Voodoo (company)
{{Short description|French video game company}}
{{About||the luxury personal computer brand|VoodooPC}}
{{Use British English|date=August 2019}}
{{Use dmy dates|date=August 2019}}
{{Infobox company
| name = Voodoo SAS
| logo = Voodoo Logo.svg
| type = Private
| industry = Video games, mobile apps
| founded = {{Start date and age|df=yes|2013}}
| founders = {{Unbulleted list|Alexandre Yazdi|Laurent Ritter}}
| hq_location_city = Paris
| hq_location_country = France
| area_served = Worldwide
| key_people = {{Unbulleted list|class=nowrap|Alexandre Yazdi (CEO)|Gabriel Rivaud (VP, games)}}
| products = Hole.io, BeReal, Block Jam 3D, Mob Control
| owner = {{Unbulleted list|class=nowrap|Goldman Sachs (minority stake)|Tencent (minority stake)|Groupe Bruxelles Lambert (16%)}}
| num_employees_year = 2023
| website = {{URL|https://www.voodoo.io/|voodoo.io}}
| revenue = {{Increase}} $570 million (2023){{cite web |title=Mobile video game: French unicorn Voodoo has drawn a line under hypercasual |url=https://www.lesechos.fr/tech-medias/hightech/jeu-video-mobile-la-licorne-francaise-voodoo-a-tire-un-trait-sur-lhypercasual-2045360 |website=Les Echos |access-date=1 August 2024}}
}}
Voodoo SAS (also referred to as Voodoo.io) is a French developer and publisher of mobile apps and games based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games began predominantly as free-to-play "hyper-casual games", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Voodoo’s games and apps have surpassed 7 billion downloads as of 2024.{{cite web |url=https://www.pocketgamer.biz/voodoo-snaps-up-photo-sharing-app-bereal-in-500m-deal/ |title=Voodoo snaps up photo-sharing app BeReal in €500m deal |first=Craig |last=Chapple |date=11 June 2024 |website=Pocket Gamer.biz |access-date=9 October 2024}} The company has been criticised for cloning other games.
History
= Background and early years (2013–2017)=
Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter. They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications. Yazdi became the chief executive officer of Voodoo, while Gabriel Rivaud acted as the vice-president of games. According to Rivaud, the company was in turmoil for its first four years in operation and opted to change its business strategy thereafter. This change led to the development of “hyper-casual games” by Voodoo. Games were developed focusing on key metrics such as retention and playtime. With this data, the company designed its newer games to attract more players. Using the Unity game engine, Voodoo tested one new game roughly every week. This method resulted in the successful release of Paper.io in 2016.
Through 2017, Voodoo quadrupled its staff count to 80. In May 2018, the American banking company Goldman Sachs, through its West Street Capital Partners VII fund, invested {{US$|200 million}} in Voodoo. It was the largest fundraising in the French technology sector since 2015. Yazdi and Ritter retained control of the company. At the time, Voodoo had, aside from its Paris headquarters, offices in Montpellier and Strasbourg. A development studio in Berlin, Germany, was established in December 2018, headed by general manager Alexander Willink. The studio started out with roughly ten people, looking to eventually expand to 40 employees. Voodoo later hired key employees from developers Blizzard Entertainment, King, and Mamau.
= 2019–present =
By September 2019, Voodoo employed 220 people, including 150 at its Paris headquarters. A publishing office in Istanbul, Turkey, was announced in August 2019 and is headed by publishing director Corentin Selz. This continued with the opening of a Montreal development studio in November 2019, led by Mehdi El Moussali, a former producer for Gameloft. During this time, Voodoo intended to expand and transition beyond hyper-casual games. The company acquired Shoreditch-based developer Gumbug in December that year.
