Vik Records

{{Short description|American record label}}

{{for|the Canadian record label established in 1998|ViK. Recordings}}

Vik Records was a subsidiary of RCA Victor Records{{cite web|url=http://home.earthlink.net/~v1tiger/viklabel.html|title=Vik Records|date=2005|author=JC Marion|website=Home.earthlink.net|access-date=14 July 2018}}{{cite web|url=http://bsnpubs.com/rca/rca/55%20-%20X%20&%20Vik.pdf|title=RCA Discography Part 55|author1=David Edwards|author2=Mike Callahan|author3=Patrice Eyries|date=2018|quotation=“X”/Vik Label Discography|website=Bsnpubs.com|access-date=14 July 2018}} established in April 1953. In the Billboard issue of the 11th of that month, it was announced that RCA was launching, namelessly, a new label that was the company's first to be distributed independently. Billboard opted to use the name Label "X" for the new company. The name was kept, as the label began to hire a series of staffers and decide on a direction. Label X was officially formed on April 20, 1953. Though wholly owned and operated by RCA, it had its own independent distribution. Joe Carlton was the head of the new company. RCA spent the rest of the year trying to establish an identity for "X", eventually settling on cover records of R&B hits and quasi-R&B sides by artists such as The Three Chuckles, Eddie Fontaine, and Louis Jordan.

Other artists who released material on "X" included Betty Clooney, Terry Fell, Helen Grayco, Gordon Jenkins, Richard Maltby Sr., Norman Petty, and Andy Williams, whose first solo records were issued on this label.{{cite news |author= |title=... in 1955 on "X" These Great Artists... (advertisement) |url=https://books.google.com/books?id=1RkEAAAAMBAJ&pg=PA23 |work=Billboard |date=February 12, 1955 |page=23}}{{cite news |author= |title='X' Label Signs Up New Talent Batch |url=https://books.google.com/books?id=Ph8EAAAAMBAJ&pg=PA30 |work=Billboard |date=April 24, 1954 |page=30 }}{{cite web |url=https://www.waybackattack.com/williamsandy.html |title=Andy Williams |last=Kirby |first=Michael Jack |website=Way Back Attack |publisher=Michael Jack Kirby |access-date=July 10, 2020}}

The label adopted the name Vik on January 1, 1956, reprinting the records that were in print on the label accordingly. Among the acts on Vik were Marty Gold, Gisele MacKenzie (whose biggest hit, "Hard to Get" was issued on "X"), Gisele Mackenzie, "Hard to Get" X 0137, 1955 Pat Suzuki, Lee Denson{{cite web|url=https://www.discogs.com/artist/1029018-Lee-Denson|title=Lee Denson|website=Discogs|access-date=14 July 2018}}{{cite web|url=https://books.google.com/books?id=cyEEAAAAMBAJ&q=lee+denson.+billboard&pg=PA61|title=Billboard|date=1 July 1957|page=61|publisher=Nielsen Business Media, Inc.|access-date=14 July 2018|via=Google Books}} and, more successfully, the R&B duo Mickey & Sylvia.

Journalist and executive Bob Rolontz, who had been responsible for another RCA subsidiary, Groove Records, and was then put in charge of Vik, later said: "The Vik label was probably the worst collection of talent in the world... There was no way we could pull Vik out of that hole. And after about a year, the RCA people decided to discontinue Vik."{{cite book| first= Arnold| last= Shaw| year= 1978| title= Honkers and Shouters| url= https://archive.org/details/honkersshouterst00shaw| url-access= registration| publisher=Macmillan Publishing Company| location= New York| pages= 463–464]| isbn= 0-02-061740-2}} The Vik label was closed on November 1, 1958. While some artists had their contracts transferred to the parent company, others, like Brook Benton and Teddy Randazzo, left to respectively join the Mercury and ABC-Paramount labels.