WARF

{{Use mdy dates|date = December 2019}}{{Infobox radio station

| name = WARF

| logo = WARF Gambler.jpg

| logo_size = 200px

| city = Akron, Ohio

| country = US

| area = {{ubl|Akron metro area|Greater Cleveland}}

| branding = Fox Sports 1350 The Gambler

| frequency = {{Frequency|1350|kHz}} (HD Radio)

| founded = {{start date|1925|02|22}}

| airdate = {{start date and age|1925|04|08|p=y|br=yes}}

| language = English

| format = Sports radio

| power = {{val|5000|u=watts|fmt=commas}} (unlimited)

| class = B

| licensing_authority = FCC

| facility_id = 49951

| coordinates = {{coord|41|10|5.00|N|81|30|45.00|W|region:US-OH_type:landmark_source:FCC}}

| callsign_meaning = "Akron Radio Free" (former progressive talk branding)

| former_callsigns = {{ubl|WADC (1925–1965)|WSLR (1965–1994)|WTOU (1994–2005)}}

| affiliations = {{ubl|Fox Sports Radio|VSiN|Cleveland Guardians {{small|(Spanish)}}|Cleveland Monsters|Cleveland State Vikings}}

| owner = iHeartMedia

| licensee = iHM Licenses, LLC

| sister_stations = {{hlist|WAKS (HD2)|WGAR-FM|WHLK|WMJI|WMMS (HD2)|WTAM}}

| webcast = {{iHeartRadio|fox-sports-1350-3455}}

| website = {{URL|foxsports1350thegambler.iheart.com}}

}}

WARF (1350 AM) is a commercial radio station licensed to Akron, Ohio, known as "Fox Sports 1350 The Gambler" and carrying a sports format. Owned by iHeartMedia, WARF serves the Greater Cleveland and Akron metro areas as an affiliate of Fox Sports Radio and VSiN. The station also carries play-by-play of the Cleveland Monsters and Cleveland State Vikings men's basketball, and Spanish broadcasts of Cleveland Guardians home games.

Originally WADC, the station is the oldest surviving radio station in Akron, founded and owned by Allen T. Simmons. A charter affiliate of the CBS Radio Network, WADC was a key station in the network up to the early 1960s. Becoming WSLR in 1965, the station became one of the earliest country music stations in the region, and remained as such until switching to urban contemporary as WTOU in 1994. WTOU retained their call sign after becoming an ESPN Radio affiliate in 1999 and a Fox Sports Radio affiliate in 2001, but changed to the current WARF calls in 2005 during a two-year stretch as progressive talk. Having returned to a sports format in 2007, and resuming its Fox Sports affiliation in 2009, WARF was reoriented to the Cleveland media market in 2020 with the addition of VSiN sports betting-related programming.

WARF's studios are located in the Six Six Eight Building in Downtown Cleveland's Gateway District,{{Cite web|url=https://neo-trans.blogspot.com/2021/03/iheart-radio-moves-offices-studios-from.html|title=NEOtrans: iHeartMedia moves offices, studios from suburbs to downtown|first=Ken|last=Prendergast|date=March 22, 2021}} while the station transmitter resides in Cuyahoga Falls. In addition to a standard analog transmission, WARF broadcasts a digital signal through the HD Radio in-band on-channel standard,http://hdradio.com/station_guides/widget.php?id=73 HD Radio Guide for Akron and streams online via iHeartRadio.

History

=Beginnings=

The Akron Automobile Association established a temporary station named WADC for a February 1925 auto show at the Central Garage,"Radio Opens Auto Show at Akron", Cleveland Plain Dealer, February 22, 1925, page 9. with a transmitter built by the Willard Storage Battery Co. of Cleveland.{{Cite news|date=February 21, 1925|title=More Than 200 Cars On Display as Auto Show Opens|page=22|work=Akron Beacon Journal|publisher=Knight Newspapers|url=https://www.newspapers.com/clip/84056403/more-than-200-cars-on-display-as-auto/|access-date=August 24, 2021}} W. F. Jones, head of the show's sponsor, the Automobile Dealers' Company, insisted for the station's establishment to help broadcast the show's events to a larger audience.{{Cite news|last=Schetter|first=Clyde E.|date=December 31, 1927|title=Akron Radio Prospects Are Good|page=16|work=Akron Beacon Journal|publisher=Knight Newspapers|url=https://www.newspapers.com/clip/84057881/akron-radio-prospects-are-good/|access-date=August 24, 2021}} After the show ended, Jones tried to get a permanent station launched; failing to find enough investor support, Allen T. Simmons—owner of the Allen Theater—obtained a permanent license which was granted on March 23, 1925.[https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763060&view=1up&seq=70 "New Stations: Broadcasting Stations"], Radio Service Bulletin, April 1, 1925, page 4. W. F. Jones would eventually purchase Cleveland station WDBK in July 1927{{Cite news|date=July 15, 1927|title=W. F. Jones Planning Akron Radio Station|page=1|work=Akron Beacon Journal|publisher=Knight Newspapers|url=https://www.newspapers.com/clip/84057187/w-f-jones-planning-akron-radio-station/|access-date=August 24, 2021}} and moved it to Akron as WFJC, only to have it moved back to Cleveland in 1930 as WGAR (AM) via a two-station consolidation.{{Cite news|date=September 20, 1930|title=See Sale Of WFJC As Network Move|page=3|work=Akron Beacon Journal|publisher=Knight Newspapers|url=https://www.newspapers.com/clip/83347009/see-sale-of-wfjc-as-network-move/|access-date=August 13, 2021}}

