlantic Recording Corporation

| active (since 2009); partnership with Sony/Atlantic ended in 2013, currently in partnership with Universal Music and owned by Live Nation.

Hell, etc.

|Marilyn Manson

|2010

|Marilyn Manson

|Cooking Vinyl

|—

Juonbu Records

|data-sort-value="Dunn"| Babymetal

| 2010

| Babymetal

| Toy's Factory

| inactive; replaced by BMD Fox Records in 2013 when Babymetal graduated from Sakura Gakuin and was launched as a standalone unit.

Ticker Tape

| Radiohead

| 2011

| Radiohead

| XL Recordings

| active

Blackened Recordings

| Metallica

| 2012

| Metallica

| Rhino Entertainment (North America), Universal Music (worldwide)

| active

K-BAHN

| Backstreet Boys

| 2013

| Backstreet Boys

| BMG Rights Management, RED Music

| active

BMD Fox Records

|data-sort-value="Dunn"| Babymetal

| 2013

| Babymetal

| Toy's Factory

| active; preceded by 重音部 Records.

Unsub Records{{Cite web|url=https://www.theguardian.com/music/2014/jun/18/katy-perry-launches-record-label-metamorphosis-music-ferras|title=Katy Perry launches record label, Metamorphosis Music|website=TheGuardian.com|date=18 June 2014}}

|data-sort-value="Perry"| Katy Perry

| 2014

| Ferras
Cyn

| Capitol Records

| active

Nash Icon Music

|Scott Borchetta

| 2014

| Reba McEntire
Ronnie Dunn
Martina McBride

| Big Machine Records

| inactive

References

{{Reflist}}

{{Refbegin}}

  • [https://www.nytimes.com/1992/05/10/arts/pop-music-vanity-labels-good-business-or-an-ego-boost.html "Vanity labels: good business or an ego boost?"] New York Times, 5/10/92
  • [https://www.thesoundshots.com/articles/curiosities/vanity-labels/ "Vanity Labels"] "SoundShots", 29/12/2020

{{Refend}}