VistaCreate
{{Short description|Online graphic design platform}}
{{Infobox company
| industry = Graphic design, software
| founded = 2016
| area_served = Worldwide
| parent = Vistaprint
| website = {{URL|https://create.vista.com}}
}}
VistaCreate (formerly Crello) is an online graphic design platform for non-designers,{{Cite web |date=2017-10-30 |title=Crello ya nos permite crear banners animados desde su plataforma |url=https://wwwhatsnew.com/2017/10/30/crello-ya-nos-permite-crear-banners-animados-desde-su-plataforma/ |access-date=2023-03-14 |language=es}} launched in 2016.{{Cite web |last=Halladay |first=Ebony-Storm |date=2022-08-08 |title=How to build a strong social media brand with zero design skills |url=https://thenextweb.com/news/how-to-build-social-media-brand-design |access-date=2023-03-14 |website=TNW {{!}} Startups-Technology |language=en}}{{Cite web |last=Lunden |first=Ingrid |date=2021-10-27 |title=Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses |url=https://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/ |access-date=2023-03-14 |website=TechCrunch |language=en-US}} As of 2022, it has more than 10 million users in 192 countries.{{Cite web |date=2019-11-15 |title=Depositphotos запустив безкоштовний графічний редактор Crello {{!}} Watcher |url=http://watcher.com.ua/2017/06/15/depositphotos-zapustyv-bezkoshtovnyy-hrafichnyy-redaktor-crello/ |access-date=2023-03-14 |archive-url=https://web.archive.org/web/20191115123034/http://watcher.com.ua/2017/06/15/depositphotos-zapustyv-bezkoshtovnyy-hrafichnyy-redaktor-crello/ |archive-date=2019-11-15 }}{{Cite web |last=Datskevych |first=Natalia |date=2021-09-29 |title=Crello graphic design startup wants to compete on international arena - Sep. 29, 2021 |url=https://archive.kyivpost.com/technology/crello-founder-dmytro-sergeev-we-can-compete-on-international-arena.html |access-date=2023-03-14 |website=Kyiv Post}}
Overview
VistaCreate (then known as Crello) was launched in 2016 as a part of Depositphotos.{{Cite web |last=Datskevych |first=Natalia |date=2021-09-29 |title=Crello graphic design startup wants to compete on international arena - Sep. 29, 2021 |url=https://archive.kyivpost.com/technology/crello-founder-dmytro-sergeev-we-can-compete-on-international-arena.html |access-date=2023-03-14 |website=Kyiv Post}}{{Cite web |title=Depositphotos Launches a free design tool called Crello |url=https://creativebeacon.com/depositphotos-launches-crello/ |access-date=2023-03-14 |website=Creative Beacon |language=en-US}}{{Cite web |title=About Depositphotos |url=https://depositphotos.com/about.html |access-date=2023-03-14 |website=depositphotos.com}}{{Cite web |date=2021-01-22 |title=Depositphotos запустила бесплатный графический редактор Crello |url=https://www.sostav.ru/publication/depositphotos-zapustila-besplatnyj-graficheskij-redaktor-crello-27583.html |access-date=2023-03-14 |archive-url=https://web.archive.org/web/20210122024437/https://www.sostav.ru/publication/depositphotos-zapustila-besplatnyj-graficheskij-redaktor-crello-27583.html |archive-date=2021-01-22 }} In 2019, the product hit a milestone of 1 million registered users and also launched mobile apps.{{Cite web |title=Design startup Crello reaches 1 million registered users in less than two years |url=https://www.eurekamagazine.co.uk/content/news/design-startup-crello-reaches-1-million-registered-users-in-less-than-two-years/ |access-date=2023-03-14 |website=Eureka |date=17 May 2019 |language=en}}{{Cite web |date=2021-01-22 |title=Как украинский стартап Crello получил 1 млн пользователей за полтора года |website=Vector |url=https://vctr.media/crello-kak-oni-eto-sdelali-17031/ |access-date=2023-03-14 |archive-url=https://web.archive.org/web/20210122183026/https://vctr.media/crello-kak-oni-eto-sdelali-17031/ |archive-date=2021-01-22 }}{{Cite web |date=2020-11-26 |title="Создание Crello — рациональное решение Depositphotos": колонка руководителя сервиса в честь его двухлетия |website=ain.ua |url=https://ain.ua/2019/08/07/crello-kolonka-rukovoditelya/ |access-date=2023-03-14 |archive-url=https://web.archive.org/web/20201126191102/https://ain.ua/2019/08/07/crello-kolonka-rukovoditelya/ |archive-date=2020-11-26 }} In 2020, the library of templates and objects became free. A music library and a background remover tool were added to the platform.