Volkswagen Beetle#Power

In May 1934, at a meeting at Berlin's Kaiserhof Hotel, the leader of Nazi Germany, Adolf Hitler, insisted on the development of a vehicle that could accommodate two adults and three children while not using more than seven{{nbsp}}litres of fuel per 100 km (33.6 mpg US/40.4 mpg UK).{{sfn|Wood|2003|pp=3–5}} All components were designed for a quick and inexpensive part exchange. As Hitler explained, the reason for choosing an air-cooled engine was the lack of a garage for every country doctor.{{cite magazine | url = http://www.spiegel.de/spiegel/print/d-31970946.html | title = In König Nordhoffs Reich | trans-title = In King Nordhoff's realm | access-date = 23 January 2025 | magazine = Der Spiegel | editor-first = Rudolf | editor-last = Augstein | editor-link = Rudolf Augstein | volume = 33/1955 | page = 16 | date = 10 August 1955 | archive-date = 21 December 2018 | archive-url = https://web.archive.org/web/20181221203341/http://www.spiegel.de/spiegel/print/d-31970946.html | url-status = live | mode = cs2|language=de|quote=muß luftgekühlt sein, denn nicht jeder Landarzt hat eine Garage}}{{sfn|Cleaver|Clute|Reid|Whitehead|1961|p=133}} On 22 June 1934, Ferdinand Porsche received a development contract from the Verband der Automobilindustrie (German Association of the Automotive Industry) for the prototype of an inexpensive and economical passenger car after Hitler decided there was a need for a people's car (in German, "volkswagen")—a car affordable and practical enough for lower-class people to own—to serve the country's new road network, the Reichsautobahn.{{sfn|Möser|1997|p=212}}{{sfn|Dageför|1997|p=43}} Although the Volkswagen Beetle was primarily the conception of Porsche and Hitler, the idea of a "people's car" is much older than Nazism and has existed since the introduction of automotive mass-production.{{Cite web|url=https://jalopnik.com/the-real-story-behind-the-nazis-and-volkswagen-1733943186|title=The Real Story Behind The Nazis And Volkswagen|website=Jalopnik|date=2 October 2015|first=Jason|last=Torchinsky|access-date=16 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20231202194246/https://jalopnik.com/the-real-story-behind-the-nazis-and-volkswagen-1733943186 |archive-date=2 December 2023|url-status=live}}

Originally designated as the Type 60 by Porsche, the Beetle project involved a team of designers and engineers comprising Erwin Komenda, who specialised in the bodywork; Josef Kales, responsible for the engine design; Karl Rabe, serving as the chief engineer; and Josef Mickl and Franz Xaver Reimspiess, the latter credited for devising the iconic Volkswagen badge.{{sfn|Peene|2022|p=[https://books.google.com/books?id=SKZhEAAAQBAJ&pg=PP14 14]}} The project saw significant milestones in October 1935 with the completion of the first two Type-60 prototypes, identified as cars V1 (sedan) and V2 (convertible), denoted with a "V" (for Versuchs – "prototype") signifying their status as a test car.{{sfn|Seume|2001b|p=11}} The testing of three additional V3 prototypes began on 11 July 1936, the first of which was driven to Obersalzberg and inspected by Hitler. Two V3s were delivered to Berlin in August for examination by other Nazi Party officials, who showed great interest in them. By June 1936, the V3s underwent over {{cvt|50000|km}} of testing across various terrains.{{sfn|Seume|2001b|p=12}}{{sfn|Shuler|1996|p=9}} A series of thirty W30 development models, commissioned by Porsche and manufactured by Daimler-Benz, underwent testing in early April 1937,{{sfn|Hayes|2020|p=16}} covering a total distance of over {{convert|1800000|mi|disp=flip}}.{{sfn|Copping|2018|p=[https://books.google.com/books?id=l3t6DwAAQBAJ&pg=PT21 21]}} All vehicles featured the characteristic rounded design and included air-cooled, rear-mounted engines.{{sfn|Hayes|2020|p=16}}{{sfn|Copping|2011|p=22}} A further batch of 44 VW38 pre-production cars produced in 1938 introduced split rear windows,{{sfn|Seume|2001b|p=22}} and subsequently, Volkswagen introduced fifty VW39 cars, completed in July 1939.{{sfn|Sloniger|1980|p=28}}{{sfn|Etzold|1988b|p=17}}

File:Bundesarchiv Bild 146-1979-025-30A, Reichsautobahn mit zwei KdF-Wagen, Cabrio-Version (cropped).jpg, {{circa|1943}}. Since the KdF was never delivered to the public,{{cite news|last=Bowler|first=Tim|url=https://www.bbc.com/news/business-34358783|title=Volkswagen: From the Third Reich to emissions scandal|date=2 May 2015|access-date=20 February 2024|publisher=BBC|mode=cs2|archive-url=https://web.archive.org/web/20231103051115/https://www.bbc.com/news/business-34358783|archive-date=3 November 2023|url-status=live}} it is likely that this was an advertisement photo.|alt=Black and white image of two black small convertibles driving on the Reichsautobahn]]

Kraft durch Freude (Strength Through Joy, a political organisation aimed at providing the populace with leisure activities) was in charge of this project. Robert Ley, the Nazi official heading Kraft durch Freude (KdF), announced in 1938 that every German would own a Volkswagen within ten years.{{sfn|Copping|2005|p=11}} However, there were challenges. Gasoline prices in Germany were high due to taxes, making it expensive for private car ownership. Gasoline was also primarily used for the military in the Nazi regime. Despite that, the Nazi leaders saw the mass-produced car as a way to promote their system. It symbolised a shift from cars being a privilege for the wealthy to a dream that lower-class Germans could now fulfil. Hitler was particularly enthusiastic about it because the car could easily be adapted for military use.{{cite web|url=https://www.bpb.de/shop/zeitschriften/izpb/nationalsozialismus-aufstieg-und-herrschaft-314/137211/volksgemeinschaft/?p=all|trans-title= People's Community|language=German|title= Volksgemeinschaft|first=Michael|last=Wildt|date=24 May 2012|access-date=17 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20240217025049/https://www.bpb.de/shop/zeitschriften/izpb/nationalsozialismus-aufstieg-und-herrschaft-314/137211/volksgemeinschaft/?p=all|archive-date=17 February 2024|website=Federal Agency for Civic Education}}

The KdF-Wagen was not series-produced before the Second World War because the Volkswagen plant at Fallersleben (now Wolfsburg), founded in May 1938, was not yet finished. During the war, other German manufacturers were concurrently producing military vehicles and armaments, so the series production of the then-called Volkswagen car could not begin until peacetime; nevertheless, 210 KdF-Wagens were manufactured by the end of the war in May 1945.{{cite web|url= https://www.dw.com/en/hitler-and-his-volkswagen-tracing-the-80-year-history-of-the-beetle/a-43942998|title= Hitler and 'his Volkswagen'|date=26 May 2018|access-date=17 February 2024|newspaper=Deutsche Welle|first=Astrid|last=de Oliveira|mode=cs2|archive-url= https://web.archive.org/web/20240119042215/https://www.dw.com/en/hitler-and-his-volkswagen-tracing-the-80-year-history-of-the-beetle/a-43942998 |archive-date=19 January 2024|url-status=live}} Following the cessation of hostilities the British occupying forces brought the factory into operation and by the close of 1945, 1,785 Volkswagens had been built, delivered to the occupying powers and the postal service.{{sfn|Kiley|2002|p=61}}{{sfn|Flammang|1996|p=22}}{{cite web|url= https://www.motor1.com/features/272618/ford-volkswagen-merger-history/|archive-date=11 March 2023|mode=cs2|archive-url= https://web.archive.org/web/20230311065922/https://www.motor1.com/features/272618/ford-volkswagen-merger-history/ |title= Ford Could Have Paid Nothing To Own VW After World War II|first=Chris|last=Bruce|website=Motor1|date=18 October 2018|access-date=17 February 2024|url-status=live}}

The Beetle featured a rear-located, air-cooled four-cylinder, boxer engine and rear-wheel drive in a two-door bodywork. It features a flat front windscreen, accommodating four passengers and providing luggage storage under the front bonnet and behind the rear seat, reaching a drag coefficient of 0.48.{{sfn|Terenna|2012|p=58}}{{sfn|Etzold|1988a|p=136}} The bodywork attached with eighteen bolts to the Beetle's nearly flat platform chassis featured a central structural tunnel.{{sfn|Christopher|2012|p=[https://books.google.com/books?id=I1c7AwAAQBAJ&pg=PT201 201]}} The front and rear suspension incorporated torsion bars and a front stabiliser bar, providing independent suspension at all wheels, albeit the front axle was designed with double longitudinal trailing arms, whereas the rear axle was a swing axle.{{sfn|Bobbitt|2001|pp=40–43}} Light alloy forms the Beetle's engine, transmission, and cylinder heads.{{sfn|Christopher|2012|p=[https://books.google.com/books?id=I1c7AwAAQBAJ&pg=PT201 201]}}

German-Bohemian Ferdinand Porsche (1875–1951) and his team were generally known as the original designers of the Volkswagen.{{sfn|Rieger|2013|p=1900}} However, there has been debate over whether he was the original designer. Rumours circulated, suggesting that other designers, such as Béla Barényi, Paul Jaray, Josef Ganz and Hans Ledwinka, may have influenced its design.

