Vok Beverages
{{Short description|Drink manufacturer in South Australia}}
{{Use dmy dates|date=November 2017}}
{{Use Australian English|date=November 2017}}
{{Infobox company
| name = Vok Beverages
| logo = Vok Beverages logo.png
| type =
| genre =
| founded = 2002
| founder =
| location_city = Salisbury South, South Australia
| location_country = Australia
| location =
| key_people =
| area_served =
| industry = Beverages
| products = Alcoholic beverages
| services =
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = Bickford's Australia
| divisions =
| subsid =
| owner = Bickford's Australia
| slogan =
| homepage ={{url|https://www.vok.com.au/}}
| dissolved =
| footnotes =
}}
Vok Beverages is a drink manufacturer in South Australia.{{Cite web|title=Fosters hives off 13 wines to Vok Beverages|url=https://www.theaustralian.com.au/business/breaking-news/fosters-hives-off-13-wines-to-vok-beverages/story-e6frg90f-1225790697252|archive-url=https://archive.today/20130627215809/http://www.theaustralian.com.au/business/breaking-news/fosters-hives-off-13-wines-to-vok-beverages/story-e6frg90f-1225790697252|archive-date=27 June 2013|url-status=dead}}
Earlier history
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.{{cite news |url=http://nla.gov.au/nla.news-article250515547 |title=Advertising |newspaper=Papuan Courier |volume=31 |issue=19 |location=International, Australia |date=9 May 1941 |accessdate=16 August 2022 |page=12 |via=National Library of Australia}} Immediately after WWII sixteen flavours,{{cite news |url=http://nla.gov.au/nla.news-article194932906 |title=Advertising |newspaper=The Daily Examiner (Sydney) |issue=9150 |location=New South Wales, Australia |date=24 July 1946 |access-date=16 August 2022 |page=3 |via=National Library of Australia}} from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.{{cite news |url=http://nla.gov.au/nla.news-article232894267 |title=National Security (Prices) Regulations |newspaper=Commonwealth of Australia Gazette |issue=170 |location=Australia, Australia |date=9 September 1946 |access-date=15 August 2022 |page=2470 |via=National Library of Australia}}
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.{{cite news |url=http://nla.gov.au/nla.news-article248410214 |title=Vok Thousand |newspaper=The Daily Telegraph (Sydney) |volume=XV |issue=216 |location=New South Wales, Australia |date=1 December 1950 |access-date=15 August 2022 |page=28 |via=National Library of Australia}} Len Hutton was the inaugural winner.{{cite news |url=http://nla.gov.au/nla.news-article248641391 |title=Cricketers on Parade |newspaper=The Daily Telegraph (Sydney) |volume=XV |issue=293 |location=New South Wales, Australia |date=2 March 1951 |access-date=16 August 2022 |page=1 |via=National Library of Australia}}
The company, which advertised prominently in the Dutch language Australia newspapers{{cite news |url=http://nla.gov.au/nla.news-article226194377 |title=Advertising |newspaper=Dutch Australian Weekly |volume=4 |issue=42 |location=New South Wales, Australia |date=29 July 1955 |access-date=16 August 2022 |page=6 |via=National Library of Australia}} made the distinctive shape of its bottles a "selling point".{{cite news |url=http://nla.gov.au/nla.news-article248301967 |title=Advertising |newspaper=The Daily Telegraph (Sydney) |volume=XI |issue=281 |location=New South Wales, Australia |date=15 February 1947 |accessdate=16 August 2022 |page=6 |via=National Library of Australia}} The company was still advertising similar products in the "distinctive bottle" in November 1978.{{cite news |url=http://nla.gov.au/nla.news-article51394268 |title=Advertising |newspaper=The Australian Women's Weekly |volume=46 |issue=26 |location=Australia |date=29 November 1978 |access-date=15 August 2022 |page=101 |via=National Library of Australia}}
Drinks
- Vok Liqueurs
- Aqua Pura Water
- Bearded Lady Bourbon{{Cite web|last=Hicks|first=Robin|date=2012-12-04|title=Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon|url=https://mumbrella.com.au/bearded-lady-128720|access-date=2021-03-26|website=Mumbrella|language=en-US}}
- Beenleigh Rum
- Black Bottle Brandy
- Boronia marsala
- Cawsey's Grenadine
- El Toro
- Frigate Rum
- Galway Pipe port
- HI NRG Vodka & Energy Premix
- Infused Rush
- Inner Circle Rum
- Olympus Ouzo
- Real McCoy Bourbon
- Rebellion Bay Spiced Rum
- Three Oaks Cider
- TST Tolleys Brandy
- Vickers Ginhttps://www.vickersgin.com.au/
See also
{{portal|Drink|South Australia}}
- Bickford's Australia - sister company.
- List of South Australian manufacturing businesses
References
{{reflist}}
External links
- {{Official website}}
Category:Australian companies established in 2002
Category:Drink companies of Australia
Category:Companies based in South Australia
Category:Distilleries in Australia
{{drink-company-stub}}
{{Australia-company-stub}}