By July 2020, Tencent was looking to acquire a minority stake in Voodoo, which was still majority-owned by Yazdi and Ritter. Tencent acquired a minority stake to undisclosed terms in August that year. At this time, Voodoo was valued at {{US$|1.4 billion|long=no}}. According to Yazdi, this deal would help Voodoo to extend their games into the Asia-Pacific market. Voodoo subsequently opened offices in Singapore and Japan later that month, headed by Julian Corbett and Ben Fox, respectively. In total in 2020, Voodoo saw revenues of {{€|380 million}}, up from {{€|1 million}} in 2016. The company announced an investment in Istanbul-based developer Fabrika Games in September 2020, and acquired Parisian developer OHM Games in December. OHM Games had developed four games for Voodoo in 2020, which together generated 260 million downloads. Voodoo further bought BidShake, a Tel Aviv company developing a marketing automation platform, in June 2021. Groupe Bruxelles Lambert acquired a 16% stake in Voodoo for {{€|266 million}} in August 2021, valuing Voodoo at {{€|1.7 billion}}. The company transitioned from hyper-casual games to what it calls "hybrid casual" games during that year.{{cite web |title=How Voodoo identifies hundreds of hit titles with GameAnalytics |url=https://gameanalytics.com/case-studies/voodoo/ |website=Game Analytics |access-date=19 August 2024}}
Voodoo acquired Beach Bum in September for a reported price of {{US$|250–300 million|long=no}}. The Israeli company, the developer of video game adaptations of board and card games, had an annual revenue of {{US$|70 million|long=no}} at the time of acquisition. In 2023, Voodoo reported {{US$|570 million|long=no}} in revenue, mostly from in-app purchases. Hypercasual games accounted for only 25% of this revenue. Hybrid casual games, Mob Control and Block Jam grossed nearly
Games
The majority of Voodoo's games were free-to-play "hyper-casual games" developed for the Android and iOS mobile operating systems. Games released by the company in this genre include Helix Jump, Baseball Boy, Snake vs Block, Hole.io, Aquapark.io, Purple Diver, Crowd City, and Paper.io. Voodoo games were downloaded 2 billion times by April 2019, 3.7 billion downloads by May 2020, and 5 billion by May 2021. In December 2019, Voodoo games had 2.6 billion downloads, 300 million monthly active users (MAUs), and 1 billion individual players, making Voodoo the leading mobile games publisher. Helix Jump, developed by H8games, became Voodoo's most successful game by number of downloads. It was the most-downloaded game of 2018 with 334 million installs, amassing more than 500 million by August 2020.
Voodoo also operates the Blitz app, a gaming platform allowing players to compete in various mobile games and participate in tournaments with cash prizes.{{cite web |title=Skillz files suit against Voodoo as part of its ongoing bot battle |url=https://venturebeat.com/games/skillz-files-suit-against-voodoo-as-part-of-its-ongoing-bot-battle/ |website=Venture Beat |access-date=1 August 2024}} Paper.io 2, released in 2018, has been downloaded 266 million times.{{cite web |title=Voodoo, spécialiste du jeu mobile, nouvelle licorne française grâce au géant Tencent |url=https://www.clubic.com/pro/actualite-10412-voodoo-specialiste-du-jeu-mobile-nouvelle-licorne-francaise-grace-au-geant-tencent.html |website=Clubic |access-date=13 August 2024}}
Voodoo launched Mob Control in 2021. The project was released as a hyper-casual game but development shifted post-release to hybrid-casual. Also in 2021, Voodoo published Collect Em All developed by Tarboosh Games.{{cite web |title=Mob Control: hybridising a hypercasual hit |url=https://www.pocketgamer.biz/mob-control-hybridising-a-hypercasual-hit/ |website=Pocket Gamer |access-date=13 August 2024}}{{cite web |title=Voodoo acquires Tarboosh Games after partnering on past projects |url=https://www.pocketgamer.biz/voodoo-acquires-tarboosh-games-after-partnering-on-past-projects/ |website=Pocket Gamer |access-date=13 August 2024}} Voodoo published Block Jam 3D, a block-matching puzzle game, in 2022.{{cite web |title=Tech company known for repetitive ads on YouTube purchases BeReal for $500M |url=https://cybernews.com/news/tech-company-buys-bereal-for-millions/ |website=Cyber News |access-date=13 August 2024}}
Publishing
Expanding on the prototyping model of its internal developers, Voodoo began publishing games by external studios. External developers can submit games through an online platform for Voodoo to evaluate. The publisher has worked with over 2,000 such studios, which account for 75% of Voodoo's releases. If a game meets the criteria, it is published by Voodoo which supports product improvements, user acquisition, and monetization.
