VerticalResponse
{{Infobox company
| name = VerticalResponse LLC.
| logo = Verticalresponse-logo.jpg
| foundation = St Petersburg, Florida, U.S. ({{Start date|2001}})
| founder = Janine Popick
| location_city = 111 2nd Ave Ne - Suite 1500
St Petersburg, Florida
| location_country = U.S.
| area_served = Worldwide
| key_people = Andy Mentges (Entrepreneur, CEO)
Jason Beyke(COO)
| industry = Email marketing, Email service provider (marketing), Social Media Marketing, SaaS
| revenue =
| num_employees =
| homepage = [http://www.verticalresponse.com/ VerticalResponse.com]
}}
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns.{{cite news |url=https://blogs.wsj.com/venturecapital/2011/12/16/the-daily-start-up-facebook-plays-matchmaker-in-salesforce-rypple-deal/ |title=The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal |publisher=The Wall Street Journal |access-date=August 2, 2013}}{{cite web| url=http://www.inc.com/courtney-rubin/vertical-response-acquires-roost.html |title=VerticalResponse Acquires Roost |publisher=Inc. |author=Courtney Rubin |access-date=August 6, 2013}}{{cite web| url=http://www.miamiherald.com/2012/12/16/3144941/six-ways-to-create-buzz-for-your.html |title=Six ways to create buzz for your brand on Pinterest |publisher=Miami Herald |access-date=August 5, 2013}}{{cite news| url=https://www.forbes.com/sites/geristengel/2012/12/05/outsourcing-customer-service-may-be-penny-wise-and-pound-foolish/ |title=Outsourcing Customer Service May Be Penny Wise and Pound Foolish |work=Forbes |author=Geri Stengel |access-date=August 6, 2013 |date=December 5, 2012}}{{cite news| url=https://www.reuters.com/article/us-advisers-wildfire-idUSBRE86B10O20120713 |title=Your Practice: Five questions to test your disaster plan |publisher=Reuters |author=Jennifer Hoyt Cummings |access-date=August 4, 2013 |date=July 13, 2012}}{{cite news| url=http://usatoday30.usatoday.com/money/companies/management/entre/2009-02-08-e-mail-professionals_N.htm |title=E-mail professionals help get the word out |publisher=USA Today |access-date=August 1, 2013 |first=Jefferson |last=Graham |date=February 9, 2009}}{{cite news |url=http://www.bizjournals.com/sanfrancisco/blog/2013/07/verticalresponse-sold-for-27-mllion.html |title=VerticalResponse sold for $27 million |publisher=San Francisco Business Times |author=Patrick Hoge |access-date=August 7, 2013}}{{cite web |url=http://tcbmag.com/News/Recent-News/2013/July/Deluxe-Corp-Buys-Mktg-Firm-For-$27M-As-Profits-Ris |title=Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise |publisher=Twin Cities Business |author=Jake Anderson |access-date=July 30, 2013 }} VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.{{cite web| url=http://smallbusiness.yahoo.com/advisor/started-small-biz-jobs-social-networking-224414599.html |title=Get Started: Small biz jobs; social networking |publisher=Yahoo! Small Business Advisor |access-date=August 5, 2013}}{{cite news| url=https://www.forbes.com/sites/marketshare/2012/03/27/how-the-advertising-industry-can-help-america/ |title=How the Advertising Industry Can Help America |work=Forbes |access-date=August 2, 2013 |first=Zephrin |last=Lasker |date=March 27, 2012}}{{cite news| url=https://www.forbes.com/sites/caroltice/2012/10/31/small-businesses-dont-have-time-for-social-media-and-dont-track-results/ |title=Small Businesses Don't Have Time for Social Media -- and Don't Track Results |work=Forbes |author=Carol Tice |access-date=August 3, 2013}}{{cite web| url=http://www.techjournal.org/2012/11/small-businesses-spending-more-time-and-money-on-social-media-infographic/ |title=Small businesses spending more time and money on social media (infographic) |publisher=Tech Journal |access-date=August 6, 2013}}{{cite web| url=http://www.businessweek.com/articles/2013-03-20/how-to-run-an-effective-social-media-program | archive-url=https://web.archive.org/web/20130322224951/http://www.businessweek.com/articles/2013-03-20/how-to-run-an-effective-social-media-program | url-status=dead | archive-date=March 22, 2013 |title=How to Run an Effective Social Media Program |publisher=Bloomberg |author=Steve McKee |access-date=August 7, 2013}}{{cite web| url=http://technorati.com/business/small-business/article/blogging-your-small-business-to-success/ |title=Blogging Your Small Business to Success |publisher=Technorati |author=Steve Woods |access-date=August 4, 2013}}{{cite web| url=http://associationsnow.com/2013/02/nonprofits-devote-time-to-social-media/ |title=Nonprofits Raise the Social Networking Bar |publisher=Associations Now |author=Anita Ferrer |date=22 February 2013 |access-date=August 3, 2013}}
History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.{{cite news| url=http://www.bizjournals.com/sanfrancisco/stories/2007/11/26/smallb1.html?page=all |title=Vertical Response rises to the top |publisher=San Francisco Business Times |author=Elizabeth Browne |access-date=August 7, 2013}}{{cite web |url=http://www.huffingtonpost.com/janine-popick/ |title=Janine Popick |publisher=Huffington Post |access-date=August 5, 2013 }} The company secured $1.4 million from 18 angel investors in its first four years of existence. It turned its first profit in 2005.
