Vuse

Reynolds American launched Vuse in a June 2013 press conference, the first time the company had launched a product with a press conference in two decades.{{cite news |last1=Mangan |first1=Dan |title=Reynolds American Sees E-Cigarette Launch as a 'Game Changer' |work=CNBC |issue=6 June 2013 |url=https://www.cnbc.com/2013/06/06/reynolds-american-sees-ecigarette-launch-as-a-game-changer.html |access-date=28 August 2018}}{{cite news |last1=Sebastian |first1=Michael |last2=McDermott |first2=John |title=Is Big Tobacco Back as a Big Advertiser? |url=http://adage.com/article/media/big-tobacco-spending-ads-e-cigarettes/241993/ |access-date=28 August 2018 |work=Ad Age |date=10 June 2013}} R.J. Reynolds promoted Vuse with print, direct mail, and TV advertising, the latter of which is highly unusual for tobacco products in the United States. Produced and marketed by its new R.J. Reynolds Vapor Company (RJRVC) subsidiary, Vuse was launched in Colorado,{{Cite web| title = Exchanges now sell e-cigarettes, but military officials haven't sorted out all the rules| author = Patricia N Kime| work = MilitaryTimes| date = 25 July 2013| access-date = 14 September 2015| url = http://www.militarytimes.com/story/military/pt365/2013/07/25/exchanges-now-sell-e-cigarettes-but-military-officials-havent-sorted-out-all-the-rules/32127305/}} but it quickly become available across the rest of the United States.{{cite news |last1=Craver |first1=Richard |date=25 August 2018 |title=Juul expands e-cig market share gap with Reynolds' Vuse |url=https://www.journalnow.com/business/juul-expands-e-cig-market-share-gap-with-reynolds-vuse/article_0bb4d442-fc0f-5c00-8b05-29bbf95dc985.html |access-date=28 August 2018 |work=Winston-Salem Journal}}

File:Electronic Cigarette (26114824345).jpg

In 2016, R.J. Reynolds Vapor introduced the Vuse Vibe e-cigarette, featuring more liquid and a larger battery compared to the previous Vuse Solo.{{Cite web |date=2020-04-17 |title=Distribution of VUSE VIBE expanded – Tobacco Reporter |url=https://tobaccoreporter.com/2016/11/11/distribution-of-vuse-vibe-expanded/ |access-date=2025-01-18 |language=en-US}} In 2017, British American Tobacco (BAT) purchased Reynolds American Inc. (RAI), effectively putting the Vuse brand under the control of BAT, who were already marketing a line of e-cigarettes named Vype outside the United States.{{Cite news |last1=Farrell |first1=Sean |last2=Davies |first2=Rob |date=2016-10-21 |title=British American Tobacco offers $47bn for Reynolds American |url=https://www.theguardian.com/business/2016/oct/21/british-american-tobacco-38bn-reynolds-american-merger |access-date=2025-01-18 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite news |date=2017-01-17 |title=British American Tobacco takes control of Reynolds for $49bn |url=https://www.bbc.co.uk/news/business-38647864 |access-date=2025-01-18 |work=BBC News |language=en-GB}} BAT and RAI were already collaborating on vapor products for over a year before the parent company acquisitions.{{Cite web |author= |date=2015-12-01 |title=RJR, BAT Solidify Vapor Deal |url=https://www.cspdailynews.com/tobacco/rjr-bat-solidify-vapor-deal |access-date=2025-01-22 |website=CSP Daily News |language=en}}

In August 2018, Vuse launched the Vuse Alto,{{cite web |title=vuse alto |url=https://vusevapor.com/advertise/landing-page/key/alto-welcome?SID=Homepage_Hero-AltoIntro |access-date=28 August 2018 |website=RJR Vapors |archive-date=31 August 2018 |archive-url=https://web.archive.org/web/20180831213343/https://vusevapor.com/advertise/landing-page/key/alto-welcome?SID=Homepage_Hero-AltoIntro |url-status=dead }} (marketed as Vuse ePod in Canada)https://www.smoke-free.ca/SUAP/2021/BAT-vapingproducts.pdf a pod mod-type vaporizer, which is the variant of e-cigarette that rival Juul is.{{cite news |last1=Craver |first1=Richard |date=17 July 2018 |title=Reynolds Vapor prepares national launch of new e-cig rival to Juul |url=https://www.journalnow.com/business/reynolds-vapor-prepares-national-launch-of-new-e-cig-rival/article_7ba10442-d438-575e-af23-794173089a8a.html |access-date=28 August 2018 |work=Winston-Salem Journal}} It was marketed as a direct competitor to Juul and would become one of the best-selling devices in the market.{{Cite web |last=Matthew |first=Perrone |date=July 18, 2024 |title=FDA OKs best-selling e-cigarette Vuse Alto, but only in tobacco flavor |url=https://apnews.com/article/vuse-ecigarette-vaping-fda-reynolds-cigarettes-27ac73b6a56d616d842f7977538387bd |website=Associated Press}}