;Béla Barényi

In 1925, Austro-Hungarian automotive engineer Béla Barényi designed a car similarly shaped to the Beetle, more than five years before Porsche unveiled his initial "People's Car" design.{{cite web|url= https://www.handelsblatt.com:80/auto/test-technik/vor-100-jahren-geboren-bela-barenyi-war-der-geistige-vater-des-vw-kaefers/2776652.html|mode=cs2|archive-url=https://web.archive.org/web/20120504203039/http://www.handelsblatt.com:80/auto/test-technik/vor-100-jahren-geboren-bela-barenyi-war-der-geistige-vater-des-vw-kaefers/2776652.html|date=1 March 2007|archive-date=4 May 2012|newspaper=Handelsblatt|access-date=17 February 2024|title= Béla Barényi war der geistige Vater des VW-Käfers|trans-title= Béla Barényi was the spiritual father of the VW Beetle}} Through a court ruling in 1953, Barényi successfully asserted his authorship and associated claims. He explained that he had previously elucidated the concept of the Beetle, which was already formulated in the 1920s, to Porsche in great detail. However, this concept was not protected sufficiently by patents. Key elements of this concept included the air-cooled four-cylinder boxer engine at the rear, the transmission positioned in front of the rear axle, and the distinctive roundish shape. Dieter Landenberger, the head of Porsche's historical archive, later affirmed that Barényi played a "decisive role in the authorship of the later VW Beetle".{{sfn|Meck|2016|pp=58–61}} Since then, he has been known for conceiving the original car design.{{cite web |url=http://www.automotivehalloffame.org/honors/index.php?cmd=view&id=4&type=inductees |work=Automotive Hall of Fame |title=Inductees: Béla Barényi |access-date=2006-05-20 |url-status=dead |mode=cs2|archive-url=https://web.archive.org/web/20091101143217/http://www.automotivehalloffame.org/honors/index.php?cmd=view&id=4&type=inductees |archive-date=2009-11-01 }}

;Paul Jaray

Many assume that Paul Jaray shaped the car's body design through his aerodynamics calculations.{{cite web|url= https://archplus.net/en/Paul-Jaray/#article-32528|title= Paul Jaray and the Shape of Necessity|first=Wolfgang|last=Scheppe|access-date=17 February 2024|website=Architecture Of Speed|mode=cs2|archive-url= https://web.archive.org/web/20230930033303/https://archplus.net/en/Paul-Jaray/#article-32528|archive-date=30 September 2023|url-status=live}} According to a November 2021 update of research mentioned in the fifteenth report by the German newspaper Frankfurter Allgemeine Zeitung, Jaray's findings influenced the design of "Hitler's streamlined KdF car", later known as the 'beetle', which became the best-selling car globally post-war.{{cite web|url= https://www.faz.net/aktuell/feuilleton/debatten/wie-hitler-die-idee-fuer-den-kaefer-stahl-die-geschichte-des-vws-17630969.html|title= Als Hitler die Idee für den Käfer stahl|trans-title= When Hitler stole the idea for the Beetle|date=15 November 2021|access-date=17 February 2024|newspaper=Frankfurter Allgemeine Zeitung|mode=cs2|archive-url= https://web.archive.org/web/20230426201112/https://www.faz.net/aktuell/feuilleton/debatten/wie-hitler-die-idee-fuer-den-kaefer-stahl-die-geschichte-des-vws-17630969.html |archive-date=26 April 2023|url-status=live|language=German|issn=0174-4909}} Jaray's research results in fluid mechanics for ground-bound vehicles extended beyond the VW Beetle, impacting the Tatra 77 and other vehicles. His initial patents and publications date back to the early 1920s. The engineer Christian Binnebesel scientifically presented Jaray's significant contribution to streamline form in his 2008 dissertation.{{cite web|url=https://depositonce.tu-berlin.de/bitstream/11303/2103/1/Dokument_24.pdf|last=Binnebesel|first=Christian|title=Vom Handwerk zur Industrie – Der PKW-Karosseriebau in Deutschland bis 1939|trans-title=From craft to industry – car body construction in Germany until 1939|date=16 October 2007|publisher=Technische Universität Berlin|location=Berlin|archive-url=https://web.archive.org/web/20170810110131/https://depositonce.tu-berlin.de/bitstream/11303/2103/1/Dokument_24.pdf|archive-date=10 August 2017|url-status=live|pages=94, 119–124, 298–311}}

;Josef Ganz

Josef Ganz's potential early contributions to the original Beetle's development remained controversial for years and lacked clear clarification. Research suggests that his idea and the concept of a compact car played a significant role in the VW Beetle's development and its prototypes.{{cite news|url=https://taz.de/Das-Schweigen-der-Autobauer/!5321127/|title=Das Schweigen der Autobauer|trans-title=The silence of the car manufacturers|first=B. M.|last=Brosowsky|date=22 July 2016|access-date=18 February 2024|newspaper=Die Tageszeitung|pages=28 ePaper 23 Nord |mode=cs2|archive-url=https://web.archive.org/web/20231205144529/https://taz.de/Das-Schweigen-der-Autobauer/!5321127/|archive-date=5 December 2023|url-status=live}}{{cite web|url=https://programm.ard.de/TV/Programm/Jetzt-im-TV/?sendung=281113342874502|title=Ganz – The true story of the VW Beetle|date=12 August 2020|access-date=18 February 2024|website=ARD|first=Suzanne|last=Raes|mode=cs2|archive-url=https://web.archive.org/web/20231205125832/https://programm.ard.de/TV/Programm/Jetzt-im-TV/?sendung=281113342874502|archive-date=5 December 2023|url-status=live}} Ganz personally drove a Hanomag Kommissbrot and a swing-axle Tatra—both featuring elements such as a central tubular frame, independent wheel suspension, and a rear/mid-engine design. Ganz incorporated these technical features into his proposed vehicle designs. Hitler reportedly saw cars designed by Josef Ganz at the 1933 Berlin Auto Show.{{cite web|url=https://www.timesofisrael.com/the-unknown-jewish-engineer-behind-hitlers-vaunted-volkswagen-beetle/|title=The unknown Jewish engineer behind Hitler's vaunted Volkswagen Beetle|newspaper=The Times of Israel|first=Rich|last=Tenorio|date=19 May 2018|access-date=18 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20230528205144/https://www.timesofisrael.com/the-unknown-jewish-engineer-behind-hitlers-vaunted-volkswagen-beetle/|archive-date=28 May 2023|url-status=live}} The Standard Superior, designed by Ganz for the Standard vehicle factory, featured an implied teardrop-shaped body on a central tubular frame with a rear swing axle, yet the engine was transversely installed in front of the axle, not longitudinally as a rear engine.{{sfn|McCarthy|1986|p=18}}{{sfn|Ludvigsen|2000|p=16}}

;Hans Ledwinka

The Austrian automobile designer Hans Ledwinka, whom Porsche was a contemporary, worked at the Czechoslovakian company Tatra.{{sfn|Margolius|Henry|2016|p=5}} In 1931, Tatra built the V570 prototype, which featured an air-cooled flat-twin engine mounted at the rear.{{sfn|Willson|Selby|1995|pp=214–215}} Hitler and Porsche both were influenced by the Tatras.{{sfn|Willson|Selby|1995|pp=214–215}} Hitler, an avid automotive enthusiast, rode in Tatras multiple times during political tours of Czechoslovakia and had frequent dinners with Ledwinka.{{sfn|Willson|Selby|1995|pp=214–215}} Following one such tour, Hitler remarked to Porsche, "This is the car for my roads".{{sfn|Willson|Selby|1995|pp=214–215}}{{cite web|url=https://www.businessinsider.com/history-of-tatra-87-2014-2#its-said-that-after-one-tour-hitler-went-to-ferdinand-porsche-and-said-this-is-the-car-for-my-roads-this-is-hitler-opening-a-volkswagon-factory-27|title=I Found This Beautiful, Bizarre Car In A German Design Museum – And Its Backstory Is Fascinating|first=Nicholas|last=Carlson|website=Business Insider|date=8 February 2014|access-date=19 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20210506034459/https://www.businessinsider.com/history-of-tatra-87-2014-2|archive-date=6 May 2021|url-status=live}} From 1933 onwards, Ledwinka and Porsche met regularly to discuss their designs, and Porsche admitted, "Well, sometimes I looked over his shoulder, and sometimes he looked over mine" while designing the Volkswagen.{{sfn|Willson|Selby|1995|pp=214–215}} The Tatra 97 of 1936 had a 1,749 cc, rear-located, rear-wheel drive, air-cooled four-cylinder boxer engine. It accommodated five passengers in its compact four-door body, which provided luggage storage under the front bonnet and behind the rear seats.{{sfn|Ludvigsen|2000|p=16}}

Just before the outbreak of World War II, Tatra filed numerous legal claims against VW for patent infringement.{{cite web|url=https://www.roadandtrack.com/car-culture/classic-cars/a9984649/the-bittersweet-joy-of-driving-the-last-tatra/|title=The Bittersweet Joy of Driving the Last Tatra|date=30 June 2017|access-date=19 February 2024|magazine=Road and Track|first=Bob|last=Sorokanich|mode=cs2|archive-url=https://web.archive.org/web/20230922035148/https://www.roadandtrack.com/car-culture/classic-cars/a9984649/the-bittersweet-joy-of-driving-the-last-tatra/|archive-date=22 September 2023|url-status=live}} Tatra launched a lawsuit, halted only by Germany's invasion of Czechoslovakia in 1938, leading to the Nazi administration of the Tatra factory in October. Hitler instructed Tatra to focus exclusively on heavy trucks and diesel engines, discontinuing all car models except the V8-engined Tatra 87.{{sfn|Ludvigsen|2000|p=16}} The issue resurfaced post-World War II, and in 1965, Volkswagen paid Ringhoffer-Tatra 1,000,000 Deutsche Marks in an out-of-court settlement.{{sfn|Schmarbeck|1990|p=174}}

File:ATMS 52 - Volkswagen.jpg underpinnings.]]

