Velhagen & Klasing

File:Übersichtskarte von Afrika 1886 UTA.jpg

Velhagen & Klasing's first major success was the popular cookbook of Henriette Davidis from 1844 to 1875.{{sfn|Goozé|2007|p=268}}{{sfn|Fullerton|2015|p=167}} The company earned 2,762 Thaler in the cookbook's peak sales year in 1858,{{sfn|Fullerton|2015|p=167}} or the equivalent of {{#iferror: about {{currency|{{formatnum:{{International dollars|{{Inflation|DE|2762|1858|r=3}}|DEU|year={{Inflation-year|DE}}|r=-3}}}}|USD}} in {{Inflation-year|DE}}.{{Inflation-fn|DE|1858}} | over {{currency|40,000|USD}} in {{Inflation-year|DE}}.According to the [https://www.destatis.de/EN/Homepage.html Destatis Federal Statistical Office], 2,762 Thaler in 1882 is worth {{Currency|38,265|USD}} in 2009. It seems reasonable to assume there was some inflation between 1858–1882.}} Davidis argued fiercely with the company over her compensation, and her royalty payment increased from 50 to 1000 Thaler over its publication history.{{sfn|Goozé|2007|p=268}}

In the 1870s and 1880s, Velhagen & Klasing sold two-thirds of its Lutheran and patriotic works through Colporteur salesmen, at the time a new method of marketing through door-to-door salesmen.{{sfn|Fullerton|2015|p=[https://books.google.com/books?id=O65ACwAAQBAJ&pg=PT245 245]}}{{efn|Occupational breakdown of Velhagen & Klasing's consumers is available in {{harvtxt|Fullerton|2015|p=[https://books.google.com/books?id=O65ACwAAQBAJ&pg=PT246 246]}}}}

Another area that Velhagen & Klasing emphasized was geography textbooks. In this area, {{ill|Ferdinand Hirt|de}}, who published {{ill|Ernst von Seydlitz|de}}'s works, was their major competitor.{{sfn|Tatlock|2010|p=187}} In the mid-to-late 1800s, Hirt & Sohn{{efn|Founded by Arnold Hirt}} and Velhagen & Klasing together had an oligopoly in the German textbook market.{{sfn|Tatlock|2010|p=162}}{{sfn|Askey|2013|p=5}}

Velhagen & Klasing was also dominant in popular children's literature.{{sfn|Askey|2013|p=104}}

Their popular novels for girls in this era conveyed largely the same values as their schoolbooks, namely virtue, piety, self-sacrifice, and docility.{{sfn|Askey|2013|p=104}}

In the late nineteenth century, Velhagen & Klasing published a number of very popular adventure novels by S. Wörishöffer.{{sfn|Ramos|Cortez|Mourão|2017|p=124f}}{{sfn|Grewling|2014|p=111}} She was hired by Velhagen & Klasing to rewrite an unsuccessful novel by a previously unpublished writer, Max Bischoff, which resulted in Robert des Schiffsjungen (1877).{{sfn|Ramos|Cortez|Mourão|2017|p=124f}}{{sfn|Grewling|2014|p=122}} The publisher intentionally hid the identity of Wörishöffer, who was not the world traveling male that the novels implied, in order to preserve their credibility.{{sfn|Grewling|2014|p=111}}

In 1886, they began publishing the illustrated family monthly, Velhagen & Klasing's Monatshefte, which included reviews by Carl Hermann Busse.{{sfn|Kafka|2016|p=407}}{{clarify|reason=specify time period – Busse was too young.|date=February 2019}}

In 1901, they bought the publishing company of Georg Wilhelm Ferdinand Müller (1806–1875) from his heirs. Müller's work consisted primarily of textbooks.{{sfn|Graham|Sarkowski|2008|p=389|loc=Ch 1. n. 1}}

The publisher had significant involvement in the Leipzig Geographical Society, known as Geographischer Abend.{{sfn|von Maltzahn|1905|p=33-34}}

When World War I caused a redrawing of national boundaries, some publishers, such as {{ill|Columbus Verlag of Berlin|de|Columbus (Verlag)}}, began developing geographical maps which ignored territorial boundaries. Velhagen & Klasing rejected this shift and focused on territorial boundaries.{{sfn|Nekola|2015|pp=143-144}}

Velhagen & Klasing published the second most popular school atlas in Germany in the 1920s, after the one made by Carl Diercke.{{sfn|Herb|2002|p=97}}