File:Vuse brand logo.png

In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices throughout the United States.{{cite web |last=Bollinger |first=Luke |date=16 April 2018 |title=Reynolds American subsidiary issues recall of e-cigarette power units |url=https://www.bizjournals.com/triad/news/2018/04/16/reynolds-american-subsidiary-issues-recall-of-e.html |publisher=The Business Journals}} It stated that the batteries of Vuse Vibe vaporizers were malfunctioning and overheating after injuries were reported. The cause of the malfunction has not been disclosed.

In 2023 outside the US, Vuse ePen 3 was discontionued while Vuse ePod was rebranded to Vuse Pro.{{Cite web |date=2023-12-08 |title=Vuse ePod to Vuse PRO: What's the Difference? |url=https://www.mycigara.com/blogs/news/vuse-epod-becomes-vuse-pro |access-date=2025-01-18 |website=myCigara |language=en}} The same year, BAT started marketing Vuse in South Korea beginning with the Vuse Go{{Cite web |date=2020-04-17 |title=BAT Expands VUSE Presence in Korea – Tobacco Reporter |url=https://tobaccoreporter.com/2025/01/08/bat-expands-vuse-presence-in-korea/ |access-date=2025-01-18 |language=en-US}}{{Cite web |date=2025-01-07 |title=BAT Rothmans broadens reach of Vuse in vaping market |url=https://www.koreatimes.co.kr/www/tech/2025/01/129_389865.html |access-date=2025-01-18 |website=The Korea Times |language=en}}{{Cite journal |last=Products |first=Center for Tobacco |date=2023-06-14 |title=Premarket Tobacco Product Marketing Granted Orders |url=https://www.fda.gov/tobacco-products/premarket-tobacco-product-applications/premarket-tobacco-product-marketing-granted-orders |journal=FDA |language=en}} and Vuse also entered the Malaysian market.{{Cite web |date=2023-08-30 |title=With vape now legal, BAT Malaysia races to catch up |url=https://theedgemalaysia.com/node/679585 |access-date=2025-01-18 |website=The Edge Malaysia}}

In 2013, British American Tobacco (BAT) became the first of the Big Tobacco firms to launch an e-cigarette, when it released the Vype brand in the United Kingdom.{{Cite web |date=2020-04-17 |title=BAT launches e-cigarette in UK – Tobacco Reporter |url=https://tobaccoreporter.com/2013/07/30/bat-launches-e-cigarette-in-uk/ |access-date=2025-01-18 |language=en-US}} The launch also oversaw the first British TV adverts by a tobacco company in two decades. The products were distributed by BAT's vapour subsidiary Nicoventures{{Cite web |date=September 12, 2014 |title=BAT's novel e-cigarette rival wins UK medical approval |url=https://www.reuters.com/article/business/healthcare-pharmaceuticals/bats-novel-e-cigarette-rival-wins-uk-medical-approval-idUSKBN0H70F4/ |website=Reuters}} and were originally developed by CN Creative, which BAT purchased.{{Cite web |last=Hegarty |first=Ronan |date=2013-07-30 |title=BAT brings Vype e-cigarettes to the UK |url=https://www.thegrocer.co.uk/news/bat-brings-vype-e-cigarettes-to-the-uk/347824.article |access-date=2025-01-22 |website=The Grocer |language=en}} Vype was soon rolled out and released in France, Germany and a number of other countries.{{cite web | url=https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3B/$FILE/medMDA87PVT.pdf?openelement | archive-url=https://web.archive.org/web/20160429002402/https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3B/$FILE/medMDA87PVT.pdf?openelement | archive-date=29 April 2016 | title=British American Tobacco - Home }} Within a year, BAT launched two more e-cigarettes, Vype eStick and Vype ePen.{{cite web |last= |date=2014-07-31 |title=New Vype eStick is launched by BAT's Nicoventures |url=https://www.conveniencestore.co.uk/vaping/new-vype-estick-is-launched-by-bats-nicoventures/370033.article |access-date=2025-01-18 |website=Convenience Store |language=en}}{{Cite web |author=Staff Writer |date=2014-09-22 |title=Nicoventures unveils Vype ePen |url=https://www.talkingretail.com/products-news/non-food/nicovntures-unveils-vype-epen-22-09-2014/ |access-date=2025-01-18 |website=Talking Retail |language=en}}File:Vype eTank Vaporizer Vape Mod.jpgIn November 2016, BAT opened its first Vype international flagship store in Milan, Italy. By this time, Vype had become the market leading brand of e-cigarettes in Europe (France, Germany, Italy, Poland and UK).{{Cite web |title=British American Tobacco - Opening the doors to a flagship store |url=https://www.bat.com/media/news-and-stories/_2017/march/opening-the-doors-to-a-flagship-store |access-date=2025-01-18 |website=www.bat.com}} In 2018, Vype ePen 3 was released which accounted for high revenues for the company in Western Europe.{{cite web | url=https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOAWWGJT/$file/Annual_Report_and_Form_20-F_2018.pdf | archive-url=https://web.archive.org/web/20191105010339/https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOAWWGJT/$file/Annual_Report_and_Form_20-F_2018.pdf | archive-date=5 November 2019 | title=British American Tobacco - Home }} In 2019, BAT launched the pod-based Vype ePod, which is based on the Vuse Alto.