The name Volkswagen was officially substituted by the term KdF (Kraft durch Freude; German for 'Strength Through Joy') derived from the Nazi organisation once Hitler ceremoniously laid the foundation stone for the Volkswagen factory on 26 May 1938.{{cite news|mode=cs2|url=https://anno.onb.ac.at/cgi-content/anno?apm=0&aid=ibn&datum=19380527&seite=2|title=Innsbruck News, May 27, 1938|newspaper=Austrian Newspapers Online|access-date=17 February 2024|via=Austrian National Library|archive-date=18 August 2022|archive-url=https://web.archive.org/web/20220818184134/https://anno.onb.ac.at/cgi-content/anno?apm=0&aid=ibn&datum=19380527&seite=2|url-status=live}}{{sfn|Etzold|1983|p=74}} As part of this organisation, Volkswagen urged workers to "save five marks a week and get your car".{{sfn|Welch|2008|p=70}}{{cite web|url= https://www.bbc.co.uk/history/worldwars/wwtwo/nazi_propaganda_gallery_04.shtml|title= Nazi Propaganda: Saving for a Volkswagen|newspaper=BBC|date=17 February 2011|access-date=17 February 2024|first=David|last=Welch|mode=cs2|archive-url= https://web.archive.org/web/20210903013909/https://www.bbc.co.uk/history/worldwars/wwtwo/nazi_propaganda_gallery_04.shtml |archive-date=3 September 2021|url-status=live}}{{cite web|url= https://www.businessinsider.com/brought-to-you-by-podcast-btyb-vw-beetle|title=25. The VW Beetle's Dark Past|first1=Sally|last1=Herships|first2=Sarah|last2=Wyman|first3=Amy|last3=Pedulla|first4=Dan|last4=Bobkoff|date=13 August 2020|access-date=17 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20220818180751/https://www.businessinsider.com/brought-to-you-by-podcast-btyb-vw-beetle |archive-date=18 August 2022|url-status=live|website=Business Insider}} Before the completion of the KdF factory, many Germans had already signed up for a savings plan to buy a car. At that time, Germany had fewer cars than other European countries. In 1930, there were only about 500,000 registered cars in Germany, while France and Great Britain had over 1 million each, and the USA had more than 26 million.{{sfn|Cassis|De Luca|Florio|2015|p=199}}{{sfn|Ziemann|Rossol|2021|p=437}} However, the onset of the Second World War hindered the distribution of the cars, and there was a lack of time for series production. With the Volkswagen facility dedicated solely to wartime requirements, the over 330,000 KdF savers could not acquire their vehicles.{{sfn|Angolia|Littlejohn|1999|p=215}}{{sfn|Marsh|2020|p=26}} Following the war, numerous KdF savers pressed for the receipt of a Volkswagen. When their request was denied, the VW saver initiative ensued, spanning several years.{{cite news|mode=cs2|archive-url=https://web.archive.org/web/20161008234608/https://www.zeit.de/1959/41/letzte-runde-im-vw-sparer-prozess|archive-date=8 October 2016|url=https://www.zeit.de/1959/41/letzte-runde-im-vw-sparer-prozess|trans-title=Last round in the VW saver process?|title=Letzte Runde im VW-Sparer-Prozeß?|author=K. D.|date=9 October 1959|access-date=20 February 2024|url-status=live|language=German|via=Zeit Online|newspaper=Die Zeit}}

During the war, the factory predominantly built the Kübelwagen (Type 82),{{sfn|Mommsen|Grieger|1996|p=330}}{{sfn|Ingrassia|2012|p=89}} the Schwimmwagen (Type 166){{sfn|Reich|2018|p=161}}{{sfn|Ingrassia|2012|p=89}} and numerous other light utility vehicles. These vehicles were derived mechanically from the Type 1 and used by the Wehrmacht.{{sfn|Euler|2010|p=30}}{{cite web|url= https://www.autoweek.com/car-life/a1950746/escape-roads-1943-volkswagen-kbelwagen/|title= Escape Roads: 1943 Volkswagen Kübelwagen|website=Autoweek|first=Jim|last=Allen|date=15 May 2012|access-date=21 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20221209100804/https://www.autoweek.com/car-life/a1950746/escape-roads-1943-volkswagen-kbelwagen/ |archive-date=9 December 2022|url-status=live}}{{sfn|Scholz|2023|p=85}} These vehicles, including several hundred Kommandeurswagen (Type 87), featured a Type 1 Beetle body mounted on the robust chassis of the four-wheel-drive Type 86 Kübelwagen prototype. The Kommandeurswagen included a portal axle, a Schwimmwagen drivetrain, wider fenders, and oversized Kronprinz all-terrain tyres, reminiscent of the later Baja Bugs.{{sfn|Mayer|1988|p=33}} The production of the Kommandeurswagen persisted until 1944 when the production at the plant halted due to the extensive damage inflicted by the Allied air raids.{{sfn|Mayer|1988|pp=30–33}} Due to gasoline shortages late in the war, a few "Holzbrenner" (wood-burner) Beetles were built fueled with wood logs.{{sfn|Flammang|1996|p=28}}

File:VW Berlin-Rom,Bj.1939vorn.jpg (pictured in 1981) was largely derived from the Beetle.|alt=Blue sports racing car on the Nürburgring track in 1981.]]

Planned for September 1939, Kraft durch Freude arranged an event to showcase Germany's Autobahn highway system and to promote the purported beginning of the production of the KdF-Wagen, involving a 1,500-kilometre{{nbsp}}(930{{nbsp}}mi) journey from Berlin to Rome.{{cite web|url= https://www.hagerty.com/media/buying-and-selling/first-porsche-for-sale-big-deal/|title= The first car to bear the Porsche name is up for sale, and here's why it's a big deal|first=Ronnie|last=Schreiber|website=Hagerty|date=14 May 2019|access-date=20 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20231206074617/https://www.hagerty.com/media/buying-and-selling/first-porsche-for-sale-big-deal/ |archive-date=6 December 2023|url-status=live}} Erwin Komenda supervised the development process, while Karl Froelich was responsible for creating official plans that they subsequently used to form a wooden scale model. The model was wind tunnel tested at Stuttgart University by Josef Mickl.{{cite web|mode=cs2|archive-url=https://web.archive.org/web/20231001183722/https://rmsothebys.com/en/auctions/mo19/monterey/lots/r0031-1939-porsche-type-64/776606|url=https://rmsothebys.com/en/auctions/mo19/monterey/lots/r0031-1939-porsche-type-64/776606|title=1939 Porsche Type 64|website=RM Sotheby's|archive-date=1 October 2023|url-status=live|access-date=22 February 2024}} Dubbed the "Berlin-Rome car", Porsche AG's engineers designed the Type 60 K 10, officially known as the Porsche 64.{{sfn|Leffingwell|2022|p=22}}{{sfn|Adler|2003|p=58}} Although the engineers produced three vehicles, they never made it to the race due to the outbreak of war before the scheduled date; two of them disappeared during the conflict.{{cite web|url=https://www.nytimes.com/2019/08/11/business/first-porsche-type-64-auction.html|title='First' Porsche Heads to Auction, and a Record Price Is Expected|newspaper=The New York Times|date=11 August 2019|url-access=subscription|mode=cs2|archive-url=https://web.archive.org/web/20190811173002/https://www.nytimes.com/2019/08/11/business/first-porsche-type-64-auction.html|archive-date=11 August 2019|access-date=21 February 2024|first=Rob|last=Sass|url-status=live}} Austrian Otto Mathé acquired the third Berlin-Rome car and raced it throughout the 1950s, becoming the fastest in its class during the 1950 Alpine Cup.{{sfn|Pfundner|Christoph Graf von Seherr-Thoss|Swann|2005|p=67}} He continued to use it until his death in 1995.{{cite web|url=https://sg.finance.yahoo.com/news/oldest-surviving-porsche-probably-fetch-174000946.html|title=The Oldest-Surviving Porsche Will Probably Fetch $20 Million at Auction|website=Yahoo! Finance|date=14 May 2019|access-date=21 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20240221084911/https://sg.finance.yahoo.com/news/oldest-surviving-porsche-probably-fetch-174000946.html|archive-date=21 February 2024|url-status=live|first=Chris|last=Perkins}}{{cite web|url=https://www.barrons.com/articles/first-car-to-wear-porsche-badge-could-fetch-more-than-20-million-at-rm-sothebys-01557776579|title=First Car to Wear Porsche Badge Could Fetch More Than $20 Million|newspaper=Barron's|first=Fang|last=Block|date=13 May 2019|access-date=21 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20220518221623/https://www.barrons.com/articles/first-car-to-wear-porsche-badge-could-fetch-more-than-20-million-at-rm-sothebys-01557776579|archive-date=18 May 2022|url-status=live}}

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File:Autotentoonstelling RAI, Bestanddeelnr 902-7194 (cropped).jpg Autoshow.|alt=Black and white front view photo of a black car.]]

Following the war, the Beetle experienced a significant growth in success.{{cite web|url=https://www.autoweek.com/car-life/classic-cars/a1689381/heres-how-volkswagen-beetle-became-best-selling-car-ever/|title=Here's How The Volkswagen Beetle Became The World's Best-Selling Car, At Least For A While|website=Autoweek|date=22 January 2018|first=Wesley|last=Wren|access-date=23 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20230327071707/https://www.autoweek.com/car-life/classic-cars/a1689381/heres-how-volkswagen-beetle-became-best-selling-car-ever/|archive-date=27 March 2023|url-status=live}} On 11 April 1945, "Stadt des KdF-Wagens bei Fallersleben", where 17,000 people lived, was officially designated "Wolfsburg".{{sfn|Hayes|2020|p=21}}{{sfn|Meyer-Larsen|2000|p=183}} Official series manufacture of the saloon began on 27 December 1945;{{cite news|url=https://www.theguardian.com/business/2015/sep/26/volkswagen-vw-hitler-herbie-wolfsburg|title=From Hitler to Herbie and hubris – how Volkswagen was brought low|newspaper=The Guardian|mode=cs2|access-date=18 March 2024|first=Jennifer|last=Rankin|date=27 September 2015|archive-url=https://web.archive.org/web/20230215185946/https://www.theguardian.com/business/2015/sep/26/volkswagen-vw-hitler-herbie-wolfsburg|archive-date=15 February 2023|url-status=live}} Volkswagen made fifty-five vehicles by the end of the year.{{sfn|Hayes|2020|p=9}}{{cite news|url=https://www.roadandtrack.com/news/a35083249/volkswagen-beetle-production-75th-anniversary/|title=The Volkswagen Beetle Entered Production 75 Years Ago|magazine=Road and Track|date=28 December 2020|access-date=23 February 2024|first=Chris|last=Perkins|mode=cs2|archive-url=https://web.archive.org/web/20240212171100/https://www.roadandtrack.com/news/a35083249/volkswagen-beetle-production-75th-anniversary/|archive-date=12 February 2024|url-status=live}} The Volkswagen facility, initially slated for dismantling and transportation to Britain under American control in 1945, faced a lack of interest from British car manufacturers; an official report included the statement, "The vehicle does not meet the fundamental technical requirement of a motor-car [...] it is quite unattractive to the average buyer [...] To build the car commercially would be a completely uneconomic enterprise." Instead, the factory remained operational by producing cars for the British Army.{{cite news|url=https://www.theguardian.com/news/2000/mar/18/guardianobituaries |title=Ivan Hirst|url-status=live|newspaper= The Guardian|date= 18 March 2000|access-date= 30 September 2010|mode=cs2|archive-url=https://web.archive.org/web/20231208000515/https://www.theguardian.com/news/2000/mar/18/guardianobituaries|archive-date=8 December 2023}} Allied dismantling policy changed from late 1946 to mid-1947. During this period, heavy industry in Germany continued until 1951. In March 1947, Herbert Hoover helped change policy by stating:

{{blockquote |There is the illusion that the New Germany left after the annexations can be reduced to a "pastoral state". It cannot be done unless we exterminate or move 25,000,000 people out of it.{{cite web |url=https://www.un.org/Pubs/chronicle/2008/webarticles/080103_marshallplan.html |title=UN Chronicle, A magazine for the United Nations |magazine=UN Chronicle|access-date=30 September 2010 |url-status=dead |mode=cs2|archive-url=https://web.archive.org/web/20090419195002/http://www.un.org/Pubs/chronicle/2008/webarticles/080103_marshallplan.html |archive-date=19 April 2009}}}}

Major Ivan Hirst (1916–2000), a British Army officer, has been widely acknowledged for the reopening of the factory.{{cite news|url= https://www.nytimes.com/2000/03/22/business/ivan-hirst-british-officer-who-revived-vw-is-dead-at-84.html|title= Ivan Hirst, British Officer Who Revived VW, Is Dead at 84|first=Phil|last=Patton|newspaper=The New York Times|date=22 March 2000|access-date=24 February 2024|url-status=live|mode=cs2|archive-url= https://web.archive.org/web/20230318193746/https://www.nytimes.com/2000/03/22/business/ivan-hirst-british-officer-who-revived-vw-is-dead-at-84.html|archive-date=18 March 2023}}{{cite web|url=https://www.hagerty.com/media/automotive-history/75-years-ago-the-beloved-vw-beetle-entered-production/|title=75 years ago, the beloved VW Beetle entered production|website=Hagerty|date=29 December 2020|first=Brandon|last=Gillogly|access-date=26 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20230601030001/https://www.hagerty.com/media/automotive-history/75-years-ago-the-beloved-vw-beetle-entered-production/|archive-date=1 June 2023}} Hirst was ordered to take control of the heavily bombed factory, which the Americans had captured.{{cite news|url= https://www.nzherald.co.nz/nz/the-good-oil-fog-lights-are-a-nuisance/5T4OESAV6B536GJRBPTPBAATY4/|title= The good oil: Fog lights are a nuisance|newspaper=The New Zealand Herald|date=11 July 2009|access-date=24 February 2024|mode=cs2|archive-url= https://web.archive.org/web/20240224121856/https://www.nzherald.co.nz/nz/the-good-oil-fog-lights-are-a-nuisance/5T4OESAV6B536GJRBPTPBAATY4/ |archive-date=24 February 2024|url-status=live}} Recognising the scarcity of occupations in Germany and the shortage of vehicles in the British Army, Hirst persuaded the British military to order 20,000 cars, stating that it "was the limit set by the availability of materials". By March 1946, production capacity was rated at approximately 1,000 units per month.{{sfn|Christopher|2012|pp=202–203}} Based on an eight-hour shift in mid-1946, production was around 2,500 per month. At the time, about 1,800 machine tools were in operation, of which 200 were used exclusively for the key components.{{sfn|Carroll|2016|p=[https://books.google.com/books?id=e3GCDAAAQBAJ&pg=PT36 36]}}

{{Multiple image | align = left | direction = vertical | width = 200

| image1 = Wolfsburg - Käfer vor Volkswagen in Wolfsburg.jpg

| image2 = Wolfsburg - Volkswagen Assembly Line.jpg

| alt1 = A white Volkswagen Käfer that had just came out of the facility in 1960. Pictured in the background is the factory it was built at.

| alt2 = Numerous Volkswagen Käfers at the Volkswagen Wolfsburg assembly line in 1960.

| footer = Indoor (bottom) and outdoor (top) views of the Wolfsburg assembly facility, 1960.

}}

Once Heinrich Nordhoff assumed management at Volkswagenwerk, manufacturing capacity increased significantly. Production in 1946 and 1947 was rated at 9,878 and 8,973 examples, respectively, but in Nordhoff's first year, 1948, manufacture doubled to approximately 19,244 units. On 6 August 1955, the millionth example was assembled and by 1959, production capacity was rated at 700,000 units per year.{{sfn|Carroll|2016|p=[https://books.google.com/books?id=e3GCDAAAQBAJ&pg=PT43 43]}}{{cite book|title=German International|year=1972|publisher=Heinz Moeller-Verlag|location=Illinois|volume=16|url=https://books.google.com/books?id=Q4KqdQbjWcEC|via=Google Books|page=28|access-date=6 March 2024|archive-date=23 February 2024|archive-url=https://web.archive.org/web/20240223095803/https://www.google.com.au/books/edition/German_International/Q4KqdQbjWcEC?hl|url-status=live}}{{sfn|Hopfinger|1954|p=156}} By mid-1948, the Forces of Occupation received 20,991 cars, leaving less than 10,000 for export or domestic consumption. The number of employees increased from 6,033 by the end of 1945 to almost 57,000 in 1957. After the war, over 10,000 apartments were built to house the workers in Wolfsburg, which then had a population of nearly 60,000.{{sfn|Carroll|2016|p=[https://books.google.com/books?id=e3GCDAAAQBAJ&pg=PT43 43]}} In 1959, Volkswagen invested more than DM500{{nbsp}}million to increase daily production by 1,000, reaching a final target of 3,000 per day. During 1960, the company occasionally increased production by around 100; by the end of 1960, Volkswagen planned to produce 4,000 examples daily. Nordhoff stated, "Then we believe we shall have reached a balance between supply and demand so that we can finally deliver Volkswagens to customers without a waiting period".{{sfn|Nelson|1965|p=154}}

By the early 1960s, the Wolfsburg facility was massive. It accommodated about 10,000 production machines and covered {{cvt|10800000|sqft|ha|order=flip}} in roofed area, more than the combined residential area in Wolfsburg.{{sfn|Copping|2011|p=106}}{{sfn|Nelson|1965|p=156}} Daily production increased to approximately 5,091, and the plant employed over 43,500 workers. By 1962, Nordhoff had spent over DM675{{nbsp}}million in expanding the factory. At that time, Volkswagen sales constituted 34.5{{nbsp}}per{{nbsp}}cent of the total West German automotive market and 42.3{{nbsp}}per{{nbsp}}cent of sub-{{cvt|2750|lb|order=flip}} commercial vehicle market there.{{sfn|Nelson|1965|p=156}} Nordhoff's recurring encouragement proved to be highly effective. He consistently urged the team to work harder, reduce expenses and avoid complacency and corporate inefficiencies.{{sfn|Nelson|1965|pp=156–157}} In January 1960, Nordhoff quoted:

{{blockquote|We shall some day speak of the Golden Fifties. We are now moving away from them and we must recognise that fact and use the time given us. The wheel of history never turns back! Whatever opportunities you miss today will never return! The new year will have 366 days this time; every day, we will cross one off—and soon there will be only four left. No power of heaven or earth will bring those days back. Let us use this time, as long as we are free to do so, as we are now, and as we shall still be for a few years.{{sfn|Nelson|1965|p=157}} }}

The Emden facility represented an expenditure exceeding DM154.4{{nbsp}}million, with Beetle operations beginning there on 1 December 1964.{{sfn|Copping|2005|p=38}} By late 1965, Volkswagen's annual production exceeded 1,600,000 units, averaging 6,800 units per day. Volkswagen's share of all cars produced in West Germany reached 48.6 per{{nbsp}}cent, representing a 3.3% increase from the previous year. When including Audis produced at Ingolstadt, the combined output from Volkswagen and its Auto-Union company constituted 50.4% of all West German cars produced that year.{{sfn|Nelson|1965|p=157}} In 1968, the Type 1 was officially given the name "Beetle" (from "der Käfer", German for beetle).{{cite web|url= https://www.forbes.com/sites/msolomon/2018/09/14/luxury-lineage-a-brief-history-of-the-volkswagen-beetle/?sh=17d0671e5048|title= Luxury Lineage: A Brief History of the Volkswagen Beetle|first=Michael|last=Solomon|date=14 September 2018|access-date=26 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20230805153823/https://www.forbes.com/sites/msolomon/2018/09/14/luxury-lineage-a-brief-history-of-the-volkswagen-beetle/|archive-date=5 August 2023|magazine=Forbes|url-status=live}}

File:VW Golf I front 20090416.jpg served as the Beetle's replacement once Wolfsburg production ended.{{sfn|Imseng|2016|p=90}}]]