Voodoo bought BidShake in June 2021, a Tel Aviv company developing a marketing automation platform offering cross-channel advertising solutions for mobile games and apps.{{cite web |title=Voodoo acquires marketing automation platform Bidshake |url=https://www.gamesindustry.biz/voodoo-acquires-marketing-automation-platform-bidshake |website=Games Industry |access-date=3 September 2024}}
Apps
Outside of games, Voodoo developed the social media platform Wizz in 2020. As of August 2021, the platform has 1 million MAUs in the United States. The company also acquired WeMoms in 2021. WeMoms is a social media platform for women and mothers.{{cite web |title=These social networks for women are the opposite of Instagram |url=https://www.lesechos.fr/start-up/ecosysteme/ces-reseaux-sociaux-pour-femmes-a-loppose-dinstagram-2087388 |website=Les Echos |access-date=3 September 2024}}
In June 2024, Voodoo acquired the photo-sharing app BeReal for €500 million. BeReal’s main user base is in the US, France, and Japan. The app has had 50 million users since 2022.{{cite web |title=Photo-sharing app BeReal acquired by Voodoo for €500mn |url=https://www.ft.com/content/2c1d3fa8-e3a8-48e3-b252-9b4059876412 |website=FT |access-date=15 July 2024}}
Reception
Voodoo has been criticised for releasing apparent clones of indie games. These include Infinite Golf (similar to Desert Golfing{{--)}}, Twisty Road (Impossible Road{{--)}}, The Fish Master (Ridiculous Fishing{{--)}}, Flappy Dunk! (Flappy Bird{{--)}}, Rolly Vortex (Rolling Sky{{--)}}, The Cube (Curiosity: What's Inside the Cube?{{--)}}, and Hole.io (Donut County{{--)}}. In the case of Hole.io, the game used the core gameplay mechanic of Donut County that has the player controls a hole in the ground to consume objects within the environment, progressively growing wider to be able to consume larger objects. Ben Esposito had been working on Donut County for more than five years when Hole.io released in mid-2018, before Donut County{{'s}} publication. In response to an inquiry from Variety, Voodoo stated that Hole.io was not a copy of Donut County, although both were in the same sub-genre of games. Variety{{'}}s Michael Futter noted that these games were the only two in this genre. Voodoo further stated “There exists a limited amount of preeminent gameplays. However, there can be an infinite amount of interpretations and execution... In this spirit, other examples of popular gameplays that have been interpreted by many developers are hidden object, casino, bubble shooter, and first-person shooter games.”