{{Cite web |date=2020-10-27 |title=Дизайнери можуть не хвилюватися: інтерв'ю зі засновником Crello |url=https://telegraf.design/dyzajnery-mozhut-ne-hvylyuvatysya-interv-yu-zi-zasnovnykom-crello/ |access-date=2023-03-14 |website=Telegraf — журнал дизайнерів.}}{{Cite web |date=2021-01-21 |title=Crello: Як створювати графіку для бізнесу без дизайнера в штаті |url=https://www.5.ua/novyny-kompaniy/crello-yak-stvoriuvaty-hrafiku-dlia-biznesu-bez-dyzainera-v-shtati-162213.html |access-date=2023-03-14 |archive-url=https://web.archive.org/web/20210121055839/https://www.5.ua/novyny-kompaniy/crello-yak-stvoriuvaty-hrafiku-dlia-biznesu-bez-dyzainera-v-shtati-162213.html |archive-date=2021-01-21 }} In May 2021, Moufflons Basketball, in collaboration with VistaCreate, organized a poster design competition in support of gender equality in sports.{{Cite web |date=2021-05-25 |title=Moufflons και Crello στηρίζουν την ισότητα των φύλων στον αθλητισμό |url=https://triponta.com.cy/moufflons-kai-crello-stirizoun-tin-isotita-ton-fylon-ston-athlitismo/ |access-date=2023-03-14 |website=Triponta.com.cy |language=en-US}}{{Cite web |date=2021-10-27 |title=Дмитро Сергєєв продав Depositphotos за $85 млн. Що буде з бізнесом — Forbes.ua |url=https://forbes.ua/company/dmitriy-sergeev-prodal-depositphotos-za-85-mln-chto-budet-s-biznesom-27102021-2675 |access-date=2023-03-14 |website=forbes.ua |language=uk}} In October 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for a total price of $85 million.{{Cite web |last=Antoniuk |first=Daryna |title=US firm acquires Ukraine-founded Depositphotos for $85 million |url=https://www.kyivpost.com/post/7576 |access-date=2023-03-14 |website=Get the Latest Ukraine News Today - KyivPost |date=29 October 2021 |language=en}} After the acquisition, Crello was rebranded to VistaCreate.{{Cite web |title=Cimpress creates Vista brand family, buys DIY design platform |url=https://www.printweek.com/news/article/cimpress-creates-vista-brand-family-buys-diy-design-platform |access-date=2023-03-14 |website=Printweek |language=en}} Along with Vistaprint and 99designs, it became part of the new Vista parent brand.{{Cite web |last=Lunden |first=Ingrid |date=2021-10-27 |title=Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses |url=https://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/ |access-date=2023-03-14 |website=TechCrunch |language=en-US}}{{Cite web |date=2021-11-01 |title=Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs |website=Silicon Canals |url=https://siliconcanals.com/news/startups/vistaprint-rebrands-vista-acquires-startups/ |access-date=2023-03-14 |language=en-US}}{{Cite web |last1=Canton |first1=Rafael |title=How the Boston Celtics Are Helping Their Hometown Businesses |url=https://www.adweek.com/brand-marketing/the-boston-celtics-go-small-to-help-hometown-businesses-with-vistaprint/ |access-date=2023-03-14 |website=www.adweek.com |date=8 June 2022 |language=en-US}}{{Cite web |title="Фаундер своїх проєктів". Хто такий Дмитро Сергеєв і як йому вдалося побудувати Depositphotos, Crello і продати бізнес за $85 мільйонів |url=https://biz.nv.ua/ukr/tech/statok-zasnovnika-depositphotos-ta-crello-dmitra-sergeyeva-skilki-zarobiv-sergeyev-dosye-50192848.html |access-date=2023-03-14 |website=biz.nv.ua |language=uk}}
After Russia started a full-scale war on the territory of Ukraine in February 2022, VistaCreate suspended all business in Russia and Belarus. VistaCreate's team and Depositphotos gathered collections of images and templates dedicated to the war in Ukraine.{{Cite web |last1=Kiefer |first1=Brittaney |title=Ukrainian Company Fights Russian Propaganda With Free Photos |url=https://www.adweek.com/brand-marketing/this-ukrainian-company-created-a-free-image-library-to-combat-russian-propaganda/ |access-date=2023-03-14 |website=www.adweek.com |date=28 February 2022 |language=en-US}}{{Cite web |last= |first= |title=The truth about Russia's war in Ukraine - a selection of stock images from Depositphotos |url=https://depositphotos.com/folder/The%20truth%20about%20Russia%27s%20war%20in%20Ukraine%20-299150880.html |access-date=2023-03-14 |website=Depositphotos |language=en}}{{Cite web |last= |first= |title=International rallies in support of Ukraine - a selection of stock images from Depositphotos |url=https://depositphotos.com/folder/International%20rallies%20in%20support%20of%20Ukraine-299149664.html |access-date=2023-03-14 |website=Depositphotos |language=en}}