Vuly Play

Vuly Play was founded by Joe Andon in 2007, as Trampolines Australia.{{cite web|url=http://www.dailytelegraph.com.au/investor-seeks-bounce-for-his-buck/story-fnejokbs-1226667478134|publisher=The Daily Telegraph|title=Investor seeks bounce for his buck|access-date=January 19, 2016}} The company initially launched from Andon's own room, with the help of a personal loan from his parents and his personal savings.{{cite web | url=http://www.thegrowthfaculty.com.au/blog/how-vuly-trampolines-founder-went-from-truant-to-ceo-of-a-multim | title=How Vuly Trampolines' founder went from truant to CEO of a multimillion-dollar business | publisher=TheGrowthFaculty.com | date=February 9, 2015 | access-date=March 24, 2016 | author=Walsh, Bridie}} Andon, a Palestinian who emigrated from Jerusalem to Australia with his parents when he was three years old, began running a marketing firm at the age of 16 before establishing Trampolines Australia.{{cite web|url=http://www.theaustralian.com.au/life/home-design/andons-leap-of-faith/story-fngmet9f-1226663385685|publisher=The Australian|title=Joe Andon's leap of faith|access-date=March 23, 2016|date=June 15, 2013|author=Burke, Justin}}

File:Vuly Thunder and Joe Andon.jpg

With its products delivered locally in Queensland, the company established its headquarters in Wakerley in 2009, with Andon stating that the move was made to appear more plausible to his clients. In 2010, Trampolines Australia changed its name to Vuly Trampolines, after Vulcan the Roman God of smithery and fire, to enhance its export efforts to the United States.{{cite web|url=http://www.mysportslink.net/news.php?viewStory=1028|publisher=Sportslink|title=Vuly: Bouncing great business|access-date=January 19, 2016}} As they expanded their product range outside of trampolines, Vuly Trampolines re-branded to Vuly Play, encompassing their current and future outdoor play equipment.

Expansion throughout Australia began in 2011, which involved forming a number of wholesale partnerships, before the company launched into overseas territories the following year. Vuly released the Thunder trampoline in all markets during 2013, which secured them a US distribution contract with retailer, Toys 'R' Us.{{cite web|url=http://mysportslink.net/cashed-up-vuly-heads-to-usa-with-toys-r-us-deal-cms-2343|publisher=Sportslink|title=Cashed-up Vuly heads to USA with Toys R Us deal|access-date=January 19, 2016}} Competitor Springfree Trampolines filed a complaint in 2013 with the United States International Trade Commission, for alleged patent infringement upon its soft-edge trampolines.{{cite web|url=https://www.usitc.gov/secretary/fed_reg_notices/337/337_908_notice04062015sgl.pdf|publisher=United States International Trade Commission|title=In the Matter of Certain Soft-edged Trampolines and Components Thereof|access-date=January 19, 2016}} The case came to a conclusion in 2015, when an administrative law judge dropped the case, with a finding of no patent violation.{{cite web | url=http://www.itcblog.com/itc-decides-to-affirm-final-initial-determination-of-no-violation-in-certain-soft-edged-trampolines-337-ta-908 | title=ITC Decides To Affirm Final Initial Determination Of No Violation In Certain Soft-Edged Trampolines (337-TA-908) | publisher=ITC 337 Law Blog | date=May 18, 2015 | access-date=March 25, 2016 |author1=Schweibenz, Eric |author2=Ricciuti, Chris }}