A slogan — "Watch Akron Develop Commerce"[https://www.americanradiohistory.com/hd2/IDX-Short-Wave/Archive-Callbook-IDX/IDX/20s-30s/Call-Book-1925-Fall-OCR-Page-0020.pdf "WADC entry"], Citizens Radio Call Book, Fall 1925, page 14. — matching the call letters was adopted, which was soon slightly modified to "Watch Akron Develop Commercially".[https://www.americanradiohistory.com/hd2/IDX-Short-Wave/Archive-Callbook-IDX/IDX/20s-30s/Call-Book-1928-Nov-OCR-Page-0018.pdf "WADC entry"], Citizens Radio Call Book, November 1928, page 16. (Allen's 1965 obituary stated that the station's slogan was "Watch Akron Deliver Cars","Radio Pioneer A. T. Simmons Dies", Akron Beacon Journal, September 22, 1965, page A2. although an Akron Beacon columnist later noted that "Several readers... reported that it actually meant 'Watch Akron Develop Commercially'".)"Good Afternoon", column by Fran Murphey, Akron Beacon Journal, October 13, 1982, page B2. WADC was the second radio station in Akron (after WOE which went on the air on April 27, 1922, but was off the air in July 1923).

Price, Mark J. "[http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:ABJB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=0EBC6C37B1158922&svc_dat=InfoWeb:aggregated4&req_dat=0D1C2ED46ABD2E15 On the Air Akron's First Radio Station Crackled to Life in 1922]", Akron Beacon Journal, April 30, 2001, p. D6. Retrieved on 2007-01-01. Regular broadcasts began on April 8, 1925, from studios in the Portage Hotel.

"[http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:ABJB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=0EEE603AE748CCEF&svc_dat=InfoWeb:aggregated4&req_dat=0D1C2ED46ABD2E15 This Week]", Akron Beacon Journal, September 30, 2001, p. A15. Retrieved on 2007-01-01.{{Cite news|last=Failor|first=Ralph|date=April 8, 1925|title=City broadcasts on air tonight, station to open|pages=1, [https://www.newspapers.com/clip/84058515/city-broadcasts-on-air-tonight-station/ 18]|work=Akron Beacon Journal|publisher=Knight Newspapers|url=https://www.newspapers.com/clip/84058458/city-broadcasts-on-air-tonight-station/|access-date=August 24, 2021}} The station originally broadcast at 1160 kHz with 100 watts,

[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221813&view=1up&seq=232 U. S. Radio Stations as of June 30, 1925], from U.S. Department of Commerce publication. Retrieved on 2007-01-01. but its signal increased to 500 watts by 1926.

[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221813&view=1up&seq=395 U. S. Radio Stations as of June 30, 1926], from U.S. Department of Commerce publication. Retrieved on 2007-01-01.

WADC was a charter member of the CBS Radio Network, being one of the 16 stations that aired the first CBS network program on September 18, 1927.[https://archive.org/stream/radiodigest192611922radi#page/n633/mode/1up "Columbia Broadcasting System: Radio Stations"] (advertisement), Radio Digest, September 1927, page 20. The station soon opened new studios in Tallmadge and increased its power to 5,000 watts. Its frequency jumped around from 1160 to 1010 to 1260, and to 1320 after the FRC's General Order 40 went into effect on November 11, 1928. On March 29, 1941, it moved to 1350 kHz as part of the NARBA frequency shifts.