Accolades
- #20 on Pocket Gamer.biz{{'}}s "Top 50 Mobile Game Developers of 2018"
- #5 on Pocket Gamer.biz{{'}}s "Top 50 Mobile Game Makers of 2019"
- #16 on Pocket Gamer.biz{{'}}s "Top 50 Mobile Game Makers of 2020"
- #10 on Pocket Gamer.biz{{'}}s "Top 50 Mobile Game Developers of 2024"{{cite web |title=The Top 50 Mobile Game Makers of 2024 |url=https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/#list |website=PocketGamer |access-date=20 November 2024}}
- Best Publisher – Mobile Games Awards 2019
- Revelation of the Year – BFM Awards 2019
- Part of {{Interlanguage link|Next40|fr}} 2021
References
{{Reflist|refs=
{{cite AV media |url=https://www.bfmtv.com/economie/replay-emissions/bfm-awards/bfm-awards-2019-la-pepite-du-jeu-video-voodoo-recoit-le-prix-de-la-revelation-de-l-annee_VN-201911070280.html |title=BFM Awards 2019 : la pépite du jeu vidéo Voodoo reçoit le prix de la révélation de l'année |language=fr |trans-title=BFM Awards 2019: video game nugget Voodoo receives revelation of the year award |date=7 November 2019 |publisher=BFM TV |access-date=29 September 2021 |archive-date=26 October 2021 |archive-url=https://web.archive.org/web/20211026012026/https://www.bfmtv.com/economie/replay-emissions/bfm-awards/bfm-awards-2019-la-pepite-du-jeu-video-voodoo-recoit-le-prix-de-la-revelation-de-l-annee_VN-201911070280.html |url-status=live}}
{{cite web |url=https://www.engadget.com/2018/07/11/mobile-clones-app-store-google-play-indie-voodoo/ |title=Mobile-gaming titans keep ripping off indies |first=Jessica |last=Conditt |date=11 July 2018 |website=Engadget |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20180909080200/https://www.engadget.com/2018/07/11/mobile-clones-app-store-google-play-indie-voodoo/ |archive-date=9 September 2018 |url-status=live}}
{{cite web |url=https://www.ft.com/content/55f64cfe-125e-4529-b16e-ad77f8cd8710 |title=How 'hyper-casual' games are winning the mobile market |first=Tim |last=Bradshaw |date=7 August 2020 |website=Financial Times |access-date=9 March 2021 |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113104256/https://www.ft.com/content/55f64cfe-125e-4529-b16e-ad77f8cd8710 |url-status=live}}
{{cite web |url=https://gamasutra.com/view/news/319010/Mobile_dev_Voodoo_secures_an_estimated_200M_investment_from_Goldman_Sachs.php |title=Mobile dev Voodoo secures an estimated $200M investment from Goldman Sachs |first=Alissa |last=McAloon |date=29 May 2018 |website=Gamasutra |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214234/https://gamasutra.com/view/news/319010/Mobile_dev_Voodoo_secures_an_estimated_200M_investment_from_Goldman_Sachs.php |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://www.gamasutra.com/view/news/368421/Tencent_picks_up_minority_stake_in_hyper_casual_game_publisher_Voodoo.php |title=Tencent picks up minority stake in hyper casual game publisher Voodoo |first=Alissa |last=McAloon |date=18 August 2020 |website=Gamasutra |access-date=18 August 2020 |archive-date=19 August 2020 |archive-url=https://web.archive.org/web/20200819061800/https://www.gamasutra.com/view/news/368421/Tencent_picks_up_minority_stake_in_hyper_casual_game_publisher_Voodoo.php |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2021-10-01-voodoo-acquires-mobile-studio-beach-bum |title=Voodoo acquires mobile studio Beach Bum |first=Danielle |last=Partis |date=1 October 2021 |website=GamesIndustry.biz |access-date=2 October 2021 |archive-date=1 October 2021 |archive-url=https://web.archive.org/web/20211001103958/https://www.gamesindustry.biz/articles/2021-10-01-voodoo-acquires-mobile-studio-beach-bum |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2018-12-11-the-search-for-creativity-at-voodoos-new-berlin-studio |title=The search for creativity at Voodoo's new Berlin studio |first=Rebekah |last=Valentine |date=12 December 2018 |website=GamesIndustry.biz |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214232/https://www.gamesindustry.biz/articles/2018-12-11-the-search-for-creativity-at-voodoos-new-berlin-studio |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2021-06-11-voodoo-acquires-marketing-automation-platform-bidshake |title=Voodoo acquires marketing automation platform Bidshake |first=Danielle |last=Partis |date=11 June 2021 |website=GamesIndustry.biz |access-date=16 June 2021 |archive-date=16 June 2021 |archive-url=https://web.archive.org/web/20210616160348/https://www.gamesindustry.biz/articles/2021-06-11-voodoo-acquires-marketing-automation-platform-bidshake |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2018-06-25-donut-county-developer-speaks-out-on-frustration-of-app-store-clones |title=Donut County developer speaks out on frustration of app store clones |first=Rebekah |last=Valentine |date=26 June 2018 |website=GamesIndustry.biz |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214232/https://www.gamesindustry.biz/articles/2018-06-25-donut-county-developer-speaks-out-on-frustration-of-app-store-clones |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2019-11-13-voodoo-opens-montreal-studio-as-it-expands-beyond-hypercasual-games |title=Voodoo opens Montreal studio as it expands beyond hypercasual games |first=James |last=Batchelor |date=13 November 2019 |website=GamesIndustry.biz |access-date=13 November 2019 |archive-date=13 November 2019 |archive-url=https://web.archive.org/web/20191113165931/https://www.gamesindustry.biz/articles/2019-11-13-voodoo-opens-montreal-studio-as-it-expands-beyond-hypercasual-games |url-status=live}}
{{cite web |url=https://www.gamesindustry.biz/articles/2020-08-26-voodoo-opens-singapore-japan-studios |title=Voodoo opens Singapore, Japan offices |first=Rebekah |last=Valentine |date=26 August 2020 |website=GamesIndustry.biz |access-date=27 August 2020 |archive-date=26 August 2020 |archive-url=https://web.archive.org/web/20200826215029/https://www.gamesindustry.biz/articles/2020-08-26-voodoo-opens-singapore-japan-studios |url-status=live}}
{{cite web |url=https://en.globes.co.il/en/article-voodoo-buys-israeli-gaming-co-beach-bum-for-300m-1001385796 |title=Voodoo buys Israeli gaming co Beach Bum for $300m |first=Assaf |last=Gilead |date=30 September 2021 |website=Globes |access-date=14 May 2024 |archive-date=20 May 2024 |archive-url=https://web.archive.org/web/20240520200659/https://en.globes.co.il/en/article-voodoo-buys-israeli-gaming-co-beach-bum-for-300m-1001385796 |url-status=live}}
{{cite web |url=https://kotaku.com/clever-indie-game-donut-county-isnt-even-out-yet-and-al-1827117824 |title=Indie Games Are Getting Cloned Before They're Even Out |first=Cecilia |last=D'Anastasio |date=25 June 2018 |website=Kotaku |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214240/https://kotaku.com/clever-indie-game-donut-county-isnt-even-out-yet-and-al-1827117824 |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://www.lefigaro.fr/secteur/high-tech/next-40-et-french-tech-120-la-liste-complete-des-entreprises-20210209 |title=Next 40 et French Tech 120 : la liste complète des entreprises |language=fr |trans-title=Next 40 and French Tech 120: the complete list of companies |first=Elsa |last=Bembaron |date=9 February 2021 |website=Le Figaro |access-date=29 September 2021 |archive-date=27 July 2021 |archive-url=https://web.archive.org/web/20210727134349/https://www.lefigaro.fr/secteur/high-tech/next-40-et-french-tech-120-la-liste-complete-des-entreprises-20210209 |url-status=live}}
