Vicco Group
{{short description|Indian Ayurvedic company}}
{{Use dmy dates|date=July 2018}}
{{Use Indian English|date=July 2018}}
{{Infobox company
| name = Vicco Group
| logo = Vicco Group.svg
| type = Private
| company_slogan =
| predecessor =
| foundation = {{start date and age|1952}}
| location_city = Mumbai, Maharashtra, India
| founder = Keshav Vishnu Pendharkar{{cite web | url= http://www.kvpendharkarcollege.org/about-college/the-trust.html| title=The Trust – KV Pendharkar College}}
| key_people = Pendharkar Family
{{small|(Directors)}}
| num_employees =
| industry = Conglomerate
| products =
| mcap =
| revenue = ₹500 crores (2020)
| net_income =
| assets =
| equity =
| subsid = Vicco Laboratories
| homepage = {{url|https://viccolabs.com}}
| intl =
}}
Vicco Laboratories (founded as Vishnu Industrial Chemical Company) is a manufacturer of Indian Ayurvedic herbal hygiene, healthcare and other products like herbal tooth pastes, herbal tooth powders, natural turmeric and sandalwood oil based skin cream, herbal shaving creams and a natural ayurvedic pain relief cream Vicco Narayani.{{cite web | url=http://www.viccolabs.com | title=Vicco Laboratories: Products}}{{cite news | url=https://timesofindia.indiatimes.com/business/india-business/Young-ready-to-spend-Consumers-average-age-dips/articleshow/16430047.cms | title=Young & ready to spend: Customer's average age dips | date=17 September 2012 | first1=Namrata | last1=Singh | first2=Partha | last2=Sinha | newspaper=The Times of India | access-date=26 September 2012}}{{cite web | url=http://articles.economictimes.indiatimes.com/2012-09-19/news/33952622_1_vicco-vajradanti-vicco-turmeric-vicco-laboratories | archive-url=https://archive.today/20130103110747/http://articles.economictimes.indiatimes.com/2012-09-19/news/33952622_1_vicco-vajradanti-vicco-turmeric-vicco-laboratories | url-status=dead | archive-date=3 January 2013 | title=Vicco Laboratories rolling out shaving creams and other products to target young consumers - Economics Times | access-date=26 September 2012}} The company has over 40 products in its portfolio which are manufactured in its factories located in Thane, Nagpur and Goa and exported to 45 countries.{{cite news |last= Khandekar|first= Omkar|date=4 December 2020|title=Vicco's Sanjeev Pendharkar: The 'Sampoorna Swadeshi' Man|url=https://lifestyle.livemint.com/news/big-story/vicco-s-sanjeev-pendharkar-the-sampoorna-swadeshi-man-111607015206106.html|newspaper=Mint| access-date= 21 April 2023}}
History
It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai.{{cite web | url=http://www.authorstream.com/Presentation/aSGuest90060-891483-vicco-presentation/| title=Vicco Presentation}} Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product. In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream.
Awards and recognition
Vicco was ranked 28th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Vicco was ranked 18th among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Vicco was ranked 17th among India's most trusted brands.{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands |url-status=dead |archiveurl=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archivedate=2 May 2015 }}