While it was largely successful in the 1960s,{{cite news|url=https://www.nytimes.com/2018/09/14/business/volkswagen-beetle.html|title=Volkswagen Beetle, Symbol of '60s Counterculture, Will Be Discontinued Again|newspaper=The New York Times|url-access=subscription|date=14 September 2018|access-date=27 February 2024|first1=Amie|last1=Tsang|first2=Jack|last2=Ewing|mode=cs2|archive-url=https://web.archive.org/web/20240117052124/https://www.nytimes.com/2018/09/14/business/volkswagen-beetle.html|archive-date=17 January 2024|url-status=live}} recording its highest sales growth in North America from 1960 to 1965,{{cite web|url=https://www.forbes.com/sites/larrylight/2020/05/22/vw-is-nostalgia-a-basis-for-buying/|title=VW: Is Nostalgia A Basis For Buying?|first=Larry|last=Light|magazine=Forbes|date=22 May 2020|access-date=27 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20200620044502/https://www.forbes.com/sites/larrylight/2020/05/22/vw-is-nostalgia-a-basis-for-buying/#31fb5c0841b7|url-access=subscription|archive-date=20 June 2020|url-status=live}} the Beetle started facing competition from more contemporary designs worldwide in the 1970s.{{cite web|url=https://www.hagerty.com/media/buying-and-selling/your-handy-1949-79-volkswagen-beetle-buyers-guide/|title=Your handy 1949–79 Volkswagen Beetle buyer's guide|website=Hagerty|date=16 December 2022|first=Brendan|last=McAleer|mode=cs2|archive-url=https://web.archive.org/web/20231210112811/https://www.hagerty.com/media/buying-and-selling/your-handy-1949-79-volkswagen-beetle-buyers-guide/|archive-date=10 December 2023|url-status=live|access-date=27 February 2024}}{{cite web|url=https://www.bloomberg.com/news/articles/2006-05-09/the-vw-storybusinessweek-business-news-stock-market-and-financial-advice|title=The VW Story|first=Marty|last=Bernstein|website=Bloomberg L.P.|date=10 May 2006|access-date=27 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20160521082722/https://www.bloomberg.com/news/articles/2006-05-09/the-vw-storybusinessweek-business-news-stock-market-and-financial-advice|archive-date=21 May 2016|url-status=live|url-access=subscription}} The decade started out well for Volkswagen, which sold 569,000 Beetles in 1970.{{sfn|Kiley|2002|p=121}}{{sfn|Maxton|Wormald|1996|p=84}} In 1970, fifteen Volkswagen dealerships in Washington convened to implement the Volkswagen American Dealers Association, which was made to preserve a free market of imported international automobiles through political pressure and lobbying. On 17 February 1972, the world car production record was broken by the Beetle, with a total of 15,007,034 units produced worldwide, thereby surpassing the production figure that had been held by the American Ford Model T for nearly fifty years.{{sfn|Seume|2001b|p=97}} Volkswagen donated the car to the Smithsonian Institution for permanent exhibition in its industrial history section.{{sfn|Gunnell|2017|p=98}} By 1973, over 16{{nbsp}}million Beetles had been manufactured.{{sfn|Nolan|2015|p=123}} On 1 July 1974, the final Beetle was produced at the Wolfsburg plant after 11,916,519 examples were made there. Following its discontinuation, Volkswagen ceased the ongoing development of the Beetle in Germany.{{sfn|Wiersch|2005|p=271}} On 19 January 1978, the last Beetle sedan manufactured in Europe rolled off the production line at the Emden plant with the chassis number 1182034030.{{sfn|Schmitz|1990|p=304}}{{sfn|Hayes|2020|p=108}}{{sfn|Flammang|1996|p=157}} After its discontinuation in Germany, production of the Volkswagen Beetle continued in Australia, Mexico and Nigeria.{{sfn|Mantle|2014|p=[https://books.google.com/books?id=lyVhBQAAQBAJ&pg=PT197 197]}}

In the 1960s and '70s, Volkswagen augmented its product portfolio with several models to supplement the Type 1—the Type 3,{{cite web|url=https://www.roadandtrack.com/car-culture/a39947888/the-type-3-was-vw-trying-to-out-beetle-itself/|title=The Type 3 Was VW Trying to Out Beetle Itself|first=J. P.|last=Huffman|magazine=Road and Track|mode=cs2|archive-url=https://web.archive.org/web/20230314190514/https://www.roadandtrack.com/car-culture/a39947888/the-type-3-was-vw-trying-to-out-beetle-itself/|archive-date=14 March 2023|url-status=live}} the Type 4 and the NSU-based K70 sedan.{{sfn|Hayes|2020|p=99}}{{sfn|Gooding|2016|p=[https://books.google.com/books?id=_gB7DAAAQBAJ&dq=gooding+2016+&pg=PT45 45]}} None of these models achieved the level of success of the Beetle.{{sfn|Gooding|2016|p=[https://books.google.com/books?id=_gB7DAAAQBAJ&dq=gooding+2016+&pg=PT45 45]}} The overdependence on a singular model, which was experiencing a decline in popularity, meant that Volkswagen was in a financial crisis and needed German government funding to produce the Beetle's replacement. Consequently, the company introduced a new generation of water-cooled, front-engined, front-wheel-drive models, including the Golf, the Passat, the Polo and the Scirocco, all of which were styled by the Italian automotive designer Giorgetto Giugiaro.{{cite web|url=https://moneyweek.com/422739/19-january-1978-roduction-of-the-vw-beetle-ends-in-germany|title=19 January 1978: production of the VW Beetle ends in Germany|date=19 January 2021|access-date=28 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20231206144808/https://moneyweek.com/422739/19-january-1978-roduction-of-the-vw-beetle-ends-in-germany|archive-date=6 December 2023|url-status=live|first=Takahiro|last=Hasegawa|magazine=MoneyWeek}} By 1979, the Golf constituted over 50 per cent of Volkswagen sales, and it eventually became Volkswagen's most successful model since the Beetle.{{cite web|url=https://www.hagerty.co.uk/articles/opinion/the-full-english-volkswagen-golf/|title=The Full English: Volkswagen Golf|last=English|first=Andrew|website=Hagerty UK|date=14 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20240216094619/https://www.hagerty.co.uk/articles/opinion/the-full-english-volkswagen-golf/|archive-date=16 February 2024|url-status=live}} As opposed to the Beetle, the Golf was substantially redesigned over its lifetime, with only a few components carried over between generations.{{cite web|url=https://www.slashgear.com/1475246/golf-one-of-top-selling-volkswagen-all-time/|title=Here's How The Golf Became One Of The Best Selling Volkswagen's Ever Made|website=SlashGear|last=Shutt|first=Mike|date=25 December 2023|mode=cs2|archive-url=https://web.archive.org/web/20240228092751/https://www.slashgear.com/1475246/golf-one-of-top-selling-volkswagen-all-time/|archive-date=28 February 2024|access-date=28 February 2024|url-status=live}} On 10 January 1980, the final Beetle convertible of 330,281 rolled off the production line at the Karmann facility in Osnabrück.{{sfn|Nelson|1965|p=340}}{{cite news|url=https://money.cnn.com/gallery/autos/2014/07/16/history-of-the-volkswagen-beetle/index.html|title=History of the Volkswagen Beetle|first=J. R.|last=Coughlin|date=16 July 2014|website=CNN Money|mode=cs2|archive-url=https://web.archive.org/web/20230127020723/https://money.cnn.com/gallery/autos/2014/07/16/history-of-the-volkswagen-beetle/index.html|archive-date=27 January 2023|url-status=live|access-date=28 February 2024}} It was the most successful convertible for a long time and was replaced by the first Golf cabriolet in 1979.{{sfn|Hayes|2020|p=108}}

The number of Beetle units sold by Volkswagen was at its lowest in the 1980s. The Beetle faced competition from Japanese automakers such as Toyota and Honda, whose cars were uprated in reliability and performance. The closure of Volkswagen's Pennsylvania factory was due to high costs, subpar quality, and poor sales. In the United States, Volkswagen introduced the Rabbit and Corrado, both of which had little success. The overall sales suffered a significant downturn, leading to the loss of many dealerships for the company.

In 1991, the planning of a new car began once J Mays and Freeman Thomas returned to California to open Volkswagen's Design Centre at Simi Valley.{{sfn|Seume|2001a|p=7}}{{cite web|url=https://www.hagerty.com/media/car-profiles/volkswagen-new-beetle-squashed-but-not-forgotten/|title=Volkswagen New Beetle squashed but not forgotten|first=Brendan|last=McAleer|date=4 April 2018|access-date=28 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20231203135554/https://www.hagerty.com/media/car-profiles/volkswagen-new-beetle-squashed-but-not-forgotten/|archive-date=3 December 2023|url-status=live|website=Hagerty}} Recognising that Japanese manufacturers dominated the market in the 1970s and '80s, Volkswagen needed to introduce a vehicle to regain popularity. Before this, the company began the development of a city car, codenamed "Chico", in which they invested millions of Deutsche Marks.{{sfn|Seume|2001a|p=7}} In 1993, the brand stated that the Chico was intended to begin production in 1995. However, this plan was abandoned once Volkswagen realised that the project was commercially infeasible.{{sfn|Seume|2001a|p=7}}{{cite web|url=https://www.nytimes.com/1993/01/19/business/worldbusiness/IHT-germans-join-race-to-build-small-cars.html|title=Germans Join Race To Build Small Cars|first=Brandon|last=Mitchener|newspaper=The New York Times|date=19 January 1993|access-date=28 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20231116163609/https://www.nytimes.com/1993/01/19/business/worldbusiness/IHT-germans-join-race-to-build-small-cars.html|archive-date=16 November 2023|url-status=live|url-access=subscription}} Mays and Thomas recognised the difficulties faced by the brand and suggested the need for a vehicle that included the recognisable design of the Beetle as a potential solution to improve customer appeal.{{sfn|Seume|2001a|p=7}} During development, this car was known as the "Concept One" project.{{sfn|Seume|2001a|p=7}}{{cite web|url=https://www.theverge.com/2016/4/22/11482150/volkswagen-beetle-old-discontinued-car-ressurection|title=Kill the cars you love the most|website=The Verge|date=23 April 2016|first=Chris|last=Ziegler|access-date=29 February 2024|mode=cs2|archive-url=https://web.archive.org/web/20230320202523/https://www.theverge.com/2016/4/22/11482150/volkswagen-beetle-old-discontinued-car-ressurection|archive-date=20 March 2023|url-status=live}} The prototype version of the project was revealed at the 1994 Detroit Motor Show, and a red convertible variant of the model was showcased at the 1995 Geneva Motor Show.{{sfn|Seume|2001a|p=11}}

