Vividata

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Vividata is a Toronto-based{{cite web |url=https://vividata.ca/contact-us/ |title=Contact Us |publisher=Vividata |access-date=May 28, 2018}} not-for-profit research organization that provides impact and marketing data on print media readership in Canada.

Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).{{cite journal |url=http://marketingmag.ca/media/pmb-and-nadbank-merge-129010/ |title=PMB and NADbank merge |last=Powell |first=Chris |date=October 31, 2014 |journal=Marketing |access-date=May 28, 2018}} The merged company temporarily used the name Amalco. The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.{{Cite web|last=|first=|date=April 2008|title=Community Tennis Development|url=https://www.tenniscanada.com/wp-content/uploads/2015/01/Sweet-Spot-facility-guide-2008.pdf|archive-url=|archive-date=|access-date=Nov 11, 2020|website=}} PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB. Vividata also has a custom syndicated survey division known as Vivintel.{{Cite web|title=Daily Research News Online no. 28989 - Vividata, Manifold Link for Canadian Consumer Insights|url=http://www.mrweb.com/drno/news28989.htm|access-date=2020-12-05|website=www.mrweb.com}}