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.{{cite web| url=https://techcrunch.com/2011/12/15/verticalresponse-buys-social-media-marketing-technology-startup-roost/ |title=VerticalResponse Buys Social Media Marketing Technology Startup Roost |publisher=Tech Crunch |author=Robin Wauters |date=15 December 2011 |access-date=August 5, 2013}}{{cite web| url=http://www.inc.com/courtney-rubin/vertical-response-acquires-roost.html |title=VerticalResponse Acquires Roost |publisher=Inc. |author=Courtney Rubin |access-date=August 4, 2013}}{{cite web |url=http://smallbiztrends.com/2013/07/verticalresponse-email-marketing-company-acquired-by-deluxe.html |title=VerticalResponse Email Marketing Company Acquired by Deluxe |publisher=Small Business Trends |author=Anita Campbell |date=26 July 2013 |access-date=August 6, 2013}}
In 2013, VerticalResponse was acquired by Deluxe Corporation.{{cite web| url=http://marketingland.com/deluxe-buys-vertical-response-for-27-million-53471 |title=Deluxe Buys Vertical Response For $27 Million |publisher=Marketing Land |author=Matt McGee |date=26 July 2013 |access-date=August 2, 2013}}{{cite news| url=http://www.bizjournals.com/sanfrancisco/blog/2013/07/verticalresponse-sold-for-27-mllion.html |title=VerticalResponse sold for $27 million |publisher=San Francisco Business Times |access-date=August 7, 2013}}{{cite web| url=http://performinsider.com/2013/07/vertical-response-bought-by-deluxe-corp/ |title=Vertical Response Bought by Deluxe Corp |publisher=Performance Marketing Insider |author=Pace Lattin |access-date=August 2, 2013}}
Awards
- About.com 2012 Reader's Choice Award Winner: Best Email Marketing Service{{cite web |url=http://onlinebusiness.about.com/od/dailyoperations/ss/Online-Business-Awards-2012-About-Com-Readers-Choice-Awards.htm |title=Online Business Awards - 2012 About.com Readers' Choice Awards |publisher= About.com |access-date=August 8, 2013}}
- Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies{{cite news |url=http://www.bizjournals.com/sanfrancisco/print-edition/2011/10/28/fast-100-show-all-the-ways-to-grow.html |title=Fast 100 Show All the Ways to Grow |publisher=San Francisco Business Times |access-date=August 2, 2013 }}
- Ranked #343 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500{{cite web |url=http://www.deloitte.com/assets/dcom-unitedstates/local%20assets/documents/tmt_us_tmt/us_tmt_2011fast500rankings_111411.pdf |title=Deloitte Fast 500 Rankings 2011 |publisher=Deloitte |access-date=August 1, 2013}}
- 2011 U.S. Chamber of Commerce Small Business Blue Ribbon Award{{cite news | url=http://www.bizjournals.com/sanjose/news/2011/03/08/bay-area-companies-named-us-chamber.html |title=Bay Area companies named US Chamber award winners |publisher=Silicon Valley Business Journal |access-date=August 3, 2013}}
- 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth{{cite web |url=http://www.sfchamber.com/eventsprogs/events/ebbies/halloffame.html |publisher=SFChamber.com |title=Award Winners |access-date=August 6, 2013}}
See also
External links
- [http://www.verticalresponse.com Official Company Website]
- [http://www.verticalresponse.com/blog VR Marketing Blog]
References
{{Reflist|2}}
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Category:Privately held companies based in California
Category:Companies established in 2001