It took a year for Volkswagen to officially confirm the production of the concept in its final form, which was slated for completion by the end of the century. To help gauge public demand of the forthcoming automobile in the United States, Volkswagen implemented a free-access telephone line to allow members to express their thoughts on the car. The line quickly became inundated with calls, with many saying, "You build it, I'll buy it!"{{sfn|Seume|2001a|p=11}} Work on the Concept One continued, with further redesigns on its front fascia. To reduce production investments and expenses, Volkswagen initially planned to use the platform of the Polo. However, in 1995, at the Tokyo Motor Show, the company unveiled another prototype, sharing its wheelbase and its broader range of engine options with the Golf. Simultaneously, Volkswagen announced that it would be named the "New Beetle".{{sfn|Seume|2001a|pp=12–13}} After over six years of planning and development, Volkswagen introduced the New Beetle in 1997.{{cite web|url=https://www.theguardian.com/commentisfree/2018/sep/17/herbie-bug-vw-beetle-volkswagen|title=Herbie the Toxic Bug? How the fun went out of the VW Beetle|first=Stephen|last=Moss|date=17 September 2018|access-date=29 February 2024|newspaper=The Guardian|mode=cs2|archive-url=https://web.archive.org/web/20221129032142/https://www.theguardian.com/commentisfree/2018/sep/17/herbie-bug-vw-beetle-volkswagen|archive-date=29 November 2022|url-status=live}}{{sfn|Burt|2002|p=91}}

On 30 July 2003 at 9:05 a.m., at the Puebla plant in Mexico, Volkswagen produced the final Type 1, after 21,529,464 examples were produced globally during its tenure.{{sfn|Copping|2023|p=[https://books.google.com/books?id=7kDJEAAAQBAJ&pg=PT61 61]}}{{sfn|Hayes|2020|p=156}} Its production span of 65 years is the longest of any single generation of automobile,{{cite web|url=https://money.cnn.com/galleries/2011/autos/1111/gallery.vw_beetle_history.fortune/index.html|title=VW Beetles through the ages|date=2 November 2011|first=Alex|last=Taylor|website=CNN Money|mode=cs2|archive-url=https://web.archive.org/web/20240229004936/https://money.cnn.com/galleries/2011/autos/1111/gallery.vw_beetle_history.fortune/index.html|archive-date=29 February 2024|url-status=live}} and its total production of over 21.5{{nbsp}}million is the most of any car of a single platform.{{cite news|url=https://www.washingtontimes.com/news/2011/jul/21/volkswagens-iconic-beetle-roars-into-the-21st-cent/|title=Volkswagen's iconic Beetle roars into the 21st Century|date=21 July 2011|access-date=29 February 2024|newspaper=The Washington Times|mode=cs2|archive-url=https://web.archive.org/web/20170220035020/http://www.washingtontimes.com/news/2011/jul/21/volkswagens-iconic-beetle-roars-into-the-21st-cent/|archive-date=20 February 2017|url-status=live}} To celebrate the occasion, Volkswagen marketed a series of 3,000 Beetles as "Última Edición" (Final Edition).{{sfn|Becker|2016|p=54}}{{sfn|Hayes|2020|p=156}}{{sfn|Copping|2011|p=171}}

While the design of the Beetle changed little over its lifespan, Volkswagen implemented over 78,000 incremental updates.{{sfn|Willson|Selby|1995|p=212}} Typically subtle, these alterations usually involved minor updates to the exterior, interior, colours and lighting. More noteworthy changes have comprised new engines, models and systems, such as updated dashboards and hydraulic braking.

The Type 11 standard limousine, initially designated as the Type 60 before 1946, received the dub "Pretzel Beetle" due to its distinctive oval-shaped, vertically divided rear window.{{sfn|Herda|2008|p=33}}{{sfn|Hielscher|2020|p=26}} On 1 July 1949, the Volkswagen lineup was expanded to include the "export" model featuring enhanced interiors, chrome bumpers, and trim. It was offered in a variety of colours to distinguish it from the preceding "Standard" model.{{sfn|Copping|2023|p=[https://books.google.com/books?id=qRayEAAAQBAJ&pg=PT38 38]}}{{sfn|Copping|2014|p=27}} Starting in 1950, an optional sunroof with a textile cover could be added at an extra cost.{{sfn|Szantai|2022|p=14}} By March of the same year, the export model began to be equipped with a hydraulic brake system,{{sfn|Gunnell|2017|p=18}} which became a standard feature from April onwards.{{sfn|Copping|2014|p=28}} In 1952, the equipment was enhanced with the addition of vent windows in the doors, and the wheels were reduced to a diameter of {{convert|15|in}} from the previous {{convert|16|in}}.{{sfn|Gunnell|2017|p=24}} On 10 March 1953, the split rear window was replaced with a one-piece rear window.{{sfn|Burt|2002|p=28}} Starting in 1954, the Type 122 engine had a {{cvt|77|mm|in|abbr=on|1}} cylinder bore, increased by {{cvt|2|mm|in|abbr=on|2}}, and an engine displacement of {{cvt|1192|cc|L|1}}, surpassing the previous {{cvt|1131|cc|L|1}}. This engine produced {{cvt|30|PS|kW|0|disp=flip}}, a {{cvt|5|PS|kW|0|disp=flip}} improvement over its predecessor.{{sfn|Riegler|2019|p=147}}{{cite magazine|magazine=Practical Motorist |volume = 7 | issue = 81 |title =Knowing your Volkswagen | page = 943|date=May 1961}} In 1955, the traditional VW semaphore turn signals were replaced by conventional flashing directional indicator lamps for North America, followed by their worldwide replacement in 1961.{{sfn|Copping|2011|page=57}}{{Cite news |last=Stoklosa |first=Alexander |date=2023-08-31 |title=The Bug's Life: A History of the Volkswagen Beetle |url=https://www.caranddriver.com/features/g15378761/volkswagen-beetle-models-by-year/ |work=Car And Driver|mode=cs2|access-date=14 May 2024}} In 1958, the Beetle received a revised instrument panel, and a larger rectangular rear window replaced the previous oval design.{{sfn|Burt|2002|pp=46–48}}

{{quote box|width=200px|align=right|quote="The 1961 Volkswagen sedan provides the kind of happy surprise that comes when an excellent motor vehicle is made even better."|source=Motor Trend, August 1960{{sfn|Gunnell|2017|pp=53–54}}}}

In 1960, Volkswagen introduced a series of technical alterations. The front indicators were relocated to the front bonnet within chrome housings, and the rear indicators were integrated into the tail lamps. In January, the valve-clearing adjusting nut was slightly enlarged and resistor-type ignition leads were adopted. In March, Volkswagen made several modifications to its front trailing arm and the steering damper. In May 1960, Volkswagen added plastic warm air ducts to decrease noise.{{sfn|Burt|2002|p=53}}

File:Volkswagen Beetle (ca 1961) rear three quarters.JPG

In the mid-1960s, the traditional labels "standard" and "export" for the Beetle's model variants were superseded by numerical designations, approximately correlating with the engine displacements. In the October 1961 issue of Motor Trend, Don Werner noted, "Five years ago, out of every ten imported cars sold, six were Volkswagens. [The] latest figures show the ratio is now down to about every four [Volkswagens] out of every ten. If the current VW starts to slip, the new [Type 3]—soon to be introduced—probably will be imported to justify the [company's] more than 600 [Volkswagen] dealerships and the $100{{nbsp}}million investment in facilities". He continued by expressing that the Type 3 had failed to leave a positive impression on industry executives in both Europe and North America. The new engine essentially possessed identical specifications to the previous model;{{sfn|Gunnell|2017|pp=53–54}} it was a horizontally opposed, overhead valve, four-cylinder air-cooled engine. It generated {{cvt|40|kW|PS hp|0}} at 3,900{{nbsp}}rpm and produced {{cvt|83|Nm}} at 2,000{{nbsp}}rpm.{{sfn|Weertman|2007|p=207}}

The 1961 Beetle introduced a fully-synchronised four-speed manual transmission, replacing the former non-synchronised first gear. The Volkswagen facility implemented 27 alterations to the new model, some of which were minor. Noteworthy changes comprised an automatic choke, an anti-icing carburettor heater, a redesigned fuel tank that increased boot capacity, an external gas tank vent to prevent odours in the car, standard windshield wipers with a manual washer system, and a new ignition switch. Stylistic improvements included new paint colours and interior design options, a coloured steering wheel, a {{cvt|150|km/h|-1}} speedometer.{{sfn|Gunnell|2017|pp=55–56}} For 1962, the manual windscreen washer system was replaced by a powered system that was pressurized by the air pressure in the front mounted spare wheel. The system included a built in-valve to prevent the tire from losing too much pressure to be usable. This system would be implemented in multiple other VW models throughout the 1960s and 1970s.{{Cite web |last=Torchinsky |first=Jason |date=2018-10-22 |title=The Spare Tire Windshield Washer System In Old Volkswagens Is Both Ridiculous And Clever |url=https://www.jalopnik.com/the-spare-tire-windshield-washer-system-in-old-volkswag-1829875552/ |access-date=2025-04-03 |website=Jalopnik |language=en-US}} On 30 July 1962, Volkswagen made several updates for the 1963 model year, including the incorporation of an air filter into the oil filter, the introduction of larger-diameter cylinder head induction ports and the adoption of plastic for the headliner and window guides. Volkswagen replaced the Wolfsburg crest on the hood, which had been present since 1951, with the company's lettering. A heating system was also introduced.{{sfn|Gunnell|2017|p=57}} In 1965, the 1200A designation was introduced for the standard Beetle with the {{cvt|22|kW|PS|0}} engine.{{sfn|Tyler|2004|p=219}}

