Vision statement

{{Short description|Future position of an organization}}{{Original Research|date=April 2021}}

{{Notability|date=April 2021}}

File:LUMO Community Wildlife Sanctuary vision and mission statement at the main gate in Kenya.jpg]]

A vision statement is a high-level,{{sfn|Project Management Institute|2021|loc=§4.6.1 Strategy Artifacts}} inspirational{{sfn|Project Management Institute|2021|loc=§4.6.1 Strategy Artifacts}} statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.{{Cite web |title=Chapter 8. Developing a Strategic Plan {{!}} Section 2. Proclaiming Your Dream: Developing Vision and Mission Statements {{!}} Main Section {{!}} Community Tool Box |url=https://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vision-mission-statements/main |access-date=2024-06-25 |website=ctb.ku.edu}}

Vision statements may fill the following functions for a company:{{cite journal|last=Lipton|first=Mark|title=Demystifying the Development of an Organizational Vision|journal=Sloan Management Review|date=Summer 1996|volume=37|issue=4|page=83|url=https://sloanreview.mit.edu/article/demystifying-the-development-of-an-organizational-vision/|access-date=2019-11-25|format=PDF download}}

• Serve as foundations for a broader strategic plan.
• Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals.
• Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision.
• Help companies differentiate from competitors.{{sfn|Project Management Institute|2021|loc=Glossary §3 Definitions}}