As the CBS affiliate during the 1930s and 1940s, WADC was the leading Akron radio station, rivaled later only by WAKR after it took to the air in 1940. Akron had no NBC Red affiliate, since WTAM's signal from Cleveland covered the area. WADC's success was symbolized by the two-story art-deco WADC Building, which was completed on May 6, 1949, and became a local landmark on the southeast corner of Main and Mill Streets in downtown Akron. The entire second floor of the building was occupied by the station's studios and offices.

="Whistler" 1350=

file:Whistler 1350.jpg

WADC was sold in late 1964 to Welcome Radio, Inc. headed by Cleveland lawyer Harrison Fuerst. In January 1965, the station became WSLR, known as "Whistler 1350". It brought a country music format to the area, with morning host Jaybird Drennan. Jaybird died on December 10, 2006. On August 22, 1984, Welcome Radio sold WSLR to OBC Broadcasting, Inc., headed by Richard A. Nicoletti.{{cite news |last=Dyer |first=Bob |url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:ABJB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=0EDF14982E3A5DE6&svc_dat=InfoWeb:aggregated4&req_dat=0D1C2ED46ABD2E15 |title=Only 2 of 8 Radio Stations Still Locally Owned |work=Akron Beacon Journal |date=December 28, 1986 |page=C2 |access-date=January 1, 2007}} Faced with competition from WQMX in Akron, along with WGAR-FM in Cleveland and WQXK in Youngstown, WSLR dropped its country format.

=Post "Whistler"=

On September 1, 1994, the station adopted an urban contemporary format delivered by ABC Radio called "The Touch",Heldenfels, R.D. "[http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:ABJB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=0EE74337E8DAAACC&svc_dat=InfoWeb:aggregated4&req_dat=0D1C2ED46ABD2E15 WSLR Drops Country, Adds Urban 'Touch' New Adult Music Format Starts at Akron Radio Station]", Akron Beacon Journal, September 1, 1994, p. D1. Retrieved on 2007-01-01. and it switched to call letters WTOU on September 29.

In October 1999, the station switched to a sports talk format. It first carried programming from ESPN Radio and kept the WTOU calls but dropped "The Touch" nickname and instead went by "1350AM ESPN - Akron's Sports Network". WTOU and sister station {{nowrap|WKDD (96.5 FM)}} were sold by OBC Broadcasting to Clear Channel Communications (now iHeartMedia) on August 15, 2000.Feran, Tom. "[http://infoweb.newsbank.com/iw-search/we/InfoWeb?p_action=doc&p_docid=0F80DB16A59BADAC&p_docnum=2&p_queryname=NaN&p_product=NewsBank&p_theme=aggregated4&p_nbid=Y65Q5AIYMTE2ODY0NDE2OC43MzE4Nzc6MTo2Om5jZGNwbA Akron Stations Change Owner in Radio Swap]", The Plain Dealer, March 18, 2000, p. B2. Retrieved on 2007-01-12.Feran, Tom. "[http://infoweb.newsbank.com/iw-search/we/InfoWeb?p_action=doc&p_docid=0F80DBC3B5767DCE&p_docnum=1&p_queryname=NaN&p_product=NewsBank&p_theme=aggregated4&p_nbid=Y65Q5AIYMTE2ODY0NDE2OC43MzE4Nzc6MTo2Om5jZGNwbA Final Sale of Stations Paves Way for Merger]", The Plain Dealer, August 28, 2000, p. E7. Retrieved on 2007-01-12. On September 18, 2001, months after the sale to Clear Channel, WTOU then flipped to Fox Sports Radio, branded as "Fox Sports 1350". The networks' offerings at the time also included Tony Bruno and "Kiley & Booms", co-hosted by Cleveland Heights native Chuck Booms (who broadcast on his end from Clear Channel's Cleveland facilities in Independence, Ohio). WTOU also became the Akron-Canton affiliate for The Jim Rome Show, and became the home station for the Akron Aeros for the 2002 season.{{Cite web|url=https://www.milb.com/akron/news/gcs-69575520|title=Akron RubberDucks Renew Partnership with Fox Sports 1350, WARF-AM|website=Minor League Baseball|language=en|access-date=2020-01-01}}

file:Radio Free Ohio.jpg

The sports talk format was dropped on June 2, 2005, and the station switched to a liberal talk radio format (albeit with no Air America programming at first), changing its call letters to WARF.O'Connor, Clint. "[http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:CPDB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=10B71F3ABA2E35F8&svc_dat=InfoWeb:aggregated4&req_dat=0D1C2ED46ABD2E15 Format flipping bounces listeners around AM dial]", The Plain Dealer, July 16, 2005, p. E7. Retrieved on 2007-01-01. Branded as "Radio Free Ohio", WARF carried Al Franken and Randi Rhodes from Air America Radio, and Ed Schultz and Stephanie Miller from Jones Radio. WARF also held the distinction of being the only station in the country to carry Bill Press's radio show when it debuted on June 27, 2005, until KRXA picked up the show on August 22. On February 13, 2006, veteran radio personality Joe Finan (long heard on rival talk station WNIR) began a locally produced talk show 11:00 a.m. to 1:00 p.m. weekdays. Finan was released from WARF that October 27, and died that December 20.