Volkswagen introduced the 1300 in August 1965, equipped with a 1.3-litre engine producing {{cvt|40|PS|kW|0|disp=flip}}. Although featuring an identical design, the {{cvt|6|PS|kW|1}} increase was achieved through the adoption of the crankshaft from the Type 3. This extended the stroke from {{cvt|64|mm|1}} to {{cvt|69|mm|1}}, resulting in an engine displacement of {{cvt|1285|cc|L|1}}.{{sfn|Copping|2018|p=[https://books.google.com/books?id=l3t6DwAAQBAJ&pg=PT281 281]}} 1965 also marked the Beetle's most extensive design change when its body stampings were extensively revised. It allowed for significantly larger windows, a departure from previous designs. The windshield increased by 11% in area and adopted a slight curvature, replacing its flat configuration. Door windows also expanded by 6%, with a slight backward canting of door vent window edges. Rear side windows increased by 17.5%, and the rear window by 19.5%.{{sfn|Nelson|1965|p=308}}

In 1967, updates comprised shortened front and rear bonnets, box-profile bumpers with a railway rails design that were installed at a higher position, vertically oriented scattering discs for the headlights and larger rear lights with an iron design. Volkswagen introduced an external fuel filler flap, eliminating the need to open the front bonnet for refuelling.{{sfn|Hayes|2020|pp=92–93}} In September 1967, the 1500 Beetle was introduced. Its engine displacement was approximately {{convert|1493|cc|L|1|disp=flip}}, its power output was {{cvt|32|kW|PS|0}} and featured a three-speed semi-automatic transmission.{{sfn|Copping|2011|p=119}} In 1968, the 1200 received fully independent suspension, some stylistic improvements and an external fuel cap. The 1300 transitioned from six-volt to twelve-volt electrics and received dual circuit braking and a fuel gauge. The 1500 also received these alterations, as well as carburettor enhancements. In 1969, the 1200 received twelve-volt electrics, hazard warning lamps and a locking fuel cap. The 1300 was available with a semi-automatic transmission and radial-ply tyres. In 1970, the 1500 received a new carburettor and dual circuit braking, and Volkswagen discontinued the 1500.{{sfn|Tyler|2004|p=219}}

In 1971, the 1200 received a larger windscreen, while the 1300 received a power increase to {{cvt|32|kW|PS|0}} and larger brakes, effectively replacing the 1500.{{sfn|Tyler|2004|p=219}}{{sfn|Rosenow|2013|p=1985}} Volkswagen replaced the 1300 with the 1300A "economy version" in 1973 for the 1974 model year, possessing the same specifications as the 1300 but maintaining the same overall design as the 1200.{{sfn|Tyler|2004|p=219}}

{{clear}}

The VW 1302, introduced in August 1970,{{sfn|Copping|Cservenka|2005|p=62}} featured a redesigned front end. It incorporated a new front axle featuring MacPherson suspension struts, wishbones and a stabiliser.{{cite book|url=https://books.google.com/books?id=zZcfAQAAIAAJ|mode=cs2|title=Automobile Year|volume=18|page=58|via=Google Books|year=1970|publisher=Edita S. A.|location=France|access-date=15 March 2024|archive-date=19 March 2024|archive-url=https://web.archive.org/web/20240319082720/https://www.google.com.au/books/edition/Automobile_Year/zZcfAQAAIAAJ?hl|url-status=live}} The enlargement of the front trunk became possible as a result. Unlike its predecessor, the spare wheel was no longer positioned diagonally at the front under the hood but instead rested horizontally under a cover in the trunk area.{{sfn|Tyler|2004|p=219}}{{sfn|Hayes|2020|p=95}} The company initially intended to designate the car as the "1301", but a trademark already held by the French company Simca compelled Volkswagen to use "1302" instead. Volkswagen produced the more powerful 1302S alongside the 1302. The latter has an engine displacement of {{convert|1285|cc|L|1|disp=flip}}, while the former has a capacity of {{convert|1584|cc|L|1|disp=flip}}.{{sfn|Hayes|2020|p=96}}{{sfn|Copping|2001|p=[https://books.google.com/books?id=E4VxAwAAQBAJ&pg=PT353 353]}} In English-speaking countries, the name "Super Beetle"—alongside "1600"—was included on the written description but not the engine cover.{{sfn|Hayes|2020|p=96}}

The 1302 possessed the same {{convert|44|PS|kW|abbr=on|1|disp=flip}} output as the 1300, whereas the 1302S saw an increase to {{convert|50|PS|kW|abbr=on|1|disp=flip}}. This was facilitated by a twin-port cylinder head, enabling the engines to breathe more effortlessly. The British automotive magazine Autocar expressed disappointment in its power increase, noting, "Even with 14 [per{{nbsp}}cent] more power, the total output of 50{{nbsp}}bhp is very modest for the size of the engine". The Super Beetle had a {{convert|2|cm|in|abbr=on|1}} increase in wheelbase, but the extra space was in front of the windshield. For 1971, the overall length increased by {{convert|8|cm|in|abbr=on|1}}, doubling the front trunk capacity and adding {{convert|3|cuft|abbr=on|1}} of luggage space. Volkswagen also implemented a new fresh-air ventilation system, drawing its air from the rear quarter panels.{{sfn|Hayes|2020|p=96}}

File:Beetle (4935612536).jpg

In August 1972, the 1303 range superseded the 1302 model, which featured a curved windshield. This design change elicited mixed opinions; some favoured it, while others expressed dissatisfaction. Despite the effort to infuse the Beetle with a modernised design, this did not resonate with consumers, resulting in declining Beetle sales.{{sfn|Seume|2001b|pp=97–99}}{{efn|For more information about its decline, see § Decline and end of German production}} In 1975, the 1303 and 1303S received rack and pinion steering, but in July of that year, Volkswagen discontinued both of them.{{sfn|Seume|2001b|p=99}} The long-serving 1200 was renamed the "1200L" in 1976, with the additional deluxe features incorporated into the car's interior.{{sfn|Tyler|2004|p=219}} In July 1984, Volkswagen eliminated the engine lid louvres.{{sfn|Glen|2003|p=[https://books.google.com/books?id=hNKSCwAAQBAJ&pg=PT580 580]}}

Starting in 1986, for the 1987 model year, the sole model available was the single-carburettor version with {{convert|1584|cc|L|1|disp=flip}}. From late 1992 for the 1993 model year, Volkswagen standardised catalytic converters, the Bosch Digifant engine management system, a lambda probe and electric ignition. This fuel-injection system proved much more straightforward and reliable than previous injection systems used on German-assembled Volkswagens since 1967. Vehicles with these modifications can be identified externally by the reintroduced louvred engine lid, heavier and larger bumper bars, four-stud wheels with twenty ventilation holes and a "1600i" badge on the engine lid. The 1993 model also featured a third-generation Golf-style steering wheel and front seats, a protection alarm, handbrake and engine compartment lamps and an optional ZF limited-slip differential. The engine received hydraulic tappets, a full-flow oil filter, a 6.6:1 compression ratio—allowing for the use of unleaded fuel—and an electric fuel pump. A standard version was also released in 1993, featuring painted bumper bars and many minor removals.{{sfn|Glen|2003|p=[https://books.google.com/books?id=hNKSCwAAQBAJ&pg=PT580 580]}}

From 1997, front disc brakes and an immobiliser became available, and the De Luxe model featured small traffic indicator side lamps ahead of the top door hinge. The steering wheel's centre boss was restyled to resemble that of the contemporary Golf and Polo. In 1998, Volkswagen removed the small through-flow ventilation slots behind the rear side windows and standardised front disc brakes. Furthermore, Volkswagen included a security alarm as standard and removed the "1600i" inscription from the engine lid.{{sfn|Glen|2003|p=[https://books.google.com/books?id=hNKSCwAAQBAJ&pg=PT580 580]}}

Over its 65-year tenure, Volkswagen produced the Volkswagen Type 1 in numerous locations worldwide. The following list encompasses all the locations in which it was manufactured.