Their atlases in this era were examples of cartographic propaganda intentionally designed to promote German nationalism,{{sfn|Herb|2002|p=111}} as had their other textbooks since the nineteenth century.{{sfn|Askey|2013|p=10}}

The trend to expand the borders of Germany and German cultural influence in Velhagen & Klasing's maps began in the late 1920s, and by 1933 their maps contained large-scale falsifications.{{sfn|Liebenberg|Demhardt|Vervust|2016|p=218}}

Velhagen & Klasing was one of many who profited from the closure of Jewish and left-wing publishing companies during the Nazi Party's rise to power in the 1930s.{{sfn|Barbian|Sturge|2013|p=315}}

{{notelist}}

{{Reflist|28em}}

{{refbegin|40em}}

• {{cite book |last=Tatlock |first=L. |title=Publishing Culture and the "reading Nation": German Book History in the Long Nineteenth Century |publisher=Camden House |series=Studies in German Literature |year=2010 |isbn=978-1-57113-402-8 |url=https://books.google.com/books?id=-N0GxZg3EYEC&pg=PA162 }}
• {{cite book |last=Herb |first=Guntram Henrik |title=Under the Map of Germany: Nationalism and Propaganda 1918–1945 |publisher=Taylor & Francis |year=2002 |isbn=978-1-134-79790-5 |url=https://books.google.com/books?id=RKmFAgAAQBAJ&pg=PA111 }} [https://www.proquest.com/legacydocview/EBC/170371/bookReader ProQuest] Revised from {{cite book |last=Herb |first=Guntram Henrik |author-mask=0 |date=1993 |title=National self-determination, maps, and propaganda in germany, 1918-1945 |type=PhD |publisher=University of Wisconsin-Madison|id={{ProQuest|304053437}} }}
• {{cite book |last=Fullerton |first=R.A. |year=2015 |title=The Foundations of Marketing Practice: A history of book marketing in Germany |publisher=Taylor & Francis |series=Routledge Studies in the History of Marketing |isbn=978-1-317-53612-3 |url=https://books.google.com/books?id=O65ACwAAQBAJ&pg=PT167 }}
• {{cite book |last1=Liebenberg |first1=E. |last2=Demhardt |first2=I.J. |last3=Vervust |first3=S. |title=History of Military Cartography: 5th International Symposium of the ICA Commission on the History of Cartography, 2014 |publisher=Springer International Publishing |series=Lecture Notes in Geoinformation and Cartography |year=2016 |isbn=978-3-319-25244-5 |url=https://books.google.com/books?id=vVZ7CwAAQBAJ&pg=PA218 }}
• {{cite book |last1=Barbian |first1=J.P. |last2=Sturge |first2=K. |title=The Politics of Literature in Nazi Germany: Books in the Media Dictatorship |publisher=Bloomsbury Publishing |year=2013 |isbn=978-1-4411-6814-6 |url=https://books.google.com/books?id=-4rFAgAAQBAJ&pg=PA315 }}
• {{cite book |last=Goozé |first=M.E. |title=Challenging Separate Spheres: Female Bildung in Eighteenth- and Nineteenth-century Germany |publisher=Peter Lang |series=North American studies in nineteenth-century German literature |year=2007 |isbn=978-3-03911-018-6 |url=https://books.google.com/books?id=7tFK09IsZwEC&pg=PA268 |language=de }}
• {{cite book |last=von Maltzahn |first=H. |title=Friedrich Ratzel: ein Gedenkwort |publisher=CUP Archive |year=1905 |url=https://books.google.com/books?id=aRU9AAAAIAAJ&pg=PA33 |language=de }}
• {{cite book |last1=Graham |first1=G. |last2=Sarkowski |first2=H. |title=Springer-Verlag: History of a Scientific Publishing House: Part 1: 1842—1945 Foundation Maturation Adversity |publisher=Springer Berlin Heidelberg |year=2008 |isbn=978-3-540-92887-4 |url=https://books.google.com/books?id=Vh9qCQAAQBAJ&pg=PA388 }}
• {{cite book |last=Grewling |first=Nicole |chapter=Inventing America: German racism and colonial dreams in Sophie Wörishöffer's Im Goldlande Kalifornien (1891) |page=111ff |editor-last=McFarland |editor-first=R.B. |editor-last2=James |editor-first2=M.S. |title=Sophie Discovers Amerika: German-Speaking Women Write the New World |publisher=Camden House |series=Camden House |year=2014 |isbn=978-1-57113-586-5 |chapter-url=https://books.google.com/books?id=G_ezAwAAQBAJ&pg=PA111 }}
• {{cite thesis |last=Nekola |first=Peter |date=2015 |title=The concept of the geographical, 1919-1939 |type=PhD |publisher=New School University |id={{ProQuest|1705563207}} }}
• {{cite book |last1=Ramos |first1=A.M. |last2=Cortez |first2=M.T. |last3=Mourão |first3=S. |title=Fractures and Disruptions in Children's Literature |publisher=Cambridge Scholars Publishing |year=2017 |isbn=978-1-5275-0426-4 |url=https://books.google.com/books?id=rjI9DwAAQBAJ&pg=PA124 }}
• {{cite book |last=Askey |first=J.D. |title=Good Girls, Good Germans: Girls' Education and Emotional Nationalism in Wilhelminian Germany |publisher=Camden House |series=Studies in German Literature |year=2013 |isbn=978-1-57113-562-9 |url=https://books.google.com/books?id=m7HwYSTLO0gC&pg=PA5 }}
• {{cite book |last=Kafka |first=F. |title=Letters to Friends, Family, and Editors |publisher=Knopf Doubleday Publishing Group |series=Kafka library |year=2016 |isbn=978-0-8052-0949-5 |url=https://books.google.com/books?id=mR1yDQAAQBAJ&pg=PA407 }}