From April 2021, Vype products were rebranded and consolidated globaly into the Vuse brand which BAT inherited from the acquisition of Reynolds American.

In 2015, Jerod Harris filed a lawsuit against Vuse for "[failure] to inform customers of the potential health risks incurred by using the products; specifically, inhalation of the carcinogens formaldehyde and acetaldehyde," a violation of California state law.{{Cite web |author=Lucy C |date=11 September 2015 |title=Facebook, E-Cigarettes, RV Refrigerators |url=http://www.lawyersandsettlements.com/blog/week-adjourned-9-11-15-facebook-e-cigarettes-rv-refrigerators.html |access-date=14 September 2015 |work=LawyersandSettlements.com Legal Blog}}

In 2019, the US Food and Drug Administration started a review process to determine whether R.J. Reynolds Vapor Company's Vuse e-cigarette can claim that it is less risky than tobacco products.{{Cite web |last=Journal |first=Richard Craver Winston-Salem |date=2019-12-01 |title=FDA to review R.J. Reynolds Vuse electronic cigarettes to assess whether they are safer than tobacco products |url=https://journalnow.com/business/fda-to-review-r-j-reynolds-vuse-electronic-cigarettes-to/article_39ab0eba-5923-597c-8372-97d5187cd74d.html |access-date=2025-01-18 |website=Winston-Salem Journal |language=en}} However, in 2021 researchers at Johns Hopkins University analyzed the vape aerosols of popular brands such as Juul and Vuse, and found "nearly 2,000 chemicals, the vast majority of which are unidentified."{{Cite web |date=6 October 2021 |title=Johns Hopkins Finds Thousands of Unknown Chemicals in E-Cigarettes |url=https://releases.jhu.edu/2021/10/06/johns-hopkins-finds-thousands-of-unknown-chemicals-in-e-cigarettes/ |access-date=June 14, 2022 |website=Johns Hopkins}}

On October 12, 2023, the FDA issued Marketing Denial Orders for six flavored Vuse Alto pods, including the Menthol pod. The Tobacco flavored Alto pod is the only flavor now allowed to be sold by R.J. Reynolds in the United States.{{Cite web |last=Commissioner |first=Office of the |date=2023-10-13 |title=FDA Denies Marketing of Six Flavored Vuse Alto E-Cigarette Products Following Determination They Do Not Meet Public Health Standard |url=https://www.fda.gov/news-events/press-announcements/fda-denies-marketing-six-flavored-vuse-alto-e-cigarette-products-following-determination-they-do-not |archive-url=https://web.archive.org/web/20231012195743/https://www.fda.gov/news-events/press-announcements/fda-denies-marketing-six-flavored-vuse-alto-e-cigarette-products-following-determination-they-do-not |url-status=dead |archive-date=October 12, 2023 |access-date=2023-12-26 |website=FDA |language=en}}

File:Vype ePod with pod.png 'Chilled Mint' flavour e-liquid pod for use with it]]

In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels. However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. {{As of|2018|08}}, Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. By September 2023, however, Vuse's market share stood at 41.5% versus Juul's 24.7% market share.{{Cite web |last=Reporter |first=RICHARD CRAVER Staff |date=2023-09-26 |title=Vuse remains top US e-cigarette, but market share dips slightly |url=https://journalnow.com/news/local/business/vuse-remains-top-us-e-cigarette-but-market-share-dips-slightly/article_409008f0-5c99-11ee-a24e-4702b7a3dd61.html |access-date=2023-12-26 |website=Winston-Salem Journal |language=en}}

Meanwhile, the Vype brand was the most popular e-cigarette brand in numerous European countries as of 2016.