WARF changed back to a sports format on March 30, 2007; branded "Sports Radio 1350", becoming an affiliate for Sporting News Radio. Its logo used a blue-and-gold color scheme, a nod to the University of Akron. In June 2009, WARF reverted back to Fox Sports Radio programming.

=Shifting focus to Cleveland=

On January 27, 2020, WARF rebranded as "Fox Sports 1350 The Gambler", as it added programming from the Vegas Stats & Information Network (VSiN) related to sports betting. The accompanying press release also formally repositioned WARF as a Cleveland market station, billing itself as Cleveland's Fox Sports 1350,{{Cite web|url=https://1350thegambler.iheart.com/|title=Fox Sports 1350 The Gambler - All Bets Are On|website=Fox Sports 1350 The Gambler}}{{Cite web|url=https://www.iheartmedia.com/stations?market=CLEVELAND-OH|title=Cleveland Stations | iHeartMedia Stations | iHeartMedia|website=www.iheartmedia.com}} though the station's city of license assignment to Akron and transmitter site in Cuyahoga Falls remained unchanged.[https://radioinsight.com/headlines/183826/warf-gambling-on-a-new-focus/ WARF Relaunches as The Gambler] Radioinsight - January 27, 2020[http://www.cleveland.com/entertainment/2020/01/fox-sports-am-1350-rebranded-as-the-gambler-shifts-focus-to-sports-wagering.html Fox Sports 1350 rebranded as "The Gambler" - Cleveland.com] (Plain Dealer)

On March 21, 2021, WARF announced plans to move to a new combined studio/office facility at the Six Six Eight Building in Downtown Cleveland, utilizing cloud storage technology. The relocation process completed in July 2022.

Current programming

=Regular schedule=

Fox Sports Radio programming airs the bulk of the day (both during the week and on weekends - including the morning drive show featuring former Cleveland Browns quarterback Brady Quinn) with programming from VSiN also featured (early evenings and weekends).{{Cite web|url=https://sportsradio1350.iheart.com/schedule/|title=Fox Sports 1350 Live On-Air Schedule - The Jason Smith Show with Mike Harmon, The Ben Maller Show & more|website=Fox Sports 1350|access-date=2020-01-01}}

=Play by play=

WARF serves as the radio home of the Cleveland Monsters of the American Hockey League (AHL),{{Cite web|url=https://www.clevelandmonsters.com/news/detail/monsters-announce-multi-year-extension-of-radio-broadcast-agreement|title=Monsters Announce Multi-Year Extension of Radio Broadcast Agreement | Cleveland Monsters|first=Cleveland|last=Monsters|website=www.clevelandmonsters.com}} and the flagship station for Cleveland State Vikings men's basketball (with any Vikings games that conflict with the Monsters sliding over to sister station WTAM).{{Cite web|url=https://wtam.iheart.com/content/2021-10-27-cleveland-state-teams-up-with-iheartmedia-to-broadcast-vikings-games/|title=Cleveland State Teams Up With iHeartMedia To Broadcast Vikings Games|website=Newsradio WTAM 1100}}

Though primarily an English language station, WARF also airs Spanish broadcasts of Cleveland Guardians home games, complimenting the coverage on sister stations/Guardians flagships WTAM and WMMS 100.7 FM.{{cite web |last1=Noga |first1=Joe |title=Los Guardians radio broadcasts in Spanish expand to all 81 home games this season |url=https://www.cleveland.com/guardians/2024/04/los-guardians-radio-broadcasts-expand-to-all-81-home-games-this-season.html#:~:text=Cleveland's%20Rafa%20Hernández-Brito%2C%20the,provide%20analysis%20for%20select%20games. |website=Cleveland.com (The Plain Dealer) |date=April 5, 2024 |access-date=April 5, 2024}}

References

External links

{{Official website|https://foxsports1350thegambler.iheart.com}}

{{Cite web|url= https://cdbs.recnet.com/corres/?doc=67038 |title= FCC History Cards for WARF|publisher=Federal Communications Commission}}

Category:1925 establishments in Ohio

Category:IHeartMedia radio stations

Category:Radio stations established in 1925

ARF

Category:Sports radio stations in the United States

Category:Fox Sports Radio stations