{{refend}}

{{refbegin}}

• {{cite journal |first=Axel |last=Frey |title=Aus der Leipziger Buchhandels- und Verlagsgeschichte. Velhagen & Klasing, Bielefeld und Leipzig |trans-title=History of the book trade and publishing in Leipzig: Velhagen & Klasing, Bielefeld and Leipzig |journal=Sächsische Heimatblätter |volume=43 |publisher=Jahrgang |date=1997 |issue=1 |pages=34–39}}
• {{cite book |last=Lewy |first=G. |title=Harmful and Undesirable: Book Censorship in Nazi Germany |publisher=Oxford University Press |year=2016 |isbn=978-0-19-027529-7 |url=https://books.google.com/books?id=xRE9DAAAQBAJ&pg=PA156 |page=156}}
• {{cite book | last=Maurer | first=Kathrin | title=Visualizing the Past: The Power of the Image in German Historicism | publisher=De Gruyter | series=Interdisciplinary German Cultural Studies | year=2013 | isbn=978-3-11-028293-1 | url=https://books.google.com/books?id=pg2XcPsy1T0C}} [https://www.proquest.com/legacydocview/EBC/990803/bookReader ProQuest]
• {{cite book | last=Meyer | first=Horst | title=Velhagen & Klasing: Einhundertfünfzig Jahre, 1835-1985 |trans-title=Velhagen & Klasing: One hundred and fifty years, 1835-1985 |publisher=Cornelsen-Velhagen & Klasing | location=Berlin | year=1985 | isbn=3-464-00002-8 | oclc=28293392 | language=de}}
• {{Cite ADB|55|638|641|Velhagen und Klasing|Pfau, Karl Friedrich|ADB:Velhagen, August}}
• {{cite book | last=Tabaczek | first=Martin | title=Kulturelle Kommerzialisierung: Studien zur Geschichte des Verlages Velhagen & Klasing 1835-1870 |trans-title=Cultural commercialization: Studies in the history of the publisher Velhagen & Klasing, 1835-1870 | publisher=Peter Lang | location=Frankfurt am Main | year=2003 | isbn=3-631-51093-4 | oclc=54695707 | language=de}} Adapted from Tabaczek's 2001 dissertation at Universität-Gesamthochschule Essen.
• {{cite journal |first=Martin |last=Tabaczek |title=Religiöse Literatur und ihre Kommerzialisierung zwischen Vormärz und Reichsgründung. Das Beispiel des Verlages Velhagen& Klasing |trans-title=Religious literature and its commercialization between Vormärz and Reichsgründung: The example of the publisher Velhagen & Klasing |journal=Archiv für Geschichte des Buchwesens|volume=65 |date=2010 |pages=213–227}}

{{refend}}

{{Commons category|Velhagen & Klasing}}

• [https://archive.org/search.php?query=publisher%3A%28Velhagen%20%26%20Klasing%29 Internet Archive books published by Velhagen & Klasing ]
• [https://openlibrary.org/publishers/Velhagen_&_Klasing Open Library page]

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{{DEFAULTSORT:Velhagen and Klasing}}

Category:German companies established in 1833

Category:1954 disestablishments in West Germany

Category:Atlases

Category:Book publishing companies of Germany

Category:Companies disestablished in 1954

Category:Publishing companies established in 1833

Category:1954 disestablishments in East Germany