{{cite web |url=https://start.lesechos.fr/startups/actu-startups/levee-de-fonds-record-pour-la-pme-francaise-du-jeu-video-voodoo-11979.php |title=Levée de fonds record pour la PME française du jeu vidéo Voodoo |language=fr |trans-title=Record raising of funds for the French video game SME Voodoo |first=Florian |last=Dèbes |date=28 May 2018 |website=Les Echos Start |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190828052702/https://start.lesechos.fr/startups/actu-startups/levee-de-fonds-record-pour-la-pme-francaise-du-jeu-video-voodoo-11979.php |archive-date=28 August 2019 |url-status=dead}}
{{cite web |url=https://business.lesechos.fr/entrepreneurs/financer-sa-creation/squeez-me-leve-280-000-en-crowdequity-101719.php |title=Quiz Run lève 280.000€ en crowdequity |language=fr |trans-title=Quiz Run raises 280,000 € in crowdequity |first=Ophélie |last=Colas des Francs |date=3 September 2014 |website=Les Echos Entrepreneurs |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214235/https://business.lesechos.fr/entrepreneurs/financer-sa-creation/squeez-me-leve-280-000-en-crowdequity-101719.php |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://business.lesechos.fr/entrepreneurs/actu/0601793025031-exclusif-voodoo-la-pepite-francaise-du-gaming-enflamme-son-chiffre-d-affaires-331276.php |title=Exclusif: Voodoo, la pépite française du gaming, enflamme son chiffre d'affaires |language=fr |trans-title=Exclusive: Voodoo, the French gold nugget of gaming, ignites its turnover |first=Guillaume |last=Bregeras |date=1 September 2019 |website=Les Echos Entrepreneurs |access-date=13 April 2021 |archive-date=13 April 2021 |archive-url=https://web.archive.org/web/20210413175315/https://business.lesechos.fr/entrepreneurs/actu/0601793025031-exclusif-voodoo-la-pepite-francaise-du-gaming-enflamme-son-chiffre-d-affaires-331276.php |url-status=live}}
{{cite web |url=https://www.lesechos.fr/tech-medias/hightech/jeu-video-mobile-la-licorne-francaise-voodoo-a-tire-un-trait-sur-lhypercasual-2045360 |title=Mobile video game: the French unicorn Voodoo has drawn a line under hypercasual |language=fr |trans-title=Mobile video game: the French unicorn Voodoo has drawn a line under hypercasual |first=Nicolas |last=Richaud |date=10 January 2024 |website=Les Echos |access-date=20 May 2024 |archive-date=20 May 2024 |archive-url=https://web.archive.org/web/20240520195525/https://www.lesechos.fr/tech-medias/hightech/jeu-video-mobile-la-licorne-francaise-voodoo-a-tire-un-trait-sur-lhypercasual-2045360 |url-status=live}}
{{cite web |url=https://www.mobilegamesawards.com/winners-2019/ |title=The winners of 2019 |website=Mobile Games Awards |access-date=5 February 2020 |archive-date=27 January 2020 |archive-url=https://web.archive.org/web/20200127193811/https://www.mobilegamesawards.com/winners-2019/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/feature/73406/the-voodoo-approach/ |title=The Voodoo Approach: How the world's biggest hyper-casual publisher makes its hit games |date=20 May 2020 |website=Pocket Gamer.biz |access-date=2 August 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410230504/https://www.pocketgamer.biz/feature/73406/the-voodoo-approach/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/job-news/71097/voodoo-brings-on-blizzard-mamau-and-king-hires-for-berlin-studio/ |title=Voodoo brings on Blizzard, King and Mamau hires for Berlin studio |first=Matthew |last=Forde |date=2 July 2019 |website=Pocket Gamer.biz |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190703042814/https://www.pocketgamer.biz/job-news/71097/voodoo-brings-on-blizzard-mamau-and-king-hires-for-berlin-studio/ |archive-date=3 July 2019 |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/news/74405/voodoo-invests-in-istanbul-based-developer-studio-fabrika-games/ |title=Voodoo invests in Istanbul-based developer studio Fabrika Games |first=Kayleigh |last=Partleton |date=4 September 2020 |website=Pocket Gamer.biz |access-date=20 November 2020 |archive-date=16 