{{Div col|colwidth=20em|content=

• {{flagicon|Germany}} Emden, Germany{{sfn|Hayes|2020|p=108}}{{sfn|Copping|2005|p=38}}
• {{flagicon|Germany}} Hanover, Germany{{sfn|Copping|2014|p=57}}{{sfn|Gunnell|2017|p=257}}
• {{flagicon|Germany}} Ingolstadt, Germany{{sfn|Copping|2001|loc=[https://books.google.com/books?id=E4VxAwAAQBAJ&pg=PT311 § Landmarks of the Years 1965 to 1967] }}
• {{flagicon|Germany}} Osnabrück, Germany{{sfn|Gunnell|2017|p=111}}{{efn|The convertibles were constructed at this location, not the coupes.}}
• {{flagicon|Germany}} Wolfsburg, Germany{{sfn|Gunnell|2017|p=23}}{{cite news|url=https://www.driving.co.uk/news/final-volkswagen-beetle-rolled-off-production-line/|title=The final Volkswagen Beetle has rolled off the production line|newspaper=The Sunday Times Driving|mode=cs2|archive-url=https://web.archive.org/web/20220813070245/https://www.driving.co.uk/news/final-volkswagen-beetle-rolled-off-production-line/|url-status=live|archive-date=13 August 2022|access-date=20 March 2024|date=12 July 2019|first=James|last=Allen}}
• {{flagicon|Australia}} Melbourne, Australia{{sfn|Copping|2001|p=[https://books.google.com/books?id=E4VxAwAAQBAJ&pg=PT44 44]}}
• {{flagicon|Belgium}} Brussels, Belgium{{sfn|Copping|2014|p=57}}
• {{flagicon|Brazil}} São Bernardo do Campo, Brazil{{sfn|Hayes|2020|p=147}}{{cite magazine|magazine=Popular Mechanics|volume=112|number=4|date=October 1959|page=122|title=Popular Mechanics, Oct 1959|url=https://books.google.com/books?id=Q9wDAAAAMBAJ}}
• {{flagicon|Finland}} Heinola, Finland{{sfn|Hayes|2020|p=96}}{{cite book|title=Quarterly Economic Review|location=United Kingdom|page=11|publisher=Economist Intelligence Unit|year=1966|url=https://books.google.com/books?id=2i4WAQAAMAAJ}}
• {{flagicon|Indonesia}} Jakarta, Indonesia{{sfn|Gunnell|2017|p=257}}
• {{flagicon|Ireland}} Dublin, Ireland{{sfn|Hayes|2020|p=36}}{{cite book|url=https://books.google.com/books?id=ILZYizfeikMC|title=Foreign Commerce Weekly|year=1950|publisher=U.S. Department of Commerce|access-date=20 March 2024|location=United States}}
• {{flagicon|Malaysia}} Shah Alam, Malaysia{{cite magazine|url=http://www.motortrader.com.my/news/history-of-volkswagen-in-malaysia/|archive-url=https://web.archive.org/web/20151202124807/http://www.motortrader.com.my/news/history-of-volkswagen-in-malaysia/|archive-date=2 December 2015|date=3 January 2007|magazine=Motor Trader Magazine|access-date=20 March 2024|title=History of Volkswagen in Malaysia|mode=cs2|url-status=dead}}
• {{flagicon|Mexico}} Puebla, Mexico{{sfn|Gunnell|2017|p=127}}{{sfn|Hayes|2020|p=152}}
• {{flagicon|New Zealand}} Auckland, New Zealand{{sfn|Coyle|2004|p=38}}
• {{flagicon|Nigeria}} Lagos, Nigeria{{sfn|Patton|2002|p=121}}
• {{flagicon|Philippines}} Manila, Philippines{{sfn|Copping|2011|p=162}}{{sfn|Nelson|1965|p=118}}
• {{flagicon|South Africa}} Uitenhage, South Africa{{sfn|Copping|2011|p=162}}{{sfn|Schnetler|1997|p=41}}
• {{flagicon|Thailand}} Bangkok, Thailand{{cite news|title=Investors Chronicle and Stock Exchange Gazette|date=27 April 1973 |volume=24|location=United Kingdom|publisher=n.p.|page=884|url=https://books.google.com/books?id=iucgAQAAMAAJ}}
• {{flagicon|Venezuela}} Caracas, Venezuela{{sfn|Nelson|1965|p=118}}
• {{flagicon|Yugoslavia}} Sarajevo, Yugoslavia{{sfn|Flammang|1996|p=239}}

}}

File:1961 VW Fusca (6794866445).jpg

Official exportation of the Beetle to the Brazilian market began on 23 March 1953, with its parts imported from Germany.{{sfn|Bobbitt|2001|p=161}} For the local market, the Type 1 was officially known "Volkswagen Fusca".{{sfn|Copping|2014|p=61}} In January 1959, Volkswagen shifted assembly to the new São Bernardo do Campo plant, initially maintaining 60{{nbsp}}per{{nbsp}}cent of its German parts. However, by the mid-1960s, the cars had about 99.93{{nbsp}}per{{nbsp}}cent Brazilian-made components.{{cite magazine| magazine = Der Spiegel | title = VW-Tochter: Erfolg mit Fusca | trans-title = VW-daughter: Fusca success | language = German | url = http://www.spiegel.de/spiegel/print/d-46414589.html | date = 19 September 1966 | page = 136 | ref = stern | editor-first = Rudolf | editor-last = Augstein | editor-link = Rudolf Augstein | number = 39 | archive-url = https://web.archive.org/web/20170421065042/http://www.spiegel.de/spiegel/print/d-46414589.html | archive-date = 21 April 2017 | url-status = live }} Production persisted until 1986, after over 3.3{{nbsp}}million examples were produced there,{{cite news|url= https://www.chicagotribune.com/1994/11/20/in-brazil-the-beetle-rolls-along-for-now/|title=In Brazil, the Beetle rolls along-for-now|newspaper=Chicago Tribune|mode=cs2|date=20 November 1994|access-date=21 March 2024|archive-url= https://web.archive.org/web/20240321031733/https://www.chicagotribune.com/1994/11/20/in-brazil-the-beetle-rolls-along-for-now/ |archive-date=21 March 2024|url-status=live|url-access=subscription}} and resumed in 1992, extending until 1996.{{sfn|Patton|2002|p=217}}

{{Main|Volkswagen Beetle in Mexico}}

The production of the Beetle was possible through agreements with companies like Chrysler in Mexico and the Studebaker-Packard Corporation, which assembled cars imported in complete knock-down form.{{sfn|Gunnell|2017|p=127}} The Beetle was introduced to the Mexican market in 1954,{{cite magazine|url=https://www.nationalgeographic.com/travel/article/punch-buggy-why-mexico-is-a-haven-for-car-buffs|title=From 'Herbie the Love Bug' to punch buggy, the Beetle remains iconic in Mexico|magazine=National Geographic|first=Norie|last=Quintos|date=23 February 2021|access-date=22 March 2024|mode=cs2}} and began official production ten years later.{{cite news|url=https://www.nytimes.com/2023/12/26/world/americas/mexico-beetle-vocholandia.html|title=In This Mexican Neighborhood, Locals Say ¡Viva el Beetle!|first=Zolan|last=Kanno-Youngs|newspaper=The New York Times|date=26 December 2023|access-date=22 March 2024|archive-url=https://web.archive.org/web/20240219152629/https://www.nytimes.com/2023/12/26/world/americas/mexico-beetle-vocholandia.html|archive-date=19 February 2024|mode=cs2|url-status=live}} The local market referred to the Beetle as the "Vocho".{{sfn|Gunnell|2017|p=130}} The introduction of a new taxi regulation in Mexico City, requiring only four-door vehicles to be permitted to prevent robberies, influenced Volkswagen's decision to the end of the production of the Beetle in 2003.{{cite news|url=https://www.latimes.com/archives/la-xpm-2003-jul-22-fg-mexbug22-story.html|title=Mexico's Mania for the Beetle|first=Chris|last=Kraul|newspaper=Los Angeles Times|date=22 July 2023|archive-url=https://web.archive.org/web/20240322081549/https://www.latimes.com/archives/la-xpm-2003-jul-22-fg-mexbug22-story.html|archive-date=22 March 2024|url-status=live|mode=cs2}}{{efn|For a complete overview of the discontinuation of the Beetle, see § New Beetle and end of production}}

Formal introduction of the Volkswagen Beetle to the Australian market took place in 1953, followed by local assembly operations at the Clayton, Victoria facility in the subsequent year.{{sfn|Glen|2017|p=106}} The establishment of Volkswagen Australia Ltd took place in 1957,{{sfn|Copping|2018|loc=[https://books.google.com/books?id=l3t6DwAAQBAJ&pg=PT382 § Volkswagen Australasia Pty Ltd]}}{{sfn|Hayes|2020|p=47}} and by 1960, locally manufactured body panels were integrated for the first time.{{sfn|Glen|2017|p=106}} Despite the introduction of larger windows for the European Type One body in 1965, Volkswagen Australia opted to maintain production of the smaller-windowed bodies with features tailored for Australian models. This decision was influenced by the constraints of the market size and the expenses associated with retooling. By this juncture, Australian content had surged to nearly 95{{nbsp}}per{{nbsp}}cent.{{cite web|url=https://richmonds.com.au/portfolio/1957-volkswagen-beetle-oval-window/|title=1957 Volkswagen Beetle Oval Window|archive-url=https://web.archive.org/web/20220525220428/https://richmonds.com.au/portfolio/1957-volkswagen-beetle-oval-window/|archive-date=25 May 2022|url-status=live|access-date=22 March 2024|website=Richmonds|mode=cs2}} The final Australian-assembled Beetle rolled off the production line in July 1976.

Volkswagen entered into partnership with eClassics, enabling Beetle owners to electrify their vehicles. The electric conversion kit includes a battery with a capacity of 36.8 kWh, providing an estimated range of {{convert|200|km}}. The converted Beetle can achieve a top speed of {{convert|150|km/h}}, and an hour of charging can store sufficient energy for a journey exceeding {{convert|150|km}}.{{Cite web|url=https://www.theverge.com/2019/9/5/20851784/vw-beetle-electric-conversion-frankfurt-motor-show|title=Volkswagen will help turn old Beetles and microbuses electric|first=Sean|last=O'Kane|date=5 September 2019|website=The Verge|access-date=8 April 2024|archive-url=https://web.archive.org/web/20231105055612/https://www.theverge.com/2019/9/5/20851784/vw-beetle-electric-conversion-frankfurt-motor-show|archive-date=5 November 2023|url-status=live|mode=cs2}}

• Volkswagen New Beetle
• Volkswagen Beetle (A5)
• Volkswagen Type 2
• Car-spotting game

{{notelist}}

{{reflist|22em}}

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{{Refend}}

{{Commons category}}

• [https://www.volkswagen.com.au/en/brand-experience/iconic-models/beetle.html Beetle – A brief history of a well-loved icon], published by Volkswagen Group, [https://web.archive.org/web/20240114074611/https://www.volkswagen.com.au/en/brand-experience/iconic-models/beetle.html archived] from the original on 14 January 2024.
• [https://www.superbeetles.com/history.html The In-Depth History of the Volkswagen Super Beetle]
• [https://www.vw.com/en/newsroom/lifestyle-and-heritage/an-ode-to-the-bug.html An Ode to the Bug], published by Volkswagen Group, [https://web.archive.org/web/20240303221946/https://www.vw.com/en/newsroom/lifestyle-and-heritage/an-ode-to-the-bug.html archived] from the original on 3 March 2024.

{{Volkswagen}}

{{Volkswagen (Europe) timeline 1950-1979}}

{{Volkswagen (North America) timeline 1950-1979}}

{{Volkswagen (Europe) timeline 1980 to date}}

{{Volkswagen (South America) timeline 1980 to date}}

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Beetle

Beetle