Vestoj
{{Infobox journal
| title = Vestoj
| cover =
| editor = Anja Aronowsky Cronberg
| discipline = Fashion
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| abbreviation = Vestoj
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| frequency = Annual
| history = 2009-present
| openaccess =
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| website = http://www.vestoj.com/
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| ISSN = 2000-4036
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Vestoj (meaning "clothing" in Esperanto) is an annual academic journal about dress and fashion. The editor-in-chief and publisher is Anja Aronowsky Cronberg.
History
Vestoj – the Journal of Sartorial Matters was established by editor-in-chief and publisher Anja Aronowsky Cronberg in 2009. It sets out to "combine theoretical knowledge about fashion with experience from the fashion industry. In the first issue a manifesto was formulated that more than anything was about bridging the gap between fashion as an academic subject of study and fashion as a business".Falk, Karin, Det Svenska Modeundret, Norstedts, Stockholm, 2011, p. 119 It "stands apart from the current crop of new magazines because of its consciously intellectual stance".{{cite web |url=http://ualresearchonline.arts.ac.uk/3799/ |title=Here is the secret, here is the trick |author=O'Neill, Alistair |work=UAL Research Online |accessdate=2013-06-25 |date=March 2011}} Vestoj combines scholarly texts about fashion with fiction, nonfiction, poetry, and visuals. Each issue is thematic and its subject matter is reflected in both editorial content and art direction. Every issue consequently has a different logo, style, format, and graphic design. Vestoj differs from most fashion fashion magazines,{{cite journal|last1=David|first1=Alison Matthews|title=Vogue's New World: American Fashionability and the Politics of Style|journal=Fashion Theory|date=21 April 2015|volume=10|issue=1-2|pages=13–38|doi=10.2752/136270406778051049}} in that they contain no advertising and do not revolve around the fashion seasonal calendar.
Reception
Vestoj has been called "one of the most successful attempts to provide the young academic discipline fashion studies with an equivalent to, say, the medical journal The Lancet",{{cite web|url=http://www.sidbloggen.se/2009/11/24/vestoj-allvarligt-talat-om-mode-pa-esperanto/ |title=Vestoj: Allvarligt talat. Om mode. På esperanto. Och engelska |work=Sidbloggen |author=Wirfält, Johan |date=2009-11-24 |accessdate=2013-06-25 |url-status=dead |archiveurl=https://web.archive.org/web/20100110053031/http://www.sidbloggen.se/2009/11/24/vestoj-allvarligt-talat-om-mode-pa-esperanto/ |archivedate=January 10, 2010 }} and journalist Fredrik Strage labelled Vestoj{{'s}} first issue as one of the best new magazines in 2009.{{cite web|url=http://www.sidbloggen.se/titlar/vestoj/ |title=Vestoj |author=Strage, Fredrik |work=Sidbloggen |accessdate=2013-06-25 |date=2010-03-02 |url-status=dead |archiveurl=https://web.archive.org/web/20100302042016/http://www.sidbloggen.se/titlar/vestoj/ |archivedate=March 2, 2010 }} The journal was also described as a publication that "connects intellectual strength and aesthetic refinement"{{cite web |url=http://www.anothermag.com/current/view/1384/Anja_Aronowsky-Cronberg |title=An Intellectual Fashion - Anja Aronowsky-Cronberg |author=Grau, Donatien |work=AnOther |accessdate=2013-06-25 |date=2011-09-28}} and Svenska Dagbladet said that "flicking through Vestoj gives rise to the same feeling of pleasure that enjoying an old 1950s issue of Reader's Digest: it's engaging, charming, personal and tongue in cheek – without ever compromising the intellectual quality".{{cite web |url=http://www.svd.se/kultur/mode-de-nya-tidningarna_4852911.svd |title=Mode - de nya tidningarna | Kultur |authorlink=Karin Ström |author=Ström, Karin |work=Svenska Dagbladet |accessdate=2013-06-25 |date=2010-06-11}}
In an interview on AnOthermag.com, Aronowsky Cronberg explains her approach, stating that Vestoj aims to have "an intelligent and multi-facetted approach to sartorial matters. What I find the most interesting methodology is the one that deals with both the production and consumption of a garment, as well as with the analysis of it. [...] Through the study of fashion you can understand any given point in history, our desires, ideals, wants and needs. The aspect of fashion that deals with voracious consumption has spread into every way we relate to culture; today we consume ideas, knowledge and people as much as we consume goods. Fashion in that sense is nothing short of a Gesamtkunstwerk."
References
{{Reflist|30em}}
External links
- {{Official website|http://www.vestoj.com/}}