Vithala R. Rao

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{{Use Indian English|date=April 2025}}

{{Infobox academic

|name = Vithala Rajeswara Rao

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|nationality =American

|discipline =Marketing

|title =Deane Malott Professor

|workplaces =Cornell University

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|education = University of Pennsylvania
University of Michigan
University of Bombay
Andhra University

|thesis_title = The Salience of Price in the Perception and Evaluation of Product Quality

|thesis_year = 1970

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|doctoral_advisor = Paul E. Green

|doctoral_students = Irene Rosenfeld{{cite web|url=http://news.cornell.edu/stories/2014/02/tips-top-alumna-ceo-irene-rosenfeld|title='Tips to the top' from alumna CEO Irene Rosenfeld - Cornell Chronicle|website=news.cornell.edu}}{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6744588/Irene-Rosenfeld-Kraft-Foodss-chief-executive-has-a-history-of-high-achievement.html|title=Irene Rosenfeld: Kraft Foods's chief executive has a history of high achievement|first=James Quinn in New York and Amy Wilson in|last=London|date=6 December 2009 |publisher=}}

|awards =

|website = https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2

}}

Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University.{{cite web|url=https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2|title=Johnson at Cornell > Faculty And Research > Profile|publisher=Cornell}} {{deadlink|date=April 2025}}