Video Research

{{short description|Japanese market research company}}

{{Expand Japanese|ビデオリサーチ|date=December 2024}}

{{Infobox company

| logo = Logo vr 500×500.png

| native_name = {{Infobox Japanese

| kanji = 株式会社ビデオリサーチ

| l = Video Research

}}

| industry = Marketing

| name = Video Research Ltd.

| founded = {{start date and age|1962}}

| subsid = {{ubl|Video Research USA, Inc.|Video Research International (Thailand) Ltd.}}

| owner = Dentsu Group (34%)

}}

{{nihongo|Video Research Ltd.|株式会社ビデオリサーチ}} is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries.{{cite web|url=http://www.videor.co.jp/eng/company/index.html|title=About us: Company Profile|publisher=Video Research|access-date=June 12, 2009}} Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.{{cite web|url=http://www.videor.co.jp/eng/company/vrusa.html|title=About us: Affiliates or Subcidiaries - Video Research USA, Inc.|publisher=Video Research|access-date=June 12, 2009}}{{cite web|url=http://www.videor.co.jp/eng/company/vrit.html|title=About us: Affiliates or Subcidiaries - Video Research International (Thailand) Ltd.|publisher=Video Research|access-date=June 12, 2009}} Dentsu owns 34% of the company.{{cite web|url=https://adage.com/article/agency-news/dentsu-climbed-top/298379/ |title=How Japan's Dentsu Climbed to the Top of the Agency World|website=adage.com|date=2015-05-05|access-date=2019-01-28}}