In the market for disposable e-cigarettes specifically, Vuse ranked third in the US with a share of 21% in 2023, according to figures by the Food and Drug Administration. This is one percent behind Esco Bar and far behind Elf Bar/EBCreate, which is officially not authorized by the FDA.{{Cite web |title=Highly addictive and totally unregulated: Inside Big Tobacco's knock-off vape nightmare |url=https://sherwood.news/business/chinese-illicit-vapes-juul-big-tobacco-problems/ |access-date=2025-01-18 |website=Sherwood News |language=en-US}}

In September 2021, BAT reported that Vuse was the most popular e-cigarette brand in Canada, France, Germany and the UK, and that its vapor business reached 7.5 million consumers.{{Cite web |date=2020-04-17 |title=Vuse Becomes No. 1 Global Vaping Brand – Tobacco Reporter |url=https://tobaccoreporter.com/2021/09/08/vuse-becomes-no-1-global-vaping-brand/ |access-date=2025-01-18 |language=en-US}} As of 2024 the Vuse Alto is the best-selling e-cigarette in the United States.

File:McLaren_speed_(52112973902).jpg team at the 2021 IndyCar Series with Vuse livery]]

In 2019, British American Tobacco (BAT) signed a partnership deal with McLaren under its A Better Tomorrow campaign to promote BAT brands Vype, Vuse and Velo.{{Cite web|title=Former BAR team owner BAT back into Formula 1 with McLaren deal|url=https://www.autosport.com/f1/news/former-bar-team-owner-bat-back-into-formula-1-with-mclaren-deal-5283606/5283606/|access-date=2022-02-03|website=www.autosport.com|date=11 February 2019 |language=en}}{{cite web | url=https://www.sportspro.com/sponsorship-marketing/sponsorship/mclaren-british-american-tobacco-sponsorship-expansion-f1-indycar/ | title=Report: McLaren set for British American Tobacco sponsorship expansion | date=28 November 2019 }} The partnership was later enhanced, which includes partnering with the McLaren IndyCar Team.{{Cite web |date=2019-11-29 |title=British American Tobacco - British American Tobacco announces enhanced partnership with McLaren Racing |url=https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOBJBMWU |access-date= |website=www.bat.com}} Vuse partnered with McLaren to race one-off liveries designed by emerging artists called Driven By Change at the 2021, 2022 and 2023 Abu Dhabi Grands Prix featuring the works of Egyptian-born, UAE-based artist Rabab Tantawy,{{Cite web|title=McLaren to run tweaked F1 livery for Abu Dhabi GP|url=https://www.autosport.com/f1/news/mclaren-to-run-new-f1-livery-for-abu-dhabi-gp/6860818/|access-date=2022-02-03|website=www.autosport.com|date=7 December 2021 |language=en}} Lebanese artist Anna Tangles{{Cite web |date=2022-11-16 |title=McLaren Racing - McLaren Racing and Vuse unveil special Abu Dhabi Grand Prix livery designed by emerging artist |url=https://www.mclaren.com/racing/2022/abu-dhabi-grand-prix/mclaren-racing-and-vuse-unveil-special-abu-dhabi-grand-prix-livery-designed-emerging-artist/ |access-date= |website=www.mclaren.com |language=en}} and Saudi Arabian Nujood Al-Otaibi{{Cite web |date=23 November 2023 |title=APPLYING A LIVERY AGAINST THE CLOCK |url=https://www.mclaren.com/racing/formula-1/2023/abu-dhabi-grand-prix/applying-a-livery-against-the-clock/ |access-date=23 November 2023 |website=www.mclaren.com}}{{Cite web |last=Shyama Krishna |first=Kumar |date=2023-09-01 |title=Best and Worst: Saudi artist Nujood Al-Otaibi discusses artistic process, evils of social media |url=https://arab.news/6eb7f |access-date=2023-11-23 |website=Arab News |language=en}} respectively.

{{reflist}}

{{Commons category}}

• [https://www.vuse.com/ Official website]
• [https://www.rjrvapor.com/ Official website of R. J. Reynolds Vapor Company]

{{Reynolds American|state=expanded}}

{{Electronic cigarettes}}

Category:Electronic cigarette brands

Category:R. J. Reynolds Tobacco Company brands