Vercel
{{Short description|American technology company}}
{{Use American English|date=September 2022}}
{{Use mdy dates|date=September 2022}}
{{Infobox company
| name = Vercel Inc.
| logo = {{#invoke:InfoboxImage|InfoboxImage||image=Vercel logo 2025.svg|class=skin-invert}}
| image =
| former_name = ZEIT (2015–2020)
| type = Private
| industry = {{hlist|Edge computing| Web hosting| Content delivery network}}
| area_served = Worldwide
| hq_location_city = San Francisco, California
| hq_location_country = U.S.
| key_people = Guillermo Rauch (CEO)
| website = {{URL|https://www.vercel.com/|vercel.com}}
}}
Vercel is an American cloud application company. The company created and maintains the Next.js web development framework.{{cite news |last1=MacManus |first1=Richard |title=How Vercel Frees Frontend Developers from Backend Burden |url=https://thenewstack.io/vercels-frontend-and-the-rise-of-the-hybrid-developer/ |access-date=15 April 2025 |work=The New Stack |date=20 July 2020}}
Vercel provides developer tools, frameworks, and cloud infrastructure to build and maintain websites.{{cite news |last1=Lawson |first1=Lorraine |title=Vercel Rolls Out More Cost-Effective Infrastructure Model |url=https://thenewstack.io/vercel-rolls-out-more-cost-effective-infrastructure-model/ |access-date=14 April 2025 |work=The New Stack |date=5 February 2025}} It is the maker of v0{{cite news |last1=Tong |first1=Anna |title=Exclusive: Vercel completes $250 mln Series E round at $3.25 bln valuation |url=https://www.reuters.com/technology/vercel-completes-250-mln-series-e-round-325-bln-valuation-2024-05-16/ |access-date=15 April 2025 |work=Reuters |date=16 May 2024}} and AI SDK.{{cite news |title=Vercel Introduces SDK for Building AI Apps with React and Svelte |url=https://cmscritic.com/vercel-introduces-sdk-for-building-ai-apps-with-react-and-svelte |access-date=15 April 2025 |work=CMS Critic |date=19 June 2023}}
The company maintains a free open-source library for building AI-generated products.{{cite news |last1=MacManus |first1=Richard |title=Vercel’s Next Big Thing: AI SDK and Accelerator for Devs |url=https://thenewstack.io/vercels-next-big-thing-ai-sdk-and-accelerator-for-devs/ |access-date=15 April 2025 |work=The New Stack |date=31 August 2023}}
History
Vercel was founded by Guillermo Rauch in 2015 as ZEIT. Rauch had previously created the realtime event-driven communication library Socket.IO{{Cite web |url=https://www.infoworld.com/article/2607757/socket-io-javascript-framework-ready-for-real-time-apps.html |title=Socket.IO JavaScript framework ready for real-time apps |date=June 2, 2014 |last=Krill |first=Paul |work=InfoWorld |access-date=October 2, 2022}} and Next.js, the open source framework that Vercel optimized for their platform. {{cite news |last1=MacManus |first1=Richard |title=How Vercel Frees Frontend Developers from Backend Burden |url=https://thenewstack.io/vercels-frontend-and-the-rise-of-the-hybrid-developer/ |access-date=15 April 2025 |work=The New Stack |date=20 July 2020}} ZEIT was rebranded to Vercel in April 2020, although it retained the company's triangular logo.
In June 2021, Vercel raised $102 million in a Series C funding round. In 2023, Vercel released an AI web development tool called v0 that creates web applications with natural language prompts;{{cite news |last1=Tong |first1=Anna |title=Exclusive: Vercel completes $250 mln Series E round at $3.25 bln valuation |url=https://www.reuters.com/technology/vercel-completes-250-mln-series-e-round-325-bln-valuation-2024-05-16/ |access-date=15 April 2025 |work=Reuters |date=16 May 2024}} it won a 2025 Webby Award for developer tools.{{cite web |title=Webby Winner, v0 from Vercel |url=https://winners.webbyawards.com/2025/apps-software/software-services-platforms/developer-tools/321965/v0-from-vercel |website=WebbyAwards.com |access-date=10 May 2025}} In 2023, Vercel released a software development kit called AI SDK{{cite news |title=Vercel Introduces SDK for Building AI Apps with React and Svelte |url=https://cmscritic.com/vercel-introduces-sdk-for-building-ai-apps-with-react-and-svelte |access-date=15 April 2025 |work=CMS Critic |date=19 June 2023}} designed to allow developers to build conversational streaming interfaces in JavaScript and TypeScript.{{cite news |last1=MacManus |first1=Richard |title=Vercel’s Next Big Thing: AI SDK and Accelerator for Devs |url=https://thenewstack.io/vercels-next-big-thing-ai-sdk-and-accelerator-for-devs/ |access-date=15 April 2025 |work=The New Stack |date=31 August 2023}} In May 2024, Vercel raised $250 million in a funding round which valued the company at $3.25 billion.{{cite news |last1=Tong |first1=Anna |title=Exclusive: Vercel completes $250 mln Series E round at $3.25 bln valuation |url=https://www.reuters.com/technology/vercel-completes-250-mln-series-e-round-325-bln-valuation-2024-05-16/ |access-date=15 April 2025 |work=Reuters |date=16 May 2024}}
=Acquisitions=
On December 9, 2021, Vercel acquired Turborepo.
On October 25, 2022, Vercel acquired Splitbee.
On January 22, 2025, Vercel acquired Tremor.{{Cite web |last=Occhino |first=Tom |date=2025-01-22 |title=Vercel acquires Tremor to invest in open source React components |url=https://vercel.com/blog/vercel-acquires-tremor |url-status=live |archive-url=https://web.archive.org/web/20250319151232/https://vercel.com/blog/vercel-acquires-tremor |archive-date=2025-03-19 |access-date=2025-03-19 |website=Vercel |language=en}}
Architecture
Vercel's architecture is built around composable architecture, and deployments are handled through Git repositories, the Vercel CLI, or the Vercel REST API. Vercel is a member of the MACH Alliance.
Deployments through Vercel are handled through Git repositories, with support for GitHub, GitLab, and Bitbucket repositories. Deployments are automatically given a subdomain under the vercel.app domain, although Vercel offers support for custom domains for deployments.
Vercel's infrastructure uses Amazon Web Services and Cloudflare.
In 2025, Vercel introduced a web application infrastructure model called Fluid that enables an instance in a local region to handle multiple requests concurrently, similar to a traditional server, while also maintaining the elasticity of serverless systems.{{cite news |last1=Lawson |first1=Lorraine |title=Vercel Rolls Out More Cost-Effective Infrastructure Model |url=https://thenewstack.io/vercel-rolls-out-more-cost-effective-infrastructure-model/ |access-date=14 April 2025 |work=The New Stack |date=5 February 2025}}
Reception
Vercel's clientele includes Airbnb, Uber, GitHub, Nike, Ticketmaster, Carhartt, IBM, and McDonald's.
References
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{{Coord|37.7977|-122.4053|type:landmark_region:US-CA|display=title}}
{{Cloud computing}}
Category:American companies established in 2015
Category:Companies based in San Francisco
Category:Blog hosting services
Category:Cloud computing providers
Category:Content delivery networks
Category:Free web hosting services
Category:Internet technology companies of the United States
Category:Web service providers