In the 2014 BRW/GE Capital Mid-Market Awards Vuly received the award for Best Mid-Market Innovator,{{cite web | url=http://www.afr.com/it-pro/winners-of-brwge-capital-midmarket-awards-announced-20140830-jyr27 | title=Winners of BRW/GE Capital Mid-Market Awards announced | publisher=The Australian Financial Review | date=August 30, 2014 | access-date=March 24, 2016 | author=Bailey, Michael}} while in November 2015, Australian Prime Minister Malcolm Turnbull visited the company's offices and laboratories, just two months after he replaced Tony Abbott.{{cite web | url=http://www.toyhobbyretailer.com.au/news/pm-visits-vuly-trampolines-hq | title=PM visits Vuly Trampolines HQ | publisher=Toy & Hobby Retailer | date=November 13, 2015 | access-date=March 23, 2016}} In the same year, Vuly also sealed a licensing agreement with Spin Master Ltd.{{cite web|url=http://www.couriermail.com.au/business/trampoline-manufacturer-has-a-spring-in-his-step/news-story/978e14ba14ab2a55a33567fa260d2c44|publisher=Courier Mail|title=Trampoline manufacturer has a spring in his step|access-date=January 19, 2016}} Through the agreement, Spin Master acquired the rights to manufacture, distribute, advertise, promote and sell Vuly products in the United States, Canada, Mexico, and Europe; the initial presentation of the products in the European market would take place in the Nuremberg International Toy Fair.{{cite web | url=http://www.toynews-online.biz/news/read/spin-master-snaps-up-rights-to-vuly-trampolines/045820 | title=Spin Master snaps up rights to Vuly Trampolines | publisher=Toy News | date=January 11, 2016 | access-date=March 24, 2016 | author=Burke, Jade}}{{cite web | url=http://toyworldmag.co.uk/news/spin-master-secures-licensing-rights-for-vuly-trampolines/ | title=Spin Master secures licensing rights for Vuly Trampolines | publisher=ToyWorldMag.co.uk | date=January 11, 2016 | access-date=March 24, 2016}}{{cite web | url=http://www.toysnplaythings.co.uk/news/latest_news_2/spin_master_jumps_on_vuly_trampolines_rights.aspx | title=Spin Master jumps on Vuly Trampolines rights | publisher=ToysnPlaythings.co.uk | date=January 11, 2016 | access-date=March 24, 2016}}

The company designed its first trampoline in 2008,{{cite news | title=He's full of bounce and tackling the US market | date=November 13, 2011 | agency=The Courier-Mail | author=Vonow, Brittany}} and it has since manufactured them in its factory in China.{{cite web | url=http://www.afr.com/it-pro/100000-for-an-abn-vuly-trampolines-shares-what-it-takes-to-make-chinese-manufacturing-work-20140915-jyb6k | title=$100,000 for an ‘ABN’: Vuly Trampolines shares what it takes to make Chinese manufacturing work | publisher=The Australian Financial Review | date=September 15, 2014 | access-date=March 24, 2016 | author=Bailey, Michael}} Their original trampoline underwent a series of updates and was renamed the "Classic". Thunder, the company's second model, is a trampoline that uses leaf springs instead of coil springs.{{cite web | url=https://www.telegraph.co.uk/news/earth/countryside/10950991/Alex-James-keeping-kids-happy-in-summer-Its-easy.html | title=Alex James: keeping kids happy in summer? It's easy | publisher=The Daily Telegraph | work=James, Alex | date=July 7, 2014 | access-date=March 25, 2016}} It is sold with a tent kit,{{cite web | url=http://www.buffalonews.com/city-region/7-ways-to-backyard-fun-try-these-outdoor-toys-games-and-ideas-for-a-summer-with-a-different-spin-20140712 | title=7 Ways to Backyard Fun: Try these outdoor toys, games and ideas for a summer with a different spin | publisher=The Buffalo News | date=July 12, 2014 | access-date=March 25, 2016 | author=Vogel, Charity}} and it uses no bolts in its assembly.{{cite web | url=http://www.news.com.au/finance/business/manufacturing/australias-great-leap-forward-why-trampolines-are-bouncing-back/news-story/17a5daaf4935cccd7c42275b065088ae | title=Australia’s great leap forward: Why trampolines are bouncing back | publisher=News.com.au | date=March 24, 2015 | access-date=March 25, 2016 | author=Chung, Frank}} In 2014, Thunder won a Good Design Award in the Sport and Lifestyle category at the International Good Design Awards.{{cite web | url=http://www.toynews-online.biz/news/read/award-winning-thunder-trampoline-heads-to-the-us/042552 | title=Award-winning Thunder Trampoline heads to the US | publisher=Toy News | date=June 16, 2014 | access-date=March 24, 2016 | author=Langsworthy, Billy}}{{cite web | url=http://trampolinewa.info/trampoline-reviews/vuly-thunder-trampoline-review/ | title=Vuly Thunder Trampoline Review | publisher=trampolinewa.info | access-date=March 24, 2016}}