January 2021 |archive-url=https://web.archive.org/web/20210116091647/https://www.pocketgamer.biz/news/74405/voodoo-invests-in-istanbul-based-developer-studio-fabrika-games/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/news/76503/voodoo-five-billion-downloads/ |title=Voodoo crossed five billion downloads |first=Tousif |last=Biswas |date=7 May 2021 |website=Pocket Gamer.biz |access-date=29 September 2021 |archive-date=13 May 2021 |archive-url=https://web.archive.org/web/20210513093058/https://www.pocketgamer.biz/news/76503/voodoo-five-billion-downloads/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/interview/69314/voodoo-development-magic-how-h8-games-launched-helix-jump/ |title=Voodoo Development Magic: How H8 Games launched Helix Jump, one of the hottest games of 2018 |date=22 October 2018 |website=Pocket Gamer.biz |access-date=2 November 2021 |archive-date=30 October 2021 |archive-url=https://web.archive.org/web/20211030031635/https://www.pocketgamer.biz/interview/69314/voodoo-development-magic-how-h8-games-launched-helix-jump/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/interview/71309/interview-hyper-casual-specialist-voodoo-opens-new-istanbul-studio/ |title=Interview: Hyper-casual specialist Voodoo opens new Istanbul studio |first=Matthew |last=Forde |date=1 August 2019 |website=Pocket Gamer.biz |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190805073614/https://www.pocketgamer.biz/interview/71309/interview-hyper-casual-specialist-voodoo-opens-new-istanbul-studio/ |archive-date=5 August 2019 |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/news/75369/voodoo-acquires-paris-based-studio-ohm-games/ |title=Voodoo acquires Paris-based studio OHM Games |first=Kayleigh |last=Partleton |date=21 December 2020 |website=Pocket Gamer.biz |access-date=24 January 2021 |archive-date=21 December 2020 |archive-url=https://web.archive.org/web/20201221171411/https://www.pocketgamer.biz/news/75369/voodoo-acquires-paris-based-studio-ohm-games/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/list/68809/top-50-mobile-game-developers-of-2018/entry/20/ |title=Top 50 Mobile Game Developers of 2018 – #20: Voodoo |date=21 August 2018 |website=Pocket Gamer.biz |access-date=29 September 2021 |archive-date=27 September 2021 |archive-url=https://web.archive.org/web/20210927173142/https://www.pocketgamer.biz/list/68809/top-50-mobile-game-developers-of-2018/entry/20/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/list/71427/the-top-50-mobile-game-makers-of-2019/entry/5/ |title=The Top 50 Mobile Game Makers of 2019 – #5: Voodoo |date=1 October 2019 |website=Pocket Gamer.biz |access-date=29 September 2021 |archive-date=27 September 2021 |archive-url=https://web.archive.org/web/20210927161325/https://www.pocketgamer.biz/list/71427/the-top-50-mobile-game-makers-of-2019/entry/5/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/list/74284/the-top-50-mobile-game-makers-of-2020/entry/16/ |title=The Top 50 Mobile Game Makers of 2020 – #16: Voodoo |date=8 September 2020 |website=Pocket Gamer.biz |access-date=20 November 2020 |archive-date=26 February 2021 |archive-url=https://web.archive.org/web/20210226212939/https://www.pocketgamer.biz/list/74284/the-top-50-mobile-game-makers-of-2020/entry/16/ |url-status=live}}
{{cite web |url=https://www.pocketgamer.biz/news/70441/voodoo-racks-up-two-billion-mobile-game-downloads/ |title=Voodoo racks up two billion mobile game downloads |first=Craig |last=Chapple |date=9 April 2019 |website=Pocket Gamer.biz |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190416194537/https://www.pocketgamer.biz/news/70441/voodoo-racks-up-two-billion-mobile-game-downloads/ |archive-date=16 April 2019 |url-status=live}}
