Viddler
{{Short description|Online sales training platform}}
{{Infobox
|title = Viddler Inc.
|image = alt=Viddler logo
|headerstyle = background:#61a3d9;
|labelstyle = background:#f9f9f9;
|header1 = Interactive online video service
| label1 =
| data1 =
|header2 =
| label2 =
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|header3 =
| label3 = Founded
| data3 = 2005 (private)
|header4 =
| label4 = Headquarters
| data4 = Bethlehem, Pennsylvania, U.S.
|header5 =
| label5 = Website
| data5 = {{URL|www.viddler.com}}
}}
Viddler was an online engagement and training platform. Viddler built a range of tools and products for clients including video contests, subscription stores, training platform, and an employee engagement platform.{{Cite web |date=2023-12-07 |title=Healthcare Marketing: Interview With Viddler {{!}} Aim for the 80 |url=https://aimforthe80.com/healthcare-internal-marketing-an-interview-with-viddler/ |access-date=2025-02-27 |language=en-US}} Viddler's interactive video player was supported with a robust set of APIs that let clients build their own platforms and products.{{Cite web |title=Viddler Developers |url=https://developers.viddler.com/#introduction |access-date=2025-02-27 |website=developers.viddler.com}}
History
Viddler launched its online video platform in December 2006. On March 3, 2025, Viddler shut down operations.{{Cite web |title=Viddler on LinkedIn: Viddler launched our online video platform in December 2006. Effective… {{!}} 17 comments |url=https://www.linkedin.com/feed/update/urn:li:activity:7280679086383849475 |access-date=2025-02-27 |website=www.linkedin.com |language=en}}
For over the 18 years, Viddler streamed billions of views{{Cite web |last=keystoneedge |date=2015-12-31 |title=Founder Profile: Donna DeMarco |url=https://keystoneedge.com/2015/12/31/founder-profile-donna-demarco/ |access-date=2025-02-27 |website=Keystone Edge - What's Next & Best in Pennsylvania - Growth, Innovation, and Community News |language=en-US}} on millions of videos for 2000+ clients in over 150 countries on 6 of the seven continents. Over 100 people have been a part of Viddler as employees, interns, contractors, and partners.
The company was headquartered in Bethlehem, Pennsylvania, and was founded in November 2005 by Robert Sandie, Greg Gurevich, Joshua Mann, and Donna DeMarco.
Viddler suspended its free service for non-commercial users.{{cite web | url = https://techcrunch.com/2007/11/19/viddlers-new-tag-based-advertising-system/ | title = Viddler's New Tag-Based Advertising System | date = 2007-11-19 | access-date = 2009-11-12 }} Following a 2011 decision to discontinue new personal accounts, Viddler announced in 2014 that it would close those legacy accounts, giving users the option of opening a paid account or downloading their existing videos.{{cite web|last=Roettgers|first=Janko|title=Viddler gets ready to delete personal videos|url=http://gigaom.com/2014/02/07/viddler-gets-ready-to-delete-personal-videos/|archive-url=https://web.archive.org/web/20140207231342/http://gigaom.com/2014/02/07/viddler-gets-ready-to-delete-personal-videos/|url-status=dead|archive-date=February 7, 2014|work=Gigaom|date=2014-02-07|access-date=7 February 2014}}{{cite web|title=Viddler gets ready to delete personal videos|url=https://money.cnn.com/news/newsfeeds/gigaom/articles/2014_02_07_viddler_gets_ready_to_delete_personal_videos.html|publisher=CNN Money}}
In 2010,Viddler began focusing less on video enthusiasts and self-generated content hosting and more on business verticals, including corporate communication and training, education, and publishing.{{cite web |last=Verdelli |first=Jason |title=Interview: How Viddler Went from You Tube Competitor to Enterprise Video Hosting Authority |url=http://socialhubsite.com/2014/01/16/viddler-went-tube-competitor-enterprise-video-hosting-authority/ |access-date=24 January 2014 |work=Social HubSite}}
Viddler's online sales training platform included integrated tools for practice and evaluation. Its services offered video-based instructions and optional coaching and allow the consumer to engage with course content through guided assignments and self-recorded practice sessions.
References
External links
- [https://www.viddler.com/ Official website]
{{Video digital distribution platforms}}
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Category:2005 establishments in Pennsylvania
Category:Companies based in Bethlehem, Pennsylvania
Category:Former video hosting services