Vuly Trampolines launched Vuly2 in 2015, a redesign of the original Vuly trampoline, which incorporated Thunder's design in the net, net poles, and jump mat.{{cite web|url=https://www.good-design.com/entry/vuly2/|publisher=Good Design Australia|title=Vuly2 Good Design Awards|access-date=January 19, 2016}} The Vuly Lite model was next and incorporated elements from Thunder and Vuly2.{{cite web|url=http://www.vulylite.com.au/stores.php|publisher=Vuly Trampolines|title=Vuly Lite - Visit a Bunnings store to purchase the Vuly Lite|access-date=January 19, 2016}} In 2016, Vuly updated their current Thunder model and introduced Thunder Pro as their top-of-the-line trampoline product, while a new trampoline Ultra, became their most accessible in 2018.{{Cite web|url=https://www.vulyplay.com/en-AU/trampolines|title=Trampolines {{!}} Free Trampoline Delivery + Shade Cover {{!}} Vuly Play|website=Vuly Play Australia|language=en-au|access-date=2019-10-04}}

Alongside trampoline products, Vuly now expands into a full range of outdoor play equipment. This includes basketball hoop systems and swing sets in the form of 360 Pro, a modular playset that can be customised with a range of different accessories. The 360 Pro Swing Set also won a Good Design Award in the Sport and Lifestyle category in 2017.{{Cite web|url=https://good-design.org/projects/360-swing-set/|title=360 Swing Set|website=Good Design|language=en-US|access-date=2019-07-30}}

In 2021 Vuly expanded their outdoor play equipment range outside of backyards to include kids bikes.{{Cite web|title=Kids Bikes {{!}} Vuly Kids Bikes {{!}} Bikes for Kids {{!}} Kid Bike Models|url=https://www.vulyplay.com/en-AU/bikes/kids|access-date=2021-03-22|website=Vuly Play Australia|language=en-au}} Their new range of bikes included balance bikes,{{Cite web|title=12 inch Balance Bikes {{!}} Bike Range by Vuly|url=https://www.vulyplay.com/en-AU/bikes/balance|access-date=2021-03-22|website=Vuly Play Australia|language=en-au}} kids mountain bikes{{Cite web|title=Kids Mountain Bikes {{!}} Mountain Bikes for Girls and Boys {{!}} Vuly|url=https://www.vulyplay.com/en-AU/bikes/kids/mountain|access-date=2021-03-22|website=Vuly Play Australia|language=en-au}} and BMX bikes.{{Cite web|title=20 inch BMX Bikes {{!}} Bike Range by Vuly|url=https://www.vulyplay.com/en-AU/bikes/bmx|access-date=2021-03-22|website=Vuly Play Australia|language=en-au}}

Vuly sponsors a number of well-known trampolinists including Olympians Blake Gaudry, Kat Driscoll and Ji Wallace,{{cite web|url=http://www.toyhobbyretailer.com.au/news/vuly-s-olympic-athletes-tour-australia|publisher=Toy & Hobby Retailer|title=Vuly's Olympic Athletes tour Australia|access-date=January 19, 2016}} who act as ambassadors for Vuly Play's, participating in promotional events and publicised media appearances.

Vuly often donates their products to special needs communities such as AEIOU Foundation for Children with Autism.{{Cite web|url=https://aeiou.org.au/blog-view/thank-you-vuly-much-230|title=Thank you Vuly much! {{!}} autism early intervention {{!}} AEIOU Foundation|last=www.nbm.com.au|first=New Business Media-|website=AEIOU Foundation|language=en|access-date=2019-07-30}}

{{Reflist|30em}}

• [https://www.vulyplay.com Official Vuly Play Website]
• [https://www.trampolinesonline.co.uk/ Official UK Vuly Trampolines Distributor Website]

{{DEFAULTSORT:Vuly Play}}

Category:Trampolining

Category:Manufacturing companies of Australia