WAYI

{{for|the Sellersburg, Indiana radio station that held the call sign WAYI at 93.9 FM from 2011 to 2014|WLCL}}

{{Infobox radio station

| name = WAYI

| logo =

| city = Charlestown, Indiana

| area = Louisville, Kentucky

| branding = WAY-FM 104.3/105.9

| frequency = 104.3 MHz

| airdate =

| format = Christian adult contemporary

| erp = 3,000 watts

| haat = 100 meters

| class = A

| facility_id = 76595

| coordinates = {{coord|38|28|55|N|85|37|33|W|type:landmark|display=inline,title}}

| callsign_meaning = WAY-FM Indiana

| former_callsigns = WLVX (1996–1998)
WBLO (1998–2003)
WEGK (2003–2005)
WLRX (2005–2007)
WAYI (2007–2010)
WWPW (2010–2012)
WLUE-FM (2012–2014)
WAYG (2014)

| affiliations =

| owner = WAY-FM Network

| licensee = Hope Media Group

| sister_stations = WAYK

| webcast = [https://listen.wayfm.com/louisville/?waystation_set=7 Listen Live]

| website = [http://www.wayfm.com/ wayfm.com]

| licensing_authority= FCC

}}

WAYI (104.3 FM) is an American Christian adult contemporary radio station. The station is licensed to Charlestown, Indiana, serving the Louisville, Kentucky, radio market. The station is owned by WAY-FM Network

History

The station was owned by Radio One when it was rhythmic contemporary WBLO, and switched its format in 2005 to classic country music. In 2007, Radio One sold the station to the WAY-FM Network, a Christian broadcaster and took the call letters WAYI. The station used to be a simulcast of WESI, 105.1 FM, but up until 2010 it had simulcast with WRVI.

On March 31, 2010, Radio Multi-Media, a group headed by Rene Moore (formerly of the 1980s singing duo Rene & Angela) began leasing the station, changing the format to urban contemporary and the call sign to WWPW. WWPW also added the syndicated Rickey Smiley in morning drive.{{cite news | title = Louisville's new "Beat" will be at 104.3 ... tonight | date = March 31, 2010 | url = http://www.radio-info.com/news/louisvilles-new-beat-will-be-at-1043-tonight | work = Radio Info | accessdate = December 22, 2011}}
- {{cite news | title = WWPW/Louisville Flips to Urban as 104.3 The Beat | date = March 31, 2010 | url = http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n20533 | work = Radio Online | accessdate = December 22, 2011}}

Radio-Multi-Media filed for bankruptcy in December 2011 and ceased operation of the station. Way Media applied for Special Temporary Authority with the U.S. Federal Communications Commission to take the station dark for several weeks until they were able to provide a programming feed to the transmitter site.{{cite news | first = Lance | last = Venta | title = 104.3 The Beat Louisville Goes Dark | date = December 22, 2011 | url = http://radioinsight.com/blog/headlines/54966/104-3-the-beat-louisville-goes-dark/#.TvM5dFbjXTo | work = Radio Insight | accessdate = December 22, 2011}}

On February 1, 2012, the station returned to the air with a news/talk format, simulcasting WNDA 1570 AM New Albany, Indiana, under new call sign WLUE-FM.[http://radioinsight.com/blog/headlines/netgnomes/55361/louie-coming-back-to-louisville/#.TyoRn5iqC70 "Louie Comes Back To Louisville"], radioinsight.com, February 15, 2012{{Unreliable source?|date=May 2016}}

On February 15, 2012, WLUE-FM changed its format to a 1980s-based adult contemporary format branded as "Louie 104.3". On January 31, 2014, WLUE-FM's format and lease expired and its programming returned to the Way-FM format. The company that was leasing the station was exercising an option to buy WLUE-FM from Way-FM but decided for financial reasons not to acquire the outlet and has no plans to bring the AC format back or look for another signal.[http://www.louie1043.com Message from WLUE] (Posted January 31, 2014)

On February 3, 2014, WLUE-FM changed its format to contemporary Christian, branded as "Way FM" under new call sign WAYG. On May 8, 2014, the call sign was again changed back to WAYI.

References

External links

{{FM station data|740844|WAYI}}

AYI

Category:Radio stations established in 1996

AYI

Category:WAY-FM Network