{{cite web |url=https://www.polygon.com/2018/6/25/17501882/donut-county-game-knockoff-ben-esposito-holeio |title=Donut County lookalike is number one on the App Store |first=Petrana |last=Radulovic |date=6 July 2018 |website=Polygon |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190826214233/https://www.polygon.com/2018/6/25/17501882/donut-county-game-knockoff-ben-esposito-holeio |archive-date=26 August 2019 |url-status=live}}
{{cite web |url=https://www.reuters.com/world/middle-east/french-mobile-gaming-unicorn-voodoo-buys-israeli-studio-beach-bum-2021-09-30/ |title=French mobile gaming unicorn Voodoo buys Israeli studio Beach Bum |first=Sarah |last=Morland |date=30 September 2021 |website=Reuters |access-date=21 April 2022 |archive-date=2 October 2021 |archive-url=https://web.archive.org/web/20211002095804/https://www.reuters.com/world/middle-east/french-mobile-gaming-unicorn-voodoo-buys-israeli-studio-beach-bum-2021-09-30/ |url-status=live}}
{{cite web |url=https://seekingalpha.com/news/3590986-tencent-eyes-stake-in-game-developer-voodoo-bloomberg |title=Tencent eyes stake in game developer Voodoo – Bloomberg |first=Brandy |last=Betz |date=14 July 2020 |website=Seeking Alpha |access-date=15 July 2020 |archive-date=15 July 2020 |archive-url=https://web.archive.org/web/20200715220128/https://seekingalpha.com/news/3590986-tencent-eyes-stake-in-game-developer-voodoo-bloomberg |url-status=live}}
{{cite web |url=https://techcrunch.com/2020/08/17/tencent-takes-minority-stake-in-french-casual-games-maker-voodoo/ |title=Tencent takes minority stake in French casual games maker Voodoo |first=Rita |last=Liao |date=17 August 2020 |website=TechCrunch |access-date=17 August 2020 |archive-url=https://web.archive.org/web/20200817135827/https://techcrunch.com/2020/08/17/tencent-takes-minority-stake-in-french-casual-games-maker-voodoo/ |archive-date=17 August 2020 |url-status=live}}
{{cite web |url=https://variety.com/2018/gaming/features/donut-county-hole-io-apple-1202866615/ |title=Goldman Sachs-Backed Cloner Uses War Chest, Ad Buys to Overshadow Original Games |first=Michael |last=Futter |date=6 July 2018 |website=Variety |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190716023824/https://variety.com/2018/gaming/features/donut-county-hole-io-apple-1202866615/ |archive-date=16 July 2019 |url-status=live}}
{{cite web |url=https://venturebeat.com/2018/05/29/voodoo-raises-estimated-200-million-from-goldman-sachs-for-mobile-games/ |title=Voodoo raises estimated $200 million from Goldman Sachs for mobile games |first=Dean |last=Takahashi |date=29 May 2018 |website=VentureBeat |access-date=28 August 2019 |archive-url=https://web.archive.org/web/20190820033608/https://venturebeat.com/2018/05/29/voodoo-raises-estimated-200-million-from-goldman-sachs-for-mobile-games/ |archive-date=20 August 2019 |url-status=live}}
{{cite web |url=https://venturebeat.com/2019/12/11/voodoo-acquires-mobile-game-studio-gumbug-in-london-as-it-exploits-hypercasual-growth/ |title=Voodoo acquires mobile game studio Gumbug in London as it exploits hypercasual growth |first=Dean |last=Takahashi |date=11 December 2019 |website=VentureBeat |access-date=11 December 2019 |archive-date=11 December 2019 |archive-url=https://web.archive.org/web/20191211192529/https://venturebeat.com/2019/12/11/voodoo-acquires-mobile-game-studio-gumbug-in-london-as-it-exploits-hypercasual-growth/ |url-status=live}}
{{cite web |url=https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |title=Apptopia: Helix Jump led all mobile games in Q4 2018 with 25.6 million daily players |first=Adam |last=Blacker |date=17 January 2019 |website=VentureBeat |access-date=6 May 2024 |archive-date=10 May 2024 |archive-url=https://web.archive.org/web/20240510201648/https://venturebeat.com/business/apptopia-helix-jump-led-all-mobile-games-in-q4-2018-with-25-6-million-daily-players/ |url-status=live}}
}}